13% More Traffic in 4 Weeks (by Improving Existing Content) - DS047 #DougShow #Best Education Page #Online Earning

hey what's going on

welcome to the Doug show it's Doug

Huntington here and in this episode I

interview

Madeleine Taylor from content refined

and I've been working with content

refined over the past and I like six

weeks or so on a specific case study on

one of my affiliate sites so we went and

improved a few posts about ten of them

and traffic went up on those posts

collectively by thirteen percent in just

four weeks

now in this interview we go into like

the step-by-step process of what they

did but also we generalize like the

process so that you can do it on your

own as well now it's important to note

that I am an affiliate for content

refined so if you you know happen to

purchase one of their services after

following one of my links then I get a

commission for it which I definitely

appreciate however I was gonna say that

I mean the work that they did 100% like

speaks for itself so when they you know

came to me with the idea I knew that it

was gonna work already

now I didn't think it was gonna work

100% of the time and we mentioned that

in the interview but just overall it was

a very good ROI from my perspective so I

encourage you to maybe check it out too

if it's something that would benefit

your site specifically in content

refines has hooked us up with a discount

code so if you are and but the thing is

is time limited alright so if you're

listening to this shortly after this

episode is published then you probably

can take advantage of this deal so you

can save 15% by using the coupon code

duck that's do ug that's my name so you

can save 15% if you purchase between

like June 10th and

June 23rd 2019 so I'm sorry if you are

catching it after after the sale ends

after the discount ends but it's just a

promo to sort of you know celebrate this

case study which turned out so well for

me yeah let's get to the interview now

with Maddie hey what's going on it's

Doug Pennington here and I'm sitting

with Maddie how are you I'm great how

are you I'm doing really good

and you're from content refined but for

the folks that don't know you can you

give us a little intro about what you do

there and maybe a little tiny bit about

content refined yeah sounds great so my

name is is Maddie and I am the CEO and

co-founder of content refined which is a

small content marketing agency that's

based up in Canada and so what we what

we do is we help people small business

owners or anybody who even has like a

niche website we help them with their

content strategy and we helped them

create really great high quality content

that will hopefully drive more traffic

to their site awesome very cool and how

did you get involved with content

refining

well it's kind of it was kind of an

accident so basically I moved to a

really small town called Collingwood

Ontario I moved for love and I had left

a really great job in Toronto and so I

was sort of networking up here and and

meeting a bunch of new folks and I came

across this guy named John who I think

you know and John basically was had also

just left his big engineering job and

moved back to this small town and was

sort of launching this online business

world of his and and really following

that career path for himself and so he

was looking for for help and I was

originally hired on actually to help him

with his portfolio with money sites and

so what he had intended for my job to be

was

basically to figure out a a really good

marketing strategy for his own portfolio

of money sites to really get the process

going for the for the content creation

piece and so we did like a lot of

research and a lot of a lot of sort of

procedure building and built at this

really awesome little robust process of

consistent content creation and once

that was that was done we kind of

launched it as a service and so that's

how content refined is born gotcha and

that is excuse me I don't know what

happened there but that is Authority

website income it is so John haver from

authority website income so I'll put a

link to that in case people aren't

familiar but when I got started online

in 2013 John was at least a couple years

ahead of me

so I contacted him and we've had a good

relationship over the years so content

refined is an option because you guys

were doing so good with your I mean you

had extra bandwidth and you were like

well people need this service right yeah

exactly and I mean I had kind of worked

myself out of a job at that point

because the the content was happening

and the creation process was so

automated that that I kind of had this

extra time and I really had worked

myself out of a job so we're like hey

let's wrap this up and put a little bow

on it and call it content or find and

launch it to people who who need this

service cool and how long ago was that

when you launch kinds and refine that's

coming up to three years so this fall

will be three years okay awesome yeah

and what was your background like your

previous job and all that stuff yeah

prior to that I had been working in in

Toronto at a medical technology startup

so a little bit different yeah a little

more more technical but yeah it was

basically like a software development

agency and and we created created some

medical platforms for doctors gotcha and

then what did you do there I was a

project manager actually

so in terms of so my skill set from

there to come and procedural eyes the

crap out of something was something was

something that I was pretty used to and

the documentation piece was something

that I I was very strong at so it it was

a good fit just a bit of a shift of

gears I got to know anything about

marketing or content or SEO really

before that so it was it was brand new

to me and so it's been it's been a lot

of a lot of work but a lot of fun gotcha

okay yeah that's pretty cool I have a

similar background and I think the thing

you mentioned is like being able to like

look at a process and then document it

and then have other people do it like

project managers have to do it all the

time but like if you haven't done it

before it's really hard because like

people will write down what they think

and then give it to the the team or

