Facebook Ads Stressing You Out? You Need To Start Looking At The Data #Best Education Page #Online Earning...

what's up guys before I start this video

I just want to let you know that I'm

running a competition right now there's

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called the Shopify starter pack it's

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after the this video there's no rush

it's not going anywhere but yeah if you

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you need some money to

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that so I just want to get that out of

the way Kevin really put that on YouTube

gear it's been on my Facebook group for

last couple of weeks but yeah if you're

interested in winning some stuff just go

and check that out

now I'm today we're gonna be talking

about our Facebook and how to kind of

analyze things when they're stressing

you out so what I'm gonna do first is

just do a little bit of a drawing here

so you if you have been on Facebook for

a while you kind of you notice that you

have really good days then you might

make a change in him a bad day then you

might have a flatline you might have a

good day again and then have a bad day

made a really bad day and you might have

a send me a write day really bad day and

then a good day and sometimes you feel

that your facebook ads are all over the

place you know like just crazy like it's

not consistent it's not consistent as

you increase your budgets so what I'm

gonna do right now is I have a test

account that I've recently just started

because one of my other ones got banned

and I've been doing some lead generation

stuff so this is for leads but you can

also do this for your Shopify stuff as

well but this video will be basically

based around leads and we'll jump into

one of my campaigns so what I'm gonna do

is I'll jump in right now just clear

this up and this was actually posted in

my this was posted in my face in my I'm

sorry my Shopify training if you don't

know about that I'll leave a link below

too but it's actually closed if you want

to get on the waiting list but I thought

that this is pretty important that I

should really put this on YouTube

because it's gonna help a lot of you

guys out okay so what I'm gonna do is

I'm gonna get

today and look at my ads and I've got

I'm in this one here I've got a really

expensive really some really expensive

leads going on and then if we look at

yesterday yesterday was a little bit

cheaper same on the second one they'll

forego the day before it was really

cheap on the second one and it was kind

of cheap on that one but if we actually

dive into this one here you'll notice

that it was really cheap on the 20th

then on the 21st it was cheap again and

then today it's really expensive it's

tripled in price so I'm going to show

you how to kind of dive into that and

see what's going on because that this is

having sent a lot of people and that you

have to make informed decision decisions

sorry to figure out what's going on so

I'm gonna show you how to do that what

you want to do guys is go to your um add

six okay and then in delivery if you

have sorry does need a click on a

campaign here if you have a fee if

you're getting over five hundred

impressions are week you can look at

these stats okay you need to have over

500 impressions per week so what I'm

gonna do is gonna look at my daily

insights guys I saw my delivery insights

and I'm gonna go for exactly what this

is to try and help you understand what

you should do with your adverts um if

they're performing badly and stuff so

first of all um you will notice in this

graph actually will do the graph second

you'll notice down here there's some

stuff going on so tells you what's been

happening from day one um I think this

is actually within sorry for the week

for the week so this week like when I

when I started this advert my steps were

a little bit different so we have

impressions and on the right you'll see

here it's his first time and pressure

ratio that means the

sentence off people that have seen this

advert for the first time so when I

first started this ad it was like 90% 95

96 98 for the first day then the next

day I was like 19 and then next day I

was like 80 because when it's a fresh

advert Facebook puts it in front of the

new faces so basically the lower that

says the worse that is for you because

it means that your frequencies are

getting higher means that your advert is

getting shown to less new people but

that's why you can kind of go daily so

on the last week so yesterday was quite

bad didn't really a fix my I'm gonna

show you what actually affected this cap

ked sit in a minute there wasn't

actually the first time impression ratio

or anything like that

those guys were to show you kind of what

all this is and then you've got us this

is a first impression ratio you've got

reach so that's your reach there is the

orange bar and we'll talk about that in

a second but then we've got another

thing guys called audience ratio this is

basically how much percent Facebook has

so um how much percent you've dived in

to your audience so far your potential

audience so basically let's say if it's

up at like a hundred percent for example

then you're basically showing your ad to

your entire audience okay I hope that

makes sense now these are kind of um

