hey what's going on
welcome to the Doug show its Doug
Huntington here in this episode i
interview adam Greenfeld of find my
formula and we talk about all sorts of
stuff related to getting more done being
productive and generally being happy
this was a very fun conversation and I
do have to warn you
there are a couple times where the audio
cuts out just a little bit so it
recovers quickly I apologize for any
sort of connection issues that we had
but it was a really fun conversation
Adam is a great guy and we talked about
it in the interview but I'm a customer
right so I I was recommended to find my
formula by a student of mine he was
mentioning that he uses some nootropics
and I was like hey what that sounds
interesting um I want to get started
using them or at least testing them out
to see if it's something I like but I
didn't really know where to start and
one thing I want to mention is find my
formula is a little bit it's like unique
because they actually like give you
different formulas to try different
nootropic stacks to try out which is
very different than the
one-size-fits-all like if you go to like
whatever like vitamins store or
something like that they just have like
one thing on the Shelf usually they
don't have like a series of things for
you to try so very important distinction
anyway I love the product and I thought
maybe these dudes will talk to me if I
send them an email and sure enough they
were down to chat so yeah we'll get to
the interview and quick note let me let
me get you this information I am an
affiliate for find my formula now which
is awesome so you get a 20% discount if
you use my coupon code Doug that's dou
Qi and there's a link in the description
but in general that should be pretty
just my name Doug so check it out if
you're interested in giving it a shot
and I'm super happy I've gone through a
couple months already and it's fantastic
so I encourage you to give it a try
so I'll send it over to the interview
now thanks again to Adam and yeah well
on to the interview let's do it
[Music]
hey what's going on it's Doug Pennington
here and I am sitting with Adam
Greenfeld how are you today Adam good
well Doug man I'm poppy here so Adam I
reached out to you because I'm a
customer I brought my and it's a little
out of focus here but I will I will show
the image but I'm the customer and I was
like hey this is a great product I've
been using find my formula for about a
month I'm almost done with my first
month and I'm really enjoying it so I
just sent you a you know cold the email
I guess in the customer but I was like
hey you want to join me and you said yes
so this is great can you give a little
intro on yourself and you know the
company yeah so formula is the world's
first personalized nootropics company
nootropics is a word an umbrella term
that is being used now to categorize any
type of supplement there's something
that you take in your in your mouth that
makes your brain work better so we are
the first company to take a personalized
approach to my partner Dan studied
neuroscience at Yale and while he was
there I'm one big understanding that he
learned was everyone's brain is entirely
unique and so when it comes to putting
together techniques protocols and
strategies for improving brain function
there is no one-size-fits-all solution
the only way is through customization
and personalization so two years ago we
decided it's the first issue that we had
to tackle was data it's two years ago
we started what had become what became
the world's largest semi-blind four-way
crossover trial ever done on nootropics
we've tested hundreds of ingredients
thousands of participants collected
millions of data points that is now a
recommendation engine that is the core
of our company so Doug you came on he
took a four-minute survey that was
basically your answers were then
compared against thousands of others
with similar profiles and then we
suggested certain mixes of ingredients
that you should be trying we sent you
those in daily pill packs and you know
now we can speak really honestly about
if it works or not right in in some
pre-interview conversation this is not
going to be a hole for your company by
the way but what we're gonna get into it
but in some of the pre-interview
questions and just us shooting the
really I was like my productivity has
directly but I threw out 4x and part of
it is you know how to necessity of me
having to get certain things done but
like I have 100% been able to focus
better and I just I feel better too so
kudos and again that's why we're talking
because I did enjoy the product yeah
like listen the probably the reason that
I'm here is I spend a lot of time as a
quote-unquote you know some people call
biohacker
right like I'm basically a guy who is
totally obsessed with performing at
superhuman levels and want to do it in
as little time and as little effort as
possible well mate well being safe and
not nerding out too much sir right so I
you know all of my spare time is been
listening to podcasts reading books
talking to doctors experimenting on
myself it's like a journey trying to
find things that make me perform really
efficiently
