hey guys welcome to the periscope
session here where we're gonna be
talking about how to use periscope to
better engage with your audience through
seven ways to roleplay with your
audience
now when I say roleplay I mean you're
going to assume the job or the role of
some thing that allows you to keep your
mind set around how you can better
engage with your audience in this way so
let's turn this around I'll give you a
glue seven fun ways to roleplay with
your periscope audience so slide number
one is become the tour guide so this is
well I'll just drop my phone there
number one become the tour guide what
does that mean well it's kind of obvious
right tour guide it's somebody who takes
other people with them and shows them
around educates them about where they
are at and I think this is one of the
best things about periscope is because
you know live stream was always around
right live-streaming webcams that's not
new we've had you stream live stream
we've had web TV we've had blog TV all
these sorts of things where you are able
to watch people live from where they're
a super sweet really expensive setup in
order to do that using live stream or
Ustream comm or something like that or
you're just in your bedroom and you have
that you know that kick that logitech
camera that looks like this that had the
eye in it that is something that was
very common you could sit on a computer
screen to watch other people and usually
the background was just like a dark
bedroom or something right kind of
exciting a lot of musicians got started
that way which is really cool but now we
have these things called mobile phones
and that allows us to take anybody with
us anywhere in the world where we have
connection and periscope describes
periscope has you a window into somebody
else's eyes and so that's kind of what
you do and so when when you have this
device you're able to show people and
give them a tour of wherever you're at
and that's one of the best things that
you can do because people love to see
where you do what you're doing and where
you're at and all that sort of stuff
it's why we love to go on brewery tours
or chocolate factory tours it's why
those things are so interesting it's why
on Discovery Channel how its made has
been running for over 10 years now it's
why
you know we just love to know the guts
of stuff and and when you are the tour
guide you were the expert and you can
show people around where you're at bring
people on trips wherever you're at with
your mobile device that's what you share
and people love that people people love
you for that
Thank You Jamie for sharing this yeah
how it's made is one of the best shows
it's also kind of giving people a
behind-the-scenes of what you're doing
so maybe the tour guide situation is
wherever you work anyway and you can
show people the processes and the things
you do to do whatever it is that you do
to serve your audience and when you do
that people are gonna understand quality
of whatever it is you have to offer
they're gonna understand kind of what
you do to work and it kind of gives them
an insider view of what you do and
that's some experience that they have
that normal people who watch you or
listen to you or read what you do don't
have it make some it makes them feel
really special it makes them feel like
they know a little bit more than other
people and when that's the case you
share it right just like why we share in
and out in and out as a burger chain
here in California and also in Nevada I
think there is one in Vegas but when you
know the secret menu you share that
secret menu with other people right it's
it's it's just a thing that you share
with other people because it makes me
feel like you're in the know it makes
you feel special and if you go in a
brewery tour you get to know the insides
and the outsides of all these different
things and so what do you do you share
that oh my gosh look at I mean I'm I'm
an expert at this because I went on
their tour and you know I that this is
how their process for doing it right so
it's educational and functional just
like Vallarta said and when you
understand or when you can understand
that this is so powerful to share the
behind-the-scenes to give a tour of
whatever it is that you do it empowers
your audience to share and they're gonna
be more likely to do so now if you're
just joining me I'm showing seven
different ways that you can roleplay
with your audience to have them engage
with you more in the first one I just
mentioned is you play the role of the
tour guide so become the tour guide
protein style that's right no bun right
I also like animal style fries have you
had that okay Wow everybody's talking
about in and out hey here's a question
in and out versus five guys which one's
better amount has overrated sorry not so
high what brandy no no grilled onions
yes you just haven't gotten into the
secret
you granny I think that's why you know
now animal style animal style fries yes
never bend it now Wow
Kristen I'll take you there let's go cuz
I'm really hungry now you know and now
culverts I never heard of culverts five
guys says go live your fee okay that's
awesome
now here's another here's another thing
you can do number two become the game
show host
so did you kind of see what I did there
I asked you guys which one do you like
better in and out or five guys and boom
