what's up guys welcome back to another
video firstly before we start I want to
thank you for what your support in this
channel today we hit 30,000 subscribers
coming out after this one
thanking you guys for that but today's
video is about Facebook advertising
again you guys asked me a question about
advertising general phone cases so I'm
going to go over that with you guys
in this video but first I want to show
you this hat okay the reason I wear this
had actually so many haircut
but this hat is a special hat because
about seven or eight years ago I used to
when I was a teenager I used to sell
these hats online so they make periods
of money because these are limited
edition Garifuna hats and this is the
last one I have I've had it sitting
there for about seven or eight years and
this is the first time I've ever worn it
just because I need a haircut so this is
a very special hat and it comes and has
a lot of history because it comes from
what I'm hustling and grinding selling
this type of stuff online if you don't
know what I'm talking about has a video
about that on my channel I think it's
how to make money as a teenager but what
we're going to do now is get into this
video and what you guys wanted wanted to
know was how can you advertise general
phone cases online to make money so
first there's one thing you need to know
who your audience is
okay it's very hard with general stuff
to find an audience but we all cover
that but you need to know who your
audience is before you do anything a lot
of followers of mine come to me and they
say hey I'm advertising this jewelry or
this phone case but I don't know my
audience that is really the wrong way to
go about it because you should know your
audience before you even do any type of
advertising second what these sudden
cases sometimes it's just in the
marketing a lot of videos I see
advertise see their target very very
broad stuff but they succeed because
they're very good marketing this video
here is doesn't have many views but what
happened is the other day I found one
they had over 30 million views and it
was very similar to this that's why I've
used this one like
find the other one again and what this
is just a video of someone with a phone
case a general phone case and they are
just playing with in their hands right
and that that's what they're doing and
and um you know it's just something
general stuff like this it's so hard to
sell the product with just an image no
one really cares about just an image we
are selling something so general you
have to think outside the box you have
to create videos and all of that good
stuff and this is just an example of
something you can do if you're shy on
the camera get a little GoPro put it on
your chest drawing your heel or whatever
it is play with it any or all those guys
got is a little bit of music in the
background it's playing with the phone
here's like a few kind of bit of
typography that come in and tell people
about the case but it's the most
simplest case around and this is just
what I kind of I just want to show you
this because this is the sort of stuff
people are doing to get these large
amounts of sales from phone cases it's
not just in the advertising in fact most
of it's probably in the marketing a lot
of these adverts I seen you can click to
see how they're tired of it targeting
and stuff I always do that when I want
to pop up it really broad targeting with
phone cases it's very broad but I'm
going to show you some ways you can kind
of dial down your targeting and give you
some examples now I apologize a little
bit quiet I'm just in my office and it's
actually 10 o'clock at night I didn't
think to be anyone here but is someone
next door working so I kind of got to
keep my voice down but anyway so this is
kind of like a bad product but don't let
that stop you this product can still be
used for an upsell this would be a good
upsell from then maybe another case and
all that sort of good stuff so don't let
that stop you because this is still a
good product that you've used as an
upsell on your store or something like
that but just to me this generally isn't
a good product to try and salvage at the
clearcase now before you get further
further incest I wonder that you know
that I don't do much promoting of phone
cases when I do I do find cases that are
and specific niches like dogs cats and
all that sort of stuff outdoors so I do
have a very good and depth experience
with phone
pieces but they're not really in the
general kind of thing that you guys are
talking about but I'll go through and
kind of give you some examples of what I
have done in the past and what's kind of
work for me okay so this is one that I
have solved before I had somewhat
success not great success but we sold
some so camouflaged phone cases arm and
we tailor outdoor and military so you
can sort of think about your audience
once again that was our audience outdoor
and military and the second one here
which is what we going to use for our
example in this video I haven't sold any
of these but will the users for example
so you can get an idea of what I'm
talking about this will be good for
outdoor activities or tradesmen so
plumbers Builders construction workers
because it's a one of those like solid
cases drop your phone and bulletproof
case and all that sort of good stuff so
that's what you would use that that's
your audience outdoor people run as
certain as rock climbers hunters people
that do activities that can damage the
phone the phone for that are pocket and
all that sort of stuff and tradesmen
especially I know because I've friends
in the industry and they're always
breaking their phones next we have