at work I'm taking you really strong at
the gym and keep me in like this really
euphoric mood all the time now those are
like really both claims and haven't
gotten there yet but I have this very
clear picture of what I want my life to
be so I experiment with a bunch of
things so maybe we will be able to like
share some techniques and like some
things that have worked for me some
things will haven't worked some things
that I'd like to try right well and
before we get into that like the
specific stuff like you said that you've
been into biohacking
for a long time so tell me about that
story like how did you get into it why
hey I I'm not sure but in some ways like
I I think it just came from this idea of
just being hyper competitive with myself
and with other people and I think I'm
I'm not really gifted in anything right
I'm not incredibly intelligent
I'm 5-8 165 pounds soaking wet like I'm
not a big dude but I've always been like
really strategic from the time I was
like 6 years old and so you know I would
watch growing up I would watch movies
like superhero movies and like honestly
think like I can do that whether it was
cognitively or performance was so I
always had a lot of self-discipline so
you like the caveat with all of the
stuff that we'll probably talk about is
that I pray I do have a lot of
self-discipline but I am able to get
myself really I'm good at like saying
notice eating stuff I can push myself I
have pretty high pain tolerance it is
when it comes to like working out and
trains and things along those lines so I
do understand that that doesn't always
always apply to everyone but one thing
is like just this hyper-competitiveness
that neither of my parents had rights my
parents are not competitive individuals
by any means I have no idea where it
came from but I've always been I was I
grip this crazy sports fan and always
really wanting to win and always looking
for four ways to do that fast
and quicker gotcha do you have siblings
I do have an older sister who is also
not that competitive residentsleeper
okay well I was gonna say you know if
you probably know some folks that are
there like the youngest male and they
got four older brothers and they're just
like you know they had to be competitive
but okay well you know my parents are
like these like hippies or on stay in
New York
right by the way where were you located
where's the company located I'm we're in
Manhattan in New York and Eddie York
very cool very cool right now we're like
just just on the just on Union Square if
you're anyone familiar with Manhattan
where we're right around Union Square
nice beautiful sunny day here so like
your background will actually all ask an
open-ended question what's your
background how did you get pulled into
the company and stuff like that or did
you was it your idea
tell me dude um I mentioned before I
have a partner Dan he's got an
incredible story
hopefully you'll spend some time with
him as well and he can tell it my
background is you know this is actually
my second business second startup in
this space um so I've spent the last few
years trying to build nootropic
biohacking companies before that you
know was like a cereal startup guy right
like I was in real estate tech we had
started a couple fashion tech companies
before that I worked in pro sports I'm
like a like a working career wise hmm
always on like the marketing and sales
side one big company that I did all of
my 20s and then startups into my 30s but
from like a know a health background
standpoint and grew up as an athlete as
I said always hyper competitive
started working out when I was probably
in my late teens and have carried that
ever since
though nutrition performance strength
speed has always been like a big thing
to me 15 years awesome cool so let's get
into some of the nitty-gritty on
nootropics here and you you fed me a
couple questions so I'm just gonna start
with a couple of those will be
transparent and these are good questions
so I'm just going to use them straight
up yeah so what is quote brain
optimization and why is it important
what are we talking about here yeah the
the thing that the problem that we're
trying to solve is just like this
constant problem that people have like
constantly hazy never clear this brain
fog we try a million things to try to
get rid of it you know sometimes it
manifests is just feeling off or feeling
a little bit moody sometimes it's like
you can't channel the right words in big
situations sometimes it's like this need
to you know you need to be creative and
you know new ideas are coming your way
at its core scientifically speaking like
there's a malfunctioning or an improper
use of the neurotransmitters in your
brain these in do dbiddy chemicals in
your brain that just aren't
communicating correctly and so at its
core brain optimization is of doing
things or doing small small actions in
your life that vastly increase how well
these itty-bitty neurotransmitters work
nootropics more specifically literally
tells your brain to use a higher
percentage of them okay if that makes
sense
yes do you have a like go-to analogy for
people that maybe got lost in what you
