yeah so in the beginning it was just me
I did everything myself except write
content and in fact the very first
websites I built I didn't even write the
content I was just I'm just gonna
research build a website and hand it
over but then I was like people need
content so I was outsourcing content I
think at first I was using I writer and
that I wrecked it was great because you
you could get content turned around very
quickly but it was bad because the
content was never that good so there was
a lot of editing required it was also
quite cheap as well so I could keep the
cost of the websites down and then the
first hire I made was someone to
assemble the sites for me so I was just
like okay I'll give you the articles
when they're done and you just assemble
the sites and it was very much because
they were done for you sites they were
all built the same way so it was like
here's the articles upload them do the
formatting and do all the other stuff
like install the plugins and so on and
then he was quite good with plugins that
he was able to create kind of like
push-button WordPress installations
where he would you know this sort of
humor proof skeleton would be there and
then he just loaded in the articles and
then the next hires I made were writers
because I was sick of dealing with our
writer and I realized I could actually
get it cheaper if I paid in bulk so I
was like hey I need ten articles if you
order one article maybe you're gonna pay
like $10 an article but I could say hey
here I need someone to do ten articles
for me for like $60 and someone would be
like I don't just seed 60 instead of 10
I'm oh but yeah I'll do that so then the
next thing I needed was an editor it's
just so like it's someone who was
interesting charge of the content so
then I would just give them the keywords
they'd order the content they'd pass it
to the site builder person and then the
next thing I also
was I brought on a project manager to
just deal with everything so that I
could then focus more on marketing the
business and writing blog posts and all
of their like working on the business
type stuff and then as that scaled we
then brought in people below all of
those people's so then they'd be like
the project manager would have an
assistant and the website builder would
have like four website builders under
them and then we ended up with like five
keyword researchers and then we would
promote one of those five to the head of
the keyword research team so that my
project manager who became my CIO could
then move on and build at the writing
team and that process took probably a
year and a half really to get really
well and it went from like I've never
hired anyone up up work to up work or
sending me Christmas cards because I'm
like a VIP customer in the space of
about two years maybe yeah so like very
quickly and the I think the real key was
that I didn't hire everyone myself I
hired someone whose job it was to hire
people so I was like so when I brought
Brad on who is the human group design
CEO even today he he would be like right
what's the biggest bottleneck and I'd
say keyword research and so okay teach
me keyword research so I taught him how
we do it
he did it by himself for two weeks and
then he was like right I feel like I'm
competent enough and I was I was giving
him feedback during that's two weeks and
so he was like right I feel like I'm
competent enough to teach it so I'm
gonna go out and hire like for Filipinos
to do it for us and I was like okay so
he he did that and then he trained them
and then after two more weeks he said
yeah one of them is really good I think
he should be the manager and I said okay
and then and then that was the keyword
research team and then he Laroy was the
next bottleneck and so it's like
ordering the content and then rinse and
repeat and so we did that systematically
for well whatever I just said like 18
months
twelve around eighteen months to get
everything done to the point where I was
completely out of operations except
maybe replying to customer emails and
stuff and we were able to launch way
more products so like in the beginning
if a customer said to me how can you
also do SEO can you also do pbn links
can you also do ebooks blah blah blah
blah we would say no because we didn't
have the bandwidth but now whenever we
wanted to launch a new service it was
really a case of me designing the
service
Brad figuring out the logistics of how
that service would be delivered how much
it would cost how much we should
therefore charge and then training the
necessary people we would basically just
launch the product and it was very
smooth so we went from being like ground
to a whole customers asking for refunds
wondering why the product isn't
delivered yet to being able to like
launch a new service in my two-weeks
because of like this this sort of right
team that system we put
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