Amazon Keyword Research: Find The Best Keywords To Optimize Your Amazon Listing #Best Education Page #Online Earning

hey this is stefan from

projectlifemastery.com and if you're an

Amazon seller and you're selling

physical products on Amazon through

Amazon FBA or maybe just selling books

through Kindle publishing or create

space then you probably already know the

importance of keywords that you got to

do the right research to determine the

best keywords for your Amazon product or

Amazon listing and optimize your listing

for it and if you do that then it's

going to make your life so much easier

to get sales on Amazon because now you

have the best keywords that you can rank

for and you can actually know which

keywords are actually bringing in sales

and getting you the best possible

results this is an ongoing process

that you have to do if you're selling on

Amazon is tweaking modifying and

identifying the best possible keywords

for your listing it's also very

important for running Amazon ads because

if you're gonna run ads on Amazon you've

got to determine what are the best

keywords that people are searching for

that you can get your Amazon listing in

front of that's going to convert the

best and equal the most amount of sales

now I've got a really amazing training

that I'm gonna share with you guys today

with my friend Greg Mercer from the

jungle scout Greg is a very successful

Amazon seller with jungle scout he's got

the best Amazon research tools and

software out there and he's gonna share

with you guys a training on how you can

find the best possible keywords for your

amazon listings that I think is really

gonna impress you and blow your mind and

it's a must have for any Amazon seller

so I'm gonna let Greg take it away for

you guys and share if you guys step by

step by step how to find the best

possible keywords for your Amazon

listing yes Stefan I'm happy to do so

and thank you so much for having me on

keyword research is actually like one of

my favorite topics you know it's

important for a few different reasons

the first reason is this is how you get

found on Amazon right it doesn't matter

if you're selling private label products

or if you're selling Kindle books

amazon.com and all the Amazon platforms

are very keyword driven you know I'd say

like 99% or more of customers on Amazon

go to the Amazon search bar and they

type in what they're looking for and in

order for you to show up in the results

and

has to know that that keyword is

relevant for your particular product so

keyword research is very important from

that aspect but also on the other are

the second reason it's very important is

if you're doing any type of paid ads on

Amazon's platform so if you're using

sponsored products or if you're using

paid ads for your Kindle books this is

how you are bidding on different

keywords right you it's a relatively

simple ad platform and all you have to

do is find keywords choose your match

type and bid on those different match

types but the first part of that

choosing your keywords is the most

important part so juggle scout recently

you know a few months back now released

keyword scout which everyone has given

us feedback that it's really the most

robust and powerful keyword research

tool on the market and that's true for a

few different reasons let's go ahead and

do an example real quick

so a lot of people know that I sell

bamboo marshmallow sticks so we'll use

that as an example and there's a few

things that really set keyword scout

apart from all the competition right so

the first one which is actually the most

technically challenging thing is the

results that are given for a particular

seep keyword so the seed keyword that I

typed in here is marshmallow sticks and

what you'll see here is the keywords

that it returns our keywords that we

found people search for and then end up

purchasing marshmallow sticks alright so

let me explain to you what I mean there

so some people type in the word s'more

skit now s'mores kit doesn't include the

keywords of marshmallow or sticks in it

right but what we found is people type

this word in s'mores kit and end up

purchasing marshmallow sticks now if you

went on a lot of our competitors or

other keyword research tools out there

what you'll find 99% of the time is they

just use the term marshmallow sticks and

tap on our tack on words like before or

the middle or after it okay which this

is fine keyword scout gives you those

words as well but it also gives you

words that doesn't necessarily include

any of the seed keywords so the results

that it gives you are the best in the

industry and that's what really makes it

so powerful it also shows you exact

match and broad match search volume and

we actually get this search

directly from Amazon so this isn't a

drived piece of data we found a way to

get this directly from Amazon so this is

really how many searches people have had

on Amazon in the past month for this

exact match marshmallow roasting sticks

okay just in case you don't know let me

explain the difference real quick

between exact match and broad match with

the exact match they typed in this exact

phrase so marshmallow roasting sticks

these three words in this order with no

additional words before in the middle or

after it okay it does include stemming

Zoar plurals and misspellings but other

than that they have to type in this

exact phrase marshmallow roasting

cinnamon sticks with broad match they

can actually type in this phrase with

different or with added words before in

the middle or after it okay so if I

typed in bamboo marshmallow roasting

sticks that would be a broad match

search or marshmallow long roasting

sticks that would be a broad match