pretty basic stuff but what I want to

kind of show you up here is so you can

do your first time impressions here

you'll see first time impressions there

hasn't really been much of a dip so I

might try filing in a second but I had

another ad where my first time

impressions was really low and so will

my leaves they're really really low so

what that tells me is on that particular

day that what affected my leaves

dropping was probably I don't know if it

is understand sure was probably the

first time impression ratio okay

but I'll show you exactly what effect

this edie actually first yes so I'm

gonna go so you can now get all these

ratios up here and stuff like that but

this graph is not really up and down

it's pretty consistent but if we get an

activity history guys this is Ray

early important stuff okay really really

important stuff so um what we're gonna

do here is we're going to look at the

history of the changes to my edge set so

you'll see on this day here I changed my

budget from $25 to 30 and I've got more

leads I'm sorry my price went up we'll

try and get will go cost per lead here

actually here we go I actually leave

results yep this is good so on this day

here I put my price up from 25 to 30 and

kind of like I didn't at what time I did

it at 2 o'clock in the afternoon I think

yeah and the next day or the end of that

day I suppose was quite bad my leaves

dropped a lot ok had a really bad day I

went from 13 to 5 and then I went back

up to 14 then I actually changed it

budget again I went 30 to 35 I probably

should have left it a little bit because

I'm the 19th I dropped down actually not

too much I dropped down a couple of a

couple of leads doesn't really matter

but this is what's happening here guys

can this is very important watch this

today I'm sorry yesterday I can get this

up real quick okay you can't see that I

can't move you can go over they will do

it on cost per lead okay anyway guys

yesterday I changed my price again from

what was it was 35 to 40 I think so we

went here to 35 yeah I went 35 to 40 and

what that's done now as it's affected to

add crazy like it's affected it really

really badly so that's why now I'm

probably gonna have to wait under

another day for it to come back

it usually always comes back guys okay

so that's just one example with that

we'll dive into another edson in a

second but this adds it here all the

dips is being controlled

by the price increases so I do a price

increase as a tip a dork price increases

a death-row price increases a depth now

leads should be going up here right we

should be getting more leads for cheaper

costs because we put in the budget right

we should be but now what I'm getting

now is I'm actually getting so this is

actually what's affecting me today as

well we'll talk about that in a second

I should be getting more leads at a

cheaper cost but I kind of have to let

it settle a bit I think I'm not sure why

it's doing that maybe I'll look into it

a bit more but this is um so the price

is the victim in a bit and here's

another thing guys that I forgot about

there to fixing me today

there's audience overlap this is

actually overlapping my look-alike

audience by 41 percent today 41 percent

and 16 percent I'm different exits I

won't get that up to think I've got a

bit of information in there but that's

why actually let's get it up so we can

get it up you see it's what I'm gonna

look like audiences here today it's very

expensive it's a dollar a dollar ninety

eight per length it's actually very

expensive a couple of days ago I was

getting read about a dollar a dollar 30

so what's happening right now is these

two ad sets right here are overlapping

each other now Google's continued

probably not it'll probably last today

then tomorrow DB like to normal it's

usually what has happened I don't think

it's happened here this week yet but

that I forgot about this but that's what

so the audience over let mi price

increase yesterday has affected this EDC

a lot okay so that's that's kind of we

need to die this guys needs to dive down

to the data and check out what's going

on because if you don't you don't know

what's going on

you just think you're not getting sales

you think that something's wrong with

your ad you need to actually jump in

here and see what's wrong with your

headsets guys because if you don't

you're just you could be like missing

out on money because even though I have

audience overlap today and I have just

increased my budget there's nothing to

saying that my hands gonna perform badly

tomorrow tomorrow I might have a really

really good ad

have any audience overlap that's just

how Facebook goes sometimes and to kind

of combat the price stuff I'm probably

going to throw a large budget at it and

just just let it right and then once

it's stabilized

it'll be just go go go go go all right

guys it's one of the ads it's let's have

a look at another one real quick so you

can get an idea of kind of what to look

for this is a another one for the week

this is a really bad ad today guys as

one I think this might have some

audience overlap as well so we're gonna

go to so first of all this looks okay

pretty normal so you'll see on the 16th

and the 17th and the 18th to the 19th I

had really good first time impressions a

high percentage I think on those days

let's have a look 18 17 16 15

[Music]

