hey miles better here miles better calm
and today I've got two guests with me
I've got V and Ian Ian Ian run freedom
podcasting comm and Ian has put out a
professional podcasting course on udemy
and I've bribed them with hot tub access
in the snow here in Lake Tahoe to come
share a bit about podcasting so real
quick before we get into it I want to
just give a quick catch-up and my whole
bit on this channel is you need to be
if you like doing video you're
comfortable camera great if you're a
great writer great but if you're a
talker and you're not comfortable on
camera podcasting is the answer so V Ian
welcome thank you very much yeah thanks
for bringing us totally real quick how
did you guys get into podcasting where
did that start and what was your
entrance point to that world I want an
internship with Chris Ducker in the
Philippines awesome and then I I went
out there he taught me how to do it and
then I he introduced me to Lewis Howes
Lewis house introduced to me more people
and then before long I had like six
people
I couldn't keep doing it got too many
clients and then so when we started
bringing on people
Veronica started managing the thing
that's how we did so you grew a team
around the service right it started
literally with just you kind of doing
podcasting as a service yeah and then
you also have your own podcast as well
what's the podcast it's got a little
fare travel love-affair travel there's a
show with this guy on it definitely Maz
is a guest definitely recommend checking
out their podcasts cuz it's kind of a
digital nomad create independence
lifestyle independence it's better so
what is it about podcasting that that
captured you like you learn from Chris
Ducker the skill but at some point did
you ever just like where you just do
this is such a great media like you
listen to podcasts a lot yeah what is it
about podcasts that are special to you I
just
I like exercising and working so when I
was like in Australia I would spend
hours running on the beach listening to
podcasts and so I was able to just eat
up a lot of them so I got a good idea
for what works what's what doesn't as
much gotcha and so because I loved the
medium I think I was able to get into
the production pretty rapidly awesome
and at this point how many different
podcasts do you think like
people's podcasts have you been a part
of the production side of oh I would say
about 30 35 or something 30 to 35 and I
know you guys like keeping your client
list confidential which I totally
respect so we won't go name dropping but
there are some big names on your client
list so instead of name dropping what
about some number dropping like if you
were to estimate how many downloads the
podcasts you guys have produced of reach
are we talking tens of millions are we
talking yeah easily millions of
downloads easily tens of millions got it
um because we work with people who get a
lot of insane amount of downloads I tens
of millions would be obviously
underestimated like so it's somewhere
higher than that but it's really hard to
it's crazy question right it's a weird
question yeah because we do so many
different shows so right and a lot of
times the value isn't necessarily in the
in the audience reach it's like people
that are in specific industries reaching
out to specific people and so sometimes
so that's like really small amounts of
downloads so it's like a power line it
casts gotcha so it's almost would you
say it's like a expert positioning move
for a lot of people yeah he knows about
this definitely definitely I think I
mean that sums it up so are there
certain industries it works better for
certain industries and software is this
something that could work for everyone I
think it would work for everyone yeah no
it totally depends it's like yeah do you
like talking and podcasting is better if
somebody if somebody's you know
sometimes you get people on your podcast
to be like what's your favorite rock
climbing spot or something like that and
they'll be like mammoth that person's
not you no matter what they do they're
never gonna be like excellent podcasters
right so it's about picking the medium
that works best and podcasting is really
great if you're trying to build trust I
think gotcha you're trying to build deep
engagements with with audiences gotcha
and how much technology is required like
how deep do I need to go so I'm like
let's say I'm ready to go all-in on
podcasting is this gonna cost me
thousands of dollars like what like how
deep do I have to go to actually kind of
get off the ground I think like the ATR
2100 is a microphone that is less than a
hundred dollars eighty and it sounds
great
perfect you don't even need a studio at
that point a lot of you
get the 2100 and then build themselves
like a box of like foam you totally
don't need it because the microphones so
good at picking up just what's right
here gotcha
you know that $90 microphone and a
wordpress blog max yeah technically you
can do it on any computer right yeah