were saying where it's like maybe go
ahead you have one
in terms of brain optimization yeah it's
like recent greasing the wheels on a
squeaky you know something with wheels
or something like uh like a cognitive
pick-me-up I would say any time that you
just need a cognitive pick-me-up um I
would think that it's brain optimization
you know there there are a couple movies
that were that were made which aren't
always so great for companies like line
one was a movie called limitless another
one was a movie called Lucy and the
tough side of movies like that is they
said that no one has seen them I highly
suggest you see them they're two of my
favorite movies the badge the tough side
of movies like that if they set these
really high expectations for what you
know supplements like horse can do right
they don't so whatever you saw in those
movies it's that's not what we do
however what it does is it paints this
beautiful picture of how powerful the
human brain can be and how how many be
amazing things that actually can do the
you know if we do I do nothing else in
my career other than painting a picture
and allowing people to see even for an
instant how powerful and capable the
human brain can be it's it's incredible
you know most of us go through our
entire lives just like perpetually tired
perpetually frustrated no perpetually
easy kind of with this like fog when in
when in reality like imagine you take
that away and how clear and this
constant flow of idea and productivity
today and so that's basically what we're
trying to do in the brain optimization
space got and going back I guess like to
the original like sort of question
coffee would would count as a nootropic
you take it
you drink it and then potentially the
caffeine helps you you know come out of
that haze a little bit right yeah I mean
most of us have had in one way shape or
form experience with something
underneath this nootropic umbrella
underneath this umbrella is everything
from caffeine nicotine B vitamins you
know even like NCT oil is probably
underneath that umbrella all the way up
to you know some more pharmaceutical
based things you know we've all heard of
adderall and Ritalin and vyvanse
some people even categorize the more
heavily like police things like suicide
and analyses underneath this umbrella so
yes I mean anything that you can take
that tweaks brain function arguably
would be considered a nootropic got it
okay so in let's start narrowing it down
into sort of like my audience right so
niche type project is there's a lot of
affiliate marketers it's people who are
a lot of times professionals who have a
day job you know actually this is
generally my story right so I had a day
job working 10 12 hour days potentially
a commute in there in the at the time in
the Atlanta area so bad traffic
so that's burning a lot of my time and I
wanted to work on side projects these
affiliate marketing sites right and I
couldn't carve out the time anywhere
else aside from like my sleep which I
like to sleep and I do know a lot of the
haze that you're talking about that I
experienced in the past was in fact just
not getting enough sleep and if I'm
well-rested like I'm in pretty good
shape but I was burning the candle at
both ends waking up at 4:00 a.m. getting
maybe probably like 5 to 6 hours per
night on most nights working on weekends
and like just trying to you know
chase my dream right and I got by I was
fueled by I think a lot of alcohol and
caffeine you know at the right times of
day but that is a lot of my audience and
I wonder from like a holistic view like
I mean obviously sleeps important but if
that's the only place someone can get it
like how would you guide them for you
know getting enough sleep or getting
just enough sleep
carving out the time in being productive
with or without nootropics totally yeah
let's start with a few trophies I
collect everything that you should be
doing before you get or you at something
so I think there might be a
misconception that in order to get a lot
of things done in your day you can't
sleep and I only say that because I
spent 12 years of my life like fully
subscribed to this right I was living
this New York hustler lifestyle where
the only way that I could justify a
successful day as if I was up to 4:30
was in the gym by 5:30 I was at the
office until nine ten eleven was going
out like like I live that and I thought
that I just had to be grumpy all the
time right my I would challenge someone
to say and even you know even I hear it
a lot because there were there were guys
like I love Gary Vaynerchuk I just do we
probably all a lot of us probably do for
many years
gary was you know sleep when you're dead
like work your North day job till 7:00
work your secondary jobs go to even Gary
now is saying like no like you need to
sleep just look at what you can do to be
the most productive during your waking
hours so for me personally and there's a
lot of signs to back this up I have now
made seven hours head on pillow
non-negotiable I can also tell you
quantifiably that the amount of work
that I get done from the time I wake up
the time I go to sleep even though there
are fewer hours that I'm awake now
