How To Analyze Facebook Advertising Data In The Facebook Ads Manager - Part 4 Best Education Page #Online Earning

hey miles here miles Becker calm and in

this video we're going to go inside of

my Facebook Ads manager and we're going

to optimize a running Facebook

advertising campaign that I've got up

and going this is video number four in a

series if you've missed the previous

ones you can access them down in the

description or the video where we

actually launched this campaign I've got

I think at the biggest it was was about

17 different ad sets running I've been

optimizing it in the successive videos

the previous three and here we're going

to do one final optimization before I

kind of just carry on with this on my

own I don't feel like I'm going to need

to update this anymore beyond this last

one because I finally hit my average

order value spent in a lot of my ad

campaigns which is kind of where we want

to get YouTube so you should by

following these separate videos

following the how to analyze Facebook

advertising data from a Facebook Ads

campaign inside the ads manager you

should understand exactly how to kind of

optimize and whether to scale or turnoff

your different ad sets as you are

running them and really I'm going to

leave you at the end of this one with

kind of like that what to do next

portion because yes we're going to

continue to analyze and optimize these

but if you're active and you're wanting

to grow your audience quickly you should

be adding on more as well and we'll talk

about that here at the end so let's jump

in and get into the ads manager and Here

I am inside of the ad account and let's

go into the campaigns and it is this

retargeting you can see at this point

I've spent about 2,500 dollars we're

looking at the link clicks about twelve

thousand clicks click-through rate looks

good in about 5,800 leads which is you

could tell that some not about forty

five percent conversion rate on my

opt-in page which is great so the first

thing we do obviously we click into the

ad campaign now it's going to load all

of the different ad sets even the ones

that we have turned off in the past I've

only turned off one you can see it here

at the bottom I turn that off a while

ago you may have turned off more so

remember when you come in here you want

to switch over to filters you want to go

to delivery and you want to go to active

and what it's going to do is it's only

going to show you the ones that are

currently actively running that way we

could base our numbers off of what's

actually going on so let's go over here

the first thing we do is we start at the

bottom line and we want to scroll all

the way over to the right and we look

our cost per lead right here is 44 cents

per lead so I'm stoked on that that's a

perfect number from me in my business

that's actually about half price from

what I could do you can see I brought in

16 new customers each one is worth about

$90 to me so my cost per action here is

high right I'm over I'm spending more

than I can per customer personally I'm

ok with this because my cost per lead is

within my KPI I know the lifetime value

of my lead if I didn't have a bankroll

to kind of back my advertising with and

a really solid understanding of the

lifetime value of my leads and knowing

that a 44 cent lead is well worth it I

would have been in here optimizing this

earlier I've been on a road trip I

literally just came out of the mountains

I had no service for a few days and I

just wanted to show you how I'm

approaching it so just take note that my

lifestyle is dictating my approach with

this and if you are like really trying

to maximize every penny and grinding on

it you could have taken some of these

actions more quickly the next thing I

want you to notice is here in all of my

$5 day interest campaigns we've now

spent about $90 each which is my cost

per new customer right so what we can do

is I want to go over here and look now

and find all of the ones that have zero

caught new customers coming in and so

you can see I got this new customer here

zero new customers here zero new

customers here and everywhere that

there's a - means zero new customers the

first place I'm going to goes to the

ones that have the highest cost per lead

and I'm going to turn them off so I turn

that guy off and then I'm going to turn

this one off here give you one second

why I kind of go through these turn this

one off down here so

I've turned a few of these off and what

I could do at this point is again I it

should already be set to the filtering

to where we're only looking at the

active people which we are and you see

my cost for acquisition it my prosper

action here is good but we still have

this problem right my problem here is

I'm going to turn off the rest of these

that are all that aren't working my

problem is that I'm spending more on a

new customer so my funnel is not

break-even and I do want to have at

least a break-even funnel and that's how

you scale your facebook ads right you're

you're getting customers for about the

same price as your the cost of the

customer which means you're getting

ninety eight ninety nine subscribers in

a row for free and then your follow-up

sequence and your list does the rest of

the work so now I'm turning some of

these off you can see they're going off

a little slowly I am as you probably can

tell I'm in the woods here in Montana

and there is a little bit of a delay cuz

I'm tethering from cellular service but

we're going to get through this here

real quick and then I'll show you what

we do from this point so just one more

here to turn off and that's off so now

what we've got it down to is only my

interests that have created successful

customers and now I need to look at the

cost per new customer over here and you

can see on the cost for new customer

I've got a few of them that are way

outside of the KPIs and I've got a

couple of them here that are well within

the KPIs so what I'm going to do is I'm

going to turn off the ones that are over

a hundred and twenty dollars per

customer and I'm just going to turn all

four of these ones off here I think I

got them all there and it looks like

maybe one left got one left here and let

me actually refresh this so I'm going to

do is I'm going to leave this one on

because I want to see what the numbers

do right when I remove this and I've

refreshed this page because my total

down here at the bottom that one hundred

and forty three dollars per customer

from this campaign is not actually true

anymore because I've turned so many of

these off and you're going to see now

that I can scroll to the right it's

totaling up the totals at the bottom and

you could see sixty six dollars and

eighty six

/ so I actually probably turned off one

more than I should have at this point

right if I would have left another one

of these 125 in I still would be within

my $90 KPI range and the reason we want

to keep this within range and ignore

these sometimes is I'm still getting

leads and customers here and if I got

one more customer on this here I would

be back in good essentially so what I'm

going to do is and this is this was kind

of a poor form on my part but we're

doing this live and this is just how it

works is I wouldn't net I would have

actually I recommend that you go through

and refresh the numbers after every

single one you turn off so you don't

have to turn one off and then turn it

back on this is going to re-enter me

into the auction on this one which I'm

okay with because you know I just I

don't really care that much so what I'm

going to do is I'm going to look over

here for the lowest cost per lead and

I'm going to go ahead and turn that one

back on and I'm seeing it looks like

this one here at 26 cents per lead is

actually my next best one so I'm going

to turn that on I'm actually going to

try turning two back on and just see

what happens give it one quick moment

and let's see here it was kind of moving

things on me here so give me a quick

second now only what ones that are

brought in customers because they've

proven to deliver me paying customers

and let's hear some of the other ones

that have been bringing me customers I

can see the one here forty three one

here 40 cents those are both absolutely

fantastic numbers for me I'm going to

take the one that's giving me a 40 cent

lead and oh this one's 37 cents per lead

that's my retargeting campaign I'm using

that for another ad set so I'm going to

turn this one back on here oh that was

actually the wrong one either way I'm

going to go ahead and wrap that at this

point because I think you get the point

right like now we've got this set back

up I can hit up here I can refresh the

whole page and it's going to pull out my

overall number is 125 for action but I

want to take this down and I want to

filter to once this loads I want to

filter to only the active ones and see

what it says my number is I'm looking to

get that number down in about the $90

per kind of location and let's do

filters delivery active and that's it

it's going to bring up the active ones

and you can see down here where do we

get down to 69 dollars and seventy eight

cents per customer so I did go a little

overboard on that now what the goal is

and what you really need to remember

here at this point is on this number you

want this bottom-line number of the

results from all of them to be within

your KPI and the reason again is because

I'm getting customers here I might get

another customer I'm getting customers

here now let's go in and look at what

our best customer ones are this interest

number four right here is absolutely

crushing it right you can see I'm

getting $18 customers these are $90

value customers each for $18 a piece I

brought five in on that so I'm going to

go increase my daily spend on this I am

very comfortable bumping this up to the

fifteen dollar mark I could potentially

go to 25 or more but because I'm going

to be off the grid potentially in a few

days I'd rather be kind of a slow and

steady approach to this I want to look

to see if I have any

that are really really gangbusters

within my kpi's I don't show any it

looks like 89 63 I'm gonna see how much

I'm spending on that 63 dollar campaign

$10 a day I like that

62 down here I want to make sure that's

at $10 a campaign that's $10 daily cool

so I'm going to let all of these just

continue to run and this is the game so

now here I told you in the beginning I

was a tell you what you want to do next

