hey miles here miles Becker calm and in
this video we're going to talk about the
five-dollar Facebook ads now I've been
getting a lot of questions on the
channel and in the comments that are
like hey how much does it really take to
money do I really have to spend to see
result and the answer as you can guess
by the title of this video is it all
starts with five bucks a day if you
really want now I'm going to go in-depth
on how to use this as an advanced tactic
so don't think this is simply a big
gainer concept for beginners only yes it
is a budget based idea but I'm going to
teach you how to leverage the
five-dollar Facebook Ads so you can also
kind of advance what you're doing to get
better results with what you're already
doing minimizing your risk and kind of
increasing the potential for you to see
and buy new audiences to market to so
the $5 Facebook ad really that's the
starting point right if you set up your
ad set and you got a campaign going and
all you can afford is $5 per day that is
truly enough to begin marketing how much
results are you going to see that's
obviously the question and what you're
essentially doing is saying that my
budget is limiting me
therefore I'm willing to be patient in
order to see the results because they
were getting $0.10 clicks at $5 per day
you're going to expect to see about 50
clicks per day we assume it takes 1,000
clicks to run a successful split test
and that's 1,000 per variation so if
you're running a split test on your
landing page on your opt-in page you're
going to need to wait to see
approximately 2,000 clicks in order to
really have statistical significance on
which one wins so what we mean here is
you run $5 a day hopefully you're
getting $0.10 or below clicks
and if you are that's essentially going
to take you I don't know about 10 days
20 days 40 days to get your 2,000 clicks
now can you make a decision based on
statistical data earlier sure if the
numbers are incredibly skewed to one
side or to one variation and you've got
500 through you can consider making a
decision but the law
of large numbers make sure that your
numbers are reliable because if you're
not making statistically significant
decisions on your split tests you're
potentially making decisions based on
the wrong data so what your trade-off is
if you're entering this point with a $5
a day campaign and that's all you can
afford is one ad set at $5 a day your
trade-off is patience you have to simply
be patient to get the number of clicks
in order to see if something's working
the good news it's a cup of coffee a day
cost right the bad news it's going to
take you a few weeks to really get some
good data but if you're putting your
first kind of your first funnel up your
first ad set up and you just want to dip
your toe in the water start with a $5 ad
set do not run a split test on your ad
side run one ad try to make it a long
coffee story based ad base it on the ads
of people who in your niche have done
really well if you have not yet seen my
spying on your competitors ads I'll have
that video pop-up right here so you can
check out that video and model the kinds
of ads that have worked really well for
people in your niche so it has a high
likelihood of working for you cool so
that's the basic idea right you just set
up an ad you got one campaign one ad set
one ad $5 a day you target it based on
what we've talked about in the other
videos and you let it run you want to
make sure that you have spent as much as
you potentially will earn with one sale
from your OTO now I've covered this in
the KPIs and the knowing your numbers
videos tiny tiny recap and I'll use
myself as an example I just launched a
new funnel and at this moment my average
order value is about $60 right so what
that what I would do at a $5 campaign is
I would let that run until I spend at
least $60 before I decide whether it's
going to work or not right because if I
spend $59 in ads and then on that $59
and $0.50 click I see a sale I'm break
even so if I turn that ad set off at 30
or 40 dollars of spend when I
potentially earn six
see I could again be basing a decision
on too little information and I could be
shooting myself in the foot because that
next sale could be that first sale could
be right around the corner so that's
kind of my monitoring mark and I keep an
eye on my cost per lead beforehand you
don't know your numbers I'll pop the the
know your numbers video up here for you
as well but hopefully you've already
seen that and you know what kind of
numbers you expect or what kind of
numbers you need to see from your
campaigns in order to be breakeven or
profitable because it's all based on
data it's all based on statistics so if
you're just starting out and getting a
budget jump in on the five dollar ad I
highly recommend it it'll get you
experience it'll really minimize the
risk everyone spends five dollars a day
on something whether they need it or not
and this actually has the potential to
give you a return on five dollars a day
