what's going on guys welcome back to
another video and today I want to talk
about Instagram ads how to use them why
you should use them and while that's why
they're so different to Facebook ads
okay so I'm sue Grahams gonna be a mess
of this year I think it's not getting
used as much as I thought it would be
and people are missing up Instagram is a
very very good traffic source for free
traffic and paid traffic because it
still has very good reach compared to
places like Facebook so what I use we're
going to go through what I use Instagram
ads for I'm gonna go through show you
how powerful Instagram ads are I'm going
in this video I'll show you a couple of
structures that I use and generally show
you how this all works ok guys so what I
use my Instagram ads for when I do ads
is a lead generation that's collecting
emails for a business general
retargeting it's very good for personal
branding a Shopify retargeting so if
your Shopify store you can retarget back
to people who have visited your store
very very powerful stuff that's what I
don't go out there and use Instagram ads
for like testing or anything like that
because it doesn't work very well you've
got to remember that Instagram guys is
very very visual you need very good
images you need very good videos so you
want to use Instagram ads for your
Shopify when you already have a product
that's working ok or do retargeting I
also use Instagram ads for competitions
very very good for that and then you can
also use it for things like offline
businesses ads and sales so I do
Instagram ads for friends and family and
my uncle has a construction company and
we use Instagram for branding I know you
might be like that's really weird but it
actually works really really well we
just use it for local branding um in our
city and it works very very well we
don't try and sell anything um it's just
awareness and branding yes are offline
branding as well you can use Facebook
sorry Instagram ads guys for a lot of
things there's really a massive
potential that's quite untapped right
now they're still quite cheap compared
to Facebook Ads
depending on the niche you go into okay
so guys let's move on to the next slide
and I want to show you one of the most
powerful things of Instagram ads and
then we're going to jump into face into
Facebook and show you how to setup
Instagram ads to presumably doing your
Instagram ads via the Facebook platform
because it's the same and super Facebook
purchase Instagram back in the day so
guys one thing that's really powerful
about Instagram is you can retarget
people who have done specific things on
your page so you can do people who have
engaged with your business so things
like anyone who has visited your
business profile so you'll set up your
fate page as a business I'll show you
how to do that in a second anyone who's
visited your Instagram profile and we
have people who have engaged with your
post or your ad so people have liked
your post and just in my personal
Instagram guys that isn't very big right
now I had to start a new one I've
already had nineteen hundred people
engage with my Instagram so I can
advertise my course to them or I can
advertise something else to them and
it's very very cheap i retargeting
people who have sent your message on
instagram that's very very powerful if
you're a salesman you can really close
the deal via doing fake adverts and
stuff like that or people who have saved
your post and add so a lot of people
don't actually realize you can use
Instagram is very very powerful they
don't realize that they can build up an
audience off of Instagram and the one
thing about Instagram guys I'll show you
actually just let me get up my Instagram
real quick okay so one thing about
Instagram guys this is one I've just
started is it doesn't have many
followers or anything but I'm getting
like a hundred likes a hundred likes 100
likes these are the people here and here
right so these are the people who have
engaged so I can go out there and
advertise them if I like my course now
the beauty of this is the organic Reach
is still very very strong on Instagram
if you don't know what kind of happened
back in the day Facebook had really good
organic reach and then they slowed it
down because they wanted people to spend
more money on advertising and at this
point we still have good reach with
Instagram so you can go out and build
these Instagram accounts for free
without spending any money on ever
and then you can retarget back to these
people who have commented liked your
stuff and viewed your profile and I'll
show you in a second how you can find
out how many views you've had and I can
guide then I can go out there and
retarget and re-advertise back to these
people who have engaged in my Instagram
account so it's very very powerful stuff
guys now another thing is so that's the
retargeting another thing is you can do
some insights as well so when you have a
business account which is easy to set up
you can see how many profile visits
you've had and how many reach now these
images are getting around about usually
about twenty to thirty visits per
profile visits every time I post and I
post up around about once a day so that
means is that that's thirty people
usually French people have viewed my
profile and I can go and retarget back
to them and this Instagram isn't even
very big right now sorts very very
powerful stuff this 30 profile views 821
profile views these are potential
customers for your business okay whether
you sell courses whether you do Shopify
whether you have an offline business
some sort of lead generation business
these are customers you can advertise
back to with Instagram edge retargeting
edge and make money okay you remember
every like every single person that
checks you out as a potential customer
or whatever business you're running okay
they have an interest in you somehow
somewhere they've seen you somewhere and