that's between an exact match and broad

match I'll just blast through the other

ones real quickly it shows you the

dominant category for that keyword if

you're selling private label products

this is how many units we think you need

to give way on a daily basis for one or

two two weeks to rank in the top three

spots and then we see some pay per click

recommended bids here so HSA bids that's

the headline search ad on Amazon and

this is the bid that we recommend you

would have to have in order to get a 90

percent Winry you also see exact match

and broad match PPC bids okay and the

exact match and broad match the

definitions are the same as they are

with search volume so you can use this

to go through and find what keywords

would be relevant for your product and

have a high search volume but have

relatively low bids and those would be

good ones for you to bid on and just

real quickly the last two columns used

to rank we've figured out that like this

particular keyword marshmallow roasting

sticks is quite easy to rank for it

compared to just marshmallow sticks so

the higher this excuse me is the other

way around the higher the score the

easier it is to rank so actually this

one marshmallow roasting sticks is more

difficult to rank for than what

marshmallow sticks is with 100 compared

to 15 and lastly just roll

nc score that's just how relevant this

keyword is to your seed keyword so we

found that people do type in hot dog

toaster and end up purchasing

marshmallow sticks but it's actually not

that relevant so not that many people

who type in hot dog roaster end up

buying Marshalls likes but a few of them

do so that's why it has a low relevancy

score alright so that is kind of the

basics of how you go about doing your

keyword research so with um selling a

new product and I'm trying to create my

listing right now I usually do this ok I

start with whatever two or three

keywords I think are most relevant for

my product okay so I've typed in

marshmallow sticks and what I can do is

I can select all and I can create a new

keyword list for this so let's do

project life mastery example alright so

I can create this list and then it's

going to add all of those keywords that

I was just on to that particular list so

that's the first keyword I did another

keyword let's I know that people use

these bamboo marshmallow sticks also for

wooden plant stakes alright so I can

type that in and then I'll also go ahead

and add all these to my keyword list so

my private lid alright and then

something else that's really cool about

keyword scout and really sets it apart

is not only can you do seed keywords but

you can also do a reverse

Aysen lookup alright and let me explain

to you real quick what that means and

why it's important so let's do

marshmallow sticks alright and I'm going

to find some one of my competitors so

let's find this one's mine right here

and there's one competitor it's actually

above me so let's find them and we're

going to take their Aysen all right

which is right here or you can scroll

down and grab it from this spot right

here this is also the Aysen right here

so I can grab it from here and then I

can actually go back into keyword scout

I can paste this

Aysen

and what it will do is it will show me

all of the keywords that this particular

product ranks on the first five pages

for okay so this is different than all

the keywords that they're indexed for

they're probably indexed for a whole

bunch of garbage keywords that aren't

very important but they're also ranked

on the first five pages for 619 keywords

and I can see that right here so I see

these roasting steaks

there's 619 results and these are all

the keywords that they rank for so the

reason that I do this and the reason

that this is important is I find

oftentimes people actually don't know

what keywords are the most relevant for

their product you know you could be

calling these things campfire sticks

when really the general public normally

refers to them as roasting sticks or you

might refer to them as wooden skewers

but when reality you know I see that up

here marshmallow roasting sixes actually

has the most search volume so that

should really be your main keyword and

then I can do the same thing here I can

select all of these from the list and

then what I can do is I can add them all

I can either select all of them or can

select individual ones from the list and

then I can go here and add all these to

my keyword list again

alright so now all those have been added

and now after doing multiple searches

okay on both my keywords as well as my

reverse Aysen lookups I now have a full

list of keywords that I can use for my

particular listing so the next thing I

do is then I would take all of those

keywords and I would build my listing

from that and/or I would use all those

keywords to create my sponsored products

campaigns so it gives a little bit of an

overview of how I go about doing my

keyword research I would do it the same

if I was either doing a private label

product or if I was doing it for Kindle

books and yeah that's how I end up

creating my listings so Stefan what kind

of questions you have for me man I know

I kind of blast it through that but I

wanted to give a good overview yeah this

has been awesome Gregg thank you so much

this is so powerful and I wish I had

this when I first started so hopefully

for those of you that are out there

Amazon sellers or start

you realize the power and the benefit

that this can provide for you because

otherwise you know I think people

they're just trying to guess when it

comes to keywords and they don't really

know what's the best keyword that they

should try to rank their product for

then also when it comes to maybe