I get way more done why because because
I'm sleeping seven hours and for some
people a lot of research shows like I
don't even want to start to say like
some people were six hour people and
some people were 800 people there's a
doctor named Matthew Walker who was on
Joe Rogan's podcast he's like my
favorite sleep guy threw out an
incredible book and like he has a lot of
data to back up that there's very few
people on planet earth that can function
at optimal levels underneath 7 hours so
I'm not going to be like hey you might
be a six hour person you're not a six
hours you're at least a seven hour
person you might be an A or an 8 & a
half hour person but the likelihood is
that your seventh person hit me I'm a
seven hour burst so I would challenge
you for seven days if you're someone who
goes has to go to sleep till 1:00 and
has to wake up at 5:00 and you're
wondering why you're cranky all day or
you're wondering why you have these
crazy fits of like mind wandering or you
just like stare at your computer and you
can't get work done and you it's just
like you know I have like the feeling of
the gear and you can't control your
brain when your brain is doing whatever
it wants in seven days seven hours I it
would be a very you a very valuable
experiment just to see how many how much
stuff you're getting done in those
waking owls I'm so committing to seven
hours then the second thing is how much
deep sleep you're getting within those
seven hours now there's a lot of like
self quantified tools now out there that
measure your deep sleep
measure your sleep quality of ordering
you have the loop band I have friends
who do both as experimented with both I
don't use any of them now some things
that I can say about one is the colder
it is in your room and see the deeper
generally you're going to sleep so
there's a couple techniques there
one like my AC is down really low I'm at
like 64 65 degrees in my room that's
nice too is a nice where I know I need
really good sleep quality I'll take a
cold shower before I go to bed basically
what it starts to do is like traps my
body temperature and then three is I
just don't use really heavy blankets
because you really want to be if you
want to be cold that's gonna drop you
keep asleep too a lot of people talk
about light exposure I can say that
limiting the amount of blue light
exposure within two hours of going to
sleep has really led to a much better
sleep quality for me so the way that I
do that is um so I don't use my computer
after 10 o'clock that's like a hard stop
there's also obviously like Lux or flux
so there's apps where you can start
limited where the computer automatically
limits the amount of blue light that
emits as you get later at night same on
my phone as I limit the and then I
honestly just try to put my cell phone
down an hour before I go to sleep fully
transparent it doesn't really work
because I'm kind of addicted to
Instagram but hey you're just human yeah
and it's really it's really fun and then
third they're a little dorky but I
bought those blue light glasses those
blue light blocking glasses so well I
don't know if they work what I do notice
is that when they go on and it might be
placebo I do start shutting back they do
start shutting down we can get into
supplements there's an alternate
supplements the CBD supplements of
plenty of friends so we don't do
melatonin yet we don't do CBD so I can't
speak from like a huge amount of data
like I can on the nootropics that we do
work with I can say for me CBD gets me
to go to sleep with them sometimes
little groggy in the morning so
experiment
my manager like sleeps really important
gotcha
and I but I personally like realized
after I got through you know waking up
like way too early like I was able to
get some good work done in the morning
which was my own my own work for my own
side project so that was good but yeah
in the afternoon I was like I was toast
you know but luckily no someone else's
work that I was doing for the company
you know so I was doing just good enough
and you know with with the corporation I
kind of slipped through the cracks I'll
be honest with you too but once I
started getting more sleep it's like wow
I can get so much more done it's like
you know night day it's amazing so with
the like cold exposure that you were
mentioning before and just having it
cooler at night like the cold shower
that you're talking about like how cold
II I mean you you do this all the time
so you're probably going as cold as you
can get in with your New York cold New
York water right and then how long are
those showers yeah so I have a pretty
fun so cold showers are not easy they're
gonna be super shocking if you are
interested in getting into cold showers
which I highly recommend and has been a
recent really cheap and easy way to get
a much better brain function so I take
them in the morning and I take them at
night I take them every morning and then
I take them at night when I got feeling
that I'm gonna have a hard time falling
asleep so preparing for cold showers two
parts first part is breath works so
there's a guy some of you may have heard
of his name is wim HOF wim HOF he's