so it's a very worthy kind of use of
your time and use of your budget right
it's an advertising budget a real
business in this world is one who spends
money on advertising and turns that into
paying customers so that's this is the
process we need to get to now let's take
this a little bit more advanced I use $5
a day ads also on Facebook
but I mainly focus my five dollar ad
sets right to test new ad sets so what
I've done is you know from my kind of
previous videos on the audience insight
tool the goal is to come up with 30
different ad sets if you're just getting
going what you want to do is if you're
if you're able to jump in you don't have
much time you can cluster all authority
of those ad sets together inside or all
those interests excuse me into one ad
set and you can run that with a thirty
dollar a day kind of a campaign and then
monitor that but if you want to get
really kind of meticulous about it and
if you really want to know which of
these different ad sets are
outperforming the others based on your
cost per lead and your cost per customer
or cost for acquisition numbers this is
where you start with the five dollar ad
sets and what I do is I'll get my
campaigns running right so have Bethan
campaigns running that are
tried-and-true and kind of interests
I know these ones work
for me but I'm always trying to expand
my audience right I always want to grow
Facebook has like one point something
billion users and I'm marketing to maybe
a few million so there's a very large
kind of opportunity here for me but I
don't want to go moving big amounts of
money I don't want to go jump in with
$100 a day or $200 a day or $50 a day
into something that's untested so what I
do is I do my research in that audience
insight tool and I find new ad sets and
I research people and I'm researching on
Amazon and the different places we go to
find our competitors and I'm looking for
people who have really strong overlaps
with what my niche is and with my
audience and then if I think I have a
high likelihood or there's a good
potential of that becoming a new
profitable interest for me to market - I
will go duplicate out one of my ad sets
I'll set up a $5 a day ad set and run it
to the same ad that I've currently got
running that has great media it's got
great engagement it's got great numbers
I know this ad works so I'm putting one
new variable in place same funnel same
ads same everything else and I'm only
spending $5 a day on this so what it
allows me to do is if I'm going to take
and kind of let's say I want to increase
my budget by $50 a day I'm wanting to
scale a little bit but I don't want to
scale in the audience's I have I want to
try to scale into the unknown into new
territory of audiences I have not yet
kind of tapped into what I will do is
all go find 10 new interests that I feel
like have the highest likelihood of
creating leads and customers for my
business and then I'll go separate them
out and I'll start 10 new ad sets I'll
duplicate them straight out from within
my interests campaign that I'm running
currently and then I'm going to
duplicate all of those out I'm going to
set up the separate interest in each of
them and I'll point them all right back
to that same advertisement so what this
does is it gives me a very effective and
a very kind of neat and tidy split test
on that interest through the ad set
level then what I do when I log into my
ads is I monitor how are each of these
ad sets doing and I'm able to make very
intelligent
decisions based on real data in order to
say this ads that's working this ads
that's not and what happens is once I've
spent about sixty to eighty dollars each
I'm willing to go a little over just
because I'm playing the game maybe a
little bit more aggressively and as long
as my cost per lead is good I know that
lifetime value for me so I will spend
about eighty dollars which is what about
up to sixteen days so I'll run these for
about two weeks a little bit over two
weeks kind of monitoring every day on my
K my cost per lead the KPI I monitor on
the daily up until I spend enough is my
cost per lead if my cost per lead is
within my kind of standard operating
area I'm good I just let them go once
I've spent sixty or eighty whatever that
average customer value is for me the
average new customer value is for me
once I spend that much if I have not
seen any sort of transactions come
through from that ad set I realized that
maybe now's not the time it just
flat-out didn't work I gave it a good
try I remove it I mark it off of my list
and I keep monitoring the other ones
once I've gone through that process with
these ten or however many I'm bringing
on I have now added some to my kind of
standard campaign and at that point I
can begin to scale them and increase my
ad spend on the ones that are proving to
drive customers right I don't want to go
dump a bunch of money in the untested
area I want to put little bits of money
out if you've ever played roulette and I
don't play roulette I don't think