boom boom boom boom everybody started
chiming in so you know it's great to ask
questions on periscope you know this
right you've done this before most
likely hey where you from and all those
sorts of things but when you ask a
question where there's a different
answer or specific answer that that you
want people are gonna be very very
passionate about sharing that answer so
you just all witnessed it right there
which one you like better in and out or
five guys you guys shared your opinions
some of you guys are getting kind of
passionate about your answer and I would
- because I'm an in-out guy but be the
game show host put your audience to the
test ask for an answer I share that all
the time ask for an answer not just ask
a question but ask for an answer and
more specifically I can give you an
example here
you've probably actually how many of you
in this room right now who are in this
periscope watching me right now
say me if you've watched a game show
just type in me if you've ever seen a
game show it's probably me most of
people in this room
mimimi a lot of these awesome Me's
brillz me me me me okay great now type
in me one just the number one me one if
you've ever watched that game show by
yourself or a game show by yourself type
me the number one if you've watched a
game show by yourself just completely by
yourself a lot of me ones okay great as
you can see him again asking you for
specific answer and you're giving it to
me so I'm kind of proving my point
already now final question related to
the game shows type in me - sure that
works out pretty well
type out me - if you've at any point
while watching a game show by yourself
have you yelled out the answer you're
alone you're by yourself Alex Trebek
gives you that answer and you say what
is Wisconsin you yell it even though
nobody is there to hear you look at that
everybody in the room not everybody in
the room but me seven somebody just done
many times but look at all the me twos
here we all love to shout out the answer
we know what he's there why why do we do
that does anybody have any guesses why
we love to shout out the answers to
gameshow questions or quizzes when
nobody's there it's not like Pat Sajak
is gonna come through the television and
award you a prize or anything like that
it's fun let's hear some more answers
we-we-we or know-it-alls we are involved
we want to be heard feels good to be
right you want to be part of something
love going to be giving an opinion
satisfaction yes you guys are on it you
know there's satisfaction in knowing
that we're right it feels really good
when we get the answer right right like
when you shout the answer and then you
immediately hear it on the television
you're like yep I knew it and then if
you get it wrong you're just like yeah
but right we want to be right so use
this to your advantage when you're on a
periscope or when you're doing a webinar
or even on social media this is
something you can try on the social
media right now so one example I like to
use is you know so ask questions where
there's a specific answer there's a guy
named Steve Spangler
he is a scientist and he does a lot of
cool fun experiments he's been on Ellen
and Oprah and he used to do his his
YouTube videos like this he would do an
experiment like he would suck in air
from a balloon and what would you expect
you expect the voice to be higher but
actually his voice would be lower he'd
be like whoo roars this was my voice and
then he would say this is again an
YouTube video where he's demonstrated
this he would say this is what happened
this is sulfur hexafluoride which is a
denser gas it's not helium like you
would expect and as a result the voice
is lower leave a comment tell me what
you think on YouTube pretty cool
and so the comments were you know
awesome cool weirder get back yes and
all that sort of stuff right it was just
like it wasn't very engaging like what
would you expect people to comment when
you're giving and revealing everything
but he switched it up and this is where
I learned this technique from
specifically Steve Spangler Science com
then he switched it up he would do an
experiment just like that but then not
even reveal exactly what happened
he would ask you what happened what's
the science behind this what do you
think occurred in the comments exploded
it exploded people were getting into
fights just like you guys in and out
five guys people are getting very
passionate about what happened and they
would try and outdo one another to come
up with the best answer right so that is
something you can do with your audience
as well so when you're on periscope ask
for specific answers and it doesn't
matter if you already know that answer
it gets more interaction like that
Valera says scope analytics software is
being developed I think I can create an
easy webinar FYI
awesome sorry it's probably side
conversation but you can use that idea
of the human need to want to feel right
to your advantage on periscope so if
people don't reply that's fine you just
keep going and you know not everybody
who's watching this has replied there's
131 people in the room and I'm pretty
sure not all 131 people responded but
the other cool thing is when other
people start replying it brings in more
people to start replying some people are
not early adopters when it comes to
commenting so they're gonna wait for