they've visited you so it would be silly
not to retarget back and that's what I
use Instagram for mostly is retargeting
ads so here's kind of a couple of
structures you can do guys and then in a
sick I'm going to jump in and show you
how to set up the ads and everything
step by step so you can do something
like that let's take my Instagram for
example my personal my personal one I
get free traffic organic traffic to my
Instagram account by posting images and
then people check out my profile and
they engage and they follow and things
like that and so we have a custom
audience up here I've helped people who
have viewed my stuff my profile and then
we have a custom audience of people who
engage this is an asset
the
their custom audience right here okay
you build that up and Facebook I'll show
you how to do that then I can go and
advertise my course to those people okay
so that's one scenario a very powerful
stuff and this is what I have been doing
in this and I have been doing pretty
well with this strategy well let's say
we have a Shopify store guys and we
doing shoutouts we're doing contacting
profiles we're getting them to promote
our product we're telling people to come
and view our profile and click on the
link in the profile we can do once again
profile views engagement or we can
combine this together and do just one
big thing for the when we do the ads and
then you can go and advertise your
product via sorry that's got something
template I then you can go and advertise
your product via retargeting people who
have gone reviewed and engaged on your
Instagram profile okay now to do this
though first you need to have a business
account which is very easy to set up go
into your Instagram settings and hit
switch to business profile and then just
follow the steps guides it's very very
simple to do it's free just get it all
set up and you'll have a business
profile set up and once that set up guys
you can view metrics like this and then
you can also do the retargeting and all
of that sort of cool stuff okay very
very easy very very easy to understand
one thing to remember guys this is the
last slide before you move into actually
doing all of this stuff this is mobile
traffic okay so your site that's gonna
have to be mobile-friendly is enough to
load nice and quickly all of your users
are going to be coming pretty much from
mobile this is very very important
because a lot of people will build out
their landing pages or their Shopify
store and they'll check it on desktop
but they never check it on mobile and it
could be sluggish things could be out of
a line and might not look good and one
thing about Instagram traffic guys I've
noticed simplicity instagrams a simple
platform to use people on the mobile
when they're on their mobile they're
eating they're driving there shouldn't
be but they do and they're doing things
they're like simplicity so nothing
complicated nice clean landing page nice
simple Shopify store nice simple biz
business sales page whatever you're
trying to do keep it simple and you will
convert your um your your sorry your
Instagram ads will convert like crazy
and convert bitter for you okay no
complication guys keep it simple so
let's jump into some stuff real quick
guys what I've done so I understand some
people that are going to be watching
this video don't know how to work the
Facebook Ads platform so I've done a
book here - it's like a cheat sheet and
you can get this for free below 100%
free and you can go through and they
take you through how everything works
all the basics what not to do what to do
what to watch out for what and all that
sort of good stuff how to do the
Facebook pixel custom audiences the big
three which I talked about how to set up
Facebook Ads I take you through
everything and there's also some YouTube
videos in here guys that will help you
and understand all of this stuff as well
because I want to keep this video kind
of shortened to the point so if you do
want to download this there is a link
below at the end of this video don't do
it now just keep stick to watching this
video and at the end you'll be able to
download this 100% free okay it's just
easier for me to put it inside this book
and I update this all the time guys
that's why I've made it a Google
document okay I update it all the time
so you can come come back whenever you
like and check out the updates I'm just
going to update it after this video uhm
but yeah everything in here about how to
do Facebook ads and then guys and what I
would like you to do if you want to
learn more about what we do online is to
check out our group you can just go into
Facebook and put an online samurai's and
it will pop up this is my private
Facebook group I'm thirty thousand
members in here thirty seven thousand
and we all help each other make money
online let me just get rid of the I'm
chat tab there I doesn't matter I could
blow that out and coming here and we'll
help you and stuff like that and I'll
also leave a link below for that alright
so now let's jump in and I'll show you
how to set up your Instagram ads and
things like that and how it all works
all right guess where my Facebook
account for my theme retargeting ads
that's specifically what I use this
account for and I can't buy the boring
stuff out so we're gonna use this one
everyone already knows about this
particular product now you want to jump
into your facebook ad account okay guys
and you probably like but this is
Instagram ads well it's the same
platform and that's how we going to set
up all of our Instagram ads okay now the
first thing you need to do is kind of
just look at the options up here you
don't really need to worry about a lot
of this all you need to worry about as
Facebook pixels ads manager audiences
and that's really if you're just
starting out and then obviously billing
settings so you can do your billing
address set up your settings and get and