Dutch guy who has created a breathing
protocol that takes about 10 to 12
minutes that you do it's basically like
hyperventilation I've been studying his
method for years basically
hyperventilation
it quickly oxidized are quickly
alkalized as your entire body or gets
oxygen to all parts of your body and
prepares you to go into like an extreme
cold situation with a lot more mercy
so look him up on YouTube
vice did an incredible documentary on
him
it's like 2025 minutes I thinks it might
be a little bit longer where it gives
you like his full story and interviews
and all the science behind the efficacy
of over oxygenating your body secondly
really simple and easy way to do coal
chops so start really easy half hot as
cold just at the beginning as long as
it's colder than your normal hot shower
you're probably doing good here's how
you're gonna do it you're gonna step out
of the main shower you're gonna turn on
the cold right you're gonna go first
your right hand you're gonna put your
right hand in with your other hand
you're literally going to just massage
the top of your skin so the shock of a
cold shower the reason that it's so
violent that your brain interprets the
cold as a risk it feels like your body
is under attack and it cuts off
communication with that with that body
part so basically what you're doing is
going by going limb limb by limb and
just like a very light massage what
you're doing is keeping that clear
communication with your brain and that
pain or that shock that you go into
never triggers you're gonna go a
literally right on left arm we go like
right leg left leg you go body chest
genitals turn around you'll do the same
thing as soon as you're done with your
whole body it'll probably be about 30
seconds 35 seconds and you're done
that's your cold shower got it that is
yet a longer explanation and I think you
were looking for no that's very good so
detailed too you know you don't want to
forget about the genitals so you don't
want to forget about demo so that what I
was gonna say I lived in Montana for a
few years and I dabbled with cold
showers the water there is
very extremely cold like out of the tap
in the winter so like I couldn't get
like all the way like cold water because
it was like I mean I didn't put enough
time I'm sure it's possible but it was
probably coming out in the like mid-30s
like it's pretty cool
so cold yeah in New York we're probably
like high 40s if I'm like all cold full
blast
it's probably like mid like high 40s my
guess would be yeah cuz I'll do like
cold plunges and we have like a whole
bio hacker community here that takes ice
baths together where I know it's in the
30s and that's a lot more violent than
the cold showers gotcha and now now that
I say it out loud I never actually
checked but it was very cool I'll just
put it that way so I don't that on that
yeah alright so we we talked about
getting good sleep and just generally
like getting the rest so if we were seen
no good no I was gonna say I know you
brought up like that two o'clock three
o'clock mid-afternoon dies yeah I've
experimented with some ways to avoid
that as well if you want to go into that
if not totally fine we can go on you're
questioning but I have some good good
hacks for that two o'clock three o'clock
okay let's do it yeah good so I was that
was a huge problem in my life was this
fact that every day at 2:00 3:00 o'clock
for some reason like everything would
shut down I was having dinner with a
friend who was a neuroscientist and
basically he starts explaining to me
that the what you need to understand is
that why does your brain and body shut
down at that time and it's basically
because of it runs out of fuel and the
reason it runs out of fuel is because
they you set it too much I'm cutting to
the chase right you fed it too much
sugar too early on in the day so right
now what ends up happening is
diets right ketogenic diet people may or
may not heard of it if you're not
familiar with ketogenic diet it's
basically a really high fat diet where
you're eating things like avocados and
nuts and cooking things in butter you're
eating eggs with yolks you're eating you
know steaks with the fat in it basically
what that and and you're totally
removing carbohydrates from your diet
all right what that's doing that's
allowing your body to run entirely on
energy produced from fat so what's the
difference between running on energy
produced from fat versus running on
energy produced from sugar so energy
produced from sugar gives you this
really awesome spike it works very
quickly and very efficiently but it
doesn't stick around very long
and then you obviously have those dips
okay energy sweet fat it's like think of
it as like this slow trickle of energy
so rather than going up and then
crashing down it's the slow steady
continuous flow of energy so converting
from a high sugar or carbohydrate diet
to a primarily fat based diet totally
did away with all of those mid-afternoon
crashes what also helped was that I
started skipping breakfast a practice
called intermittent fasting where you
fit all of your food within an
eight-hour window so now I eat all of my
food between 12:00 noon and 8:00 p.m.