other people to comment and once they
see chatter and conversation they're
gonna say wow awesome I'm not gonna be
alone if I were the only one to answer
some people don't want to be the first
one to answer some people do want to be
the first one to answer so thank you
guys for the hearts confirming that you
guys enjoy this so use that to your
advantage so let me let's try another
one
what is more important in a video sound
quality or video quality you tell me the
answer if you're posting a YouTube video
what's more important than video quality
or audio quality let's see
sound sound sound sound sound sound
sound sound isn't that awesome and now
as a result of surveying you in this way
you can all see kind of what's more
important so side note if you're doing
video hopefully your sound is good but
yes it kind of depends on what it's
about of course but it just shows you
that audio quality is actually very very
important and here we go here's some of
the more conversations that are
happening as a result linguist as
Francis says it depends the purpose of
the content
and we can keep keep talking about this
we could probably be able to have a
whole periscope without just audio
versus sound foggy and again does it
really matter actually yes it does so as
a result people get very passionate
about it here's another question for you
what's more important content or design
which one is actually King content or
design we always hear content is king
but is designed King what do you guys
think is that last comment about
analytics sorry yeah I didn't hear that
content content content content says
contents is everybody now here's where
it gets interesting what if I were to
say well okay content is very important
obviously but what if people land on
your site and the design is so terrible
that people don't even read the content
that you have what's the first thing
that people do when they land on your
website what gives that first impression
is it the design or is it the actual
content design exclamation point
exclamation point so we can have this
debate here and have it but as you can
see I'm asking you questions where there
is some answer and as a result of that
we are a lot more engaged again you're
getting very passionate about this the
TD Romig says okay fine design but
here's another thing sure what if your
design is awesome and leaves a good
first impression but when people start
reading your stuff it's actually stuff
that is terrible so does it even matter
that that design is important well I got
a lot of lol okay fine so I'm probably
confusing you guys I think the most
important thing is that they both have
to support to each other I think that's
the most important thing so anyway we
could talk days about this we're only on
topic number two taking the role of a
game show host
so when you're on periscope be the game
show host people love game shows people
love to answer questions hopefully this
was really helpful for you guys if you
guys feel that this content is helpful
for you as periscopers say mustard say
mustard if you feel like this is helpful
I know where mustard came from I think
because I made a sandwich for my son
this morning but okay mustard mustard
mustard yes absolutely mustard mustard
okay good we got lots of mustards in the
house
again just random things like that like
maybe somebody wasn't paying attention
right now
and this is just another side tips if
somebody's not paying attention when
they hear something that's out of them
out of the ordinary they're gonna start
paying attention again
so saying mustard actually it was not a
bad idea you know you've all gone on
websites before I've seen the same old
stuff
same old ads but when you see something
that's completely new that's something
that's gonna be like whoa whoa did he
say mustard spicy mustard brown mustard
there you go
so another side tip for you all right
let's go to number three
the third way you can roleplay with your
audience is like Heather says a grey
poupon become the matchmaker become the
matchmaker so this one's actually pretty
simple if you are with other people
introduce you be friendly be the kind
person where you're introducing people
to other people so the connector yes
says Megan novel nice connect people
this is one of those things you can do
you might know some connectors in this
world who just seem to know everybody
and a lot of times those people are very
very successful or just know what to do
because they have other people in their
lives that they can go to when they need
help there's a couple people who come to
mind right now Jaime tardy from eventual
millionaire john cochran these are all
people who just seem to know a lot of
other people so when you become that
person who likes you lewis house yeah
absolutely is cliff ravenscraft totally
great great great suggestions as well as
other connectors when you become that
person through periscope you are doing
people a huge favor for the people you
are introducing to live and in person if
for example there was a person right
here hey guys meet Jill she's I don't
know why my arms around Jill don't tell
my wife but Jill is amazing she has a
website at blah blah blah calm and you
know what am i doing for Jill I'm doing
her a huge favor because people are
being introduced to her so Jill's like
awesome Pat thank you so much for
introducing me to your audience but but