so we'll do 18 18 18 18 was $2 40

throughout 34th is really good I think

17 was another one was it 17 was a

little bit higher let's try go down to a

1919 was a dollar 85 guys that that that

lines up was exactly what's going on in

here so 18 and 20 I'm sorry 18 and 19

were really good days for me and it's

because I had quite a high first

impression ratio and everything was all

good so let's have a look at UM our

leads here see we had a peak and then we

had a dive so let's kind of see what's

caused that problem I did a price change

on this day a couple of days before my

peak and then it dropped and it's

dropped again this might have had an

impact impact guys but I don't know 100%

this could have had an impact and then

we have audience overlap though and we

have absolutely no audience overlap

whatsoever within this week so what that

indicates to me is basically this price

change here has possibly caused this

downfall so but that was a nearly four

days ago now so to me that's not really

the reason why that's dropped my

audience saturation has dropped a little

bit so we're now at 63 us yes so this is

audience saturation I'm now at 63 and

that's actually my lowest point of 57 so

let's have a look at the fifteenth real

quick and we'll see what was going on

there the fifteenth because that was a

really low one the fifteenth we had a

good day as well though so that probably

didn't affect it at all so we'll go back

in here and have a look so today it

could be just things like just it could

be first time impressions and it could

also be this here sorry this price

change but I don't know I don't really

know this add this adds new is it really

sit around too much it's not even a week

old right oh it's just over a week old

so progressing instead of really

optimizing properly properly yet so yeah

that's it guys like this is kind of what

I want to show you that you should be

diving into your ads to see more data

because if you're not I guarantee you're

going to be losing money see my cost has

gone up heavily here so I need to figure

this out I need to figure out what's

going on and it's going to do after this

video and I don't have any I don't have

any audience left so I'm good there I

think I'm pretty good I just need to

sort out what's going on and to be

honest I think it's probably probably my

ads because with this one I haven't

actually done any split testing with ads

says probably what I'm gonna start doing

now I just win them with this one you

know balls-out one headset one advert

didn't really optimize anything on the

advert just there was it so that's

probably why prices are starting to go

up and the price change could have

something to do with it with price going

up for now so what I do is go in and

probably start missing with the IDI copy

that's it guys I just want to quickly

show you this this remember if you

things here we have audience saturation

okay this is very important what this is

going to do this is this is going to go

through and tell you how many

oppressions you've had it's going to

tell you and how many people are viewed

your ad for the first time or your

adverts it for the first time how we

have reach then we have audience reach

ratio how much of your audience has been

seen your ads so far I think that's what

it means

so know that the potential of your are

the percentage of your potential

audience you've received you've reached

so far then guys we have the next

important thing and that is activity

history so basically if you come into

here and you're like hey my price has

gone up my leads or Add to Cart or

purchases have gone down but I did a

change here or I did a change here you

need to figure out well you don't need

to figure things out you seem to look in

there and go hey maybe this maybe this

price increase causes the problem maybe

it did maybe dinner maybe I feel II

don't run a little bit longer I can't

tell you what to do if your ad sits it's

up to you that's your decision I know

what I'm gonna do I'm gonna go and start

to miss all the ad copy I'm gonna start

to do stuff like that because what I

want to do guys is I want to get this my

goal here is to get these exits at a

pretty good level like maybe fit maybe a

hundred bucks a day probably I'm selling

them under 100 bucks a day and trying it

leads it between $1 and $2 then I'm

gonna duplicate in two different like

this is just dumb I think this is just

mobile I mean touch desktop yet then

once this one's running smooth I'm gonna

run it gonna jump the desktop okay so

this is an activity history very very

important next we have audience overlap

guys another very very important key

metric and your Facebook advertising

journey basically if you're having a

really bad day like example my other one

if you have in a really bad day and you

have a lot of audience overlap don't

worry about it because usually will only

just happen for that day and the next in

the next few days next week

month probably won't happen that's

what's been happening with a lot of my

exits especially look-alike audiences

it's very common with look-alike

audiences so your main ad set from you

know that you built out look like

audiences from or your ads and stuff

well overlap with CEO look-alike

audience on some days it's okay because

as long as you come in here and it's not

consistent like every single day then

you're good if it's every single day

then you've got a problem and you should

probably look at building another look

like audience maybe I don't really know

you have to make that decision yourself

all right guys so um so that's it this

is the daily um history here this here

is your three tabs you can you can go

sorry you can go through here and do

some graphs as well okay and just like

guys you need to make the decisions

yourself you need to look at this data

and think should I do this should I do

that people like me can't tell you how

to do what decisions to make to run or

anything about your ads or whatever

you're doing but just jump in here and

look for obvious signs that have created

your ad that have caused your ad to drop

in performance and then just reevaluate

the situation if it's price let it run

for a little bit longer if you have one

day of audience overlap let it run for a

little bit longer if you have consistent

days of audience overlap you're going to

have to make a change okay if you have a

few thousand price change new on day

four five and your advert hasn't come

back then let's do things like start to

UM change and optimize your advert copy

okay because you're turning it people to

your products and stuff if your advocate

isn't getting them clicked on to your

page and of course your cost is gonna

start to go up you still paying for

impressions and stuff alright guys

that's it for this video jump down below

for the competition and some other

goodies down in there and make sure you

join online samurai's calm and I'll see

you guys in the next video

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