and so what that does is that in the
morning I'm still able to drink coffee
so I can take my nootropic so I get like
the energy I need to kickstart my day
I have my first meal about 12:15 12:30
and then as that fat really starts
dripping into my my system you know 2 3
4 o'clock in the afternoon arguably or
some of my most productive months got it
and we didn't know we were going to talk
about this but you are like you're
blowing my mind because I recently got
into intermittent fasting a little more
seriously
and I feel awesome like I've just had
some coffee today and some herbal teas
and stuff like that
plus the clarity blend you know the from
your from your package here and I'm
getting so much more done you know like
I was mentioning but also the afternoon
it's great and sometimes I'm
experimenting so I'm pushing my my first
meal into like the three o'clock range
so I'll have like sort of a lighter
lighter meal really careful and it's
super obvious by the way if someone
hasn't tried this it's a very obvious
bit like if I have a poorly selected
meal let's say a big fat sandwich say a
club sandwich or something and then at
lunchtime or something all the carbs
will totally crush me and now it's like
so clear why for most of my life up
until I was doing this I was just like
eating like totally the wrong stuff like
very little fat I mean this it's when we
grew up right it was like low fat like
you know you got the pyramid that you
know this bread I'm thinking pasta is
good for me and like as I step back and
now we're older were you know science is
a little scientist or a little smarter
now so yeah I feel awesome the
intermittent fasting has been like
game-changer and I'm like how long can I
like push out my first meal so anyway
yeah yeah so for people who are thinking
about trying it it's not easy it took me
so best way to start this thing right
yes the best in essence it's skipping
breakfast right so the goal should be
skip breakfast you know the the
technical terms that all of us by
hackers used with the eating window and
the 16 hour fast it can be a little
daunting the goal is to skip breakfast
for people like me it took me six months
on a ketogenic diet before I was able to
skip breakfast because I loved breakfast
so much so intermittent fasting was
really really tough me now on the flip
side I mean my did like I I notice a
huge difference Sunday's that I eat
earlier today
I'm like I'm just slower and I'm a
little heavier with that being said if
you can do this tomorrow morning wake up
and say I'm not gonna eat breakfast I'll
have a couple coffees maybe able to take
some energy supplements just to get me
through the day and I don't have to eat
Oh lunch boom you're there for the
population of people who are like cannot
dream about skipping breakfast here's
how you're going to do it
the oldsman goal is intermittent fasting
basically what you need to do is
front-load your day with as many fats as
you can
right so if in the journey of starting
too fast the first step is eating as
much fat early in the day as you can so
that means whole eggs for breakfast
avocados cooking things in butter buying
some MCT oil what that will do is to
train your body over a couple months
that it's going to get like slow steady
energy each day the reason right now you
probably have such a hard time skipping
breakfast is because your body hasn't
just used to these huge energy spikes
and so it doesn't know exactly when it's
going to get its next hit so it's
constantly triggering hunger pangs and
so if you can start training it to
expect that it's gonna get slow steady
energy from fat it'll be much easier for
you to start skipping meals cool and by
the way yeah it took me a little while
to get into it in this last this last
time when I actually like ramped it up
and you know intermittent fasting for
longer periods that was it was pretty
rough I mean you feel like you're gonna
starve to death but like you know you're
gonna be okay and I mean I needed to
lose a few pounds and I leaned up like
pretty quick it was a long winter and I
drink yeah I think I mentioned alcohol
already once I drink a lot of beer so
like that's non-negotiable generally but
there's a lot of calories
what's that yes you should yeah you work
you work hard play hard things that
bring you joy
yes luck the beer the beer is in there's
a lot of calories and it sort of
violates all the other things that I
mentioned but you're not usually
drinking beer in the morning so we good
so tell me so you're doing seven days a
week you're fasting no it's only been
about I'm doing like two to four days
something like that and on the weekends
you know my my wife and I will go out
for breakfast and I'll eat whatever and
I just you know I generally will eat
what I normally would have had anyway so
I'm trying to really you know still
enjoy the food that I enjoy I love pizza
so pizzas a great one for the weekends
and having having the beers and stuff
like that so the so two to three days a
week
you're not eating until two to three
o'clock yep that's right
and how much weight the tools I think
it's been about six six or seven pounds
or so and are you working out or with it
just two to three days of skipping one
meal I'm also working out but about this
I usually work out anyway so it's
roughly the same like activity level
maybe a tiny bit more cuz I'm not I'm
not like sort of groggy in the afternoon
so I may be able to get in another I
have a dog so I walk the dog a lot so
yeah that generally from the
intermittent fasting dude that's like
insane results yeah I've been doing it
for a few weeks oh so a week week yeah
right yeah like that's incredible
amounts of results for very little
amount of work like that is that's like
definition of biohacking
yeah right yes like same amount of
activity euro you know you're only
sacrificing three of seven days a week
you're only skipping one meal
and you're seeing physical like pretty
sizable physical like you're not as how
much you're not that big guy like six
seven pounds like there's probably
noticeable difference in the way that
