hey what is up this is Tyler Pratt in
this video I'm going to walk you through
seven rules to 3,000 in marketing online
I got a lot to cover in here so I'm
going to try to pack it all in here into
this slide for you but these seven rules
are what you should be going by when
you're marketing online these these are
the things that you must must really go
through and this doesn't matter you know
if your e-commerce and you're trying to
do e-commerce if you're doing you know
digital product or a physical product if
you're promoting other products it
doesn't really matter these rules apply
to any type of marketing online so let's
jump right into it so rule number one is
anytime you're marketing if you're
building a list which you should be you
should be building the list but when
you're building a list you should have a
no-brainer offer you should have an
offer that's that's a very simple very
easy offer for people to get started
with you know recently I just saw Ryan
Deiss who's a big internet marketer and
he had a survival survival type offer
and what they were doing is they had
this this they were they were given away
free plus shipping this was a credit
card knife it was like a it was like a
credit card but it flipped on as a knife
because it was kind of like a survival
type gear thing it was really a
no-brainer
so when people went there it was a
no-brainer for them to to pay that I
think the shipping in hand it was like
10 dollars for this credit card card
right but it was a no brainer was for
them to get it and then what they did
was they upsell obviously through their
funnel but it was a no-brainer offer so
when you're promoting you got to have a
no-brainer offer must because there's so
much competition going on online there's
so much competition in in products
outside of the internet there's so much
competition going on so you really need
to stand out you got to really put
yourself in a different position so when
you're presenting and you're getting the
attention of somebody you got to have a
no-brain offer for them so you can have
things like bonuses solutions to
problems templates anything like that so
really a solution to a problem is going
to be a no-brainer offer for somebody
okay that's going to rule number one
the second one is security in your
offers you want to make sure you have a
limited time in there get you might get
in today is going to gone tomorrow
to be closed down if it's if there's
scarcity you want to make sure that
people aren't sitting on their hands
waiting until next week you know we see
this all the time in like if you go to a
car dealership right there's always
something going on you know got to get
in before the month end they're given
ten thousand dollars off things like
that so when you're creating your
marketing and you're doing marketing
online if you're creating offers and
creating sales pages if you're creating
emails then you gotta throw some
scarcity in there to kind of get people
to get on to the next step if you know
your products good and you know your
offer is good you need to make sure you
get people to you know not sit around
and wait for word and get them up and
running to your your product
next thing is the Roman three is you
must have a clear call-to-action
anything you do whether it be emails or
whether you be sales pages whether it be
marketing through YouTube or anything
like that there's always going to be a
clear call-to-action you got to spell
out exactly what you want somebody to do
so click on this button right here to
buy you see this a lot in advertisements
where they do it wrong okay so team of
TV advertisements I see all the time
they get it wrong they run an ad on TV
and they have a product and they make
you feel good about the product and then
you're supposed to somehow go to the
store and buy that product that's sort
of trying to do theirs there's never any
phone number there's never any website
it's just feel-good product maybe you
know you'll go to the store and get it I
mean I see it on YouTube a lot right
there's I feel these beer commercials on
that right it's so dumb I mean there's
do you think I'm going to like look at
your beer and say oh that's great beer
because you made me feel good for a
second I'm gonna go buy it no there's no
real call to action so anytime you do
anything email marketing set up a sales
page if you're marketing a product must
have a call to action and you got to
spell it out clearly what to do well you
know what for somebody to do if you say
click on the green button must have a
green button right there say click on
the blue button must have a blue button
right there if you have three steps to
getting started so click on the blue
button after you click on the blue
button you're going to be registered for
our webinar or you're going to register
for whatever it is you've got to have a
clear call-to-action for that that's can
be number three okay so number four this
is probably gonna be the most important
thing and I probably should have put
this number one but this is the this is
one I see people screw up all the time
tracking is you gotta track everything
okay anything you do whether marketing
with paid traffic
anything like that tracking tracking
tracking you can use a website called
clickmagick comm that's the one I use I
track it everything so if I buy if I buy
traffic from Facebook if I buy traffic
from YouTube or if I buy solo ads any of
that traffic I track everything so I
know exactly if I buy from a solo ad
vendor and he sends me traffic and
there's no leads coming in I know never
to buy the traffic from that again or no
I never know to I'll never buy traffic
from that vendor again now if I find a
vendor that I buy traffic from and they
it's not sending me all kinds of sales
and leads and opt-ins I'm going to
continue to just ramp up with them if I
if I put a banner up on a blog someplace
I'm going to track that banner because
if that banner driving traffic and it's
getting leave in sales I'm going to