whatever and then the team has questions

and then you know they want to blame the

team but it's really you know you didn't

document it well yeah yeah - missing I

actually I see that you've got a PMP

doesn't designation here on your on your

skype so I was wondering what that was

all about yep yep so I got my PMP did

you get your sit back in my I never

actually officially got the the

designation but but I would consider

myself a project manager sure the you

know it's just jumping through a lot of

Hoops and then paying a lot of money a

lot of money but then once you get it

you just keep it active so that so okay

the reason why we're here today is we're

talking about content upgrades which

shouldn't be confused with the email

marketing thing of content upgrades

we're talking about taking content and

improving it to basically get more

traffic so can you tell me about how you

guys got this idea for I guess now it's

a product but it's a strategy we're

gonna talk about step by step how to do

it so take me through that a little yeah

sure so I guess it started it wasn't

actually our idea it came to us from

from clients wanting the service so

we were you know in the in a sec of

really understanding like driving

factors and and ranking factors for

brand new content but we weren't really

focused on existing content and it

wasn't until we had like you know a

handful of clients come to us and say

hey you know like I've already targeted

this keyword I got like a three thousand

word blog post on this topic I don't

want to rewrite the whole thing like I

don't want to have a brand new piece of

content about a keyword that I'm already

targeting that seems like a bad ROI can

can we figure out how to sort of like

refresh this existing content to make it

useful again and so that's sort of where

we got the idea and then with that with

the help of you know like we always do

you know we test things out and with the

help of different tools we figured out a

really good system on how we could

predictably improve certain pieces of

content so that they would perform well

on search engines and so once we got

that that process sort of nailed down

that's when we launched it as a

standalone service and it's it's been

very popular and the what's interesting

about it is that the results show

immediately because these pieces of

content are already indexed and they're

already ranking so it just really gives

them a bump which has been interesting

to see in document yes and I know I've

done this strategy in the past but

without as much like a rigorous process

so I knew that it was gonna work and I

was going to say we can mention that

we're working together some right so I

had I have a website and content refined

worked with a few of the posts about ten

posts over there and I will be sharing

this and like the show notes and stuff

like that so people could check it out

there will be an accompanying blog post

as well but in general traffic for the

ten post over the course of like four

weeks or so went up

I almost 13% so twelve point eight three

percent and the individual posts some of

them only went up by ten percent some of

them went down just a little bit which

could be seasonal or something else but

a few of the post went up by like a

hundred and some odd percent like

multiple times the amount of traffic

that they were getting before so again

this was just in four weeks traffic went

up by about 13 percent on these ten post

so it definitely works in like you said

the cool part is Google already likes

the post so it's just a matter of like

optimizing in them in the right way

right and it's not about yeah it's not

about basically waiting for something to

become indexed and then waiting for

things to you know get slow slow traffic

you know it's it's an immediate bond

then we see it right away which is cool

yep and it's like if you're doing

on-page on-site work typically you'll

you'll have the changes happen faster

the impact happens faster versus you

know if you're if you're building links

it could take a little while for those

to come into play or like you said if

it's a brand new post then you have to

wait a little while for things to happen

so we will take you through the process

and Maddie I think this is where I'm

gonna not know as much about what you

guys do so well can we just go like step

by step on how you do this yeah for sure

so I guess we'll start with like the

initial phone call so I'll jump in a

call with a prospective client who who

wants this service and we'll sort of go

through their site their goals their

will pull it will scrape the site with

for some data and analytics to sort of

understand where their strong suits are

and where they could improve so we'll do

this thing called like a Content audit I

think we did it for your site right

we're where we'll pull some pull some

data from the site and and then

understand exactly like what posts are

ranking for what and then what

yeah what articles are not performing as

well as they should be based on the

keyword that they're targeting and based

on the metrics associated with that

keyword so we generally like to go for

keywords that have a pretty high search

volume but a lower competition so if we

see that there's a keyword like that

that is not ranking very well for a post

and we know that that's probably a good

a good place to start for an upgrade and

so then we'll take a deeper dive into

that post and see where else we can

optimize it to get it to rank for

related key terms and so that's when a

tool so sorry backtracking

we will present the sort of client audit

present a set of recommendations for

posts that we should upgrade and then

the client will say yay or nay in your

case you said yay for about ten of them

and then we will start with the actual

upgrade so the upgrade is essentially

we'll we'll use this tool called market

Muse I think we've spoken about it a few

times before and we'll plug the existing

article into market Muse we'll plug in

the the targeted keyword as well as the

targeted like a article title and then

we'll have the article analyzed through

this tool this tool is really

interesting because it basically scrapes

the web for any other related article to

