hey miles here miles Beckler calm in
this video I'm gonna show you Facebook's
new insights to go tool this is a
complementary tool to the Facebook
audience insights tool that I've taught
a lot about in the past and really the
goal of this tool is to help you go
deeper into the user behavior of your
audience whereas the audience insights
tool is to understand who that audience
is how much they make where they live
understand what they engage with what
they're doing online and some kind of
broader picture user behavior content to
help you kind of craft your campaigns
craft your ads in ways that are going to
boost and get the maximum amount of
engagement and obviously when you do
that you get better relevant scores you
get lower cost per click lower cost per
conversion and everything else works
because as a facebook paid advertiser
your goal is to contribute to the
positive user experience of Facebook's
audience and when you do that correctly
you get rewarded with better prices and
better traffic so this tool is designed
to help you with that and let's jump in
and take a look at how this works so you
can see right here it is the Facebook
Insights to go it's beta right now I
don't know if everyone has access to
this I don't know if it's a country wide
or how they're rolling this out but this
is it if you want to get access to it
simply go to google and type in Facebook
I queue and you can even do IQ insights
if you want right here and you can see
it comes up it's the first one that
comes up right here it's facebook.com
slash IQ and you just click on this now
this takes you to the main Facebook IQ
or they've got a bunch of different
insights if you go through these what
you're gonna find out is they they're
writing these articles trying to help
you understand user behavior I don't
really like any of that it's kind of a
waste of my time so under tools and
resources you go to insights to go and
you can see we're here at the at the
page and you click get started now they
explain how to do all this but I figure
it's just as easy for me to kind of show
you how this works so you can see right
here we've got these kind of filters up
top now you want to start to play with
these filters and yes you can stack them
on top of each other but you
might be getting the information too
narrow and too tight and you'll see when
you get it set up you get different
cards worth of information so you can
you can search if you're you know a
us-based advertiser you can kind of
narrow it down but I prefer to go in
either by industry or by people right so
industry is your industry so let's say
you're in the travel industry and let's
just click on travel and what happens is
you can see it's now got this travel
filter right here
there's 68 results meaning there's 68
tit bits of information available to us
as advertisers about these people so
some of the top Instagram hashtags about
honeymoons honeymoon mini-moon
interesting so what I can take from this
is if you're running a travel based
website if you're trying to teach people
to travel hacking there's a chance that
going after the mini-moon kind of sub
niche within travel within honeymoon and
if you teach people how to get free
flights for their mini-moon you are
hyper hyper targeted with who you're
gonna identify then your landing page
can be hyper hyper targeted towards are
you planning a mini moon or a honeymoon
you want to learn how to get free
flights click my or enter your email
address and get my free report now and
the reason is specificity wins when
you're talking to that user it's not
just like hey you want to travel like
that kind of like hey that honeymoon
you're planning are do you want to get
free flights for it be like yes people
are spending a ton of money on their
wedding already so I'm not gonna get too
deep into this but I think you
understand where I'm going you're
looking for inspirational ideas that can
come from what you're getting from here
so mobile travel booking is increased
obviously keep your landing page
mobile-friendly and here's where you get
really really kind of interesting stuff
so you can see eighty-three percent of
travelers in Brazil say they were
inspired by Instagram obviously if
you're not in Brazil and you want to be
like you're like oh man but I'm us-based
only you would come up here to region
you would click that and you would
select US and what's gonna happen is
it's going to add this to the filters
now we have 51 results and we've
excluded all the results outside of the
u.s. 42 percent of travelers say they
like to follow travel providers online
etc so it's just tidbits of information
here's something that's really really
important to pay attention to 64% of
travellers
used two or more devices when planning
their last trip if you're an affiliate
marketer and they are using two separate
devices and you did not email them the
link to the second device you might be
losing out on a commission so what this
means is make sure you get them on your
list first and when you send links back
to your affiliate stuff don't expect
them to have a cookie on their machine
because 64% of people are on multiple
devices so always send your affiliate
link to them and then obviously there's
a show more button here at the bottom
and this kind of information just keeps
going you get more and more insights I
think it said we had 51 and you could
just keep reading through these and
there are these little cards these
little tidbits of knowledge that you can
use and really I think it's best when
you're looking for inspiration you're
trying to come up with what's my unique
angle what can I do or what is it that I
do that lines up really well with how
user behavior already is on Facebook and
you're trying to synthesize a new idea
to get what you're doing to work even
better so let's clear all and do kind of
another one here so I'm gonna clear all
and I'm gonna start here with the people
or seasonal let's try seasons right so
we are today is the first day of autumn
and we are quickly quickly coming up to
Cyber Monday if you are doing anything
with a cyber monday campaign you're
probably already laying the foundation
and you're definitely thinking about
your advertising campaign for this so