right right there the Mac fancy so had
to get that diggin I like that so
literally we're talking about like sees
these things called windows hands
something like that so literally a
hundred hundred and fifty dollars in
technology and you're able to go and the
goal in dollars
I think ninety dollars if you guys do
they the USB straight in your computer I
mean your computer's gonna cost however
much but yeah everybody generally
speaking who's watching this is gonna
have a computer so that's like the
barrier of entry is there so there's no
financial barrier of entry for someone
to start kind of recording the podcasts
would you say what would you say is an
approach for somebody who wants to start
a podcast like should someone do because
most of this channel is just me just
blabbing right like for a podcast is it
better or does it matter if it's one
person just kind of getting their ideas
out should the interview process is that
a big part is that required how how
should someone kind of like work with
their content or how does someone come
up with a content kind of game or an
idea for like a method for themselves
yeah
does it matter it doesn't matter there's
no rules that's a great thing about
forecasting and if you have a business
or service if you want to do if you want
to do solar rounds and you just talk
talk right that's great and if you
interview like other experts in your
field there's no rules and it all works
and we have clients that do both and
they're all really successful and you
could theoretically do a little bit of
each insane podcast right like one or
two episodes of just just one too many
and then other ones interviewing yeah I
would add to that to say like is just
start making recordings yeah that's the
biggest thing that I find that is hard
for us to get from people from going
from knowing that they want to make a
podcast to keep them actually producing
and being good at it is
the number of recordings think of it
like if you're trying to get good at
painting what do you do make a bunch of
break-ins right peso just start
recording record listen to yourself if
you listen to yourself in an interview
one of the best ways to listen to get
good at interviewing is listening to
yourself be bad at interviewing right
and you know right if you're
interrupting people you'll springe when
you see yourself and listen hear
yourself interrupt people create trigger
okay
and so when you're listening to it was
that you editing it yourself kind of
going through the editing process do you
think it's good for a lot of people to
kind of beat that hands-on in their
podcast getting going depends where you
are on your business right how valuable
your time is
yeah right because no you shouldn't be I
mean if you're making chewy 300 orders
an hour you shouldn't be spending time
in a audacity timeline in GarageBand
editing because it's gonna take you four
or four hours to go through in details
right but if you're bootstrapping
together and you're trying to build an
audience on a shoestring budget and you
can come up with money for a mic and
that's all you got money for yeah yeah
great exercise to kind of absolutely so
in the editing process what what do you
look for are they you just kind of
taking out like lip smacks and um xand
us or is there do you ever do major
edits to like the content within or how
much well we do we do a lot with what we
do and so what's what's required it's
different than what our business is
built around and so like I don't know we
could tell you I could say like the the
bottom line minimum and then we could
talk about the what she does okay what
do you think kind of higher level stuff
like describe the process that we do
favourably so we thought what do
engineering specifically yeah yeah um
well I mean I think it depends on the
client as well how picky they are we
definitely take out all the if they want
the arms and ours out then we take the
arms and as out if we normally do
silencing and it just depends but we we
make it sound normally like I didn't
even know how
actually okay so it's basically like
because we have to listen you through
the whole thing we we need to make sure
that there's no skype outs like it
there's no break in the conversation
there's not a part where somebody says
oh I don't want that in there so we go
through the whole thing and then as
we're going through that's time that you
know we're not just gonna been that are
listening so we write out notes we do
search engine optimize blog post we make
graphic design forum we do all this
stuff so it's a whole so for people who
work with us they get to just talk into
a microphone
Dropbox it to us and then they're done
and then their websites like built for
them and yeah that's a huge deal right
right but if you're just doing it on
your own I mean you can just record it
export it as an mp3 and throw it up on
your hosting and you can leave the UM as
the US in there you can leave that kind
of raw nature to it so like a podcast I
guess there's maybe a scale of