that topic and will give you

recommendations on on how to improve

your article so that it will hopefully

beat out the competition right and so

what it will do is it will spit out a

list of keyword variants that you should

be sprinkling through your text and it

will give you a set of like content gaps

that your writer should write about and

so those are really great for like

additional little pieces of content to

fit into your existing article

as identifying this tool is identifying

the the like subjects that you have not

touched on that will make your article

better and that will make Google

recognize it as a as a piece of content

that is in-depth and that is well

researched and that is useful to the

readers so once we understand sort of

all those content gaps different keyword

variants we will compile that into a bit

of a content brief and then we will sit

like well we'll go through the existing

content and we will come up with like a

list of questions that we think the the

post should aim to answer and so we'll

add those questions into the brief and

then we'll send that off to the writer

so once the writer get that brief

they'll go through the post to

understand soar like the tone and like

the what's already been sort of covered

and then they will work on sort of

creating an additional content that fits

really really well and congruent with

the post and then once that's done

they'll send it off to us we'll we'll

plug it through market news to make sure

that it is that that the content score

hasn't improved and that it based on

market Muse should predictably rank on

on a search engine better than it did

before and then we will publish it for

you got it okay and I'm gonna that was

very good like a good explanation and it

concise away so that was amazing Mattie

that's good you are you gotta take a

breath but no no it's all good so but

I'm gonna go back and ask like there

were certain pieces that I know some

people were gonna wonder about so back

it's step one you mentioned like you

know quote high search volume can you

give like an example or some ranges

where it's worthwhile to look

to do this yeah totally I think that

varies from like niche to niche but do

you say nish or nish an American club

the Americans yep you know it's it might

somebody you are it's my domain name so

I just I'm just leaning into it so okay

I'm Canadian so I say nice thank you

I guess it's the French way it's is

correct I think you're correct yeah oh

okay well mo Canadians mostly are

correct no but all joking aside depends

on what niche you're in and so rule of

thumb I would say anything over a

thousand but if it's in sort of a less

competitive niche I would do anything

over 500 okay cool and I think one I

guess maybe a guideline that people

could use it although you could tell me

I'm wrong is if you just look at the

keywords that you're ranking for and you

see like most of them are you know high

then you probably have a higher range

that you need to aim for and if most of

yours are pretty low I mean maybe I know

a lot of people use the keyword golden

ratio that are watching this or they're

familiar with it anyway and maybe a lot

of their keywords are in the you know

300 range so in that case maybe you aim

in the 300 to 500 range and you're just

kind of looking at a smaller window so

is that an OK way to look at it

absolutely yeah and then I think you

also we're going to talk about search

volume we should talk about competition

score as well and basically anything

that it has like a higher percentage in

the competition it's going to be harder

to rank for so we look for anything sort

of under 30 percent okay and what tools

are you using for that competition

difficulty so yeah we use a number of

different tools but right now our

favorites are HS as well as SE cockpit

it's a swiss marketing apps

platform and although although it's kind

of slow it does spit out really good

good data okay and I haven't used that

one but I've heard of it

a trust is really good I used to brush

as well and I've been playing with kW

finder which seems to have a pretty good

metric as well so yeah yeah actually we

did you ever take a look at the massive

data analysis study that we did on

different tools I I saw that it was out

there and then I proposed it yeah okay

cool so that was a couple years ago now

so I'd be interested to sort of revisit

that and see what what tools what other

tools and if there are any new tools out

there that we haven't discovered yet to

see sort of what their what their

predictability of ranking is so I'd be

interested to revisit this conversation

in like August if we if we decide to

revisit that yeah I think yeah refresh

of that article would be interesting but

yeah it's really hard I mean I think

some of the tools like I remember

longtail Pro had like their competition

was a keyword competitive

competitiveness metric the KC stat which

was really good in the beginning but

then over time it became like less

accurate and like yes not very useful

and I don't know if they've refreshed it

or anything like that so yeah yeah and

moving on

speaking of tools you mentioned market

Muse and it for people that don't know

it's a very sophisticated like

data-driven like content analysis tool

is very expensive though so really you

can only afford it if you're like a

Content agency like content refined or

if you have like a media company

basically so can you talk a little bit

more about like what market Muse can do

I know you mentioned it analyzes the

competition it analyzes content related

to the terms but what kind of like other

information I know you mentioned some of

it but I kind of want to just dive a

little deeper for the people that never

use Markham use yeah for sure so market

Muzak Chua Lee it's growing and it has a

bunch of added functionalities that we

need to sort of explore since we haven't

really done that yet but for the purpose

of content refined we use it extensively

for for content planning and mapping and

for content analyzing so we we use it to

edit every single piece of content that

we deliver to our clients whether it's

new or whether it's upgraded content and

so what what it's great for is is that

it gives you like different key word