roulette is a worthy game of any of our
times but really what I'm trying it like
I think it's a good analogy here because
the idea is we're not putting a big
stack of chips on one number in the
roulette table what we're trying to do
is put one chip on lots and lots of
different numbers on that roulette table
so it increases our likelihood of
hitting and when we hit we won't make as
much but that data is important and this
is where we let makes a terrible example
because there's no likelihood of hitting
again and roulette and I get that so
don't flame me in the comments for using
the roulette thing please but what we're
doing now is we spread our money out
really thin and with one thing works we
know that there's a high likelihood it's
going to work again and when the
others don't work well we've only lost
small amounts of money in gathering that
data right it's all about that minimum
viable and what we're talking about here
is really kind of like the minimum
viable campaign or the minimum viable ad
set that you can run on Facebook that's
going to deliver your results right it's
got a potential to work you're just
going to have to be patient for a few
weeks and then so after my cycle is done
and this new set of interests that I've
just tested are done I some are gone
some stay in and keep running and what
do I do I go right back into the
audience insight tool and I look for
more interests that I've never tested
before and I repeat this process and
slowly but surely I'm collecting ad set
after ad set that generate customers for
me little by little increasing my spend
on the ones at work little by little
letting go of the ones that don't work
I'm never really risking a lot of money
I'm never risking a situation where I'm
all in on one thing right I'm spreading
my my wagers out across the the night
and across the table if you will kind of
get all these gambling analogies I don't
know where that came from but I think
you understand what I'm talking about so
as someone who's been running or if you
you kind of are trying to go from good
to great and you're like okay I've got a
few ads working in this area but man I
can't I can't really reach out in these
other sectors very well try this
approach of the five dollar Facebook ad
or a five dollar Facebook ad set and see
if you're able to slowly bring in new
interests that work for you and you have
to only do this with interests
absolutely not
you can also do this with look-alike
audiences you can get really really
granular in your testing at this level I
don't always do this so just a note but
you can if you have the patience and if
you're if you're kind of brain works in
that if you're like a spreadsheet person
and you're really analytical and you're
data-driven and you're able to really
you enjoy digging into the data this is
absolutely for you because what you can
do is you can test to look like
Australia versus a lookalike UK versus a
look-alike in Canada versus a look like
in the USA and you can see you can get
data that will tell you Wow
for my X dollars in I'm getting the best
results from people in this
country cool turn off the ones that
don't work add those budgets to the one
that does work slowly I've covered how
to scale in another video right add
those are the one that works slowly and
then repeat the process go find new
interest go find new look-alikes go find
new retargeting audiences that you have
you can if you have a SEO based website
you can retarget people based on what
pages or topics they see on your website
you can create a separate audience for
people who have read articles about
subject a and then you can create a
separate audience for people who read
articles about subject B and you could
again a five dollar ad set split test
those against each other and you could
kind of start to get that statistical
data that says wow people who read
article a or articles about subject a on
my website have a much higher likelihood
of becoming a customer now this data
that you're buying at a low five dollars
a day cost $10 a day cost if you have
two of them running right then you can
take that data and see man if I can
bring more people who are interested in
topic a to my website I would probably
be able to get more customers in my door
so what do you do you then take that
information and you apply it to your
content marketing campaign you make
youtube videos on that topic you make
more blog posts on that topic you create
an ultimate guide you build a silo
around that topic on the organic side is
this making sense so you're not able
only to just test out on the Facebook
world and see what works on Facebook and
then do more of that obviously that's
what we're talking about but when you
get these data points that really
pinpoint the kinds of people the kinds
of topics the kinds of interests that
deliver you customers you now know how
to build out your content marketing you
really start to understand more about
maybe the ad copy that you're running
should talk more about this kind of
