Facebook Advertising - How To Split Test Interests At The Ad Set Level in Facebook's Power Editor #Best Education Page #Online Earning

a Miles Becker here Miles Becker calm

and this is another video about split

testing in Facebook specifically we're

going to look at how to split test some

of the demographic psychographic and

interests inside of the like at the ad

set level excuse me inside of the power

editor in the Facebook pay-per-click

advertising system so at this point in

the videos this is probably about video

five or six in this series we've already

set up campaigns we've already set up an

ad set we've set our ads we've split

tested our ads and we're moving forward

kind of based on the assumption that

you've run a split test on your ads a

few times and now you have some ad

messaging that's working really well so

you're only going to see one ad in my

example account we're looking at here

and we're going to figure out how do we

display that ads that that's working

pretty well to your audience and how do

we figure out what segment of your

audience does that message work the best

with because ultimately what we're

trying to figure out here is what

segment of your audience are you able to

get the lowest cost per customer

acquisition and the cost being how much

it costs in advertising to generate one

customer and when you find that best

segment and the best messaging you

simply just kind of keep running those

ads and you keep testing to see if you

can beat your ad copy and keep your ads

fresh but ultimately when you find that

you just want to keep it's like finding

a vein of gold in a gold mine when you

find that vein of gold you just keep

following that vein until it dries up

and unfortunately it does dry up at some

point that's kind of the law of

diminishing returns but that is for

another video and it's totally normal

and you'll get a lot of legs out of it

before it does I'll tell you that much

so let me get myself out of the way and

let's jump into the power editor here in

Facebook and we're going to go to the ad

set level I'm going to go ahead and just

tick the box next to the ad set and

click Edit so we can look at what we're

working with for a quick refresher and

we can see that we've got the daily

budget is handled in this level so when

we run a split test it will duplicate

the daily budget and we will end up

spending twice as much and obviously you

can come in here and change that budget

to where both ad sets combined are

equivalent to the same amount that

you're

running we've got the first thing we've

got is our custom audiences I like to

leave the custom audiences because this

is a high likelihood segment of

Facebook's kind of user base that would

have a really high likelihood of being

like one of my customers because it's

based on my customer data so generally

we want to leave that in place the

locations I don't normally split test

gender is definitely an option for you

to run a split test so we could set up

one ad campaign to run two men one ad

campaign to run two women and we could

test the results but ultimately honestly

I really like this area split testing

our interests because you might find

that one or more of these interests have

a very very very high likelihood of

converting or very low likelihood of

converting and for this one what we're

going to do is this Tony Robbins segment

here since this is like 2.5 million

people this is a large segment so what

I'm going to do is set up a split test

to where we're testing all of these

versus Tony Robbins and we would track

what's our cost per customer are people

who like Tony Robbins more likely to

purchase our product at a lower price or

is it the other individuals that are

more likely to purchase our product at a

lower price and the price is the price

in ads that I'm spending to display my

ad to enough of their user base to get

customers so let's look at tactically

how do we do that so I can slide the

Edit tray out of the way and in here I'm

just going to come up and click

duplicate so it's going to duplicate

this ad set I'm gonna keep the same

campaign and the first thing you're

going to notice is it just adds the copy

onto the back and if you look here we

now have two ads so it actually

duplicated our advertisement for us as

well so if you've got six or seven ads

in there and you duplicate the ad set

you will have 12 to 14 ads instantly all

of them will have the copy built into

the name so you can see what they are

we'll take a quick look at that

interesting so it doesn't add the copy

level so how do you distinguish right

well the easy way is in here at our ad

set level we have the ad set has the cop

and see we've got the checkbox we click

let's here we want to click apply so it

applies to this ad set and then it will

keep it checked on this next line so I'm

going to go ahead and just change this

to copy just to add that there so I know

what I'm working with and I'm coming

back to my ad set to actually work in

the ad set level so the copy I want to

run will run the copy for Tony Robbins

so what I do is I come down here and I

am going to use the exclude portion and

I'm going to exclude people who match

Dale Carnegie

and the reason I'm excluding these this

is really important because I want to

make sure because there could be overlap

in the audience and I don't want to

compete with myself on the ad set level

so I'm going to exclude everyone from

this who matches up with that and john c

maxwell automatically pulls that up and

then i delete it from here and i'm not

going to finish this because i did i did

add a bunch of them right but you will

want to definitely go through and take

every single one that you're removing

for the split test and one more we want

to exclude them and what ultimately will

end up happening is we're going to have

a list here that's only going to have

Tony Robbins right because this is our

Tony Robbins segment that I am testing

and delete everything and we're to

pretend that I also added everything

down here to be excluded what the ad

manager or the power editor catch up

perfect so now what we have here is Tony

Robbins with all of the people excluded

