hey guys John here welcome back to
another video so today's video is about
copywriting and how to write content
that is going to help you to achieve
your goals whether that's generating
leads sells or just getting people to
engage with something so we're gonna
talk about it step by step I'm going to
talk about the structure and everything
to show you exactly how to write good
content alright
now the thing about copywriting is that
each and every single person has their
own different stuff and it comes to
copywriting and has their own formula
when it comes to copywriting so it's
gonna be different for everyone but what
I'm going to share with you is what's
apply it because copywriting is not just
about writing articles right it's about
writing good emails and get answers
whatever you do when you do that that
involves writing and it's about
copywriting right so what we're going to
talk about first is the structure the
step by step structure of a good copy
and then I'm gonna take you to my
computer the show talked about each and
every single one of these steps in
detail alright so let's talk about it
first before I take you to my computer
to talk about each and every single one
of these in detail so the first one is
the hook now the hook is basically how
you start your article or your content
your sentence whatever and that is
usually like 20 words and the job of the
hook is to just get people interested in
your article you know it's not about
drug value it's about just getting them
interested by maybe talking about your
proof talking about your experience with
something or something like that again
it's just about getting people
interested now one of the good ways to
actually get people hooked in basically
is to use videos and something I'm going
to show you examples as well take you to
a computer but yeah so that's a really
good way to start an article a hook you
know 20 words just keep it simple it's
all about that so next step is the core
the core is all about you know driving
the value that now this is where you
basically provide the value that you're
promised in the hook you know the hook
was all about getting people in the
article right so the core is very dry
you know provide the value and all that
stuff so that's where you get to details
that's where you talk about your
experience with something whatever your
article is going to be about not the
core itself that's like the most
important part of your article and that
itself has a structure that I'm going to
talk about in the video right now all
right so when it comes to the core of
your article it's all about ETF or easy
to follow instructor all right so this
is something you've got to have an
article meaning that you don't want to
have you know bulky text or bulky
content on all that stuff so you want it
to be easy to follow
use headlines use pictures use videos
all that stuff get detailed and this is
something I'm going to show you examples
here but it's really important on your
stand these stuff alright so guys let's
talk about it let's go to my computer
let me actually show you some details
you able to talk more about each and
every single one of these steps in more
detail to show you exactly how it's done
alright guys so let's get into it so as
I said the first part is going to be the
hook right this is where you get people
excited about your article or curious
about what you have to teach them in
that article so again the first 20 words
of your article that will get people
curious or excited about what they're
going to learn read in your article all
right so it's all about a strong start
you know use the readers pressure poems
such as fears in the first five words
you know if it's it's if it's a highly
competitive area give them a reason to
listen to you and not to other people
you know like results or anything like
that and then use short intro videos if
possible and something I've done in past
for really long articles that we've
spent like a week to write so yeah this
is something you can do for really long
article it's not something you have to
do for everyone every single article
that you write but yeah and next one is
use numbers and facts to establish
Authority this is really important it
helps you know to establish trust which
is something you need in your content in
your copyright so this is an example you
know this is an example of a intro to an
article so it can it's all this one is
all about establishing Authority it's
saying that hey you're gonna learn from
super-elite so it's all about that right
this is another one it this one
addresses fears right how how much an
extra 20 K will improve your life so
that's about fears right so yeah so this
is an example of that you can take a
look at it or you can pause the video to
take a look at these guys alright so
let's talk about the second part which
is the value so the main core of your
content after hook is the value part
right this is where you deliver what you
promised in your hook so so let's talk
about this part something I want to kind
of get into more details for you guys
here so this all about and easy to
follow structure or ETF okay ETF
structure so let's go through it so the
first one is be detailed as possible
when giving instructions so one of the
things that have that have seen is that
will be or talking about like really
technical stuff or something that it's
something is really nice related for
example if you're selling a big loss
product about a specific weight loss to
a very specific weight loss audience
right you can be as detailed as possible
and when you are detailed in the copy
people actually appreciate it alright
next one is use images and short videos
within the content this is gonna help
you to keep people on your constant and
copy you know keep him engaged with it
and all that stuff and next one is break
your sentences as much as possible with
bullet points and sub headlines it's
really really important keeps your
content or article or whatever you want
to call it readable you know like it
doesn't feel bulky right and you make
sure your page copy isn't too wide
that's another thing you know you want
to make sure that your content is not
spreading like on the screen the way it
looks it's not spreading from one end to
another you want it to be really you
what you want the length of a content
length of the sentences like the hope
your page style in general to be really
small not too wide otherwise it's gonna
feel really bulky or long
when people look at it so it's really
important to consider that for example
if you go to adversity you're gonna see
that we have that really short content
so I'll show you that so ya use
engagement tools such as make content
surveys or social need like buttons if
possible so this is another thing to get
people you know engage we get people to
engage with your content you know
surveys and all that stuff that's a
really good way to have it going to
create a memorable experience for people
so take a look at this one for example
this is a part of the content as see
we're using images sub headlines and
data there's a picture to share some
data from advertising so data and ensure
paragraphs to keep the contents
interesting and if you see it's not wide
it's just so you know small that when
people see stuff like that and people
see these the like short style content
they actually read it there's there's
more chance and they're gonna pay
attention to it and kind of collapse
through it alright guys thank you so
much watching this video I hope you got
some value from it if you did make sure
to like this video share it with your
friends and also subscribe to my channel
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you should definitely check out the gold
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your own online business and you're just
trying to learn all these stuff so if
you and if you need a community that is
going to help you and also a coach that
is gonna help you achieve all these
stuff you know building your online
business the gold master class is
definitely the place you want to start
so check it out I'm gonna leave a link
for in the description if not that's
totally alright let me know if you have
any questions leave a comment let me
know what you think about this video and
I'll see you in the next one
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