Facebook Advertising - How You Can Advertise General Phone Cases (Part 2) #Best Education Page #Online Earning

hey guys welcome back to part two of

finding an audience for your phone cases

will your general phone cases so I

forgot to mention yesterday yesterday

that I am doing a part two I was gonna

go to the office today but I felt like

chilling at home so I'm just in my

backyard relaxing and thought I'll get

this video out for you guys so yesterday

we talked about who's your audience

finding your audience and all that sort

of stuff and we concentrated on this

case here so I'm not gonna be making

this video as long because I've planned

out what I want to do and we are going

to find another way I'm gonna show you

another way that you can advertise a

product like this or any of these other

products but all use this as our example

and we're going to concentrate on

outdoor activities for this specific

example you could also do this with the

tradesmen or your car enthusiasts and

all that sort of stuff it works the same

way so what you would do for this one is

you would go into your what's it called

again your audience insights which I've

already done to speed up this video and

you'll get an idea of things like phone

cases Apple our Apple fans and all that

sort of stuff right and I'll show you

I'll show you what I what I kind of mean

we don't need a daughter in the insights

because it will come up in Facebook

anyway and Mike my internet at home is

very very slow so what we're gonna do is

we're going to just jump into interest

right and we go into this type things

like iPhone fans we're gonna do we're

gonna do iPhone lovers because we're

concentrating on an iPhone case even

though the case here is full of galaxy

we're gonna go iPhone cases right iPhone

case

and then we'll come up with like brands

but I want to go for the bigger brands

so what I do is I put in a couple of

smaller brands and then bigger brand

should come up so we'll go our case mate

and then I'll go OtterBox which is

another one then I might go I want to go

one's actually big audiences I think

that's one but I'll leave it I phone

store urban so I have some phone cases

brands in there you can also do them as

a separate interest which we might have

a look at ever what I found fans 1.2

million reach now the thing is this is

what everybody does when they advertise

these cases and I'm going to show you

how you can narrow it down in a second

right we have iPhone fans also that's

already in there we're gonna go case if

I testify I think that's a as far as I

know that a brand you would want to

check that obviously what we've got here

is beer with me I'm doing this face like

I don't really do this before the video

we might go iPhone lovers maybe circle

of iPhone lovers 1.4 million I love my

iPhone not very big audience

mobile phone accessories we could add

that but I won't you know might do

something else with that so we have a

small audience of people that like cases

and obviously iPhone lovers right well

what I want to do now is let's go now

remember what I said with phone cases it

might be a little bit windy is a bit of

wind coming in but I remember I said

about phone cases there's a lot of

people go abroad right so they might hit

just fishing or camping and stuff like

that you can do that right but what you

just want to make sure that you have

kind of like something down here to

narrow it down to people that really

like iPhones if you're selling an iPhone

case I'm gonna go fishing here and I

have five hundred and seventy thousand

people now a lot of people going to say

that's not enough people to advertise to

but you've got to remember that you have

a lookalike audiences you could

advertise to a hundred thousand people

and once you have enough data and a

creator look-alike audience audience you

create more and more audiences so that's

why I say don't necessarily worry about

your audience size because you can

create look-alike audiences later on

even if you did like let's narrow it

down a little bit more okay let's see

this so we can do here this is I don't

know how this is going to work

we'll just do this just do iPhone fans

iPhone lovers iPhone case get rid of

that one

now let's narrow it down a bit more and

let let's do AB camping in here as well

so you get a big more audience will go

camping we might go hiking we might go

outdoor recreation we might go hunting

like I said remember you can go abroad

with the stuff because it's very hard to

narrow down these cases so you've got to

work with what you can do which is what

I'm trying to show you on here and

listen to our down third third that now

I don't nothing's gonna work I've never

tried it

we're gonna do a phone case we're gonna

go time to find the big ones big ones

we'll just do i phone this one here for

now right now be with me the audience is

going to be small we're gonna go

case-mate we're gonna go otterbox

21000 we're gonna go let's just try

mobile phone accessories as well

23000 let's go that one's not very big

iPhone 5 case could try that 13 24

thousand but see the thing is right now

now just remember itís did this on the

fly I did actually research with this

specific stacking here so I have iPhone

fans I have specific interests are

outdoors like I talked about here and

have people that like I find cases now

the interest is very very small yes but

you could advertise to this interest if

you like spend 20 50 bucks or something

and then you can clicked enough data to

build a look-alike audience that's what

I'm trying to say here so it's not all

about I know it's very hard a lot of you

guys concentrate on getting reaching

your audiences the right amounts and all

that sort of stuff but if you can reach

the right size audience just work with

what you have and then create look-alike

audiences later on because look like

audiences work very well if you don't

know what they are you can find some

information online about those but this

is just an example they're like you know

like I say in all my videos there is

lots of examples you can do lots of ways

you can do things lots of angles you can

try and this is an angle you can try so

um you know this is I'm just doing the

stuff on the fly I've never ever stacked

those specific three interests before in

my life um so now let's go back to here

and we're gonna see if we can add some

more in here

iPhone use iPhone store see if we can go

I like to find the big ones there's no

point in going like just iPhone because

we can do that with them targeting below

iPhone accessories

mobile we're spending my bar we'll just

go mobile phone accessories as well so

we can get so 450 so you get what I mean