continually to up my sales with that so
tracking tracking everything if you put
a link on on you know if you put a link
on Facebook that has to be tracked if
you put a link on on YouTube that has to
be tracked everything I do is track so I
have different domains so like I have a
domain that I use for YouTube I have a
domain that is that I use for Instagram
I have a YouTube that I use or a
different domain that I use for Facebook
so I know exactly where my chapters come
and some when I can track it because
what you know you the one thing you
understand is that when you're buying
traffic you've got to understand the
cost per lead of your traffic you gotta
know the cost per click the cost per
sale the most important thing is the
track and you got to know what it costs
to bring in a new customer that's the
most important thing because if you're
buying traffic and let's just say it
costs you $20 to bring in a new customer
right or let's say a customers worth $20
to you that means you could spend up to
$19 right and still make a profit so you
got to know what your what your customer
value is so you can use clickmagick
you can also use Facebook's pixel code
when you're running Facebook Ads Google
has a tracking system set up to where
you can run and see all of that so if
you're running traffic to an affiliate
offer and they don't offer any type of
tracking then I would not run traffic to
them okay you just get a waste money
waste time get frustrated and and you're
going to get you're going to try to
figure out something else
okay but if you track it you know
exactly what's what's paying and what's
not
so number five when you're doing social
media you want to make sure you're only
focused on organic social media
marketing I see so many times people are
wasting all the time they're trying to
do systems are trying to buy fans
they're trying to do graphics for their
Facebook page they're trying to brand
themselves or trying to do all these
dumb things when all you really need to
be doing is focusing on putting your
link out there to your offers that's it
you just kind of focus on all that stuff
you know you're you're never going to be
able to brand yourself as big as you
need to be that doesn't really matter
because raining doesn't work unless you
have millions and millions of dollars to
go out there and just try to brand just
your name or your company is like that
so only organic social media marketing
so you know if you're going to spend if
you're going to give somebody five
hundred dollars to make you a a banner
on top of your Facebook your Facebook
page
you're wasting your money you need to
take that 500 hours and put it into
buying traffic if you're taking your
money and you're buying fans from
Facebook ads you're wasting your money
because fans are waste of time
Facebook doesn't Facebook fan pages only
show your post to five percent of your
fans so if you buy a bunch of fans that
means five percent of what you just
spent your money on is only going to
work so you don't to waste your time on
stuff that you don't need to be doing so
number six is must have aggressive
follow up with you leads daily follow up
so if you're getting leads and bring
them on you must be following up you got
to be following up into leads all the
time if you're if you're not following
up your leads if you're not following up
with if you're buying traffic you're
buying leads you're not following up
with them then you're wasting your time
wasting your money okay so you got to be
always following up your leads daily all
the time communicating this could be on
Facebook it could be on Twitter it could
be an Instagram wherever your
distribution channel is it has to be
follow up every day
and the last one is this it's must have
strong failed company okay this is most
this is probably going to be more
important than tracking but tracking in
strong field copy are going to be the
top two so number four and seven is
going to be the top two that you must
have but you have to do all seven of
these but strong sales copy learn from
people like Dan Kennedy okay by all Dan
Kennedy's books don't rely on the
marketing of your offers in your
promoting so if you go to jvzoo if you
go to warrior form and they have a great
sales page and you're going to promote
their offers don't rely on their sales
copy - for your marketing you have to
learn strong sales copy if you want to
start making good money online you've
got to spend your time to learn strong
sales copy you got to learn how the
process of taking somebody through a
story maybe you know you grab their
attention okay and then you take them
through a story and then you give them
the solution and then you put in a call
to action ok there's a pattern to
everything that you do within your sales
copy so if you send out an email it has
to be a strong sales copy of an email if
you're going to promote something on
Facebook or anything like that it has to
have a strong sales copy
okay so learn from Dan Kennedy biles
books and don't rely on marketing all
right
so again the first one it can be no
brainer offer ii want to be throw some
scarcity in your offers the third one is
going to be must clear to action you
know when you buy you know clear
call-to-action tracking everything you
must track everything okay
organic don't waste your time on
branding and all that other stuff that's
not going to make you money must have
aggressive follow up with your leads
daily follow up this could be more
videos more youtube posts it could be
more Facebook posts following up your
leads through email and then strong
sales copy number seven okay do you
follow these rules you're gonna have a
great shot at starting to make great
money online and you'll see things start
happening for you okay
I follow these rules to the to the tee
and it works great for me and I want you
to do the same all right so this is
Tyler Pratt hope you enjoyed that I will
see you on the next one
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