hey miles Becker here miles Decker calm
and this video is an update for
Facebook's audience insights tool it's
mid-2017 it's about May 16th right now
and recently Facebook changed a few
things in the audience insights tool
score section I'm getting a lot of
comments about that so what we're going
to do is we're going to look at how to
use what they replaced it with and one
quick second before we actually jump
into the audience insights tool this
isn't going to be the most comprehensive
audience insight tool video I'll link
you to that one in the description where
I go really in depth on how to use it
I'm really really focusing in on this
one part of the audience insight tool
which is the affinity score because
that's what changed so everything else
from the video I'm linking to in the
description below to my original video
on this is still very very relevant and
the goal here is to find the most
relevant interests to your business
another super quick note Facebook is
always changing everything a part of
becoming a good Facebook advertiser is
being able to roll with the punches so
this is one of those things that when
you're going to see how I've adapted to
this and as you move forward and in my
videos and other trainings you're going
through as the interface looks different
which is guaranteed to happen and it'll
probably change tomorrow if I'm
publishing this today right um you're
just going to have to learn how to adapt
with it there's always going to be a way
with work way to work with what Facebook
gives you when they remove something
there's always something in the place
they were just moving things around all
right let's jump in and take a look so
I'm already inside of the ads manager
here and you can see up here in the
corner you click on the three lines and
we go to the audience insights tool it's
going to load it it's going to ask me
two questions if you have custom
audiences you would have a third to look
at your custom audience generally you
want to go with everyone on Facebook it
will give you this little walkthrough
but we don't need that right now
so really the big area to play with is
the interests here and you want to put
in the interests that are hyper relevant
to your business and to your product so
if you're in the make money space or
internet marketing space you could put
the blog
Idols the book titles the author names
the kind of gurus in the space if you're
in the health and fitness industry you
put the people that are famous in the
health and in kind of health and
wellness industry there etc I've got
other videos and I've explained that in
detail so I'm just going to type in Tony
Robbins real quick because he's a very
easy target to point out you can see
it's now changed we got 1.5 to 2 million
monthly active people in here so this is
all the same right pretty much 90% of
this is the same but when you click on
page likes this is where we used to have
the affinity tool down here below this
was the affinity tool and there was this
big graph on the right side and what
this is kind of how you have to roll
with the punches with Facebook right is
we still use this down here the same
exact thing and what they're doing is
they've just ranked it in order of
relevance right they're saying that
people who like Tony Robbins these are
the other things that people who like
Tony Robbins what they like and you
might be looking at me like wow target
really Amazon really yeah I mean out of
two million people in the United States
of America like most most people like
amazon.com right like that is true the
goal is not to copy every one of these
down the goal is to use this as a tool
to find more relevant items to add to
your list of interests and if you notice
you can click see more you can click see
more etc etc so you might be thinking
like okay miles I get it right like it's
the same thing in the same place that's
cool but you might be feeling maybe
you're feeling like things aren't as
relevant as they were and I hear you but
here's what your goal is is number one
you're going to do more research than
your competitors which means you're
going to find the flakes of gold in the
bottom of the pan that your competitors
are ignoring and that's how you gobble
up all audience segments that allow you
to market to them for extremely cheap
because you're kind of competitors are
just focusing on Tony Robbins and the
big guys so how do you do it you go
through this entire list and you pick
any one that seems relevant Brendon
Broussard highly highly highly relevant
Joel Osteen could be very relevant for a
segment of marketing product or products
that are relevant here it might not be
power of positivity may
maybe maybe not but you got to just keep
going and you got to look for the ones
higher perspective dr. Wayne Dyer right
the Dalai Lama it depends on what
direction you're going and this comes
from knowing your audience right you
need to know who your audience is and
who your target market is and who your
customer avatar is but what I would do
here is I would write down on my notepad
everyone I find and then I'm going to
use Brendon Burchard as an example so
I'll go over here I'm gonna eliminate
actually I'm not just because I might
spell Brendan's name because the name
spelt kind of goofy it's a br en do n
perfect it pulled them up first so I'm
going to add Brendon now I'm gonna
remove Tony Robbins you can keep them
both in there but I want to look at just
who likes Brendon Burchard I'm in the
same area the same tool and I'm going to
go right back down and I'm going to look
for more that I have never found or I've
never been able to use in my kind of
marketing before so again it's very
similar and this is it's research that
it's work right like this is the work
like it's not a list of 30 you go grab
the top 30 and you go it's a process of
okay what's this inspire more I don't
know they have four hundred twelve
thousand people I could target two I'm
going to click on it it automatically
loads them and shows me who they are so
now I can look at their page I can see
okay Harvey would my target market be
interested in these people I can come
over here on the left hand side I can go
to the about this is generally where
you'll find their website and their web
address you can read about their story
their mission etc I can go to their web
address and I can go look at their
website and see is this relevant to me
or not and if it is great if it's not
move on go back to the audience insight
tool and look for more and every one
that you pull out of here that you're
like these are really good right these
that let's say that one was relevant
I would then repeat this exact same
process and you can see how many how
many suggestions they give right I would
then go repeat this exact same process
with that audience and so on and so on
and that's the trick right so Facebook
removed the affinity score they renamed
that section but it's in the exact same
place and it really
ultimately does the exact same thing
your job here really truly this is the
job this is the work is to do more
research than your competitor I spend
hours upon hours upon hours in this tool
and the other side of it for content
marketing is keyword research all my
keyword research stuff I spend more time
doing research than my competitors do
and that's how I'm able to generate
constantly $0.10 clicks and below I'm
able to get leads for 50 60 70 cents all
day long
I'm able to get my customers at a
profitable rate and it's not because I'm
doing anything magic it's because I'm
putting in more work behind the scenes
than 90 to 95 percent of the other
advertisers on the Facebook Ads platform
so I know that when I run an ad to an
audience I know what this audience is
interested in my ad resonates with them
I get a high relevant score and
everything in my Facebook advertising
works and it all stems from research if
it sounds like work it is it takes a lot
of time it's a manual process there's
really no way I've ever found to
automate this in any way shape or form I
would never pass this off to a virtual
assistant because it's something that
you know your niche you know your
audience and your customer avatar and
you need to be able to identify those
pages that they're interested in and the
pages that they wouldn't be interested
in and you just follow that rabbit hole
down I hope this has helped you
understand the updates to the audience
insight tool here inside the Facebook
advertising platform I have plenty more
videos that show all the nuts and bolts
and goes even deeper on how to use some
of the other kind of windows inside of
this tool because it is a really
powerful tool I wish you all the luck
and success in your Facebook advertising
and if you'd like to see inside of my
funnel where you can actually see the
landing pages the sales pages you can
see the ads that I use to generate right
around 14,000 leads and about I think
200 customers or so for approximately
eight hundred and eighty something
dollars go ahead and click the little
thumb up that's going to show up right
there now click that will sum up it'll
take you to the the case study all right
I'll see you on the next video and I
appreciate your time
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