YouTube - Analytics - Behind the Scenes for Niche Site Project VLOG #Best Education Page #Online Earning

what's up and Huntington I'm from niche

site project if you're watching this

then you know I've been doing more

YouTube stuff in fact over the last

probably five or six months have been

doing a lot more on YouTube for a little

while for like six weeks I was doing

live streams five days a week was a

little stressful but I got better at it

and we're now down to two days a week I

wanted to share with you some of the

analytics behind the scenes so let's go

look at the analytics dashboard in

YouTube you'll see some real stats and

I'll share with you you know the real

numbers behind what I've been doing I

still have a lot of work to do but I did

want to share a couple you know little

milestones it just hit three thousand

subscribers which I'm not even sure if

you could see it right in this section

right here but this is the overview and

analytics and couple things to highlight

so we're looking at the last 28 days

from a total watch time perspective it's

up 20% which is cool the view duration

is down about 1% that's something I'll

come to in a second it's 7 minutes and

20 seconds which is actually a pretty

long time when you consider the you know

ideal length of a YouTube video is

roughly 5 to 14 minutes or so in that

range so when you look at that sheer

amount of time 7 minutes and 20 seconds

it's pretty good the number of views in

the last 28 days that's up about 21%

I don't monetize a channel or anything

like that in general the likes are up by

65 percent comments are up by 25%

dislikes are down 33% which is cool and

the shares are up 62 percent so all this

stuff is pretty good here's kind of what

I look at most of the time so take a

quick look at the overview I'm really

looking at the watch time most of the

time I'm just looking at the watch time

and we can see here over the last you

know 28 days or so it's sort of an

upward trend in general if you scroll

down you can see more information on the

videos and again I'll point out the

average view duration is quite long just

in general some of them are

like 18 minutes and those are live

streams typically people stick around

for the live streams

I could go ramble on and on and on but

I'm gonna try and keep this sort of

short so I look at the watch time which

is always interesting I have been

looking at the traffic sources after you

know learning some stuff from the Noah

Kagan podcast and YouTube channel these

suggested videos is sort of how people

discover you new people discover you it

should be about 70 to 80 percent I'm at

30% so I have a lot of work to do what I

do have is a lot of videos that serve my

audience really well people love them

but unfortunately what it means is not

that many new people are discovering the

only 30 percent so that's not great I

need to take care of that I'll talk

about that probably in another video

another area that I have been looking at

these subscribers and just the the

growth there so I am doing a rolling

7-day total it gets rid of the spikes a

little bit so we'll put it on daily and

you can see you know some days are big

some days are small those usually

correspond to a collaboration like these

spikes like that but if you use like a a

rolling 7-day average it's smooth things

out here so that that's a good thing to

do so one thing I will point out real

quick is I'm gonna take a look at this

year so a lot of times i zoom out just

to get an idea of like how i'm trending

so from a subscriber standpoint you can

see well that's great it's trending up

additionally you know watch time that's

sort of the big one that I'm looking at

in general YouTube wants people to stay

on YouTube and the longer they watch the

better so you can see for this year the

trend has been aboard that's great and

when we look at you know you could even

do a 28-day average to smooth it out a

little bit more it's just a nice upward

trend now something a little bit more

interesting is to show the growth and

that actually graph the percentage as a

change compared to the first data point

here so I'll click that you can see

there's good growth right so the

the first data point is sort of like the

baseline of zero there's roughly 300

percent growth over the entire year

obviously I've been working at this for

a little while and it was rough at first

it didn't quite know what to do I can

tell you right now and you'll probably

notice if you're watching these videos

they're getting much shorter so one of

the reasons the overall audience

retention is a fairly long period of

time about seven minutes for this whole

year is because my videos are super long

a lot of the early videos a lot of the

live streams that I'm doing are 20 30 40

minutes long which is way beyond the

ideal timeframe of about 8 minutes or so

right around 8 minutes plus or minus a

couple it's kind of the ideal spot and

when it comes down to it I remember I

actually got an email from someone that

said hey your videos are good I like

your content you seem like a good guy

duck but they're too long I don't watch

your videos that are usually over you

know 20 30 minutes and the thing is I

don't watch them either i watch videos

that are like about 10 minutes or so so

the thing is I mean it has to be someone

I really really like if I'm gonna stick

around for like 20 30 minutes or an hour

and sometimes I do I know the good

people the good subscribers the viewers

that watch my stuff sometimes you stick

around for a long time because I'm

hopefully telling you something

interesting the thing is I get it though

under 10 minutes this kind of ideal

point to keep someone's attention you

got to keep it moving fast and I'm

making videos much shorter now because

there's a variety of people some people

don't want long videos and I understand

that so this is where I'm at here if

you're interested in hearing the

approach that I took and some of the

tools that I've used to you know improve

my channel and get better at YouTube let

me know in the comments really sort of

interested to hear if people are one to

learn more about the YouTube side I

usually focus on the content side of

niche sites and SEO but YouTube's a

whole other animal very interesting

animal so my name is Doug Cummington I'm

from the site project and we'll see you

around thanks

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