here you go 41% of cyber monday
conversions were on mobile in Brazil
again in Mexico again so let's go ahead
and change this up and set the region to
the US that brings us down we have 10
cards and I believe I can click here and
do a black friday also and it's gonna
add that on so now we're looking at all
pieces of information from the US about
Black Friday or Cyber Monday because
that is a big time us I don't want to
call it a holiday it's absolutely insane
here but you can see among us
Millennials 44% of cyber monday
conversions visible to Facebook happened
on mobile right so young people are
converting for cyber monday on mobile
what does this mean if you're doing a
cyber monday campaign you better make
sure and test highly highly highly test
especially if your demographic is the 18
to 32 year
demographic you need to make sure that
you're just cranking on mobile and these
are the kinds of tidbits of information
that you're able to get and show more
and it goes on and it goes on and yes
you need to extrapolate what does this
actually mean it's so important for you
to understand what does this mean now
you can get into their campaign planning
I don't really use this I just jump in
and make my campaigns my planning
happens kind of in notepads and you know
it's it's really just something I'm more
interested in hashing out here is
getting the information about people I
know a lot of friends they run Halloween
kind of contests they run special things
for Halloween every year to grow their
lists and to make sales here's the
information about Halloween stuff right
you can look at these different insights
and it goes more and more and more and
then finally if you wanted to we can
leave it on us and we can just go women
in the u.s. if you know your target
market is women in the u.s. you could
just search and learn more about how
women in the US are utilizing Facebook
so women of us talked about Thanksgiving
one point one four times then men like
that's one that's not much that's a very
small number which is really interesting
but this is the game right you're mining
for data you're really truly going
through here looking for these tidbits
of information for these insights about
your market are you in the beauty niche
let's go ahead and look at the beauty
niche because I know that beauty is huge
on Instagram and what I'll do is I'll
turn off US and I'll go into industry
beauty and health so now we're looking
at all of the kind of results based on
women who are interested in beauty and
health worldwide I'll go ahead and put
that to North America will kind of
include our friends up in Canada as well
as us and not much information here and
this is what happens when we add too
many cards to this but you can go and
remove the women segment here you get 25
in the Beauty and health you can remove
North America and just looking at all
the beauty and health insights you have
83 different results so how you're gonna
use this tool is going to vary
significantly based on where you are in
your funnel creation in your kind of
customer avatar
creation process and you know are you
already selling products do you have a
core group of people you know for sure
that women between the ages of 28 and 40
years old are your people and they're in
the United States of America if so go
plug in that information and try to
understand what else are they doing if
they're talking about Thanksgiving make
sure you're giving them content to talk
about Thanksgiving if they purchase a
lot on Cyber Monday make sure you're
running a cyber monday right like you're
trying to figure out what is the user
behavior of my people here on Facebook
and then do things that are going to
boost your engagement now if you're not
that far down and you just know what
your niche is right you're like okay I
do travel deals I help people get deals
on flights use the kind of industry
specific segments and reverse engineer
and start to learn who's actually doing
the booking how are they doing the
booking and begin to take these tidbits
of information and reverse-engineer them
into your campaigns and your funnels
because the whole game here with
Facebook pay-per-click advertising is
you want your ads to blend right into
the timeline you want them to have a
positive user experience you don't want
them to feel like they're being
advertised too you want to connect with
them tell them stories engage them and
get them to engage you that's when your
advertising works best and the how-to
the little kind of inspirational aha
moments are hidden within the data here
in this new insights tool and within the
audience insights tool takes practice
takes synthesizing ideas you got a mole
this stuff over I like to think about
the stuff when I go hiking and when I
get out in nature that's when the ideas
really kind of start to synthesize but I
have to cede my brain and my
consciousness with these little tidbits
of information before my brain and my
subconscious can synthesize these ideas
and this is a perfect way to leverage
what Facebook is tracking on all of us
it's a little creepy it's a little scary
and Facebook definitely is a lot of
creepy and a lot of scary don't trust a
dude who runs it at all but that's a
whole nother story but you get to use
this information and leverage it to
increase conversions to increase
engagements and ultimately to create a
more profitable business on line I hope
you found this video to be helpful if
you have give me a thumbs up here in
YouTube I do appreciate it if you have
any questions for me feel free to
in the comments below and if this tool
has not been ruled out to you yet know
that it probably will be out soon
depending on where you're at but give it
a shot and really learn more about your
audience that is one of the biggest keys
to success in this game know more about
your audience then they know about
themselves and when you talk to their
problems their goals their desires and
when you show up on those right times a
year when they're inspired when they're
engaging you will see a bump in traffic
and engagements in conversions and
everything thanks again for your time
and I look forward to connecting with
you on the next video
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