how's it going YouTube this is Ryan
Hildreth we're gonna talk today about
why you're not getting results with
social media marketing
I'm just gonna wait for people to get in
the live chat so if you're watching a
replay of this go ahead and skip ahead a
couple minutes and I'm gonna wait until
everyone gets in here up one sec there
we go
all right what's up everyone how's
everyone doing
all right we might have to stop this
alright what's up everyone sorry for
that delay this is Ryan Hildreth here on
YouTube talking about why you aren't
getting results for social media
marketing we have a little delay in the
live stream what's up Marco how's
everyone doing again if you're watching
the replay of this skip ahead a couple
minutes I'm gonna wait until everyone
gets in here I had to set the settings
on public so that everyone come in here
and see awesome alright let's see where
it what's everyone doing today
this is crazy
alright I'm not sure if this is working
guys can you hear me
it's you guys are here just comment I
don't know if it's working right now
[Music]
alright cool
alright there we go we got some people
in here what's up Nicolas
alright now everyone's coming in good
awesome cool alright we're gonna get
started real quick
I'm just letting everyone get in here
it's just taking YouTube a little bit to
promote what's up Smith alright cool
how's everyone doing today it's a good
day out here Caesars in here from France
what's up Caesar just letting everyone
come in get situated and then we'll jump
into something I want to show you a
diagram that really helped me to
communicate with my clients right and
prospects that I want to help them out
with social media marketing this is
gonna help you out with your business
it's gonna help you out with your agency
with your clients whatever type of
business you're running so alright okay
alright guys I'm gonna go ahead and
share my screen so that you can see this
diagram okay I want to jump right into
this and then I'll get questions after
we jump into this because this is
something that whether you're in my
course and you've received training or
you've done taken other social media
marketing courses and you you've done
the training you know or maybe you don't
have any experience with social media
marketing I think this will help you
whether you're an expert or you're just
starting off I think this is going to
help you land clients it's going to
you communicate to businesses of what
type of value you can provide and it's
also gonna help your own agency or your
own business whether it's in a drop
shipping ecommerce business affiliate
marketing this could really apply to
everything okay so I'm gonna head I'm
gonna go ahead and share my screen all
right let's do this
all right cool okay guys let me make
sure that you can see my screen all
right can everyone see my screen cool
all right awesome okay
make sure all right it looks good looks
good okay guys if you've ever seen this
diagram I don't know if you've seen this
diagram before but it came from a book
that I highly recommend
it's called dot-com secrets by Russell
Brunson but this right here is what you
want to communicate to your social media
marketing clients okay or your prospects
that you're looking at close it's also
gonna help you understand what you need
to do to get more traffic to your
business whether you're helping other
businesses or you have your own business
whether it's affiliate marketing or drop
shipping or something like that you have
to understand this right here okay and
this has to do with traffic okay this is
traffic traffic you control and traffic
that you don't control okay and we're
gonna talk about why that is and this
basically this is where the money is
okay this is the money and you want to
get them into your funnel okay and then
over here this is everything you own
this is all the traffic you own this is
where you have your email automation
this is where you're getting clients to
what let's just refer to restaurants
okay this is where clients are coming in
people are coming in to eat at this
restaurant
they're sending out weekly newsletters
with coupons or you know a weekly dish
that they're featuring at their
restaurant and this is where they're
profiting okay so what most businesses
right now aren't doing is they're not
utilizing paid advertising okay and if
they are they're paying for old types of
advertising like newspaper ads Yelp just
stuff that isn't targeted okay so what
paid advertising is is its traffic you
control okay
what is traffic you don't control
traffic you don't control is people
walking by your restaurant and deciding
if they want to eat there or not
okay traffic you don't control is people
telling their cousin about your
restaurant okay you don't control that
because that is left by chance
okay people walking by your restaurant
you don't know how many people are gonna
walk by your restaurant within a given
day or within a given week but if you're
able to control the traffic meaning
you're running paid advertising and you
know how many people are seeing your
advertisement how many people are
walking by your restaurant quote-unquote
that is traffic you control and then you
can lead them into your funnel whether
it's and this is how you can communicate
it to a prospect okay
if they're not utilizing paid
advertising this is how you can
communicate to them how we can control
how many people are actually gonna come
into your restaurant and actually
purchase the food okay and and be loyal
customers and come back for more we want
to be able to control it by paid
advertising right with good offers and
that's where your funnels gonna play in
okay how do we generate leads for a
restaurant we're gonna collect emails by
giving an offer most restaurants have
offers like whether it's a coupon off
some food or you know come in on Friday
night and receive I don't know a date
night special or something like that
happy hour special that's where you're
gonna give value
and land these leads okay and you're
gonna get them into that funnel and once
you have the email okay and they they
get that offer that coupon and they come
into the restaurant that's when you're
profiting okay because they're actually
purchasing food from you because they
they love your restaurant and now how do
we automate this over here this profit
side well we control the traffic now so
we can send them weekly daily email
newsletters constantly just reminding
them that we're here okay and that
they're constantly if it's a let's say
it's a Chinese food restaurant you know
those people that came into your
restaurant ate and then you're
constantly emailing them they're not
gonna even think about going to another
Chinese restaurant because they know
that they're gonna get weekly coupon
from you they're they're gonna be loyal
to you because you are always keeping in
a contact with them letting them know
the most you know recent offers and the
recent dishes and that's how you can
control this profit okay so most most
businesses right now don't control their
traffic okay they're relying solely on
word-of-mouth which that isn't direct
that isn't generated from them okay
because all of this really is
word-of-mouth but if you can control