you're but the audience is feeling very
grateful because they're meeting
somebody who could potentially add value
to them and just the fact that I'm it's
like what do you do when you're with a
group of people and you're meeting
people for the first time you do that
right like if you treat periscope like
real life then people gonna be more
likely to treat you like a human being
they're gonna be more trusting to you
it's again just a way to connect people
when you become the connector you become
more authoritative that's the bottom
line when you become a connector you
become more authoritative so that's that
what did what did Al Carroll Montero say
I want to know uh what Al said
Pera connector is that what is what he
said jill has a transparent personality
yeah totally nicely nicely done I'm
waiting for confirmation on what Al said
so how are Carol I'm sorry what did
Carol say because it seemed like it was
important you guys agreed and I was not
paying attention I was trying to make
sure Jill was being taken care of but
anyway Jill's hot right look at flawless
okay so parrot connector there you go I
like that thank you be the parrot
connector so just to recap number one
become the tour guide number to become
the game show host
number three become the matchmaker
introduce Jill to everybody you know
number three
become the entertainer this one's
obviously you know I'm all about
transparent with people who are
transparent like I am become the
entertainer now this is obviously
something that not everybody is going to
do and if you just choose one of these
that's great but this is number four
this has become the Entertainer
periscope is a way for people to be
entertained and of course that's a lot
of the reason why you're here and
there's a lot of different ways to
entertain of course hopefully this is
entertaining because it's educational
and valuable that is also entertainment
but you could do things that you might
do in front of friends that you might
not do in front of people like play
instruments or sing or play harmonica
shout-out to Chris Ducker on Ducker
scope um
again this isn't about making a fool of
yourself this is just about being
entertainment and and giving the people
who are watching the idea that you know
they're in the right place that they're
that you're actually helping fill in
their dead time because they wouldn't
actually come on watch you on periscope
unless they just wanted to do something
and be entertained in some way shape or
form so there's a lot of things you can
do doodle says Nicole oh I think that's
great
number one tour guide number two game
number three matchmaker number four
entertainer thank you for sharing that
you guys don't know what this is this is
a recorder this is a recorder this is a
fourth-grade instrument
and I found it the other day and my son
and I were jamming on this so I'm gonna
play song for you and I'm gonna play the
game show host at the same time I'm
gonna ask you what's the name of the
song
Hot Cross Buns no gotta make sure the
holes are all covered okay
Titanic TD what up Freebird TD gets a
shout-out Titanic nice oh my heart will
go on yes I'll take Titanic though
because that's where it was fun okay
that's terrible
no that's not actually something anyway
thanks guys
1.4 million we reached 1.4 million
hearts Greenacres Cathy how did you know
ha
viewers are dropping well don't force
entertainment that's all I gotta say
about that but obviously periscope is a
great great great platform for
entertaining and again make sure that if
you are going to share something like a
concert or you know somebody on stage at
an event make sure you you're allowed to
do that but that's another great way you
know I've watched a lot of pregame
football stuff this past weekend a lot
of people are using periscope to
actually show behind the scenes at
football games which is awesome I think
that's really cool super entertaining I
also saw a triathlon in Mexico the other
day on periscope again my eyes are just
glued to the screen because I'm watching
that stuff okay
number four become the entertainer next
number five become the reporter so this
is what I feel periscope is very
powerful for and we've seen this
especially recently with a lot of the
things that are going on in the news the
elections things on the other side of
the world as a reporter you are sort of
the first to the scene and using
periscope you are bringing this
information that's breaking news to
people now this doesn't have to be
anything dangerous it doesn't have to be
anything you know sad
it could be something great but when you
play the role of the reporter again you
are seen as that authority who is the
first to mention all this and there's
potential to go viral obviously if
something is happening it's definitely
something that can be shared and again
it's sort of like you know how reporters
write when they it's kind of best
practice for people to share who was the
first one to report you know when you
might watch a news report but then it
says from our friends at 6:00 news in
Toronto or something like that you know
they always give credit and you know
that's not necessarily always the case
with periscope but I think when people
watch you and you're giving breaking
news it is giving you a lot of credit
for you being there you being I guess
you know active in promoting whatever it