variants that you should be using and it

will like recommend where you should

even place them like it's really it's a

really really sophisticated

sophisticated tool and we've done a ton

of studies on it that that basically

that basically say that the use of the

extensive use of market Muse leads to

content that does perform better and so

I think that it's likely because of the

fact that it helps you with your content

briefing with like suggestions of

different subtopics some suggestions of

keyword variants suggestions of like

questions that you should be aiming to

answer throughout your or any given text

and and then yeah just like the the

being able to compare it to any other

subject on the internet or sorry with

any other blog article on that subject

on the Internet is is a really really

useful functionality to have so I think

I think it's a great tool I think that

it's a very expensive tool expensive but

I do think that it gives us that

competitive advantage on the market yeah

I agree a hundred percent I've used a

couple other tools and they give you a

piece of the information but it doesn't

do the keyword variance as well and I

mean I understand why it's so expensive

I mean they're pulling so much data and

then they're analyzing and parsing it

and then reorganizing it and like

extracting what you care about all those

key word variants so I mean we can talk

about it conceptually and see how it

works but I imagine you know it's it's

expensive to pay for the servers to run

all that stuff in the background which

is why it's so expensive and the huge

value that it brings I mean it's like a

no-brainer for content we're fine to use

it and I imagine like big media

companies that just do tons of content

that makes sense

- yeah so it's a great tool and you

could so there are some cheaper tools

that can kind of do some stuff yeah like

cognitive SEO yeah yeah do you know of

any others I cognitive SEO is sort of

our if if market Muses servers are down

or something

we'll use cognitive SEO we think it's we

think it's a great tool we're actually

just finishing up a data analysis study

with them to see whether we should be

working with them more often gotcha

and I know there's page optimizer pro

which I'm in affiliate for so everyone

be aware of that but it provides really

good information as well but it's not

quite as like user friendly I guess and

I haven't played with it as much so

everyone just remember that caveat so

you aware yeah okay so moving on you do

the analysis about how much content is

added because content refined like is

they do everything right yeah

okay so now how much content is added do

you have images like what's the extent

of additional content yeah so again it

kind of depends on like the suggestion

for market Muse but you usually will end

up adding between anywhere between sort

of five hundred and a thousand words of

content to fill up those content gaps

and then of course we'll we'll add in

new images we'll place new links and

that's that's basically oh and and well

update like so say say it's a blog from

like 2016 and it references 2016

throughout the text a lot will update

that to like 2019 and make sure that

it's like current and that the stats if

you have like a blog post that has a

bunch of statistics just to make sure

that they're updated and current okay

yeah that makes sense any other like

observations on the process or if

someone was trying to do it on their own

and he said suggestions that's that's

pretty much it

I would suggest cleaning it like it if

it's say so a lot of the time when we

perform this service it's because

somebody's just bought a brand new site

so they they've just bought all of this

content that they don't really know

anything about and some of its not

performing well and then we'll go

through it and they'll be like okay this

is written terribly like this is

something that we need to completely

rewrite like this was not a native

English speaker who wrote this let's

let's clean it up so we will also edit

it extensively to make sure that it's a

high quality and and written correctly

because that matters right yeah yeah

that's a great point so I can imagine

people buying sites and then they

obviously are trying to get like an ROI

and like if they can go and improve I

don't know let's say they have they buy

the site with a hundred post they

they get like 20 of them done running

the 80/20 right like they can make a

yeah I mean they could make a huge

difference on different the traffic on

their earnings within potentially just a

month or something like that yeah

amazing and do you guys have some case

studies on this oh definitely yeah we

have lots of case studies on this um

that I can share this in the show notes

if you'd like yep so that that's perfect

I'll include those and I suspect maybe

some of my information will be in there

at some point I'm not sure but yeah cool

so one of the other things that you guys

have over content refined is templates

to do some stuff and you mentioned that

maybe the audience can get a hold of

those templates how can they get yeah

yeah so I've got a podcast special page

that essentially allows anybody

listening to this who wants to check it

out

allows them to go go in and download a

bunch of different templates that will

allow them to write different styles of

article or sort of different styles of

articles using the content or find

templates and so those are templates

that we use internally that we send to

all of our writing team to make sure

that they're all sort of right in the

same style the same format so it's super

helpful if if you're starting out and

you're doing some of your own posts or

if you've got like a writer in-house and

you'd like to sort of procedural eyes

things a little bit better then then you

can use those and and that should help

with the content creation side of things

perfect

thanks a lot for that and everyone I'll

I'll put links in the description and

all that so if you're driving in your

car you don't have to figure out how to

write it down

well everybody check out content refined

and like I said I'll put links and stuff

for all the things that we talked about

so thanks again Maddy thank you so much

for having me

[Music]