carbon fiber phone cases car enthusiasts
you know adjusters and boy basis and all
that they love their carbon fiber stuff
so they will probably love us carbon
fiber phone case so you should do this
do see where I'm going with this and
then lastly we have the like leather
phone cases with the pockets for your
cards and all that this is good for the
corporate audience lawyers doctors
people on the fly businessman that
wanted to set everything right there and
I want to look in a nice good-looking
case so these are some examples of the
audience's that go with phone cases now
these hundreds hundreds of different
variations out there but as a ways to
keep my video short I just going to pick
a few and we're going to be working with
the outdoor activities or tradesmen's
case quite year just for gents the
advertising side of things real quick
you need to have an audience don't just
go out there and get a blue case or
green case or gold case and then put on
your store and then go oh who do i
advertised to
you you need to have a market if you
don't have one
you're not going to make money now
what's those phone cases I talked about
you can do good marketing and all that
right and it might work but why not do
that marketing with a case that has an
audience right it just makes sense
so there's hundreds of different types
of cases out there these are just ones
that I chose for this video and they're
general but they have an audience behind
them which is quite important this one
here I have actually sold quite a few of
these my girlfriend was the one that got
onto this and we had some success going
to doctors lawyers and stuff like that
so that's kind of what we do but then
you can also go broad with these in the
last video talks about dying down your
niche but you can go broad off what's
this type of stuff and it's what most
people do and they put all the efforts
into the marketing like I said with this
video so we're going to go and take the
tradesman one is an example the
gentleman's Facebook adverts I will I
would do was this alright so in my
adverts and now this is a sub test
account now Lars you guys are some kind
of like the perfect audience there isn't
a perfect audience we've made money off
audiences that are under 100 thousand
we've made money off audiences that are
5 million but my ideal audience I like
to go for is around about 800,000 to 1.5
million usually in between there that's
enough to scale and it's kind of
specific enough for me I've even had
success like 5 million did the audience
the audience amount doesn't matter as
long as you put the right audience like
you know when you do look like audiences
and stuff you're looking like 2 million
plus usually so just as long as you've
got the right audience now this case
here so we want to hit our tradesman ok
so what I would do is go down to my
interest and I'm going to go to
demographics and I'm going to go to work
I'm going to go to industries and I'm
going to do things like what was I doing
before construction and extraction right
we've got welders and all that sort of
stuff then I'm going to go down to
I think we had others construction
construction Protective Services right
what we got just deal with me for a
moment what I've done is fresh
I think it's job titles we're going to
go nope that's not it
you're going to use job titles with
something else
so our maybe installation and repair we
have technicians well does again what
else we got here construction okay so
now I have I'm demographics people that
work in these industries and then I have
installation and repair and I have
people that interested in construction
then we're going to narrow down our
audience we're going to put things like
concrete people that are interested in
concrete's you can also do employees as
long as you see where they're interested
in concrete we're going to do plumbers
we're going to do an electrician
this electrician we can go job titles
for that one electrician we can do what
can we do here builder job titles not
much tradesman building contractor like
the ones the big reinforced concrete
putting material it's quite broad job
total carpentry for a job title like
there's lots of stuff here we just we're
just picking tradesmen construction
worker okay but then what I want to do
is narrow down again in order to do like
what was our case a galaxy what a cell
actually say we have an iPhone we're
going to iPhone iPhone iPhone 6s common
one now iPhone sevens they have seven
hundred and seventy thousand people who
work in these industry
and interested in construction and like
you can even actually do a different
audience for construction and if you
want now we're done more with carpentry
we have construction workers we have
electricians these people that are
interested in concrete could maybe get
rid of this and that takes it down so
most potentially people that are
interested in concrete job titles are
not carpentry because it's not really
many but we could be maybe on plumbing
together interested in plumbing as well
nine hundred twenty thousand iPhone 6
plus or 6s by 1.8 million and then now
we've done the iPhone stuff here when
you go down to your placement if you do
mobile only it's still going to be the
same because it will just Facebook just
do it to people with mobile I just like
to put it on here just give it that
extra like make sure your Facebook puts
in front of people of those specific
phones now because in this example most
of our audience is actually on mobile if
we go mobile only our audiences are
sorry if we go desktop only our audience
is only 400,000 and our mobile as 1.01
twin x so really depending on my
audience size sometimes I would just do
