hey miles Beckler here miles becker calm
and this video is about how Google saved
me up to 40% on my cost per lead from my
facebook advertising campaigns we're
looking at how our efforts my wife and
my efforts in our organic search engine
been leveraging massive amounts of
traffic from Google for years and years
is actually paying dividends with all of
my facebook marketing campaigns at this
point now I didn't really understand how
valuable this was I mean I got it right
I understood it a surface-level
what inbound marketing was and the
potential of inbound marketing but I
just finished pulling out and extracting
all of the data from a really large
30-day marketing campaign that came
through that I just finished on Facebook
and I was very I was wowed I was
literally like blown away at the results
and not just the results but how much
better the results were from traffic
that had already been to our website
before and had the Facebook retargeting
pixel on it so how does this work well
first of all if you don't understand
what inbound marketing is what inbound
marketing is at all you can see the
previous video and understand everything
there is about inbound marketing but in
this video we're gonna look at two
specific sides number one is organic
Google traffic from search engine
optimization efforts which I've covered
how to do that here and then when those
visitors are seeing my ads on Facebook
because they have the retargeting pixel
how much of a better deal I'm getting so
the kind of main way we run Facebook
campaigns when we're first starting out
and we don't have traffic is we just
choose 30 interests cover this in detail
in other videos right then once we have
a list of a thousand people
we create look-alike audiences based on
those people who have already subscribed
or based on our customers right and
that's kind of the next best deal when
it comes to Facebook advertising is
these look-alike audiences and you're
leveraging a lot of Facebook's kind of
technology and a lot of they're almost
scary like data tracking or data mining
on each one of us you were leveraging
that for good and not evil for our
marketing campaigns and letting Facebook
say okay here's a thousand people who
sit in here's the next two hundred
thousand or two million people in the US
who are most similar to that audience
now in my last marketing campaign this
kind of a look-alike audience that I'm
describing to you that was based on my
email list right was converting at about
ninety cents cost per lead this is
actually outside of my KPI which means I
was cash flow negative on this campaign
now I'm okay with being cash flow
negative a little bit because that's
only on the front end I'm all about the
long-term game I'm playing a long game
here so I was able to let that run but
here's the really cool part when I ran
those same exact ads to the audience who
has been to my website before and
nineteen seventy five eighty percent of
my traffic from our website comes from
Google organic search results that same
cost per lead dropped by approximately
forty two percent all the way down to
about fifty two cents per lead that
brings it well within my KPIs and made
it actually profitable on the front end
so what we're talking about here is can
very well be the difference between a
profitable or an unprofitable campaign
and why does this work right well it's
the theory of inbound marketing that I
went really deep into in the last video
I'm gonna just touch on it here and it's
a theory that the users have number one
they're they're either product aware or
solution aware and they're searching
Google they trust Google and they find
us as an organic search result this is
from the SEO efforts we've done over the
years and this is a major part of our
business it's a cornerstone it's a
pillar in our traffic right so that
person then finds our content and reads
our content the moment they click
through to our website from Google or
Facebook retargeting pixel or our
Facebook tracking pixel actually loads
on that users browser the moment they go
back over to Facebook after they've been
on our website now they're showing up
inside of my Facebook retargeting
audience and the ads I have set up
inside of my Facebook retargeting
audience are
able to display to that user now this is
not a cold prospect they have been
warmed up whether they found one blog
post and that's it or whether they click
through two or three or four blog posts
maybe even watched a video on our
website they've warmed themselves up to
the concept of what we're promoting
they've kind of uncovered more about the
problem or the solution that they're
searching for and they've built rapport
with my wife in this case since she's
the the face and voice of that brand
they have through almost 100% automated
right we put in efforts a while ago to
create that content but they're able to
go through that content and literally
build rapport with my wife and feel a
connection with her so then when they go
to Facebook and they see my wife
offering a free item boom they're like
oh yeah
I saw this girl's content on her website
i watch that video I read two blog posts
I really liked her I felt like she was I
liked her I just she had a nice smile
like everything she said felt right cool
they are so much more likely at that
point in time to click through on the
advertisement to click through and
convert from there and every step of the
funnel from that point on the conversion
rate increases significantly all because
we've been able to indoctrinate them
beforehand through content and education
before ever asking them for the sale
right if gary vaynerchuk's Jab Jab Jab
right hook idea we're letting Google
organic we're letting even Pinterest in
some cases or Instagram or YouTube
organic we're letting those platforms
deliver our jabs they are connecting
with users they are giving value to the
users they're helping the users
understand the different phases of
awareness the problems the solutions the
products they have available to them and
that is all happening automated based on
the content we've created in the past
then we're using the Facebook
pay-per-click method and the paperclip
system to deliver our right hooks and as
Gary Vaynerchuk says a right hook is not