product or topic a versus a broader
range and you really start to get
specific with what's working and then
what's the trick to the game we just do
more of what works test lots of things
minimum minimize our risk while we're
testing do more of what works let go
of what doesn't work if it takes you a
hundred of these over the course of the
next few months to find five campaigns
that you can run every day day in day
out at twenty dollars a day and be
break-even on that guess what you've
literally just stumbled upon that magic
recipe that's going to allow you to
quickly grow your list build your
audience through the lifetime value of
those people on your list you're going
to be able to build an actual business
all statistically significant right I
mean this is based on big data it's so
powerful when it works I really want to
help you get there so if you're just
starting out no there's room for you to
start at a $5 day budget with Facebook
advertising and there's a high
likelihood with some patience that
you're able to turn that into positive
split tests on your opt-in pages you're
going to build your list you're going to
build your customer base and we start to
see things that work at that $5 a day
inching up get it up to $10 a day if it
keeps working for another week at $10 a
day inch it up try it at $15 a day if
things go out of kpi right if your
numbers get scared you can back it back
down to $5 a day if you need to right
that's the trick to the game and if
you're already running lots of ads and
you're like man I feel like I've hit my
ceiling in my audience I don't feel like
I have any new audiences to tap into you
feel like you're spending as much as you
can profitably
and you don't know what to do next
implement this go find ten to thirty new
interests and run a $5 Day ad set for
each of those two an advertisement that
you're already running that is proving
to work with another audience right we
don't want to start putting new ads on
to these new audiences we want one
variable at that point if you're in that
situation which would be the new
audience running to a proven ad that
you've already got going and then like I
said let them run for as long as it
takes until you would reach your average
order value then make an executive
decision
you can monitor in between at the three
five seven day mark monitor your cost
per lead KPI if it's way out of whack if
you're used to getting like dollar leads
and a new audience is bringing you
literally $5 leads obviously you could
turn that off after like day two or
three but the numbers do change a lot on
the first few days
is the small budget because Facebook has
a very little amount of kind of
ammunition to work with so it can take
two three four days for them to find you
those 50 cent leads and you might see
your cost for lead going from to $2 50
to $1.00 to 75 cents over the course of
a couple of weeks and this is all back
to that same idea of make your decisions
based on statistic statistics that have
significant right if we don't have a big
enough sample size then we don't
actually have enough data to make a good
decision and we could potentially turn
off ad sets prematurely
I generally err on the side of running
things a little bit longer than I should
just because I've seen an ad that
doesn't work an ad set that doesn't work
and all of a sudden day 9 - sales pop in
completely changes all of my KPIs
now it's within metric and had I turn it
off at day 7
I would never seen those two sales and
now that's a profitable ad set for me in
a profitable ad for me moving forward so
that's why I really kind of harp on that
statistical significance idea so this is
it that's the $5 Facebook ad game it's a
great way to start it's a great way to
grow if you've already started it takes
patience we need to be tracking what our
do what we're doing we need to be
tracking what's working let's keep
adding functional ad sets that work to
our campaigns and let's eliminate those
that aren't working so we're focusing 80
to 90% of our marketing budget on the
ones that have proven to work and then
we'll focus that 2010 extra percent on
testing new ones that might get moved
into the ones that work for us that's
the game that's how I'm moving forward
at this point I hope you enjoyed it give
me a thumbs up if you liked this video I
do appreciate it
I appreciate your time my only goal here
is honestly to help you get your
business going from the ground up that's
why I make these videos and if you give
me a thumbs up if you share the video if
you leave me a comment to subscribe
that's your way of showing appreciation
and I do appreciate it because I do
appreciate you I'm gonna pop up a video
here and here may be something to be
interested I don't know maybe maybe not
and then click Subscribe would that be
down here I think that subscribe head
would be down there I'm done thank you
have a good one and I'll see you on the
next video be well
Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment