How To Sell On Amazon FBA For Beginners [Q&A 2020] #Best Education Page #Online Earning

hey everyone this is stefan from

projectlifemastery.com

[Music]

for luxe biz and today we're gonna serve

you guys how to build a successful

Amazon FBA business many of you guys

have seen previous videos that we've

done together we did one video in 2017

of me Earvin Tatiana's sharing your

story that video now has over 4 million

views which blows us away we never would

have thought that that video would have

reached so many people and so since the

videos that we've done we've been

getting a lot of questions from people

we recently put out on Instagram an

opportunity for people to send in

whatever questions that you guys have

for us to answer on building an Amazon

business we've got a ton of questions

here that we want to answer for you we

want to support you guys in building

your own Amazon business so that you can

create freedom the lifestyle that you

really want and so in this video we're

gonna share with you guys the process of

how to get started on Amazon and then

we're gonna dive into all the questions

that you guys have now we're also doing

this video as a collaboration okay so I

have my youtube channel project like

mastery tatianna has hers called Lux biz

and we got so many questions that we

decided to break this down into two

separate videos so the video that you're

watching right now we're gonna answer

half of the questions the next video

that's gonna be on luxe biz which you

guys are gonna have to go over to her

channel to check it out and watch well

answer more questions that you guys have

also so I want to make sure that you

guys check out both videos we're not

holding anything back we're gonna go

deep today we're gonna share see guys

both of our perspectives on the

different ants the different questions

that you guys have just so that we can

serve and support you guys the best okay

so before we maybe dive into questions

how about we shares you guys a little

bit about the process of selling on

Amazon how do you sell on Amazon you

know how do you get started with it what

does it look like basically what the

process is is you first and foremost you

do research to see what's already

selling on Amazon see what has high

demand what people are buying already

Amazon and there's different tools that

can allow you to do that

jungle Scout is one of our favorite ones

that can allow you to do research on

Amazon see what's selling different

categories different price points

there's different marketplaces on the

Amazon of course as the US market on

amazon.com

there's a UK market amazon co UK there's

many different countries and platforms

that you could start selling on Amazon

and do the research for but the biggest

one is in the US and so that's where

most people start they're gonna be

researched to find potential products

that are selling there's a market

there's a demand for it it needs to

certain criteria as a product that you

could private label meaning that it's

not too heavy it's not too big it's not

gonna cost too much money there's

certain factors like that you want to

think about when choosing a product that

you're gonna sell you know from there

once you've done some research you've

identified a great product maybe it's

one you have an interest or passion for

as well which is always a plus then

you're gonna try to find manufacturers

and suppliers that are already making

that product that you can get to

manufacture the product for you so that

you can then sell that on Amazon so

you're gonna go to a website maybe like

Alibaba calm which can allow you to find

suppliers from all over the world

a very common country that people source

from is China typically typically

because it's fairly cheap and there's a

lot of great suppliers there but you

could source from the United States or

any country in the world their suppliers

everywhere you're going to negotiate

with them and have communication to find

out if they're the right supplier for

you you're gonna have them send you a

sample from different suppliers so you

can see the quality of the product and

whatnot

they're gonna work out with in ways you

might have to differentiate the product

to customize it to make a standout in

some way you're gonna get your logo

design for your your company the brand

that you want to build the packaging of

it you're gonna send out the supplier

they're gonna help you put everything

together

you're gonna then ship all the products

that you ordered with them to Amazon's

the Dillman centers okay wherever you're

selling if it's in the US then you're

going to shoot

they're either by boat or by plane

they're gonna receive the products

you're going to sit after Amazon listing

okay using Amazon seller central that's

going to have your product images or

product title the description of the

product the bullet points all that sort

of stuff for it and you're ready to go

your product that can then go live on

Amazon you could sell it you can then

market your product and promote it so

that you can reach people and get

customers and animus all its gonna pay

you based on the sales that you generate

okay so that's kind of like a simplified

version of it do you have anything to

add to it or yeah so that that is just

is how to sell on Amazon and of course

you want to build something bigger than

just Amazon in actual plans you know

this there's many different factors of

course as you can imagine to marketing

your product and selling it and whatnot

but you know just that that's the

process so with that being said now that

you guys have a general idea of how this

works how about we dive into the first

question so the first question I see

here is is it good to focus on Amazon

first or try opening your own eShop

Shopify at the same time tatiana

mentioned that sooner or later it's good

to move away from amazon towards your

own e-commerce platform where you can

build relationships with your customers

which you can't really do through amazon

when is a good time to do that okay so

that's a great question

yes i did say that in the past and you

know i first want to start off by saying

that yes you're absolutely do you want

to start on amazon amazon is an amazing

platform millions of customers who have

their credit cards attached to amazon

they love shopping on Amazon they get

prime shipping there's so many reasons

for them to be there and they're just so

used to it they like know and trust the

Amazon platform and we're fortunate

enough to be you know regular people who

are able to now start a business on

Amazon and sell products you know so

it's a great opportunity for us we've

access to those millions of customers

which we wouldn't have access to if we

were on Shopify or another platform so

that's a huge advantage because you know

you who can start your brand and you

don't

have never had a business before and so

nobody knows who what your brand is on

Amazon but as soon as you're on Amazon

you can turn on some pay-per-click ads

and then you can start getting customers

and traffic immediately on Shopify it's

a little bit harder because you have to

drive traffic to your listing you have

to drive traffic to yourself you can

just use pay-per-click ads to do that so

I think that definitely starting on

Amazon is a great opportunity you want

to start there but when should you

transition to other platforms and why

you know I would definitely suggest not

having all your eggs in one basket we

always talk about how it's great to

start an Amazon Thank You Amazon but we

don't want to rely on Amazon or depend

on them because we never really know

what could happen you know you know for

some reason sometimes the listings get

shut down accounts get banned or you

know Amazon disappears which is very

unlikely you just don't want to depend

on them too much so it's good to

diversify and so that's where Shopify

other platforms your own website will

come in but you don't want to do that

until you've established a brand

presence on Amazon and the reason I say

that is because you know for the same

reason it's because if you don't have a

brand presence then people aren't gonna

know to search for you on other

platforms so if you already have

customers you're getting regular sales

you've established your brand presence

then if someone Google's you on searches

you on Google now they're gonna see your

Shopify story or Amazon store your

website so that's why you know wait

until maybe it takes six months a year

for you to establish a brand presence

and then go to different platforms and

another reason is you don't want to

dilute your focus you know if you're on

Amazon stick to Amazon and master that

before you move on to other things we've

always talked about being a master not a

dabbler right and so it's good to

diversify but know when and master

something before you move on to the next

thing yeah nothing else will stay - I

mean it also depends if you are getting

their own traffic because if you're

getting traffic let's say you have a

YouTube channel or a blog or your

Instagram or Facebook and you're already

attracting a lot of people that first

service may be fun sending them

and said hey here's the link to my

Amazon listing go buy my product but at

a certain point if you're getting a lot

of your own sales from your own sources

of traffic like that then you might

think well hey you know what if I

actually then instead send people

instead of to Amazon but to my website

right over my Shopify store to buy my

product direct from me then I'm actually

making more money by doing it that way

because there's less fees that the

Amazon would take also you're getting

the customer email address and

information because one of the downsides

of Amazon they view them as Amazon's

customers not your customers so Amazon

they don't give you the customer email

address right they only give you the

customer mailing address and phone

numbers so they don't really want you to

then take these customers and then send

them to your own store and whatnot

because they want people to stay on

Amazon to buy more products in the

Amazon because Amazon knows that a lot

of people they don't just buy one

product on Amazon they fill out their

socking cart and then they've checked

out and they bought by many different

products so if here is starting to get

your own traffic you're starting to

build your own email list I think at

that point it can make sense and then

start sending some to to your own store

or website but there's also still some

benefit to distill sending them to

Amazon because you can get reviews from

them right and you can build up your

Amazon listing which even though you

might make a little bit less money and

whatnot long term you can build up your

Amazon listing which can help you get

more organic sales from Amazon too so I

think you're right you want to you want

to start really building up these things

simultaneously but once you get to a

point where you don't need Amazon as

much then you want to kind of like

branch off and diversify by having your

own store to this person mentioned is

building a relationship with the

customer which is super spot on when you

have your own website you have more

flexibility on Amazon you're limited to

your title your bullet points or

pictures your description and that's it

you know so on your website you can have

videos images blog you can have you know

contact us page you can have a chat box

there's a lot of ways to connect with

your customers and really build that

relationship with them so definitely

it's a better way I think for business

and for that customers experience but

Amazon is kind of the big place to start

and also Amazon you know has different

marketplaces all over the world so if

you do want to expand it's good to be on

Amazon because they make it very easy to

have your inventory and different

fulfillment centers all over the world

without you know yeah yeah yeah cool

great question

alright let's move on to the next one

some someone asks how much money do you

need to start an Amazon business in and

to see some profit okay great question

we get this one quite a bit the

recommended amount I would say that can

can help you kind of get a good starting

point would be around $1,000 I think

that's a good amount that I see a lot of

people start with and still go on to

have great success there are people that

have started with less you know you

started with less and there's there's

people that have succeeded done very

well starting with less $500 for example

but you just have to understand that if

you are going to start with less it's

just going to be harder you're gonna

have a lot less options and choices of

products that you can choose from so it

can be a little bit harder in that way

because you're gonna have less options

when you do your research for products

you might have to start with a lower

amount of the inventory to get started -

but I mean if that's all you got I

wouldn't let that stop you I've seen

people have still gone through and done

very well with that and I think you know

the first product that you started with

you didn't make a fortune from but it

allows you to get get started and if you

would send yourself Lola I don't have

more than a thousand bucks to start you

made it never started and done as well

you as you've done right so at least you

started with a product that wasn't as

ideal as you could have started with but

you started you learned you grew you

made money from that and you could use

some of that money to then invest in the

next product which might be you know a

more expensive product I've also seen

you know you can start with as much as

you want I don't think you really need

to start with much more than $5,000

there might be some except

some cases for that depending on certain

products but there's a certain point you

don't want to take too much of a risk

you don't want to put in too much it's

best to kind of maybe that thousand five

thousand dollars starting point is a

good place and again there's some

exceptions but as you get more

experienced as well that's when you can

really have the confidence to start with

products that maybe cost more work or

kind of more outside of a certain

criteria I think when you're first

starting out the most important thing is

to go through the learning curve get

your feet wet gain some experience

understand how this works make some

money right but then take that with you

maybe for the next product the product

after that where you can really crush it

and do extremely well and yeah I'm gonna

mention I actually made a video about

this the other day I have just started

with $300 but people always ask me how

did you start with that little small

amount money but that was three years

ago things are quite different now I

started with a product this is very

inexpensive but that $300 was the

initial investment that led to

everything that my business is today you

know I never took any loans and so about

$300 the profits are reinvested it

reinvested reinvested reinvested and now

my business is where it's at today so

you really can start with bare minimum

and you know if as long as you're

resourceful you know doing a lot of

things yourself I tried to do Photoshop

myself and images and all the stuff like

you don't always have to pay people to

do those things if you can do them

yourself then you can definitely do it

on a budget yeah and sometimes that's be

useful because it really helps you to be

resourceful with the money that you do

have I see people that sometimes have

too much money good problem to have but

they are not wasting it on all these

things they don't really meet so

sometimes it could be a benefit for you

we have another question here so this

one's asking how do you transition from

selling on Amazon first to have an

online store how to get your customers

to move to a different platform I feel

like Amazon would not be a fan of that

especially since you already can't get

customer emails so we kind of already

talked about this one but you know the

transition again is if you have your own

traffic your own list your own following

on social media etc the transitions per

for you just basically link and for

people to bind their product instead on

your store your own website rather than

on Amazon now if you have customers on

Amazon your goal should be to get them

on an email list to build a relationship

with them so how do you do that when the

Amazon doesn't give you the customer

email address well you want to make sure

on your product packaging when they

receive the product you you have some

sort of compelling offer for them maybe

offering them a free ebook or free video

or maybe a coupon off their next product

20% off whatever it might be on the path

product packaging or maybe a little slip

or something you throw in at the product

that tells them instructions on how to

get that which would require them to go

to a link on your website go to a

landing page put in their name and email

to receive it that way you can get your

customers on your email list once

they're on your email list and your

emailing and promoting your product to

them then you send them an email and say

hey guys we have her own website no we

have her own store you know we'll give

you a cheaper price than what's on

Amazon or whatever it is and then you

then forward people that way so that

should always be your a goal you want to

build a relationship with your customers

as early as possible because the sooner

the better right the sooner you're

building that relationship you can build

that long-term value you can make more

money repeat customers once you get

people on your email list which is why

you have to integrate that to your

product packaging that you have when

they receive the product all right here

we have how do you know if your private

label item is different enough from

competitors items to avoid legal issues

in the future so we want to be clear

that when we're saying that we private

label products on Amazon it doesn't mean

that we're copying other sellers we're

finding products that are already

selling well and we're getting the sales

history to see that to make sure so

we're not going in blindly we want to

make sure that we're finding a product

that's doing well to help make sure that

we succeed as well but what we do is we

take that product and we prove it and so

we do that by looking at customers

reviews and feedback and seeing the

negative feedback and the pause

feedback and finding ways to improve

that product and so that's basically

what you're doing and when you do that

you're differentiating in the product

but before you even do that when you are

doing your product research you have to

make sure that that product is not

there's no copyright issues it's not

patented like if it's a patented product

you're just not going to do it you know

so you won't have any legal issues if

you're just improving upon a product

that is not patented that's perfectly

fine no legal battles with that yeah and

you can do searches for that there's

people patent products in the US or

different countries so there's websites

where you can do a patent search

trademark search and you can verify that

as well as you know communicating with

suppliers

checking the products that you're

worried about if it's too similar to to

see if they have a patent they mentioned

it on their website or whatever it might

be

so that you can best avoid it okay so

here's a question how often should you

be adding products on Amazon after your

first if it isn't doing them okay great

question so here's the thing you first

have to identify it before you start

your next product why is your first

product not doing well okay if it's not

doing well there's a lot of value and

lessons there that you need to extract

before you move on to the next product

because if you don't learn the lessons

and you go on and think well it must be

the product and go on and do the next

product then what if you repeat the same

mistakes the next project this is what

do well and then you move on to the next

product the next product and you're not

really learning how to successfully sell

a product in the first place so first

eye to analyze why is your product not

selling why is it not doing well okay

first number one you'd have to look at

is if the market is that the product is

that the the niche that you've selected

okay so the demand for it is it just not

there in which case you have to do

research and look to see are there other

similar products sell are they are they

getting sales you can look at the Amazon

best seller ranking that every

tasks that will tell you give you the

data information if it's selling or not

you can look to see how many reviews

those products have as an indicator of

how much they're selling you how much

money they're making there's tools like

jungle Scout that can help you do this

research so the thing is if there's

other products that are selling that are

similar why wouldn't your product sell

that's what you have to look at maybe

there is a market demand but maybe you

just haven't done a good enough job in

marketing and selling it promoting it

maybe there's more work that you need to

do to build it up to also get into a

similar position as those other products

if there's no other product selling then

it's gonna be challenging right because

you've maybe made a mistake with the

research there's not enough demand there

for it and maybe the potential isn't

quite there that's the first place that

I would look to really look at okay next

I look at my keywords okay maybe the

keywords I picked aren't the best

keywords maybe I can change and

reoptimize my listing for many other

keywords that might be better suited for

me again jungle scout they actually have

a tool that can help you determine which

keywords people are searching for to buy

your product and product like yours to

help you optimize your listing I forget

what it's called but I did a interview

with Greg Mercer recently he shared the

software which is pretty cool for that

maybe it's also you're getting traffic

to your listing right and people are

going to it but they're just not buying

it and you got to look at your Amazon

and on Linux the stats of that to see

that to see how are people behaving when

they come to your Amazon listing so if

you have people that are going to your

listing but they're not buying it well

that's kind of that's a sign that it's

the conversions in which case we have to

improve the product images maybe you got

to test different product images maybe

you got to try changing the title the

bullet points the description maybe it's

the reviews maybe it's the price all

things that you want to you want to test

and prove optimized so that you find the

winning formula of what converts best

there's another tool called split Lee

also from great Mercer that allows you

to split test ok different images prices

titles

listing so you can find that sweet spot

of what converts best and sometimes you

make a little change by the way to your

product image or to like your price or

description and it boosts the

conversions by 10% right all those

little things those little tweaks can

make a difference if you're not getting

traffic to your Amazon listing you gotta

look at you why am I not getting traffic

okay well you're not promoting your

product enough you're not you're not

sending traffic to it you could turn on

Amazon ads maybe you got turn on

Facebook ads Instagram ads Google ads

maybe you've got to build up for social

media and funnel people maybe you've got

to do some influencer marketing but you

know if your listings not getting

traffic you can't move on to the next

product then because you don't know how

all this products really gonna sell you

you know you I think there's a

misconception people have I'm just gonna

put up a product and everything is gonna

take care of herself

no you you are the one that makes your

product work right you're the one that

has to sell the product promote the

product to really build a success Amazon

that it rewards you once you have a

selling product because they determine

this is a product that's doing well

people like it's making us money now

Amazon will promote your product they'll

recommend it next to other listings the

rank it higher but you've got to give it

that boost you can't just expect Amazon

to do everything for you so but so what

I would do I would exhaust all of that

before I think about the next product

okay make sure you optimize you get this

product to do it as well as you possibly

can if you done everything you could and

you've done it all you know analyzed it

you learn the lessons from it then now

you can move on to the next product and

take that with you so that you can have

a better successful product now if you

already have a product that's doing well

and selling successfully then you know

you can start with that next product

then to build out your brand to build

out your collection your portfolio of

product it's a smart thing you want to

do to expand your product line

especially once you have a core base of

customers that you know you launch the

next product to them they're gonna want

it you've got a great process you you

know you always ask she's got a great

Facebook group of her raving fan

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