secondary keywords are the ones that you

know they wanted optimize their listing

for they're also not quite sure which

ones are the best ones for them to to be

able to target and what you're providing

is all that data that Amazon is giving

you so that you can use this information

and determine the search volume the

competition and also optimize your ads

so I think this is incredibly valuable I

did have a few questions for you number

one is this data on a monthly basis when

it shows like the the search volume or

what period at a period of time is this

information yep that's exactly right so

this is on a monthly basis each keyword

gets updated about one to two times per

week and it's the previous 30 days

behind that update so you will see that

keywords are seasonal and I do change

over time and we update those like I

said a couple of times a week and it's

for the previous 30 days and something

you kind of brought up that was a really

good point there Stefan is that you know

some of the other keyword research tools

on the market are either built for

something like Google or Bing or

whatever else or use that data to

estimate what search volumes are on

Amazon and I said this earlier but

keyword scout actually gets the search

volumes directly from Amazon and what we

found is they are quite a bit different

than like search behavior on Google

right we're now finding now that Amazon

takes up more than 50% of online

e-commerce that this is actually the

search engine that people are going to

to purchase products whereas people now

are using Google more so for like how to

change the oil in my car or you know to

research the sickness they have or

whatever else so the search behavior is

very different so it is important to use

a tool specifically for Amazon that gets

their data from Amazon got it yeah I

agree

Amazon is a very different search engine

than Google so you can't really compare

the two and what's it what countries are

what Amazon platforms does this two

support yeah great question so right now

a keyword Scout is supporting only the

US but by the end of this year 2018 our

plan is to release it for all of North

America as well as the EU so if you're

watching a replay of this in the future

and it's already like 2019 you should

have all these different platforms on

there now got it but I guess it'd be

safe to say that if there's certain

products that are selling well or get a

certain amount a search volume on

amazon.com that it's you know can be

also the same that UK or Germany or

these other countries but it will

obviously probably be a little bit less

just because of the overall volume I

guess on amazon.com so it's still you

know useful I think to use just to

determine the overall demand and market

for whatever product that someone's

gonna sell

yeah totally like I'm sure you know like

marshmallow roasting sticks in this

scenario would be the most searched also

like in Canada you could project expect

the overall search volume to say be like

10% of what it is right here that's a

good point and in terms of I guess if

someone was to use this for the product

and let's say it's a marshmallow

roasting sticks one question I get from

people is how do I know what you know

Amazon gives you the option of adding

multiple keywords your Amazon listing

but when it comes to adding those

keywords and really optimizing I guess

your listing or identifying which

keywords you want to throw in there

would you pick other keywords that are

relevant to marshmallow sticks like for

example roasting sticks or do you think

you kind of spread yourself a little bit

too thin by trying to target too many

keywords instead maybe just picking

three or a certain amount and really

just trying to optimize your listing the

best way for that that's a great

question

so out of all the words that I put on my

keyword list that I built for this I

would wanna include all those keywords

on my Amazon listing okay now look what

I'd like to do is I like to search sort

by search volume here and what I've done

and I like to choose the keywords that

are most relevant for my product and

have the highest search volume to put in

my title okay so we know that Amazon

weighs the keywords

in the title the most heavily when

they're determining like the relevancy

for your product or the keywords for

your particular product okay so for my

if I was selling marshmallow roasting

six I would definitely want to include

marshmallow roasting sticks in my title

I would want to include s'mores and

maker

I might not do hot dog toaster since the

relevant relevancy score for that was a

little bit lower and for me that's not

quite as relevant for marshmallow sticks

but then I would want to include things

like s'mores kit camping utensils or

maybe even garden stakes so my title

since I'm allowed to have two hundred

characters would say something like

marshmallow roasting sticks are great

for making s'mores and camping utensils

and then like also work well as garden

sticks something along those lines so I

would try to put quite a few of these

main keywords out of high search volumes

into my title got it and I guess in

terms of using this data for Amazon

sponsored ads I guess one thing someone

could do is they could take this whole

list and run ads you know target all

these different keywords with an Amazon

ad and they'll be able to get the data

to see you know what I guess you know

which ones are converting the best for

them which are the keywords that you

know are getting the most traffic and

whatnot is that is that typically what

someone would use this for when they're

trying to run sponsored ads yeah that's

exactly right so you know when it comes

down to like success with the sponsor