is that is going on and again it just
makes people feel special because they
feel like they're there to when
something is happening everybody wants
to be first right everybody wants to
need the first at something and if their
first or relatively first to know
something they're gonna be more likely
to share it like I talked about earlier
with a tour guide stuff and knowing the
secret menus it's why people whenever
some people who have super popular
Instagram posts they you know what are
some of the first comments that are
usually posted first second third right
and it's because people want to be first
so give people an opportunity to feel
like they're first yes Jamie says they
feel like they're getting the inside
scoop and I think that's important for
example Simon tried to trick a live
engagement from periscope summit I don't
know what that means exactly but anyway
sorry is a lot of stuff going here if
you are not in you are out I like that
reference to in and out there
nicely done frankly rob exclusive yes
five now two more here again just to
recap we're talking about these seven
ways you can roleplay with your audience
to increase engagement the first one was
become the tour guys show them around
because a tour guide educate them on
where you're at and also show them
around behind the scenes number to
become the game show host ask questions
people love to answer questions even
when they're by themselves and so use
that tendency to increase engagement to
get people passionate about answering a
specific question and starting
conversations that way
number three become the match maker
introduce people to other people through
the power of periscope in that platform
number four become the entertainer
obvious just entertain people share some
of your talents or share other things
that are being entertainment
entertaining in that area number five
become the reporter be the first to give
people news about something doesn't have
to be sad doesn't have to be dangerous
or anything like that but it could just
be whatever be the first to share
something and on the scenes people get
the inside scoop number six number three
says Sara Jill totally number six become
the teacher and of course this is an
example of that when you educate people
people are gonna be very very thankful
for that and when you give value to
people through a platform like periscope
especially because it's live people
gonna want to find ways to pay you back
there are different levels of payback or
reward for you delivering value to your
audience and educating them of course
there's hearts there's comments there's
thank-yous and messages there's doing
more interactions and and calls to
actions like going off the off of
periscope and visiting a landing page
for example if I were to say for example
head to head to periscope or excuse me
head to smartpassiveincome.com slash
periscope gear to check out all the gear
that I use to set up these periscopes
you're more likely as a result of me
giving value to you to go there and I
say hey those are affiliate links on
that website as well if you click on
that I do get a small commission from
Amazon and again because I've delivered
value to you
you're more likely it doesn't mean
you're going to do that but it just
means that you're more likely to follow
through and do those things when you
give value as M'Lynn a joy says you
receive love thanks for the recap
Platinum I appreciate that and again
this is another thing I was at VidCon
and talking with a number of people who
are just getting started with periscope
which i think is really fun a lot of
people actually did take action and
started their scopes which i think is
really cool some of you in this room
were probably there watching either live
on scope or actually in that room but I
had a lot of people who are like Pat
when I'm starting out how do I get more
people to follow me I'm starting out how
do I get more people to follow me well
you could absolutely you know share your
scopes with your Twitter followers make
sure to push that Twitter button when
you send out your scope and start your
scope that way you get people watching
live and right away another thing you
could do that was actually good idea I
just made up on the fly I didn't make it
up but I've seen it happen and Ethan in
this room right now is a great example
of this go into other scopes with
popular users who have target audiences
that match you and deliver value within
those scopes so Ethan always comes in
shares value converses with people in
here and just like Platinum's doing
right now with recapping these scopes
people are noticing somebody had just
mentioned platinum rocks thank you for
sharing all that stuff when you become a
person in the conversation that people
you know see that there's value coming
from that person people are gonna follow
you and it's very easy to do that you
just click on that person's name and you
just follow them from there and that's
how you can build your following as well
it's similar to how we do online where
you go into a forum you become an
authority you become authority there
right you become known as an expert you
just become seen and when you do that
people like oh I got I guess I got a
follow I guess I got a follow Ethan I
guess I got a follow up on them because
you know they're obviously providing