you look and feel dude that's pretty
sick I mean crack thanks yeah I mean I
it was like I said it was rough for a
few days and then the hard part is like
for you know the first couple weeks
nothing really happened and then like
something happened after about three
weeks and I was like okay like the
weight just kind of came off so I'm not
not a hundred percent sure but yeah it's
been good and if like I said I feel
better and all that stuff so that's huge
that's huge and okay cool yeah but and
it's okay we can go on tangents we're
gonna say something else no no no all
right cool I'm really impressed
thank really impact makes it makes me
want it makes me want to push it till
two or three o'clock now yeah and like I
said I realized when I eat I was like
just slowing down a little bit so I was
like alright I'm just gonna I'm not
gonna eat for a little bit longer until
I'm done with what I got to do so okay
moving on I one of the reasons why I I
ordered from you guys is it made sense
to me that there's not like one pill
with this generic blend because I can go
down to GNC or I could order from some
of the other companies and it's one size
fits all which obviously I know that's
not true you mentioned that yourself so
how did you guys come up with the idea
to take the approach of putting together
these unique blends and that sort of
thing yeah it was I mean listen it's no
mystery there's more variations and
brain chemistry than there are on the
rest of the body combine the the note
like if you look at it like totally
objectively the notion of creating a
one-size-fits-all like solution for your
brain is this Nike just created the Air
Jordan one in a size 9
and you expected everyone's like it's
just not gonna happen right so like you
have to see two things really into
consideration when it comes to brain
authorization you take one is like
what's what's your chemistry like what
what are the chemicals in your brain
what's your biology going to respond to
and then to like what's your definition
or how does the individual categorize
what better brain function it the
reality is like your brain needs
different areas to fire on days where
you know you're going to a ton of
meetings you're going to need different
area to fires and on days you're sitting
in front of a computer and doing
creative work which is a different part
of your brain that you're gonna need
when days that you're sitting in front
of a spreadsheet you're going to need
different parts of your brain to work on
tasks that you really enjoy and a
separate part of your brain to work on
tasks that you find really boring and so
we needed to ask those two questions and
we created a Prada or a company that was
able to customize for biology and sure
objective and the that's the only way
for it to work on the vast amount of
people while we were doing all the
research we also tested out all the
competitors and what we found was when
we control team one size is also Clement
by and large work about 50% of people by
zero so the Annabelle snaps 50% and that
one size fits all so and it's gonna
connect with the ecology with us after
going through we we can find at least
one formula that works with be 7% of our
customers so the efficacy just goes from
50 percent to nearly 90 percent just by
introducing this variation gotcha and so
for me specifically I've had you know
there's there's four blends what are
they again a 4 but which the four that
you got
right it yeah you have been running I do
so it's creativity clarity energy and
logic and my question is like how they
all seem fine to me I didn't have any
like ill effects from any of them I felt
like I could focus a little better after
you know taking any of them I've taken
notes a little bit of a journal to you
know make sure I know what I what I took
when I can look back on what I did those
days and that sort of thing but like
like how can someone quantify or know
that a certain blend is working well for
them so the first thing that the term
member is in in our process it's just as
important for someone to identify what
doesn't work as it is what does work you
know the likelihood that every blend is
going to or every formula is going to
connect with every single person it's
just an unrealistic expectation not even
like some of the blends in your box like
don't work from it they just don't match
with my biology so that's one - is the
way that I look at it is I have a very
specific I said a very specific
objective I'm a big productivity guys so
with me it's productivity and like
creativity are the two things that I
generally will be able to measure and
the two most important things that I
take nootropics for so I mean it's
pretty easy to tell on Dave is where I'm
just like crushing my to-do list right
and for me it's a lot of the time it's
like how quickly can I transition from
task to task in the shortest amount of
time possible so I noticed in a prior
company I was the CEO of another company
and a big issue that I had and this is
actually when I first found nootropics a
big issue that I had was that people
would pop into my office and ask me
questions and I would help them
and to recalibrate and go back to what
it was that I was doing would take so
much time and I I measured it would
actually take me 15 minutes every time
someone like popped in for a got a
minute kneading for me to go back to my
original task and it would happen I
averaged it out of between five and six
times a day we had a pretty big lead a
pretty big staff totally accessible
that's what I was there for I'm there
forgotten a few things however that was
an hour to an hour and a half a day of
just recalibrating that means that six
hours a week arguably six hours a week
and across the year I was making good
amount of money I was tossing my company
a lot of money enter my first nootropics
stack that I did on my own as like a
rogue biohacker
I was able to get that recalibration
time from 15 minutes to two minutes
right so basically I was able to when I
was on proper nootropics someone popped
into my office we do whatever it is we