both devices as my desktop is bigger but
in this case it's not so what I would do
is I would go mobile only and is so
obviously because you want people on
these devices but for example if it was
more people on desktop then I would just
do all devices and I would probably
leave it on I wouldn't even touch this
because it wouldn't matter so that's
kind of what I just wanted to cover
because it makes sense obviously
advertise to these people at this point
because we have a potential bigger
potential reach what's the mobile and
then we can give to people they're
actually using those devices and we are
actually
advertising that specific phone case and
then we also have it up here you know
people going to say well why you have it
here when you have it down here I just
like to do that and it doesn't really do
any harm to dial it down more but really
the Dettol is done so yeah that's really
that like you've really targeted it down
as much as you can when you really start
to get down to this type of stuff the is
so sore that the obviously you would do
Android devices if you were advertising
an Android case okay so that's how you
really dial that stuff down
now these now like I said I'm not an
expert on general stuff but I have done
it before and this is the way I've done
it I'm more of an expert in specific
targeting like pits and outdoors and
fishing and all that sort of stuff but
this is a great way to do it and then of
course you could come down and do Karis
easiest if you would hit car pages this
is more of a arm this is probably would
have been a better example you can do
you can go onto your audience insights
right where we here you can go into your
audience insights and you can find those
car pages like kind of like the exam
examples that did in the last one and
you can it advertise to car pages and
then people who like iPhones fixes
because a lot of characters especially
on Japanese car enthusiasts like
drifters and not not literally muscle
cars but Japanese cars or not I mean
because I've seen in the industry in the
currency's industry before I was younger
loved carbon fiber stuff then with the
corporate audiences we have your lawyers
doctors bankers internet marketers
people that just work in offices right
so you see the distinct difference here
people that work outdoors and
absorptivity zhh people that work
indoors and they can have a nice case
because the only to worry about it
getting broken or faded or cracked or
anything like that so that's why I
picked these two specifically very
distinctive differences here in the
currencies
and we've got the outdoor military type
of stuff now I'm not going to go through
this of us advertising and targeting for
all of them because you do get the point
it's like when you go to Aliexpress
let's just go to LX press real quick and
do phone case cases and I'll just kind
of give you like a rundown like um let's
have a look-see like this one here would
be good for corporate as well nice and
clean this one here corporate as well
this one here will be like kind of mean
I guess funny plugs of stuff this one
will be good for advertising to a woman
this one is well a very specific to a
woman just woman just one as well just
woman so you get where I'm going with
this these are generic cases but you
need to find out who your audience is
the audience could be just women or men
right you know these cases here for
example they have like a dreamchaser on
them you would have hippies or people
that are into that type of stuff once
again carbon-fiber wooden cases are very
popular now so you kind of maybe hit the
younger generation because they're the
ones that are really into that type of
stuff let's have a look here just having
a quick look
this one here again is a more like a
rugged so once you have their activities
your people that work in the tradesmen
industry construction and all that sort
of stuff
same with this one have this one down
here woman's again teenagers probably
eighteen Twinings so you get you get the
idea you get what I'm talking about
make it like just make sure you have an
audience there otherwise you're not
going to sell these products like it is
nice a nice little ones again business
this one heads together businesspeople
doctors lawyers ballers you know it's
what you're hitting you're hitting the
people that have money with these people
that have money you can go onto Facebook
and you can go off how actually earned
her year if you want you can do staff
type of stuff lazy ones who would you
target for that woman good people are
gothic gothic maybe interest from the
black ones well as we got once again
some like jewelry stuff going on here
the dazzling whatever they call that
king and queen excellent for targeting
people and relationships I can clean yet
sorry I read that wrong
this one here people that like wine
once again wooden ones so yeah I know I
don't have a lot of information on
targeting the general cases so I'm very
tired of this place didn't doing a lot
of stuff day the general cases because I
don't do a lot of general stuff that's
why I don't want to tell you stuff that
I don't do that was neither giving you
their own information right so this is a
type of stuff I do and you just want to
go in here you want to just play around
and with this type of stuff now I have
an audience here of 18 a 1.8 million
construction people in the construction
industry and storm repair industry at
home who are interesting construction
which you could put in its own separate
category if you'd like we have
carpenters with construction workers
electricians people that interested in
concrete people that are interested in
plumbing who like iPhone 6s and iPhone 6
