9 Tricks on Amazon for Scrappy Entrepreneurs #Best Education Page #Online Earning

 Amazon, a great place to get books, toys,

and even other household goods, but it's also a great place

to do some research for your business.

When you think about it, Amazon is a search engine,

but it's also a search engine of buyers.

So stick around, because I've got nine different tricks

for you using Amazon in all different

kinds of ways to grow your business.

Number one, going undercover, and by undercover

I mean inside the cover of books

by actually clicking on this look inside spot,

and then looking for the table of contents.

What we're looking for is inspiration

to make sure we're covering the same topics

on our website when we're doing content marketing,

whether it's blogging podcasting, or video.

You wanna make sure that, for example,

if I have a knitting blog, I wanna make sure I cover

flat knitting and circular knitting,

and I might even reference this book and link to it

because this is a book that covers those topics, too.

I might also cover or have videos about knitting patterns

or make sure I talk about knitting techniques.

And you'll see that as you go through

a number of these books, you'll get a lot of inspiration

for what kinds of content to create.

So, for example, here, Designing Your Own.

That's giving me ideas for a challenge

that I could perhaps give to my audience to help them

get started in designing their own patterns, too.

So yeah, use this for inspiration,

and oh, here, left-handed knitting.

Here's a blog post about knitting for left-handed people.

First the worst, second the best,

and by best I mean Amazon Best Sellers.

And here you just simply go to amazon.com/bestsellers,

you'll see a list of the best sellers in each category.

What a surprise.

But what's really cool is you can utilize

these lists for your own benefit.

Let's say you're doing affiliate marketing on your website,

you do a lot of camera reviews.

So I'm gonna go to Camera & Photo,

and I'm gonna make sure that I review

some of these top things, and maybe even create

YouTube videos about them, because these are the things

that I know are selling in the space that I'm in.

Now, beyond the best sellers here,

I also have to look at the new releases.

Let's do new releases in Camera & Photo, for example,

to see, okay, here's what's new.

Maybe I can be early to jump on and do a review

or use one of these products and write a post about it.

This is a great way, again,

to increase your affiliate commissions.

And I like to look at the Movers & Shakers

and also the Most Wished For items, too.

So this gives me an idea that, hey,

these are things that people want.

So let's look at the top 100 of Most Wished For.

You can see this Amcrest ProHD 1080P WiFi camera,

which seems pretty cool.

So I'm gonna click through, and let's say,

for example, that I can say, hey, I have a YouTube channel,

and you wanna be honest with this, obviously,

but I have a YouTube channel with 5,000 subscribers.

They all love new cameras and new tech,

so hey Amcrest, can I potentially get a camera to review?

That'd be awesome, make sure it's white

when you send it, because I like the white one.

Number three, good things come in threes.

Now, there's a lot of power when you actually

go into the reviews, which you can do

by clicking on customer reviews.

Now, there's gonna be a number

of five star reviews from people who love it,

and there's gonna be a number of one star reviews.

This does give you a general sense

on how the feedback is from the customer list,

but where the gold lies is in the three star reviews.

So if you click on the three star here,

you're gonna literally see people say,

this is what I love about it

and this is what I don't love about it.

And it gives you not an idea about this product,

but if you are in the same space,

you could make sure to include the things

in your own products or reviews

or whatever that include the good stuff

and make sure to not include the bad stuff.

So if I were to create a similar product,

or perhaps I'm consulting with a competing product,

I can be like, hey guys, make sure you have

a technical writer that can make it very, very simple,

because it looks like this is something

that is really bad, oh, there's an ugly thing here, too.

Setup for remote viewing on a laptop or remote

three calls of 40 minutes each.

Hey guys, one way we can stand out in this crowd

is to offer really good customer service,

which is usually a good way

to stand out of the crowd anyway.

But as you can see here, the good, the bad, and the ugly,

this is literally giving me a blueprint

for what I should be doing if I am in this space as well.

Number four, questions and answers,

and speaking of questions and answers,

there's a whole list of them here

for nearly every single product on Amazon.

So if you click on 1000+ answered questions here,

you're gonna see not just a list of the questions,

but you're gonna see the most popular ones at the top

because the community votes on which ones they also have.

So you can see here, the first

and top and most popular question is,

what is the size of the SD card that it supports?

So, make sure that if you are doing a review on this,

or you're gonna use it and write about it,

make sure you answer that question.

It's gonna help ensure that that audience who's watching you

or reading your blog posts or listening to you

talk about this thing, they're gonna be like,

oh man, he just answered the same question

that I had in my head, this is great.

Number five, only call me Patrick

if you are extremely mad at me,

because that's what my parents did.

Just kidding, the real number five, meet and greet,

and this is my book Will It Fly?

And you can actually click on my name,

and yes, I did buy my own book.

But you can actually click on my name

and check out my profile page where I have my other books.

I have author updates coming from my website.

By the way, if you're an author,

you should have your Author Central page set up

so that people can click through

actually to your website and such.

Basically, this is a great way

to get to know the author a little bit more

and potentially reach out to them

and just kind of understand how you might

be able to provide value to them.

And when you know the author of those books,

you're likely gonna connect with a lot of other people

in that same space as well, which is exactly

what tip number six is about, which is, who else?

Well by who else I mean, okay,

well this is Pat Flynn, which again, is me.

But I'm gonna scroll down here and look at,

okay, customers also bought items by.

So now I know that, okay, the people who bought

Let Go and my other book Will It Fly?

They're also buying books from people like Chris Ducker

and Ryan Levesque and Michael Hyatt and Tim Ferriss

and that's great, because now I can understand,

okay, those people have and share the same audience as me.