do and I'd be able to sink back in to
deep work on whatever it was I was doing
in two minutes I mean just the that was
a game changer for me that's when I fell
in love with nootropics six months later
I started my own nootropic company like
that that's what is insane impact I had
in my life just as this ability to
transition quickly from task to task to
task so for me a nootropic that works
for me is going to be is going to
increase my productivity second is
creativity I do a ton of talking and I'm
out you know meeting with partners and
working with people and I do a lot of
face to face interactions and like my
happiness quotient is based primarily on
my ability to connect with people and
have like really rich engaging loving
conversations and so a lot of that has
to do with like am I able to channel the
right words am i able to verbalize what
it is that I'm thinking
am i able to come up with fun ideas or
good ideas or say something funny at a
moment's notice and so a good nootropic
for me is going to do one or one of
those two things interesting in that
that's amazing the task switching and
recovery period because that that really
that really gets me especially you know
working from home and interruptions can
really you know take me off task and
then I mean there were times when I used
to spiral just out of control and like
lose the day right you know maybe if
you're not getting enough rest you're a
little grouchy like you get interrupted
and it's like ah like what am I gonna do
and then yeah I mean that's amazing
so I'm rambling on now but very cool
knowing like for everyone and it's not
always gonna be as obvious as it is
right but anyone who's trying nootropics
for the first time should have like a
quantifiable way to tell if it's working
or not you know listen if you're taking
a you know and one of our nootropics is
really great to take before the gym
listen it's something you can tell right
away like you're in the gym you take our
energy our energy new trope our energy
stack is like your best quote unquote
pre-workout or like something that
people take before training that's
really easy to tell right you get you
took the energy stack you went into the
gym where you faster did you last longer
and were you stronger then it works but
a lot of the things that we're taking in
for work based optimization sometimes a
little bit tougher and and I can't
pretend to sit here and have the answer
for exactly how to measure for every
individual person but you know it's a
question that we can all ask ourself
what woody how do you how are you
thinking about this so as you're going
through your first month here you're you
know obviously happy well how do you
know
you're happy it's been it's been a
little bit tough which is you know part
of the reason I asked the question but I
was trying to take the you know the
right supplement her nootropic for the
activity that I was gonna do so the
other day for example I was writing a
long blog post I knew what I was going
to be writing from you know days before
which is always helpful from a
Productivity standpoint I knew what I
was gonna work on and I believe I took
the creativity you call it a blend is
that what you call it well I call
formula for the brain yeah so the
creativity formula and I felt awesome
writing I didn't get distracted number
one and I was able to get my ideas out
and I wrote I think about 1500 words in
about 90 minutes which is a lot for me
and if some writers can really turn it
out but I get pulled off tasks all the
time but you know I think a couple
things were in play there where I knew
what I was gonna write and I took the
hopefully the the proper formula there
and then by the time I finished I was
like that went well I got more than I
expected done I would have been happy
with 500 words so that that's one just
snapshot another time it's been actually
most of the time it's a lot a lot more
of a just I guess subjective so maybe
I'm gonna be working on some
spreadsheets right so doing my books or
something like that so I will take the
logic formula which I think probably
aligns for spreadsheets and you know I
may or may not notice anything specific
but I finished what I intended in
roughly the amount of time so a lot of
times I will underestimate how long it
takes me to do something potentially
it's because of distractions and going
off task or my phone buzzes and
something happens but it it could be you
know I was focused
took the proper formula and I was
working on the right task for it so is
that the right approach sort of yeah
it actually reminds me somebody my 76
year old father takes this thanks farm
and he asked me the exact same question
last week because we're going through
him and we're we're going through like a
really intense like optimization process
with him
excuse my dad and it's a fun way to you
know connect with them and he's really
trying to figure out like how do I
measure if these things work or not like
how do I score it and he's taking really
good notes and what we ended up and
netting it out to be was how how how
content is he on his trip home from work
each evening so what what we well the
line of questioning basically started
out was like how do you know when you
have a crappy day how do you know like
when does it register that you were
really frustrated and he's like you know
it's like these trips home in the car
six seven o'clock he stood bill he owns
a small small business local business in
the town that we grew up in and he's
like you know there's these moments in
the car where you just have this feeling
that you didn't get it done like there's
it's just like this frustration this
anxiety this like feeling and I was like
well that's what we need to that's what
the nootropics are there for like that's
your motivation for taking it is to
avoid that moment at 7 o'clock or 6:30
every day when you're in the car
listening to the radio and you just felt
like so let's figure out how many days a
week you have that feeling and how many
days you don't have that if there's
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