pay Facebook for your ads now one thing
you want to do guys is actually go to
the pixels make sure you have installed
a Facebook pixel on your store this is
we're gonna need to do for retargeting
I'll just show you how to quickly copy
this I know a lot of you probably
already know how to do this but you just
want to click on details okay and simply
click on sit up and then copy the code
so this is gonna be down here the main
code and you put on your Shopify store
and on your or on your WordPress blog
you can simply use Google and Google and
you can find some articles on how to do
that it's very very easy but it depends
on what you're doing landing page
WordPress site Shopify
there's different ways to install the
code okay and then if you want to do an
event so like you would if you want to
click leads you would go and do a
generate lead code and you would put
that on the Thank You page with the
other code as well if you put you would
put this code on the Thank You page as
well and then you'll go and put the lead
code and that just by going copy okay
and there's also a purchase and you can
put in the purchase value the purchase
currency which I'm New Zealand and then
you can do Add to Cart the things like
that okay that's how you can set up the
pixel you definitely wanna have a
picture on your site either way guys
like you really do because it tracks
everything if you want to go back and
use that data later on and it just makes
everything stronger make sure it counts
stronger you want to have a Facebook
pixel on your page okay on whatever
you're doing so we're gonna just set up
goes through setupncts sitting up an ad
and then
go and look at custom audiences and
stuff like that so the first thing I
want to do guys it works exactly like
Facebook Ads you want to go to create
campaign now I assume most you will know
how to work Facebook Ads
because you probably I will assume
you've done this type of stuff before
but what does quickly go over it so we
have brand awareness we have reach we
have traffic we have engagement app
installs video views and they're pretty
much self-explanatory so brand awareness
is for brand awareness traffic is for
traffic engagement is for engagement
conversions as for optimizing for
conversions like Add to Cart purchase
and all of that sort of stuff okay and
we have the UM campaign ad set and ad
but I explain all that in the PDF below
that you can get free today okay I
explained all of that sort of stuff
there's videos in there I'll leave the
video somewhere on this video with my
full facebook tutorial video it's
showing you exactly what you need to do
off Facebook Ads so it's going to click
on conversions guys and we're gonna go
just leave it on conversions and go to
continue the main point in this video I
will show you specifically interested
grant ads again you can rename your
thing here
rename it I just put a G ads let's say I
want to do a retarget ed I might go and
optimize for ad to cut okay just because
now we actually know this is let's
pretend this isn't a retarget ed and
we'll do some kind of interest so you
want to pick your country here which a
lot of you guys will already know that
United States and then you want to pick
you want to decipher your audience so by
doing that you can pick a male-female
you can pick ages we'll bring this down
a little bit so maybe it's kind of like
30 and then I can go and do dogs
maybe maybe dogs yeah dogs they will do
cute dogs and we'll do takeoff make sure
you turf takeoff expand interest guys
you don't need this you don't want this
it's completely useless it's not that
great and then we'll go to suggestions
and we'll get I love my dog and these
are pages by the way guys and then
there's brought us up to
five million people that we have
potential rich with but that's gonna get
a lot lower so we actually come back to
this first you want to go to edit
placements and you you basically want to
take out Facebook now the one thing
about this guys is you never want to run
Facebook and Instagram ads at the same
time um now you will have to have so
take this off take this off take this
off let me let's get some stuff here
going all right sorry guys I forgot it's
best to put it on mobile only and you
just want to uncheck all of these and
this and this and this and you might
sometimes get a message that says to use
messenger please also select the
Facebook feeds placement just make sure
that this is removed okay the messenger
one all right and then now we're just
going to be advertising straight on and
you can also pick stories or you can
pick feed so what I would recommend you
do because Facebook and Instagram are
completely different you don't want to
run Facebook ads and Instagram ads
together it's just completely different
it never works out good trust me guys it
doesn't work out very good you always
want to run your Facebook ads on the
Facebook platform and that's it
and then Instagram on Instagram platform
don't don't have your ad set like
getting placed on the same things
sometimes it's good for branding and
just straight retargeting if your
retargeting a small audience and stuff
but if you turn that actually get sales
and like come from cold traffic it's
best to run them separate okay and
that's why we're just wind and cigar in
this now feed and stories is also a
little bit different so feeds like like
a story
ad is so much different because did you
don't have a lot of time and it's more
about branding and basically a lot of
big companies don't like coca-cola I
seen one today from some boutique thing
they're completely different kind of ads
and we'll talk about that so we'll leave
story on for now but I'll kind of talk
about that in the next thing so have it
on mobile go to stories and then we have
sorry this is just actually updated for
me so this on this particular account
and then this what this is actually
hasn't changed so it's still 5.8 million
which is quite high