that word-of-mouth get people sharing
get people seeing your ads you're gonna
be able to control that traffic better
okay so this is something you could just
communicate this is a little bit more
technical but it's something that you
can communicate to prospects or maybe
it's for your own business and this
might help you understand how can I get
more sales okay you have to control your
traffic that's the only way to get more
sales you can't rely solely on you know
people stumbling across your website or
people passing by your store or whatever
it is passing by your social media
profiles you have to control the traffic
and pay for ads okay that's that's when
you're gonna generate more profit so
let's see what everyone has to say about
this
[Music]
I'm gonna see what's everyone up to okay
cool
let's get out of here I know it's like
mid day so there's not too many people
in here but that's okay
I just wanted to make sure that I can
add some value for people who you know
still are doing social media marketing
who are still working away at it because
we've had a lot of people having success
a lot of people landing clients and I
just want to make sure that you guys are
able to communicate this with prospects
okay James said why doesn't owner want
me to do free work again James it's
gonna come down to how you communicate
that to them do they trust you right
sometimes if you can't convey that trust
with the prospect they're not gonna
trust to give you their password even
though you're doing free work for them
so just let them know that you know give
them a free business audit something
like that Cody says the chiropractor
niche has been a game changer to clients
in the past two weeks that is awesome
man that is awesome okay let's see what
is Joshua Joshua says just wondering why
you choose affiliate marketing over
Amazon
I didn't choose one or over the other I
started off with Amazon for me my
product I had to end up liquidating it
but I do I want to focus on getting
another Amazon product out there
I just been working on other things
right now so alright awesome guys cool
yeah guys well I hope you enjoyed this
little little rant on how to control
your traffic I know this is a smaller
livestream but you know I'm sure that
whether you're watching the replay or
you're in here right now this is
something that you can communicate to
potential clients okay
how to control that traffic and really
automate the business really get in you
know just more customers to the
restaurant or more customers to a
chiropractor right it's all about that
automation and marketing is the biggest
part of it right there's marketing then
sales then profit okay and you have to
make sure you're getting that you know
getting enough clients into your sales
like your opportunity to be able to sell
to get that profit okay um angel says
have you read any Grant Cardone books
yes I've read seller be sold honestly
wasn't my favorite book I've also read
the millionaire booklet that one was
pretty good that one was good it was
just a short read brilliant
inspirational kind of gave you a few
tips that you can use really utilize but
seller be sold wasn't my favorite book I
kind of skimmed through that one and I
just set that one aside but millionaire
booklet was good this book right here
gotta get this one expert secrets by
Russell Brunson this is a good one I've
been building click funnels
for the past week two weeks now just
really figuring it out yeah it's crazy
how do you recommend converting that
free trial client into a paid one when
it's up any strategy to make them want
in if you can get them I would say if
you can get them at least a hundred
emails and you can get at least a few
sales for them and showed that they're
seventy dollars spent on ads led to more
than seventy dollars just communicate
that to them you know there was an ROI
there's a positive ROI on that
investment so I guarantee if it's a
restaurant a chiropractor all they need
is to one or two clients to come in if
it's a restaurant one client with a
family right cus one customer with a
family that comes in spends seventy to a
hundred bucks
that's an ROI on the advertisement so
yeah and then and then also communicate
to them that hey
we got you that one client that was a
positive ROI on your $70 ad spend
now that customer might might come in
for the next five years so you can add
up that total long-term value of the
customer for them and show them that hey
this is thousands of dollars right here
that I just got you so when a client
doesn't pay for the next month how do
you go about ending the contract do you
make them sign an ending document it
could be verbal but yeah if you want to
be really I guess formal about it I
would make an ending contract just
saying that you are no longer providing
services and there are no legal there's
no binding obligations that you have to
that you have to provide any more work
for them but usually if you state it in
the beginning contract you state hey for
the next 30 days we will providing work
but on the the following month are on
the last day of the month whatever it is
the 31st of August we will no longer be
obligated to provide work as a beginner
can you explain what social media
marketing consulting is the job role of
the title in this video is actually
about so social media marketing is
utilizing social platforms right to
generate more revenue for businesses
utilizing Facebook advertising utilizing
Instagram advertising okay building
brand awareness that can be in there as
well
okay let's see
Marco okay Marco is doing affiliate
marketing he says I'm almost done with
eight to nine articles on the top
snoring mouthpieces wow that's that's
pretty cool with a conversion about
twenty dollars per piece do you
recommend social bookmarking to get
organic traffic plus SEO definitely if
there's gonna be an ROI on it I mean
just try it out you know what I mean as
long as you don't have to spend you know
too much on it but if it's free
definitely if it's if you have to spend
a little bit to get some ROI back and
then just try it out and let everyone
know how that's working in the Facebook
group okay
how would I market a life coach I would
definitely get that life coach to upload
some videos on YouTube okay live video I
would have them go live maybe once or
twice a week on both YouTube and
Facebook just to get extra exposure for
them I would set up kind of like a
marketing strategy whether they go live
two or three times a week they post
you're gonna post for them at least
seven days a week and you're gonna get
them more emails okay and then you could
also run Facebook Ads to win a free
coaching session okay and they if they
give away one free coaching session that
might be you know an hour of their time
but they can you know get some leads
from that
awesome
alright guys I'm gonna get going this
was a great live stream I hope that you
gained some value from it let me know if
you have any questions feel free to
reach out to me on Facebook Instagram if
you have any questions about the social
media marketing course feel free to
email me as well and I look forward to
the next one
take care
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