that we're already up there and what

that essentially does is it makes sure

there's no overlap so when I go over to

my next one

I'm going to do the exact reverse and I

can be sure that I'm not accidentally

displaying to some of these people on

the other one or excuse me on this one

and I'm only showing it to Tony Robbins

right we don't want overlap in our

audiences we want them to be very very

specifically unique that way we can

again have a very clear understanding of

who's taking the action so this I'm

going to put TR since this is Tony

Robbins you could also just do Robbins

at the interest level and that is so I

know who is actually focused on in this

one and again you can see that Tony

Robbins is the one that I am focusing on

and I'm excluding everyone else so let's

go over here to the next ad set and what

we will end up doing in this one is

removing Tony Robbins right because he's

in the first one and we want to exclude

Tony Robbins

so we're now excluding anyone who likes

Tony Robbins because they're in my other

ad set and I don't need them to be in

both ad sets so if you notice what

happened is the potential reach in this

one's at 43,000 and the potential reach

in this one is at 53,000 so we have

pretty much the same amount of people in

both of them right but it's now split to

where people who like Tony Robbins are

being displayed and then people who like

all everyone else are being displayed

and we are getting data on which of

those segments is going to how much does

it cost to create a new customer with

our ads for each of those segments and

then I'm going to put here exclude

Robbins so now I've noted to myself at

the ad set name so when we're getting

these results and I'm saying what the

cost for customer is through my kind of

through my results from running the

campaign I'll be able to see very

clearly which one I'm getting a better

price on and you know we might think I

could kind of make an argument for both

right so people who like Tony Robbins

they they're willing to spend more

because Tony Robbins is notoriously

high-priced he's a high-value guy so

they maybe have more of a budget they

maybe have more discretionary or

disposable income therefore they might

be the ones who are

purchase from me more often but then

again the opposite could be said very

easily is the Tony Robbins people

already branded to Tony Robbins and the

ones that exclude Tony Robbins and who

like Napoleon Hill and Dale Carnegie who

have been passed away years ago and no

longer on this earth maybe they're

looking for a new personal development

person and we don't have to try to make

this decision ourselves we don't have to

try to understand this ourselves and and

kind of declare this is the way it's

going to work because we never know for

sure this allows us to set it up in a

way that the data shows us what works

best and again really really important

to be leaving your ads the exact same

for both of the ad sets right

remember we change one thing as we

covered in the last video when we split

test our ads we only change one thing so

we want to leave the ads and we changed

one thing which is who in the ad set

level we're displaying two and now this

is an advanced again kind of split

testing in facebook methodology and you

would let this run for five hundred to a

thousand new opt-ins and you would be

able to see definitively which one of

those interests works better and again

you don't have to do this with just the

interests you can do this with the

gender you can do this with a number of

different segments if you will or kind

of segments of your audience I guess is

a good way of putting it and one other

thing just to reiterate we did cover

this briefly in the beginning is now we

have 230 dollar budgets 230 dollar

campaigns so by doing this I'm now going

to spend $60 per day based on what I've

got created if you only want to continue

at 30 dollars per day you would just

change these each to $15 each and what

that's going to do is it would work out

to be a total of thirty dollars between

the two of them super simple stuff just

want to make sure you're aware and we

don't want to accidentally double of

your budget without expecting it because

that's no fun when you have those oops

moments but yeah that's that's how you

work it so the trick to the game in many

is take your time with your split tests

and be sure that when you're doing your

split tests you're testing one thing at

a time

that's so direly important and that

you're letting them run for two weeks

and at best you want a thousand actions

to be taken 500 actions to be taken is

enough to start to get some statistical

reliability but if you're only getting

fifty conversion 50 opt-ins or 100

opt-ins you really don't have enough

solid data to make a decision yet so run

your split tests for two weeks and then

make sure you see upwards of 500 to a

thousand conversions whether that's the

opt-in at this level we could even just

track to the opt-in who's opting in more

often as long as we know the lifetime

value of our subscribers so thank you

very much for watching this video about

Facebook split testing inside of the

power editor we've we've started simple

in these videos if you haven't caught

those go back to the playlist on

Facebook advertising and we've taken it

to a pretty complex level here you don't

need to be going to this level right

away in your facebook advertising with

Facebook paid advertising but I did want

to make sure this was out there in case

you are at the level where you've been

running ads successfully for a while and

you're wondering what that next level is

how do you how do you kind of dial it or

scale your ad campaigns in Facebook up

to the next level this is definitely one

of those ways to find the most

interested audience so you could spend

more money on those who are most

interested in becoming customers for you

again I'm Miles Becker with Miles Becker

calm give me a thumbs up on the video

here in YouTube if you enjoyed this

leave me a comment if you have any

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your time

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