now we have the audience but it's not
I'm not saying this is going to work you
have to also have a good ad copy like a
calling all plumbers do you drop your
phone do drop your phone or do you sick
of these phone breaking all that sort of
stuff you have to actually have the good
advert copy to go with the audience
don't just advertise to plumbers and
concrete layers or whatever we've got
here and say buy this iPhone case just
get this in off they don't care I could
get on the road and buy an iPhone case
you have to give them reason to why they
should buy that like the specific iPhone
case so you want to point out a problem
to them my friends the builders and they
work actually my friends they work at
Heights now always dropping their phones
on the ground and smashing them that
could be one of your sales points you
stick your dropping your phone it's the
key smashing your phone you know if your
phone broken whatever and they might
purchase this this just case off you now
before we go there's one more thing I
want to kind of kind of try and talk
about and that's cases that I see that
goes viral quite a lot and you know
stuff like that just kind of like
happens I know I know like a lot of you
guys like there must be a secret to that
it just happens they have good audience
and they have a good marketing like I
said so you know you might see one of
these cases go viral but it bends it's
made out of rubber it's very basic like
I said that it's very well but these
obviously selling well at the moment
because they have these guys are
probably marketing them very well doing
up sales and all that sort of stuff so
I'm just trying to kind of find stuff
that would have the potential to go
viral
I don't really know once again I'm on
the extra to us in this industry I do
know that these ultra tempered screens
do very well a friend of mine sells a
lot of those but you know I think these
king and queen ones have the potential
to do very very well
exceptionally well because you can
target men and women in a relationship
they might bite for each other or
whatever but that's got the potential to
go what there's wine once there's very
good potential do very well so that is
cat ones our one
and one thing about getting back into
the niche stuff but the reason I'm doing
it is because that's what works the
niche stuff is what works when you're
doing this most of the time what else we
got all right so we got the carousel
edge stuff it's really copyrighted but
yeah I don't want to keep going with I
could go on forever but like you know
you get the picture selling general
stuff you just make sure like I've gone
through some adverts they're kind of
give it a bit of an example but you want
to make sure that you have your audience
this is the number one thing your
audience and then have a good marketing
strategy I know a lot of you guys are
just going out finding a general product
putting it on Facebook and not know
included target I know this because you
show me on the emails you send me so one
thing you can audience sort it out once
you get your marketing sort of out like
order a case the case that you want to
promote okay all of the case costs it
won't cost you much put all your efforts
into that one case find your audience
order the product yourself make a video
smash that audience with that video do
different ad copies do different videos
may be different like headings different
sales pages do your testing on that
specific video now videos work very well
with phone cases of scissors before I
said it in the video so if you're having
trouble selling phone cases pictures
just don't cut it most of the time they
really just don't our videos work very
well on Facebook now especially with
gadgets phone cases and general items so
we're going to close the video here but
don't want to ramble on I'm sure you
guys have got the picture but just make
sure you don't concentrate on your on
your like your say to me who should i
target this right target that's only one
part of the equation get the audience
right right that is a very important
part but you also have to get the
marketing right
what's this type of stuff with any type
of Facebook advertising but especially
with something that's so general you
have to give the people a reason to
purchase
product and if you're going to be
hitting if you're going to be
advertising something like this the
people you're going to be trying to hit
are people in the construction industry
or you know like I said the outdoor
activities so you're hunting you're
fishermen all of that stuff which is
probably a bit it would have been a
better example for this video but I
wanted to kind of go into the trade
stuff but outdoor activities is also
super easy to target so just get your
general audience down get a video going
special general stuff or even like a
gift or something I don't really know I
haven't done a lot of general stuff but
I do know that videos work a lot better
I've split test audiences test if this
is test test test test you're going to
get an audience that works after your
split testing and then you can upscale
that by doing more videos different
phone cases and all of that all right so
that's it for this video just a quick
one I probably ended up being pretty
long but I hope you get the idea it's
very hard for me to try and tell you how
to do general stuff because I don't do a
lot of it myself I mainly stick with
various specific things because they're
easy to make money from but should give
you a general idea just think about your
audience get your marketing right and
you'll start to see some traction in
your Facebook adverts
you
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