getting from people it is asking
for a conversion and in this case are
ask right what we're asking for is
simply if we can give them something of
more value in exchange for their email
address now that is followed by a
one-time offer and some offers and on
our email list they get more value and
offers as well but it's still positioned
in a jab format according to what Gary
Vaynerchuk talks about in the jab jab
jab right hook give give give ask for
the sale
so through inbound marketing through
Google SEO you can actually answer all
the questions that your customers have
about the products about the solutions
about what's going on in their world the
problems they may have you can actually
write out very detailed and lengthy
awesome blog posts and videos and
multimedia posts about these items when
users find those they read them like man
this is great I feel better I feel like
I'm getting somewhere I'm they're there
researching their problems and
challenges and they read your content
they're like wow I'm getting this like
I'm gonna be able to overcome this
challenge then like every human being in
the world does they end up back on
Facebook probably later that afternoon
at some point if not in four minutes
after getting off of your blog post and
what happens your ad shows up because
they now have your targeting pixel
they're your your tracking pixel on
their browser and when they go to
Facebook boom you show up again and now
you're offering them a very direct offer
to get something that's going to help
them relieve this problem how do you
know they have this problem because they
just went through google search for it
found you and read your content then the
odds in the likelihood of them clicking
on your ad converting go up
significantly and Google is tracking how
often that person comes back to your
website and that it can be a ranking
factor in Google and what Google sees
them leaving and coming back to your
website Google likes seeing returned
visitors not only that but facebook is
tracking how far through your funnel
that these users are going and if you
have a high bounce rate meaning people
who click on your Facebook ad
immediately leave the page that's gonna
be a no-no in the eyes of Facebook and
you're going to get less kind of reach
from your facebook ads but if facebook
is seeing that the users are clicking
through your ad
and they're engaging with your website
they're going on two one two three four
pages they're spending one or two
minutes on your website Facebook's gonna
see that you're delivering a good user
experience and Facebook's going to give
you a better deal and a higher relevant
score and all of this stuff works itself
out for you when you position your
business in a way that you have a large
kind of blog content a large you know
heaps like volumes of helpful content
that go through the different awareness
levels for your prospect and your
retargeting those people we may get to
Facebook this is by far the best deal
that I'm getting on Facebook I'm not
done testing I've got a few new ideas
that my wife and I were working on a new
Facebook pay-per-click campaign and I'm
always trying to beat my own numbers
right that's kind of the game that I'm
playing I really like the game but right
now as of I don't know it's like early
March 2017 this is by far the best deal
that I'm getting and it's funny I was
just at a conference a couple days ago
and people were complaining about the
dollar the dollar 50 the dollar 75 click
cost and I'm getting leads for 52 cents
each with this exact program I'm telling
you the click cost for me is as low as
15 cents per click in some situations
the average for these is closer to 25
and 30 cents per click so my numbers are
absolutely destroying what some of the
people on stage at this conference we're
talking about part of it's because of my
niche but a big part of it is because
I've got this massive organic reach from
my SEO efforts over the last several
years that I'm now leveraging through
Facebook retargeting to get those
visitors in now it's really exciting
stuff and I've got a cool thing that I
just created
I created a brand new case study that
looks at this exact campaign where I
show you the exact ads that I used I
show you the exact landing pages I mean
you can see the copy you can see it all
and I break down all of these numbers in
very very very specific detail now you
can get this at the link below it's in
the description it's miles Bechtler com
/fb
ads altogether and you can get it
to put the little pop-up thing you
should see a little pop-up right now
that explains where you can get it or
you click on that and get it and if you
want I do have it gated behind an opt-in
be full disclosure here but the reason
why is because I'm not posting this one
on on YouTube because it's got our
actual ads like literally you can see
the screenshot of the ads it's got my
actual squeeze pages my actual OTO pages
and I'm not really interested in
throwing these out to the public so if
you want to take a look and get the full
behind-the-scenes look it's about a
40-minute kind of presentation it's a
slideshow presentation that I just
finished recording and it's really
powerful and I'm confident if you're
doing the Facebook Ads thing you're
gonna have a massive aha moment or two
from it so be sure to grab that get
click the link below I look forward to
connecting with you there and if you
haven't subscribed to the channel yet
definitely subscribe I've got some more
cool stuff like I said I'm testing a
couple of new things with Facebook Ads
here in the coming weeks and I'm going
to a really high end Facebook training
in two weeks and I'm gonna be sharing
everything I'm learning through the
trainings and the experience that I'm
getting from more and more campaigns ooh
and give me a thumbs up here if you
enjoyed this video I do appreciate your
time I really do I thank you very much I
love sharing this stuff if you make
questions about what we covered here
leave me a comment below I'm happy to
chat in the comments and I will see you
inside of that case study and I look
forward to blowing your mind in there so
have a great day thanks again for your
time and I'll catch you on the next
video
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