The ONE Metric More Important Than Sales & Subscribers #Best Education Page #Online Earning

- So hey, if you're trying to build a successful business,

there's a lot of things you need to keep track of

in order to determine if your business is successful

like for example the lifetime value of a customer,

the sales numbers, conversions, email subscribers,

fans, followers, likes, engagement.

All those things are important

but I wanna show you the one thing I keep track of

that's not here on this board

that I feel is more important for our success

and it lives in three boxes.

Thank you notes.

Whenever anybody asks me,

Pat, what's your most important metric to keep track of,

it's have I gotten thank you notes lately?

Now, this might seem kinda weird, right,

like this is the metric that I track.

Yes, there's a lot of important numbers

and things on your website and in your sales funnels

that are important to keep track of

but I feel that if we focus on getting these

then all of that other stuff

is gonna be where we want it to be.

Here's one from Jordan that says,

"Pat, thanks for all that you freely share with the world.

Hard to pinpoint one special resource but broadly speaking,

you have helped me get my practice off the ground,

streamline my business in so many ways I never imagined.

Let's keep in touch, Jordan Wyatt."

And then here's one by Simon Chan

It says "Thank you" on the cover there,

says, "Pat, I am grateful to you,

I am appreciative, and I thank you.

He says thank you for the example you set

especially as a father and a husband,

you've inspired me.

A lot of your content is great and extremely helpful.

Thanks again for all you do, you've been a part

of my current and future success

God bless your family."

There are hundreds of these, I put many of them

up in my office at home,

that keeps me inspired and motivated.

I put them up here in the office and

we're about to put up even more up on the wall,

which you'll see at the end.

But, I wanted to talk about this really quick,

cause I think it's really important to understand.

All successful businesses help other people,

and when you can help people in such a way,

that they're gonna get up and take the energy

to write you a thank-you note, that means

that you're winning.

Now let's do a little exercise,

I want you to think about the last time that

perhaps you wrote a thank-you note to somebody.

Or you sent a message of thanks to somebody

for something they did.

What happened there?

It was probably for one of two reasons,

one, perhaps they surprised you in some way,

and it's given you some value and made you happy

and feel good because of it.

Or perhaps you got something that you finally

have been working for or maybe have always wanted.

Those will earn a thank-you note.

And how can you do that in your business?

What would it take for you to get thank-you notes

like this from people that you're serving?

I think it was Zig Ziglar who said,

"You will get all you want in life

if you help enough other people

get what they want."

And I want to challenge you

to see how many thank-you notes and cards,

whether it's an email or an actual physical card,

that you can get.

So three things here,

number one, see if you can provide wins to your audience.

This is the number one way to get thanked for what you do.

You have them get a result

that they had never gotten before.

So, in your content, in your emails,

in your courses, whatever it is you sell,

make sure you focus on the outcome

and what that other person can achieve

now as a result of the help that you've given them.

They can be big wins,

but I would actually recommend starting with small wins,

that starts to create this habit of coming back to you

for continuous rewards through your brand

and what you have to offer.

And then you can kind of ramp up

to those bigger wins down the road.

Number two, nobody's gonna send anybody anything

if they don't know who that person is.

So, no matter what it is you do in your business

you need to start building a relationship

between you and your customers, your subscribers,

the people who read your content.

In addition to what you teach and what you

help people with,

you also wanna talk about, kind of who you are.

And that's actually your unique advantage here,

is nobody's like you and that's why people will come to you,

cause as my buddy Chris Ducker says,

"Your vibe attracts your tribe."

So put more of yourself out there,

become somebody who a person can relate to.

And, the more you do that,

the better and stronger relationships you'll build

with your audience and the more likely it is

that you're actually going to affect their lives

in a way, to earn a thank-you note from them.

Number three, just ask.

You don't have to ask in a way that's cocky,

like hey guys, if I've helped you, send me a note

and tell me how awesome I am.

That's not what this is about right,

I've actually gotten a lot of thank-you notes

from people who didn't even know that I had asked,

which is great and what you want.

But, when you ask, you open up,

the fact that a person can, if in their mind,

you've helped them, they're going to take some time

out of their day to write you a note

or send you a note of thanks.

And that's really important

because people are looking for ways to give back to you,

and if you just simply say hey, you know if you

wanna help me out and give back to me a quick way

to do it is just to tell me how I've helped you.

And this is what has led to all these thank-you notes,

which, do a number of things for me.

One, more than anything,

they motivate me like crazy.

When I go to my UPS box and I open another thank-you note,

which happens every single time,

I'm inspired to continue to go

to serve all of you.

Number two, there are times where I'm right

in the middle of a big project, and I just lose energy.

I feel deflated, I'm right in the thick of it,

and I forget kind of why

I'm doing all of that busy work in the first place.

But then I'm reminded, I just look behind me

in my office, or I come in here in the studio

and I look on the wall, and there are these notes

from people who now I know need me.

So I can fight through a lot of those hurdles

that come my way when I'm trying to do something new

outside of my comfort zone,

this, you guys, are what help me bust through that.

And then finally by showing you all of this,

it shows you that a person, a regular person like me,

cause I am a regular person, I'm no smarter,

or more genius than anybody, I just take action

and try to help as many people as possible.

You can get thanked for what you do too.

And this is a big, big thing for me because,

when I was in architecture, before I got let go,

I did a lot of work, I helped a lot of people,

and I didn't get recognized for it.

And I'm showing you that, by helping people

in their own little niche,

help them with the obstacles

that they have in their life.

You can get thanked and recognized for it.

Which, of course, helps your brand grow,

it helps your business, it helps your life too.

And this way, it's a win for everybody.

So, I'm gonna follow my own advice, and ask you

to send me a thank-you note.

But only if I've earned that from you,

I'll put a address below, which is my business box.

Only if I've earned that from you,

and if I haven't yet, well, guess what

this is why this channel exists,

this is why I'm here, this is what I felt like

I'm meant for in the world.

To help as many people as possible

build their own businesses,

change their lives, change the lives of others as well,

to hopefully get one of these from you one day.

And if you have other ways

that you wanna share thanks, you can share this video,

you can send me an email, doesn't matter.

But I wanna earn that from you.

And if we're just seeing each other for the first time,

and I haven't gotten there yet, make sure you subscribe,

let me help you, I'm here to help you build your business,

make more money, save more time and help more people too,

that's what I'm here for.

Now to finish up, let's start adding to this wall.

#Best Education Page #Online Earning

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