ads platform on Amazon really comes down

to your keyword research and your bids

for those different keywords okay so

like you can never have too many

keywords when you're doing your keyword

research when it comes to sponsored

products because what you'll find is

like those a little bit more obscure or

niche keywords those are the ones that

not as many people are bidding on so you

can get clicks for a lot cheaper on them

so what I like to do is out export this

entire keyword list which is very very

long as you're gonna see I would upload

that into sponsored products and then I

would start usually with whatever is the

recommended bid that's listed here I

would let that run for a couple weeks

and then you know items that were

sorry keywords that were profitable I

would continue to run keywords that

weren't profitable and you know it took

too many clicks in order to get a sale

those are the ones that either decrease

my bids are positive altogether so

that's kind of how I go about doing it

got it and I guess you know you could

also look at what keywords are

converting and which ones aren't and the

ones that maybe aren't converting maybe

you determined that you no longer want

to try to rank for those keywords and

you don't need them in you know the

keywords area when they're trying to

optimize for organic search on Amazon

too so that information is really useful

as well yeah totally

so for example you know like this one

like money pit you know this is showing

up in here because we have seen that

someone's searched for this and end up

buying marshmallow sticks that being

said I'm guessing this woman wouldn't

convert very well for my marshmallow

stick so this is probably one that I

wouldn't end up wanting to continue to

run I'd probably find this one's

unprofitable got it now would you mind

giving an example for a book so let's

say somebody watching this they have a

book that they've launched on Amazon

maybe it's a Kindle book or paperback

but maybe a key word like meditation for

example and maybe you could see what you

know what it pulls up for that

absolutely so this is the meditation

search tons of search volume on Amazon

for meditation right the broad match

which as a reminder means that other

words can be included before in the

middle or after it gets almost a quarter

million searches every month so you know

if you're using this for optimizing

either your Kindle books or creating new

Kindle books this is also a great way to

find new ideas right like meditation

chair gets a ton of searches headspace

meditation bowls so you know you can use

this like if you're passionate about

meditation you're writing books around

this subject this is a great way to

think of additional topics right like

ways are like best types of floor

cushions for meditation or you know

whatever else so yeah this is a great

way to find search volumes so you can

decide what topics you'd want to target

and then just like I spoke about earlier

with like a using private label products

I would

also want to use a lot of these keywords

in my title and bullet points and

description so that I rank well for

these keywords when people are searching

through books got it and you know even

someone that's selling a book they can

use this data for their ads as well

because another meditation book and you

want to target people that you know are

searching for headspace or meditation

cushion and you cannot offer your book

there as well it could be a great way to

get some additional sales for your book

and it's great that it shows the

category as well because that's

incredibly useful to see you know which

category because obviously that will

influence um I guess how many you have

to give away and everything to be able

to rank not just for the category but

also for the keyword as well I want to

ask you about I guess the recommended

giveaway is that a I guess the amount

that also not just to giveaway but to

sustain the ranking you know would you

have to get a similar number of sales on

a daily basis in order to sustain that

top three ranking spot yeah so the way

you can think about this is essentially

this is how many sales you need to be

making on a daily basis in order to

sustain it so to get started most people

do giveaways in order to get those

amount of sales but after that that's

how many you would kind of have to have

to sustain it so since we're talking

about books I also you know I sorted by

the dominant category and that way I can

also see all the different types of

keywords that primarily return books as

the results so again this is a great way

to be thinking about new new types of

topics our areas to expand into or

whatever else and the nice thing about

this is you can export this whole table

here and then you can sort it our filter

through it or however you like you know

pretty easily just using Excel got it

awesome awesome Gregg well thank you so

much this is so valuable I think for my

audience that is selling physical

products on Amazon but also those that

are publishing books this is something

that they will absolutely benefit from

and can use to help build their business

get more sales reach more people so guys

check out keyword scout from jungle

scout I'll give you guys a link if you

go to WWF

recom slash keyword scope heading over

there there's a limited time offer for

you guys as well just exclusively for

you for watching this video and being a

part of project life mastery and Greg I

want to say thank you so much for your

time thank you so much for sharing this

with my audience

Stephan thank you very much for having

me on I've really enjoyed it thank you

everyone for tuning in see you next time

you

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