what's going on guys welcome back to
another video in today's video we're
gonna be talking about three things you
can do right now after watching this
video that are going to increase sales
on your store and you should be doing
this you can do these three things in a
few simple steps and I'm gonna show you
exactly how to do that in this video so
before we get into those guides if
you're new to my channel my name is
Franklin - make sure you hit that like
button subscribe button and that little
Bell button so you get notified when I
release future videos so before we move
on to the three things there's a little
bit of a backstory to this so if you
don't know I created a custom theme back
in the day probably about four or five
months ago now I release this thing and
the beauty of this is we've had
thousands of downloads and I've actually
helped tons of people customize their
stores tweaked their stores and get
month and there are three things we
noticed a lot of people weren't doing
and once we applied these three things
to our customers stores these sales
increased by quite a lot actually on a
lot of these stores so we're gonna jump
straight into this now the first thing
guys is actually web site speed it's so
so important and a lot of people don't
actually check the speed correctly and
you probably don't realize website speed
is very very easy to fix and it actually
um can really cripple your store if you
don't have a fast website apparently
according to our stats if your store
isn't loading within a very specific
time within a few seconds you're losing
around about 40 percent of your
customers the biggest mistake most
people make is they actually go and take
their homepage so just the URL and they
put it into a speed check online now
this is a very bad thing to do because
what that does guys only chicks that
particular page it does not check the
entire website and usually your home
page is full of a lot of images and not
only that an optimized images so it's so
important do you actually don't put your
product pages into the speed tester or
whatever pages you plan to actually sin
traffic - we had one instance where a
customer their site was loading and
around about 10 seconds on the home page
because of all that an optimized
images now we fixed that but when we am
done a test towards product page of who
was sending the traffic it was only
about two seconds so they were testing
the wrong page now how do you get your
website to be faster guys
there's really two things that slow down
websites images and applications now
when you go to a speed test there's
going to be things like combined seus
CSS files and things like that
don't need to worry about that sort of
stuff okay pretty much every single
website has that issue and you can hire
a developer to fix that but it's not
needed the two major things are
applications and images now a lot of
people think themes are actually slow
however if you're gonna get any
WordPress theme any Shopify theme and
you put it in your store a website
without anything on it and you go and
run a test it's probably gonna come in
and under one second all right
themes are not actually what are slow
it's what's on the themes applications
and images so this is what you need to
do guys and increasing the speed is
going to increase your sales first of
all you need to go and test the pages
you were sending traffic to now if these
are slow you go to a web site tester all
right and you put in the specific page
you want to test then what you want to
do is you want to actually and see
what's wrong and it'll probably be
pictures okay and it is to slow down a
lot on your site instead of using
overload to automatically bring those in
the design go and take those images
yourself and go to a website online well
you can change you can make that image
smaller all right that's the first step
then you want to go to website called
tiny PNG calm and that will actually
compress the image if you do this on
your products page to all of your images
that are on there you're gonna see a
significant drop in page size and you're
gonna see a significant increase in
sales and a significant drop in paid low
times just make sure you don't make the
mistake of putting in your homepage and
thinking your entire website is slow
when it's not the speed testers will
only test that particular page now you
can go through and make your homepage
nice compress all the images but it's
going to take a very
long time to do that so if you're just
sending traffic to one particular
product page you can go in there right
now or take a few minutes to go and
change the images compress the images
and make your site a lot faster and that
really is the main culprit
now these sick and corporate guys's apps
and there are two apps in particular two
types of apps in particular that really
slow down stores number one is the apps
like hot jar applications that go and
monitor your site or where people are
clocking and things like that we found a
significant increase in speed times when
we had that on our test alive around
that eight seconds six to eight seconds
we had a customer actually that um but I
think it was like it was affecting this
site up to run about ten seconds once we
took that off it was absolutely super
fast so if you want to use those things
like hot jar and stuff like that um you
can test them for a while but I do not
recommend leaving those on your site for
a very long time they're very very
resource intensive and they need a lot
of time to load and sick and guys are
applications that compress images those
applications take quite a lot of
resources because when your site loads
the app is trying to compress everything
all right and it's just a mess
so I highly recommend you go and
manually take pictures off le express
like I explained just now and can change
the size and then compress them okay
that is gonna pretty much guarantee your
site's going to speed up and actually
give you great results now there's one
speed site that I don't really like it's
GT metrics com I think try not to use
that one sometimes gives out a lot of
inaccurate data it takes really weird
stuff and I'm not sure why but it gives
really incorrect data compared to other
speed site and also one of the things to
remember guys these speed sites take
into account everything if let's just
say um it says that your site's going to
load in three seconds it doesn't mean
it's actually in a load of three seconds
for the particular person coming to your
site the actual site itself will come
into focus and load for that person a
lot quicker than three seconds that
three seconds is just what it takes for
the crawler to go through and load
everything that doesn't mean it takes
three seconds
for your website to show to the person s
going to your site so even if it saves
five seconds I try to say to people get
to least four or three or less but even
if those testers say five seconds might
load for your customers and two or three
alright so just remember that don't get
too worried about your speeches just
remember it's not the theme file when
those are fresh there should be under a
one second and it's usually images and
applications
number two guys is an application called
reek art if you install this on your
store you should see a very good
increase in sales what it is it's a
Facebook message marketing app and you
can also do push notifications abandoned
cart emails if you like and all sorts of
other things we contacted them and we've
integrated this into econ turbo not
actually into the theme itself however
once installed it runs very very
smoothly it'll automatically sets up and
we actually install this on quite a few
of our customers stores and every single
one has seen an increase in sales so you
can do instant facebook Messenger
campaigns I'm just reading all the stuff
