hey what is up this is Tyler Pratt with
Tyler Pratt calm and in this video I'm
going to talk to you about Facebook or
advertising on Facebook and doing it the
right way where you can save a ton of
money alright so what I want to do is I
want to talk I'm going to go over to my
computer here in just a second and I'm
going to walk you through exactly how to
really get advertising on Facebook
dialed in and doing it the right way now
if you have a business online and you
are not fake if you're not advertising
using Facebook advertising you're
missing out big time okay but let me
just say this if you have tried Facebook
there's a solution to that as well okay
if you're scared of Facebook and it's
something new to you you really got to
jump on to it okay you're going to miss
in the boat you can miss out on a ton of
great quality traffic your customers are
all on Facebook you need to be there
okay the first thing you want to do is
you have your website and the first
thing you always have to do is get a
pixel code on your website it's a very
simple code I'm going to walk I'm going
to go to my computer I'm going to show
you how to install it on your computer
in just a second but I want to just talk
to you about why it's important to have
that because when you put that pixel
code on your website all of that traffic
that's coming to your website Facebook
will match up that traffic to somebody
on Facebook and it will create a custom
audience for you so you really can grit
you can build a huge custom audience of
just the people that are on to come to
your website the reason why this is so
good is because they know you they trust
you they know what your product is all
about so when you throw an ad up on
Facebook they understand you because you
gotta understand Facebook is not a place
for people to go in search for stuff
like Google is a great place for
advertising because people go to Google
and they search for things they search
for you know how to get things or work
and I find whatever and they go there
and people throw advertisers up there
and then it's a great place
advertisements but the Facebook is more
people are socializing so when an ad
comes up they're not really looking for
something so you have to really kind of
grab their attention and especially it's
true when when you try to advertise to
like cold traffic now you probably you
know
gurus have probably said we'll go find a
fanpage of you know an author or a
magazine and run cold traffic to that
but really what you're doing is you just
throw in an ad in front of people that
may be not interested in your product
but what most important thing is you're
still on an ad in front of people that
really aren't there to buy anything or
not there to acquire anything okay so
when you build up your own custom
audiences and you throw an ad in front
of there they see your face they see
your brand they're going to stop and
they're going to see okay what is this
person I know this person I've seen this
person before what do they what's going
on with them what are they doing
let me see more about that and that's
why it's so important to do that and
when you do this Facebook rewards you
for having a custom audience they give
you super cheap clicks I mean sometimes
clicks I can get anywhere from third
you know like 20 cents to 30 cents I'll
even get like 50 cents per lead so if I
said to elite opt-in form I'll get like
50% so it's really really cheap traffic
and you're not going to get that with
like old traffic like if you try to run
to a big big fan page like like Tony
Robbins or something like that you're
going to get crushed absolutely crushed
you're going to spend so much because
there's so much advertising on there
when you have your own custom audience
you're not competing with anybody you're
competing with yourself because you're
the only one that actually is
advertising to those people
now the none of the cool thing is this
is if let's say that you have traffic
coming your site and you build up custom
audience and it's really small like four
or five thousand maybe on your custom
audience now that's a big custom
audience but in terms of two billion
people on Facebook it could be more the
great thing is is Facebook will allow
you to take your your custom audience
and you can create a look-alike audience
based on that small number that you have
so what I've done recently is I had took
all my traffic and I created a
look-alike audience and it increased
from from you know like 10,000 people my
custom audience all the way up to 2
million people my audience and I run
traffic to that and it's some of the
best traffic ever when you go to a
look-alike audience but you're never
going to be able to do that unless you
have a pixel on your website and that
pixel needs to be generating traffic and
need to be generating customers and
creating that custom audience
for your Facebook ads okay so what let's
do this let's go over to my computer and
I'm going to walk you through how to set
that up and how to get that up and
running to your computer and how you can
start building a custom audience and run
in traffic to that okay so let's let's
head over to my computer hey so let's
jump right in here so I'm going to go
into my business manager so this is the
business this is the business Facebook
manager section that you want to be into
and what we're going to do is grab in
our pixel so if you click on this up
here this drop-down menu goes over tools
it goes over to pixels and what we'll do
is we'll go to we'll go to default pixel
here okay and what we'll do is we'll
click on View the pixel code okay in so
what we do is we it's an insult pixel
code you just click on this I'll say
copy to clipboard now you just copy that
see how it's green now you just copied
it to your clipboard so now what you
want to do is inside of WordPress so if
you've got WordPress going on if you
want to head over to the plugins section
you want to click on add new just add a
new plug-in and look for tracking code
manager tracking code manager right here
so the tracking code manager you just
click on it it'll say install now you
just click on install now right here and
then you activate it okay so the
tracking code manager once you get that
installed then you head on over here to
settings and you go down to tracking
code manager
and next we'll do is we'll click on add
new tracking code
and you just take all you gotta do is
just if you just rake like your mouth
looks like it doesn't have it so I'm
going to click ctrl V I click ctrl V on
my or command V on my keyboard which I
use a Mac I think ctrl V on a PC is what
it'll paste your code into this right
here okay so we'll call this I'm going
to call its Facebook test test
okay so then right down here you say
where do you want of this code to be
standard code tracking in WordPress and
it says in word in which page would you
want to insert this code you want to put
it in the whole website so click on in
the whole website pages pose archives
okay everything and click on save once
you do that then your entire website
that uses WordPress is going to get this
code installed guys to them what you
want to do is you want to head back to
your business manager let's go into
custom audiences and some custom
audiences let's see here come on now
custom audience are here since right
here is blue button right here custom
audience to click on that it says
website traffic click on website traffic
pixel code so you have the default pixel
here it says all website visitors let's
say in the past 180 days and we'll call
this all web site traffic and will click
on create the audience so then Facebook
will says your custom audience was
created and then you can click on done
now what will happen is is is what is
you know Facebook is going to have to
going to have to find the traffic and
it's gonna have to build your audience
for you but now that you have the
audience and you can run your ads
straight to that audience and you have
super targeted traffic right there for
your audience okay so there you go have
you enjoyed that click on the like below
this video click on subscribe also click
on the comment below let me know how I
can help your business hope you enjoyed
that we'll see on the next one
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