production value like and you don't have
to be going for the best of the best
scale right we don't have to do oh
production value it's okay not everybody
has to be this American life definitely
not not production one or radio-loud
yeah and then the bottom one would be
like you record into your voice memo on
your phone and then you know publish
that to your hosting that would be the
bottom so there's those are the two
radicals or 30 minutes takes 800 human
hours or you just record something in 30
seconds
right and you mentioned the the
WordPress blog and the show notes so in
theory a good podcast kind of game plan
is also gonna dovetail in with like an
SEO plan and maybe Joe Rogan doesn't do
any SEO stuff his websites just as if
like embedded YouTube thing with a media
player underneath so it just depends on
how you go but if you try and search
search engine terms podcasting if you if
you read it out then you've got
something that you can use for SEO
gotcha which we do and when someone's
doing a podcast you know I talked a lot
about kind of like creating content in
the way that the platform wants the
content right so like right now this
videos going on YouTube for example so
we're crafting this in a way that
YouTube wants so when someone searches
for something relevant YouTube delivers
it what is that thing or what does that
platform that people
our keeping in mind when they're
creating podcasts like what's that big
access point for the 80% of podcast
listeners where is that it's wholly
various right I mean it's comedians
comedian podcast and you've got interest
podcast you got history podcast it's
like right it's gonna be so different
for everybody but where do listeners
access all the podcasts oh like iTunes
or stitcher or tune in there's lots of
different podcast apps but I think is
the 80% one okay cool you don't percent
it downloads it's crazy it's that 80/20
thing exactly so if you get iTunes to
love your podcast you're gonna have a
greater potential for growth within your
podcast than if you just do stitcher by
itself Fisher and another thing is in
iTunes the title tag and the author tag
are the two ones that matter everything
else almost does it the title tag of the
individual podcast within those the
title tag of the overall podcast title
tag author tag gotcha that's all the
matters even the description doesn't
matter so make your descriptions solely
focused on grabbing attention so the
description is getting written for the
humans for peep for the actual person
who's flipping through the phone looking
for a new podcast yeah but that title
tag and that author name or what really
happened can you put things in for
author name like keys what you say like
this is the podcast so almost kind of a
form of keyword stuffing into the author
and the title tag just to get their
algorithm triggered but don't submit
your feet with that and wait till it's
approved and then you can change it
that's pretty gangster that's so then
really so you want to submit it as a
neat and tidy professional-looking ish
podcast with a person's name as the
author and a real title once it's
submitted and approved cuz apples
neurotic about approving things right
once it's approved you can go in and
change everything as much as you want
without having to re approve right so
wait the Trojan horse thing but you also
don't have to try to get an assistant
this is just for if you really want to
get that extra graft
true and that's I think one of the
things that we're you know our whole
audiences into is kind of like how can I
maximize the results with the effort I'm
putting out yeah and this is kind of one
of those things so is there a window of
opportunity
with Apple if someone has a podcast
right now and they've been running it
for three or four months going back in
this optimization is that going to help
or is their benefit in kind of starting
from ground zero
and building this out in a certain way
to get like iTunes to light does iTunes
like newer podcasts older podcasts what
else does iTunes like as an algorithm
yeah you know more about this well
that's a great question
iTunes is changing all the time and it's
hard to keep up but we've noticed that
putting out a lot of podcasts in a short
amount of time getting more downloads
you're getting more subscribers and then
you have a much better chance of making
it to the top of like new and noteworthy
top podcasts and write all those
sections and categories the more you put
out in a shorter space of time gotcha
better the chance of doing that but also
it has changed a lot recently and we've
noticed that it's taking a little bit
longer now so if you're being really
consistent it is taking a little bit
longer to to actually show us to be
boosted to the top of these categories
gotcha
and you said there was a new and
noteworthy like what's the time frame
like at what point is someone not new
anymore and what are they two months
three months six months year I mean
everybody used to say the same time new