sometimes this will all change once you
answer you want to pick your placements
first okay because sometimes this all
changes now guys let me show you a tip
real quick okay I'll show you the really
really cool tip that's gonna help you
guys I just just just popped into my
head
it's gonna help you guys if you're I'm
stuff I'll be back in a sec alright guys
sorry I'm back I just I when I don't
script any of this stuff so a lot of
stuff comes to my mind that I do um so
you see this girl Eva Shockley she's in
the hunting niche right this is
something really cool that I can do I
can copy her name and I'm gonna go back
into my facebook manager and let's just
let's just get rid of cute dogs for a
second and I love my dog okay and I'm
gonna put an eva shockley i think it
will come up it should here we go so
either shockley interest and we have
twenty two hundred and fifty thousand
now if I go suggestions it'll also show
her dad who's a famous hunter as well
and we have two hundred eighty thousand
we can go to suggestions again let's go
this person here what I'm doing what I'm
trying to I'm saying guys is it's a
three and a thousand there's one good
thing about Instagram is it has
influences that are really really active
Facebook doesn't so I'm sorry these guys
usually not really I'm active on their
Facebook pages so I can go out and I can
advertise to people who are interested
in either shockley on Instagram and I
can see how there's like product
placements here but these guys are used
to product placements because these guys
do a lot of advertising on products so
we know that they buy buy products so I
can go and advertise to her followers or
people that are interested in her by
going into Facebook and putting her in
there now the reason I'm showing you
this is because this works a lot better
for Instagram influences and I know you
were thinking but you can do it on
Facebook as well
you can like if I put Facebook in this
number would become a lot bigger right
and you can do that but I found that it
works very very well with Instagram ads
as well okay so you can do Facebook you
know we can add Facebook in here and
this would become a lot bigger and
actually not a lot bigger at all okay
most of the audience is on Instagram so
there we go that just kind of proves
that point but you want to run Facebook
and Instagram as separate okay so either
way most of the audience is on Instagram
and we can literally go out there and
advertise these specific people on
Instagram are people that are interested
in these people engaged in all that sort
of stuff and do ads to their followers
and stuff of products hunting products
is specific products and you can really
really get your edge very very specific
so I think you get the point with debt
um but I just want to show you that
because you can really dial down the
interest and this is kind of what I do
with a lot of my stuff if I am going to
go out and do Instagram cold traffic
right I'll find big influences on
Instagram okay so we have that guys and
we have her here we have a audience of
3,000 you might think that's not a lot
but you can go and build out look-alike
audiences off that and custom audiences
which I do have arc explaining the book
below okay um now budget you can change
it to whatever you want I usually leave
all of this on that just normal guys I
don't sit in your butt caps I don't send
your time cost I leave this all standard
works really well for me now we're gonna
go to continue now this is where things
get a little bit different so you might
have a Facebook page set up or you might
not you probably want to do that
but you want to go to I'm not going to
add an account here I might have to but
um you want to go and add your it's best
to add an Instagram account because you
want you'll be building up an Instagram
account as you do your ads people will
come and follow your Instagram account
it's just good to have an Instagram
account so I'm going to add an Instagram
account and we'll see what this does
see this takes us through the process
okay so add an existing some you just
log in guys okay pretty easy
okay Judas log in and it will instantly
connect to your account should okay so
this is already connected to another
page I forgot about that so you can only
use one account per page but that's all
you do guys you just come in here and
you sit this up and that's really really
easy we'll go
what does maybe what to see if we can
get some ads to shop yes so we should be
able to get theirs to show up anyway
guys now once again it's still the same
you can do carousel image a single image
you can do single video light show
now that another reason why I say that
it's best to use do Facebook separate
and histograms separate is because with
Instagram you need really really good
images and sometimes that they look a
bit weird on the Facebook platform and
the Instagram platform it looks a little
bit different okay
so it's another reason why we're just
gonna pick around at the Mitch here guys
because I I'm pretty sure most of you
know how to set up an ad okay it's not
hard to UM you know you know it's up to
you to do your copy so um and this is
just Instagram okay Instagram feed
that's and the story one hasn't shown up
so I suppose that just shows up I
haven't done any story advertising guys
and it's quite new okay so and then you
would obviously just put your arm URL in
here and then when people click on learn
more when they click on learn more than
they'll get taken to your page and you
can also have a call to action here so
that it that's the call to action and
you can change that okay now one thing
I've noticed about Instagram ads guys is
emojis work quite well and so you would
you know we're gonna put some ticks in
here hey check out our product if you
just go to google out our product oh
gosh look at my spelling today if you
just go to Google and find the emoji
sites you can copy emojis into here okay