value and you know they might have some
good stuff to share as well pay river
quarters or croc totally so Ethan thank
you hey Vicki good to see you
and and platinum thank you for that too
so I appreciate that and of course you
can again go into the comments and
different people scopes doesn't have to
be any anyone that you store you can go
in and be a communicator a a value
provider within the conversations within
different scopes so anyway just kind of
going off tangent there but again this
is number six of the seven ways you can
roleplay with your audience and this has
become the teacher
so because the teacher help your
audience out you can do things like Q&A
session
you can actually consult with a person
here on scope and people are watching
live and that is going to be a huge
value bomb for people I think that's
gonna be an amazing way for you to get
more followers to get more hearts and of
course get more people to take action
with whatever it is you want them to do
thank you guys for all the compliments I
appreciate that okay number seven this
is my favorite one this is the
role-playing that you could do to get
the most value out of scope especially
once you start to build up your audience
number seven not become the teacher
become the student become the student
become the student what does that mean
exactly well you were flipping the role
you were not teaching but you're
allowing your audience to teach you when
you get your audience and Vaman you ask
them questions and have them direct you
in terms of where to go or what to do or
get their opinion on something you
empower your audience you get them
involved in what you're doing and when
you get your audience involved and stuff
they're gonna be more likely to support
you
quick story when I was in high school I
was very little I was not even five feet
tall my junior year of college or my
junior junior year of high school that's
how small I was but had a lot of great
friends who were much taller than me and
they invited me to play basketball with
them so basketballs great sport
I love playing it it's a team sport
right or so I thought because whenever
my friends would invite me to play they
were just being nice right they invited
me to play they would pick me on their
team right they were nice they don't
want me to be last and you know they
would pick me which is nice but they
would never pass me the ball and I
understand you know a short but they
never got me yeah Pat was the boss as
Heather kind of although I would have
gotten more misplayed something if I had
gotten if I was the ball but I wasn't
even really playing you know I was there
but I wasn't actually playing they were
passing me the ball they were very
competitive and I get it I was short I
wasn't likely going to score but it
would've been nice to then pass the ball
every once tomorrow I just did not feel
involved don't be sad Kathy it's okay
and a couple months after the junior
year started there was a basketball
tournament and my buddies of course
didn't invite me to be a part of the
team because I was too short and I I
didn't want
play on the team I wasn't playing
competitively or anything but they
invited me to come and watch and support
the team you know what I didn't want to
because I just didn't feel like I was a
part of the team but you know what if
these guys my friends you know we're
still friends today but I'm just telling
you how I felt as a short kid in high
school if they had let me play a little
bit if they had let me score every once
in a while or at least try to score you
know if they invited me there's to this
tournament to watch them I would have I
would have gotten them Gatorade you know
I would have I would have toweled them
off between between timeouts and all
those sorts of things you know I
would've been very very supportive if
they even just got me involved a little
bit so the lesson here is get your
audience involved because if you don't
get them involved they're gonna feel
like they're on the outside and you get
them involved they feel like they're on
the inside they're gonna support you so
ask your audience for help every once in
a while and it doesn't have to be like
it doesn't have to be this outpour of
this huge thing that you would normally
give to you know your mastermind group
and people who completely trust you and
you trust them but little things make a
big difference so for example if you
have an e-book that you were working on
and you wanted to share you like cover a
or do you like cover B which one do you
like of course these are two again
transparent covers that you can't see
right now but you get the idea give your
audience an opportunity to help give you
help and when you do that again it gets
them involved maybe you have a blogpost
idea that you want to run by your
audience and you don't even necessarily
have to share that that's going to be a
blog post but you can say something like
hey guys I have a topic I want to talk
to you about I want to know what you
think I want to know whether you think
content is king or design is king let's
talk about this real quick what do you
guys think and what this does is it kind
of allows you to validate whether or not
this is a hot topic and this is
something that your audience can be
interested in you might be able to find
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