well thanks again to Maddy and content

refined don't forget to take advantage

of the 15% off that you can get with

coupon code Doug do you g and you could

find links in the description or show

notes what do we call it on a podcast so

you can get to the link and check it out

and I can tell you that I paid for I

should have mentioned it earlier at the

very beginning but I paid for my my

stuff right so they approached me with

the idea but I knew it was such a great

idea I'm happy to pay for it right I've

done these sort of you know content

improvement strategies but never so

methodically in such a surgical way like

you can approach it with a tool like

market view so we went on and on about

market Muse of course but without that

tool it's a little bit more difficult to

like really nail it now I can't remember

if we mentioned it specifically in the

interview but like one of the ways you

can do this a hundred percent manually

without any tools that especially paid

tools I guess you are using the tool but

it's not a paid premium tool but you can

use the search console right the Google

search console which everyone probably

you know is using you can pull the data

right you can pull the keywords and

keyword phrases that certain URLs are

ranking for so one way to approach it

would be to use like a tool like SEMRush

to see like where your ranking for

certain keywords and then to narrow it

down as far as like the competition

level maybe how you feel about the

content and that sort of thing and then

you can go check out the keywords that

that post is ranking for and again

through the Google search console free

tool and then

end up with a CSV of data you can see

the number of impressions the number of

clicks and just what's going on with

those certain keywords from there you

can decide if you want to optimize for

certain keywords so for example if you

realize and see that you're ranking for

a certain keyword that you don't even

mention you don't have a section but

it's relevant enough that Google is

sending traffic your way and people are

taking a look at it well if you just add

a section with like that topic in there

so I would advise to use like an h2 or

h3 tag using the keyword maybe a partial

match in the h2 or h3 subheading and

then writing you know a paragraph or a

couple paragraphs around that topic then

you're actually intentionally trying to

you know serve that specific reader that

specific visitors to your site based on

whatever their search query is now again

I said it's like totally manual like

you're downloading it you're downloading

the list of keywords you're using the

search console it's really old-school

like SEO like that's what people

recommended you know years ago before I

even knew what SEO stood for that sort

of optimizing was out there the huge

advantage with like working with market

Muse or a similar tool that can go out

and review the competition for you

consolidate the data and then tell you

use this keyword you know four times and

put this other keyword variation in to

one or two subheadings like it's that

level of you know information and again

if you can't afford market Muse or like

most of us probably can't afford market

Muse it's very expensive like even if

you're making good money it's a lot of

money to pay you can use a company like

content refined to do that work in a you

know fully outsourced fashion and like I

said I know it's

gonna work a hundred percent of the time

for every single post that you try this

on but most of the time on average it's

gonna do better than it was doing before

and some of the metrics that I didn't

mention specifically which I'll put a

link to the actual blog post that has a

lot of this information so overall like

the pageviews went up by about 13%

individual blog posts saw a improvement

from anywhere from 10% to 186 percent

and I think we mentioned it in the

interview there were I think two posts

where the traffic dropped by like two or

three percent so that's not great but at

the same time I don't know if it's due

to the changes that I made with content

refined or if it's a seasonal situation

or just a rankings fluctuation things

happen from time to time so you know

that's why I I went with a project the

case study of ten post if you just try

like one post your mileage may vary if

you get a handful of them then you're

gonna see just overall good results

so moving on individual pages on

improvement in sessions up to about two

hundred and eighteen percent so that

means individual pages went up a lot in

some cases certain certain blog posts

had an improvement of say ten percent

something more reasonable and be overall

as I mentioned before the overall is an

improvement of thirteen percent so I'm

just throwing out percentages here but I

hope it's meaningful now the big one and

and I went back and looked at this cuz

Google Analytics is pretty cool and you

can go extract very interesting

information so I created a custom report

where I just looked at the traffic on

those ten blog posts that were edited

and when we look at you know a thirty

day period and then can

to the previous month that is the 13%