So maybe there's a way we can do collaborations together.

Maybe we can do a JV partnership together.

Maybe there's a way that I can interview them on my podcast,

or maybe they have a podcast and I can get on theirs.

This way I know that if my book

were to get in front of one of their audiences,

it would be more likely to get pushed out and sold.

This is similar to, let me click through

into the book again, to if you scroll down here,

customers who bought this item also bought this item.

This is at the product level,

we just looked at the author level.

Still very useful, this is a great way

for if you have a book that you've read

and you recommend it, it performs very well through

Amazon Associates, well, look at related books,

because those people are buying these books, too,

and you can promote those or use them

in a book club or whatever.

Again, Amazon has so much data that we can plow,

and this is kind of what we're doing here.

Number seven, what's coming up?

Now I did a search for the term startups here,

and I got a number of startup books that are here.

For example, The Lean Startup.

These are already out and about in the Amazon Marketplace,

but I want are the books that are coming soon.

So to do that, I'm gonna go and click Coming Soon,

down here on the left hand side,

and I'm gonna see a number of books

that are coming soon, they're not available yet.

Now, a couple of things.

Number one, you see stars here, how is that possible?

Well that's because the paperback version of this book

is not available yet, that's coming in April,

but likely other versions are available like the hardcover.

And what we're looking for are books that aren't out yet,

because what we can do is we can connect with and add value

and provide value to those authors,

because likely, they're gonna want their book pushed out,

especially around the time it comes out.

So for example here, Rand Fishkin,

who's the founder of Moz, an amazing,

intelligent guy in the SEO space,

he's helped me out a lot over the past years.

Now he has a book coming out, Lost and Founder,

which is a great name, by the way.

I could reach out to Rand and say, hey Rand,

how would you love to be on the podcast?

Or is there anything I could do to help you with your book?

You know, just adding value to that person.

Not even asking for anything in return,

but just helping them out.

You can do some stuff there with the Coming Soon.

You can also see the books that were published

in the last 30 days here on the left hand side as well.

Now, make sure that when you are going through

and looking at, okay, what books

have come out recently, et cetera,

you wanna make sure that you're under the Books search here.

If you search under All Departments,

you will no longer have access to the Coming Soon

or Last 30 Days, because now it's All Departments

and not just Books, so make sure you're under Books

and you do your search and that's how you can figure out,

okay, who just came out with a book

and who's coming out with one very soon.

Number eight, if you're a dog lover, go to any 404 page

on Amazon, you'll see all the dogs of Amazon.

Like Muffin, aw Muffin.

Oh, Phoebe!

Robin.

That's not actually tip number eight,

I just wanted to share that with you.

Number eight, camelcamelcamel.

camelcamelcamel.com is a website

where you can set alerts for different price drops

that are happening, which is really handy.

If you have certain products

that you promote as an affiliate,

you can let your audience know,

hey guys, this Canon EF 70 just dropped

like half price overnight, like go and check it out.

And maybe I have a segment of my email list

that's just for Canon users if I have

a photography website or something.

I can put my own stuff in here, so for example,

Will It Fly?, which is my book.

What I can do here is click on Amazon,

and then I can go, okay, I want to start tracking this,

so if it ever gets under $12.12 or something,

or if it's ever under $10, then it'll alert me,

and I can let my audience know, hey guys,

Amazon just put a sweet deal on my book right now.

And this works better if you have more like

a physical product, then maybe it's a little bit

more expensive, 'cause you see bigger discounts.

But I can start tracking this,

and then it's gonna send me an email

every time it drops below that price, which is handy

because then I can send a tweet out or whatever

when that price drops below that desired price,

which is super helpful.

I mean, I'm taking charge to make sure my audience

is getting the best deals, and if it happens

to be an affiliate link, too, at the same time,

that's awesome, if it's my own product, that's awesome, too.

I still get paid the same amount

from Amazon as a product owner,

it's just they're adding a discount on it

because they're testing to see, well,

what's gonna move and what's not.

This is a bad use case, but if I had a bigger product,

or even a product that I knew

was very popular in my audience.

Like for me, it would be, actually,

a great one to do would be the ATR2100 microphone.

So I'm gonna watch that, and if it ever gets below,

look at the price jumps just over the past month.

It's gone below $38 before, and right now, it's $74.

So if I go, hey guys, I'm gonna get,

let's say under $50, I'm gonna track that.

So now I'm gonna get a message and a notification

if it goes under $50, and I can let my audience know

that's the time to pick it up, that's like a $24 savings

as a result of me just setting up this automated

little price check here on camelcamelcamel.com.

Number nine, help!

Alright, and this is not necessarily a business growth tip,

but I think it'll just save you

a little bit of time and headache.

So we're gonna work on this by going to Help.

And go to your Manage Your Account Information.

And then go to communication preferences.

Now, you go to Promotional Emails.

And it says, well for me, I'm receiving 37 departments'

emails here on Amazon, which is insane.

I don't want all that, so I'm gonna

click on this down caret.

Now I can say, okay, well I want turn this off, this off,

and pretty much everything, I don't want emails

from any of this stuff, except maybe Amazon Prime stuff.

This should save you a lot of headache.

That'll help you receive less emails,

so hopefully that was helpful.

Hey, thank you so much for watching this video.

Please subscribe and hit that notification belt

to join Team Flynn, #TeamFlynnForTheWin.

And make sure you comment below

with which one of the nine strategies here or tactics

was maybe the most useful for you.

So, we're all in different areas of business.

One of these can maybe be the one

that just is what you needed, so hopefully that's the case.

Thank you so much and subscribe so you can get more videos.

Thanks guys, bye.

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