here you can send out emails and
newsletters and things like that
discounts and you can have a rounded up
we've seen it up to eighty percent open
rate with some of the stuff and you can
actually put a little thing on your
store guys that people can click on it
and they can miss and send your message
and ask your questions the thing like
that and it increases sales it's really
a no-brainer to have something on like
this on your store and they have a 28
day free trial so you can go and try it
for free see if it works on your store
and it should it's a very very good
application it actually doesn't slow
down the store that much it's only
really things like hot jaw things that
do tracking on your store like hot jar
and stuff like that slow things down and
also image compresses but you know
pretty basic catch like this don't
really slow down your store that much so
recut okay that is a very very good app
and then it's going to increase sales on
your store while it should as increase
sales on all of the stores we've tested
it on now I'm not going to go through
all the features of this particular F
because there are a lot however I
recommend you go and check it up because
there there is a lot of stuff on there
and what like I said a 28 day trial you
really have nothing
to lose to try this or a guy's number
three and this is really important
email marketing if you don't have any
type of email marketing setup or
automated email marketing set up in a
Shopify store you're just wasting money
what do I mean well when someone makes a
purchase from your store or if you're
collecting emails from your store and
you just let them sit there doing
nothing like on your email list you're
wasting money because you could you
should be sending out emails then to get
more sales on average we did a bit of a
what do they call it a bit of that
survey on a lot of our customers and our
an average Muslims send out an email
every four days and then make extra
money now I use a program called contact
flow and you can set up everything
automatic and it also does abandoned
carts and you could Cygnet buyers and
not buyers and things like that there's
a lot of stuff you can do with this
particular program there's also other
similar programs out there that do the
same but this one arm has a I think it's
a 14-day trial
and I will leave a link below for that
however you should have an automated
email system set up so I would suggest
something like obviously your abandoned
cart so maybe you have three abandoned
cart emails then maybe leave it for
seven days and set up a week-long
promotion right like a new product or
something like that and yes you can do
that for a general store a lot of people
think they need a niche store for that
people want to buy stuff online if they
find it interesting die by it granted a
general store you probably won't get the
problem be as successful via email
however you should still get sales so
you should definitely 100% be sitting up
an email marketing campaign an automatic
one in your back hand and what I do on
my on my stuff is I'll set up my three
abandoned cart emails that's what I do
I'll let it rest for a little bit they
don't do like I think around about three
weeks worth of emails automatically then
after that I just put them on a separate
list where I send out newsletters every
kind of week or two weeks okay but you
should be emailing those customers at
least once a week maybe once every two
weeks if you're really you know stuck
for time because it's money even if you
send out one email and you make twenty
bucks
that's 20
you didn't have before and what we found
is where we email out more often we get
more engagement and less people tend to
leave our email list for example if you
have an email list that's been sitting
there for a month or two months and all
of a sudden you send these people an
email they haven't heard from you for
like a few weeks what we've done that
happened as we get we got way more
unsubscribe rates because they're like
oh oh that's right I bought a product
from these guys before
are they emailing me now oh yeah
whatever you know they don't really care
however if you've seen stuff that quite
often I know it's kind of sounds weird
it's kind of around the wrong way if you
send out stuff more often they could
constantly you're constantly in their
head and they find you interesting
especially if you send out value like
blog posts like I've talked about some
of my older videos however email
marketing guys you should be doing it
you have to be doing it to make more
money from your store it's so important
email marketing is the lifeblood of many
online businesses including Shopify we
got one customer right now from econ
Turbo he's I think he's doing around
about 25% of his sales just from email
marketing alone all right guys so number
one your website speed okay make sure
you i'm tish your sites properly not
just the homepage it only tests the
speed on that particular page okay
optimize your images make sure you don't
have any resource intensive apps like
hot jobless ones that track what happens
on your site because they're
consistently running in the background
and they're consistently slowing down
your store so use them to test but then
once you've finished your test get rid
of them
second you want to make sure you have an
application or some sort of facebook
Messenger application that also has
something like push notifications built
in okay um you only written necessarily
needed to use the abandoned cart one on
this because number three you can do
that however definitely the messenger
marketing app and also I'm just
scrolling down here the push
notification app which is built in with
this or get a separate push notification
yet the push notification is guys the
thing that comes down and on the on your
page it says hey do you want to get more
information
months and they click no or allow and
then what every time you put in your
product up or something
it'll come up on them on this side of
the computer and I'll say hey this
person's posted in your product or
something like that alright so make sure
you get Facebook marketing app and/or a
notification app that's built and
usually that builds into each other and
I recommend recap okay and number three
guys make sure you have an email
marketing campaign set up
you are literally leaving money on the
table I can go and send an email right
now to my store and probably make a
couple of thousand dollars I've quite a
large email list from my store a friend
of mine has a thing of forty seven
thousand lists we sent an email message
out the other day to test something we
did a little bit of a product promotion
on the Shopify store over fifteen
thousand dollars in revenue five emails
it was actually quite a high-priced item
there was a hundred and thirteen dollar
item that was quite high and the profit
margins were good
however guys you just don't know until
you actually don't send out those
particular emails alright guys so that's
the three things go and implement those
three things on your store right now
after watching this video website speed
some sort of missing your app push
notification episodes I'll put those
together and make sure you set up your
automatic email campaigns if you don't
know how to do that I've got videos on
my channel how to do that go and check
those out don't forget to subscribe like
hit that down notification if you have
any any questions about any of my videos
make sure you leave a link below I'll
come in and I'll answer those questions
for you and I do my videos every single
Monday so if you get those for the week
if you get those comments and before
then I will try and answer them in the
next video for you and I'll see you guys
in the next video
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