noteworthy sometimes also quiz shows
that have been there for years right so
the answer is nobody knows and I think
it probably hand curated but I don't
think anybody knows and it's based on
certain variables like the download
velocity the number of lights that
number reviews all of those little
factors subscribers is important but
subscribers is a derivative of downloads
right right has 100 subscribers and you
put out a podcast you get a hundred
downloads in family or more right okay
so then when you have a new client in
the goal if I'm if I'm kind of
interpreting this correctly is to help
that person get as many downloads in as
short of a window of time so you maybe
publish more podcasts kind of more
frequently to get going and then taper
off towards the end do you have like a
schedule or kind of like a like a launch
see
that you would normally do yeah we we
normally do three episodes for the first
two weeks and then two episodes for the
next six weeks and then we then they go
to one Episode a week or one episode
bi-weekly gotcha so we try and yeah so
it's three episodes so three episodes
week one three episodes we two and then
two episodes so every three or four days
a new episode for six weeks mm-hmm and
then you hit your long-term pace so you
kind of sprint at the beginning and then
you get in your marathon pace towards
the end that's awesome how much do you
usually require people to have or like
if I can flip that around to the to the
listener here the watcher who's going so
they want to do this and they want to
kind of aggressively go to launch how
much should they have in queue before
they submit that to iTunes I mean I know
there's the throne the Hat over the
fence and hustle hustle hustle but but
what would a good bolt be like what do
you like to have from people before you
get them going at least six episodes we
we really like to have six episodes done
yeah done gotcha
two weeks before they launched their
show gotcha
and then they didn't keep up with that
schedule if they're committed then it's
easy to work like their they're ready
they know what the schedule is going to
be like there yes when are we going
going to be doing the two episodes for
the next six weeks so you're at least
two weeks ahead of them Yeah right so
they give you everything that you have
so if someone's wanting to do this if
they build their first two weeks worth
of content got it all tied in and dialed
together the RSS feeds they could submit
that all up at once and then they start
working on week three as week one comes
down the pipe and they're working on
week four as week two comes down the
pipe and it gives a little cushion just
in case yeah his life happens everyone
needs that time it's it's crazy how how
many people like find it really hard to
and almost everybody destroys an
interview with in the yeah yeah you
didn't select the right microphone
forgot they record record is going good
maybe we've all done actually a very
common problem yeah it's it's like the
little things they say on your nerves
your first once you know it's alright be
like really cool I really like the idea
for especially for kind of the viewers
that we have on this channel here is
like the process of going through and
editing your own taking notes for the
show notes because you can I mean you
can transcribe it but you can also turn
it into a really cool blog post to make
it a multimedia post that's gonna be
great for organic Google SEO but then it
lets you listen to yourself
and it lets you kind of get better at
the art of interviewing or conversing or
just just delivering content audibly and
that's really powerful I mean I think
anybody who's watched this channel if
you haven't watched my first video go
back become f'ing awkward I am
it was terrible right and it's literally
it's like working out it hurts it's
awkward but then if you do it enough
over a condensed period of time it gets
easier and easier so if someone's you
guys have two sides to what you do right
so Vee you seem to run like the
production company for kind of like
professionals and businesses who want to
like establish themselves in do you work
with many solo entrepreneurs on that
side as well okay and so where do people
find out more about working from you if
they just want to record and they're
like my time is too valuable to go
through all the the bits and pieces
I just want to record something set it
off and make sure it's done right mm-hmm
where would they find you so well
freedom podcasting comm slash submit
it's a freedom podcasting calm for its
life start I'll put a link to that below
here and that's like the white glove
treatment and you have different ranges
right it's yeah it depends on how much
production value they want or is it all
pretty is we pretty much go for people
who want it all done with if it's like a
mixture of like they want to do certain
things well we can work with them
sometimes but for the most part
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