and that is exactly where we're at so I

have whittled this down we had 17

running active ad sets in this campaign

now I've got what seven ad sets so I've

eliminated ten ad sets at this point

that weren't delivering a high quality

customer at the right price yes I was

getting leads but ultimately I want this

campaign to pay for itself right I want

the money I'm making from my oto to

cover 100% of my league cost and that as

its structured right now with seven

different ad sets that's exactly where

it is so what would I do now if I was

wanting to grow I would bring in the

next 15 20 or 30 different ad sets I

would duplicate out these ad sets enter

those new interests in one at a time and

I would repeat this process I would keep

these ones that are working working I

wouldn't fidget with them at all and I

would add on 10 15 20 30 new $5 per day

ad sets testing even more interests or

audiences that I have not yet tested how

many do you do that's up to you

completely right how big of a budget do

you have daily to be able to run these

how aggressive are you trying to be

right now how polished is your funnel if

you're really really trustworthy in your

funnel and that lifetime lead value you

can be a little more aggressive if

you're not confident in those numbers

yet then grow slowly until you gain the

statistical significance in your data

from your funnel to be able to move

forward confidently right and this is

really the game so I moved in with about

15 17 different ad sets I filtered those

down so the ones that deliver me

customers right in a major big ad set

that's within my KPIs

and then I eliminated all of the

different ad sets that are not

delivering me customers those are out I

now have the ones driving customers what

do I do now

I go

add a bunch more $5 a day add sets with

new interests that I haven't tested yet

and I let those run with the goal of I

don't know if I put in 30 am I going to

get 10 or 15 more that drive customers

probably perfect and then at the end of

that kind of optimization cycle I would

have something to the tune of 22

different ad sets bringing me customers

if I'm breakeven or cash flow positive I

repeat the process again and that is the

game that is how you optimize we start

with large groups of ad sets each one

having its own interest you do $5 a day

on each to identify the ones that drive

sales you eliminate the ones not driving

sales add more ad sets with more

interests identify the ones driving

sales continue to monitor the old ones

to make sure your KPIs are within

numbers and you just simply grow a

campaign full of ad sets that are

delivering you customers and you're

removing the ad sets that are not

delivering you customers ultimately

leaving yourself with a highly optimized

Facebook advertising campaign that is

driving you customers at break even or

better and that my friend is the Holy

Land if you will of Facebook advertising

that's where we all want to be where we

put in a dollar we get out a dollar

twenty-five and a hundred leads in the

process you get to that kind of a point

you can just continue to creep up your

ad spend in the ad sets that are working

the best you also can continue to bring

in new ad sets that you can continue to

test and that's how you grow your

audience that's how you grow your reach

that's how you grow your list that's how

you grow your customer list and that my

friend is how you grow an online

business I hope you've found this video

to be helpful if you have give me a

thumbs up here in YouTube helps me get

the reach out on the videos I really

hope this shows you kind of clearly how

easy the process is once you understand

what you need to be looking at this

isn't rocket science it is relatively

simple it takes a lot of dedication time

testing and tweaking I highly recommend

you engage with this process because

this is how you build a traffic source

that's on demand that will allow you to

grow your business quickly so you can

get to that hundred thousand leads mark

and beyond and when you get to that

point

I'm telling you life gets fun you get

that freedom of lifestyle you get to you

open your laptop you work for an hour

or two a day on your laptop it's that

freedom of location freedom of income

financial freedom all of that can be had

from this process and I highly highly

highly recommend that you stick with the

learning curve long enough you engage

with this long enough to get to where

you need to be I've been doing this it's

2017 I think I started in 2013 with my

facebook advertising so I've been doing

this for four years to figure it out if

you're on campaign number one two or

three and it's not working perfect for

you great that's exactly where you're

supposed to be right now stick with it

you need to continue to test test your

opt-in page test your offers test your o

TOS test the ad sets and when you find

that winning combination let it run for

as long as it's within KPIs

get as many leads and customers as you

can and I think that's about it so thank

you very much for following along on

this series I really really appreciate

your time and I look forward to

connecting with you on the next video

be well

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