improvement right that's the 13%

improvement however it's also

interesting to look back at the previous

year to remove seasonality that may be

in play and just remove some of that and

just to see like the growth over you

know 2018 versus 2019 so as I'm looking

at this same period the 30-day period

after the improvements were done I can

see that it's a twenty two point three

percent improvement over last year so

I'm comparing like roughly April of 2019

to April of 2018 so very you know very

good impact just overall and I'm like

well this is great I want to do this two

more post I wanted I just want them to

take care of it for me but let's go on a

little tangent here it's related though

trust me it fits in to exactly what

we're talking about here so I often get

contacted about like auditing people's

sites and coaching and in that sort of

thing so if you're interested in that

stuff by the way you go to a niche site

project comm slash hire - me you should

be able to find it pretty easy I think

there's like a link in the footer you

know if you just end up on niche site

project you should be able to find it

but one of the main things that I you

know find is that people can get results

pretty quick with an existing site if

they go back and improve the content so

that's like one of the awesome things

that you can take advantage of is on

page and on site modifications often

provide a really good result much faster

than an off page SEO effort the

punchline is when I go audit someone

sites and I see maybe they're getting

will just make something up and say

they're getting you know 20,000 to

50,000 visitors per month there

getting some good money they have quite

a few posts they see what's working on

their site and you can look at someone's

site and often identify right the 80/20

pretty quickly right you can just go to

Google Analytics have a pretty good idea

like where the traffic's going typically

you're gonna find an 80/20 situation not

always but you should be able to find

the you know ten posts that seem to be

bringing in the most traffic if you go

and have a look at those you'll probably

find that you can improve certain posts

and you know simulate exactly or emulate

rather exactly what we've done here now

if you again if you want to take another

manual stab at it I do highly encourage

you to check out the you know the search

console and extract whatever data you

can from there but also if you do

identify your top we'll just say ten

posts or so the top 20% of your posts

that get the most traffic they're

probably ranking number one for several

things and that often triggers people to

not do anything with them right they

think hey it's number one there's no

need to mess with it anymore

however the counterintuitive things to

do is to go back and have a look at

those you know that Google likes those

pages it's already ranking well it's

getting organic traffic what if you go

back to those and you add for example an

FAQ section frequently asked questions

section at the end of the post it's very

easy to get those questions you could

just google the term or a related term

and then a lot of times Google will have

a list in the SERPs that's the results

page where they tell you other questions

that people ask related to that search

query so Google literally tells you

other things that people are asking and

guess what when you go take a look at

the SERPs in that section there's links

right they have the answers to those

sections or answers to those questions

in the FAQ section in the

serves the point is you can add say five

to ten questions related to that term or

search and beef up your content and you

know it's relatively optimized for those

other questions that may come through

now you may not notice let's say you're

ranking number one for a couple of terms

on that post anyway you you know you're

probably not gonna move up if you're

already ranking number one right however

you will be able to pull in more long

tail traffic all right that is the whole

point of this exercise is pulling in

more long-tailed traffic that's even

more specific that can serve more

specific individuals that are searching

for something like just for them so

those are just a couple ideas again I do

encourage you to check out content

refined to save a little time but if

you're on a budget a lot of people are

on a budget and they're just getting

started or they don't have enough to

reinvest yet that is okay you can do

this on your own and I've given you

hopefully at least a couple ideas and

maybe if you don't follow exactly what I

said you'll still be able to you know

take the good parts from what I've said

and then you know put your own spin on

it so that you can use it and take

advantage of you know improving existing

content as well alright I've rambled on

enough here and I need to take Georgie

for a walk sunny outside so I'm gonna

get out of here go on a walk enjoy the

fresh air everyone have a great day out

there again thanks again to Maddy and

the folks at content refined really do

appreciate it and we'll catch on the

next episode

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