and then most of your ticks is going to
be in this box and then people III leave
my interesting gonna add two real short
guys
okay so that's it this is really easy to
set up guys you can see here nice and
easy but you want to make sure that
stuff is really nice and clean so you
can use your page if you want but I
would highly recommend doing your own
Instagram okay so you can build up that
Instagram over time and that's really it
guys for the image okay but you can also
do a video but your video has to be yes
so your video has to be less than 10
hour 60 seconds longer so this is 15
seconds so let's just take this for
example this is my own product called
econ turbo okay it's a Shopify theme
EUCOM turbo com
there are sell and this is actually one
of the return here we go this is the
retargeting ad it is about 15 seconds
long this is the perfect I think I'm
actually useless I use the Facebook but
this is the perfect type of ad for
branding awareness and to basically for
retargeting so I can it's only a few
seconds long I can go out and retarget
people who have added to cart retarget
people who have visited the site and
it's very easy it's very short easy
straight to the point and reminds them
of my particular product the case this
looks really nice looks really good they
click on learn more it takes them to my
website called EECOM turbo calm alright
and it does say that you may reach your
people because it's too much text in
there edie image with retargeting that
doesn't really matter you still get
reached we've actually had some of our
best performing ads have a lot of text
in them okay so guys this is Instagram
advertising in a nutshell you have
slideshow collections it's exactly the
same as setting up Facebook guys but the
only difference is it looks different
so obviously it's on a different
platform that looks different you need
much more visual appealing images and
videos okay because you're competing
with basically a platform that is just
images
Facebook's a little bit different the
newsfeed is images
videos and people's updates and stuff
Instagram is just images of videos
you're competing with a lot of content
okay now if we just go back guys the
only difference is as clicking here
Instagram and Facebook that's the only
difference when you are creating the
edge so if you want to know a full
tutorial on Facebook Ads I will leave a
something called this video you can
click the little icon above or below and
you'll be linked to a full tutorial on
Facebook advertising and we need to do
this is the only difference okay but if
you can try not to run these both at
once for two reasons number one really
just different
everything's just different different or
if you're not doing retargeting it's
just different people act different on
each platform so you have to do
different ad copy in different images
okay that's number one number two as I
find a lot of times Facebook will just
go and push your ad a lot more on
Instagram because they're trying to get
a lot more people to start using
Instagram ads so they'll they'll they'll
put your ad on Instagram more and then
if you don't you might not realize that
Instagram isn't working for you but
Facebook is spending your money there
when it should be spinning it on
Facebook okay so make sure they're
separate and you split test both
platforms that is really important
because I've had people come to me and
say Franklin why am i spending all this
money and not getting sales and then we
go to a breakdown and look at their ad
you can see that Facebook's just gone
and put it on Instagram and wasted a
bunch of their money and then sue Graham
audience hasn't resonated with their ad
very well at all because it's it's just
either the images bad or the copy is bad
and it doesn't work on Instagram so it's
best to split test okay guys that's how
you do it in a nutshell and now I'll go
through and show you how to set up your
retargeting for Instagram we might
actually have to jump into my other
account which I'll do right now but yeah
this is it guys really really easy
really very simple and I'll jump into my
other account and show you how to just
quickly set up a custom audience as well
so we're in one of my other accounts and
all you need to do guys is go to
audiences and then up here and click on
audiences and then go to custom audience
and then you need to go to engagement
and Instagram business profile okay and
then you have all your options down here
and then that's how you can come and
create a custom audience and then when
you do your ad let's go back to Google
Chrome when you do your ad guys go back
instead of picking people and this
section down here you just go up to
custom audience and you choose your
custom audience okay nice and easy guys
literally nice and simple okay so that's
an Instagram ads in a nutshell it's not
actually very confusing once again the
only difference is these two things
where you choose the platform to
advertise on if we think house worse
works exactly the same as Facebook
advertising remember guys to download
Alf
I'll pick other PDF here this will take
you through everything you need to know
about facebook advertising from start to
finish okay if there's things that you
want to know more about in this video
you can find them inside this PDF that I
update and there are links to videos
that you can watch that will show you
specific things about how to use
Facebook ads and like how to do it
properly guys leave out all the
complications okay so if you liked the
video guys give me a thumbs up subscribe
I'll see you next video I'll leave some
more video I'll leave the Facebook
advertising video up in the corner in a
subscribe button button and also leave a
link to my facebook ad course that will
also help you am with more advanced
facebook advertising and i'll see you
guys in the next video
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