this part to us just to show you another

angle of how you can advertise your

phone cases now bear in mind like I said

I haven't done any research it would be

wise for you to go into the audience

insights and do some research okay like

I said in my arm stacking video and

figure out who you want to target and

what you want to target because remember

Facebook doesn't it wasn't sure

everything here and you guys also know I

use a program called connect explore as

well I'll leave a link down below most

of the time when I'm doing my interest

but you'll just want to go to or

instance sites put an iPhone stuff build

an iPhone audience or a galaxy audience

whether you're doing with you do cases

fans and all that sort of stuff then

build an audience for your interest so

whether it's outdoor activities whether

it is car enthusiasts whether it as are

the corporate audience whether it's

woman whether it's gothic people whether

it's fishermen just whatever build an

audience with based on your interest and

then build an audience based on like the

fans or what like the phone they're

interested or whatever like like iPads

or iPhones or whatever galaxy whatever

you're trying to advertise so you can

see here I'll say it again like I have

the iPhone fans I had an iPhone

accessories net and then down below I

have outdoor recreation camping fishing

hiking I could get rid of outdoor

recreation we might be a little bit

smaller 350 but I'm heading camping

fishing hiking and hunting people now

this is somewhat broad because I am

hitting these broad audiences but that's

really all you have to work with with

this stuff unless like I said you're

getting specific phone cases like wine

phone cases dog phone cases really

specific stuff but you guys want a video

on general and this was really the way

that I do it I mean other people gonna

have other ways other people might not

agree with the way I'd do it but this is

the way that's worked for me in the past

and I don't do a lot of general stuff

but when I do this is what's worked

the best for me so if you haven't seen

part one this is a short video if you

haven't seen part one check it out

and you could also like do the stuff

with it you know when I talk about the

tradies in the last video tradesmen you

can also do that and build up tradesmen

and this interest stuff here but your

audience is gonna be real small so like

I said you want to build a look-alike

audience later on that that's the beauty

of look-alike audiences okay it's

changed the game because you can

advertise to a small audience use that

small audience the data you've collected

from their small audience to create a

look-alike audience and then you can

straight advertise to them and it's

usually a little bit cheaper you they're

basically the same as the people you

advertise originally the same interests

all that sort of stuff so use that to

your advantage okay

you know we we had a poll in the group

today someone said watch everyone's

preferred audience what do they work

what works best for them I think was

like around about 100,000 of 20,000 was

the best so don't worry about audience

size could be small it could be big as

long as you have buyers near and you're

making money that that's that's all that

matters are you making money from that

audience and you don't know until you

try ok so just keep in mind that this is

another way to youth that you can stack

up some interest here and you can target

specific kind of specifically with your

general cases once again it's very hard

to actually do that so go into your

insights check it out build an audience

build to to audiences again the fans the

iPhone fans and the people that you know

have purchased iPhone cases so you'll

know by adding you know case-mate or

otter cases which is very popular was

off it offers not here now yeah it is so

OtterBox is very popular as well and we

just just worth putting OtterBox in

there we've got up to seven hundred and

ten thousand all right so let's let's do

something let's do something let's get

rid of this this get rid of circle

circle of iPhone lovers five hundred

seventy so now we have iPhone on spirit

of iPhone store let's get rid of

I fell accessories now we have iPhone

some Apple iPhone fans people who are

interested in OtterBox which is one of

the main phone cases really in the world

and that are interested in camping

fishing hiking and hunting do you think

they'd have an interest in this product

product absolutely because they can

relate when you're camping camping is

probably a really a good example because

people don't really go camp camp is not

specifically a hobby it's more of a

holiday thing but like fishing hiking

and hunting those are hobbies so if you

were going hunting or fishing do you

think you would like a case like this

possibly because it's something that can

relate to you your phone gets damaged

when you're hunting your phone gets

damaged when you're fishing right so you

get you get the idea and then same with

like care enthusiasts you can easily go

on and find a list of care enthusiasts

drifters muscle cars I know I said

carbon fiber isn't big and muscle cars

but you've got drifters sports cars

mezzo artis Mesirow these men the the

strides Dale version love Mesereau diese

strides down version complete carbon

fiber on the inside carbon fiber seats

so you can hit measure Ariana's right

that's what I'm trying to say here find

your audience that is the key we're

actually kind of lucky we can go broad

with this to be honest because you don't

have to put as much work into your

targeting down and although if the more

you target it the better but you can we

can get away with going broad with this

because it's not as really a specific

product it's not a dog case or a cat

case or a you know what's one what's one

I do

recently can't remember but anyway it's

not a goth case or anything right there

you you have you have more room here to

advertise to a wider audience of people

so use that to your advantage

I'm going to close this one off here I

hope that makes sense too I hope you

understand the kind of targeting and

stacking you can do for this go out and

test right there's different variations

you can do this is just one that I kept

one that one that I do there's heaps of

different variations you can do go check

it out

you know just test like that's what I

say constantly just hiss just hissed and

we'll work out for you everyone in the

Facebook group that succeeded has said

they failed for a while and then they

tested him found something that was a

winner go out and test and I'll see you

guys in the next video

you

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