Affiliate Niche Site Example - Dog Food Advisor #Best Education Page #Online Earning

hey we're going to take a look at a real

life Amazon affiliate site my name is

Doug Cummington and from niche site

project and we are just going to tear

down an actual real profitable Amazon

affiliate site and you'll actually have

the opportunity to get a bunch of

keywords like about a thousand keywords

for this specific site and a bunch of

others so just be sure you sign up for

you know the email list and you'll get

those keywords so let's get to the

teardown right now

hey what's up it is Doug Huntington and

we are going to take a look at another

niche site an Amazon affiliate niche

site this one is called dog food advisor

and if you haven't seen any of these

other videos yet we do you know sort of

walk through some critical information

I've extracted some data from SEMRush

and also a similar web and then we'll go

take a look at the site I'll give you

some impressions this is an interesting

one because this set was founded in July

of 2008 so it's like almost nine years

old and if I'm doing the math right so

it's been around for quite a while

it has about almost 90,000 words ranking

in the top 100 which is a lot and when

you look at this graph here you can see

that estimates of the traffic you know

this is the SEMRush report here and it's

always funny right I think I say in

every video

it's funny how big the estimates from

semrush and similar web differ

regardless we can agree that a lot of

people go to this site dog food advisor

has been around for a while

it's a very trusted site it is

interesting to note you know the slow

growth over time you know this is no

slouch it looks like the the traffic

zero but there were tens of thousands of

people going to the site back then and

um you know early or yeah looks like

sort of early 2014 maybe late 2013 there

was a change here right so there was a

some sort of traffic spike here things

were great good times are coming and

you'll see you know everything was

moving up until you know early 2016 or

maybe the first quarter of 2016

something happened something dropped

down I'm not sure you 100% what it was

but you can see there's some correlation

between this these red dots are

algorithm updates by Google so there is

some correlation here I mean that lines

up exactly as we go through before we

tech take a look at the site you see the

domain Authority is

xD one trust flows at 17 so it's funny

to see the correlation of these be so

far off there are over 8,000 pages that

are indexed a lot of people spend a

decent amount of time here so average

time on site is over three and a half

minutes and over three and a half pages

per visitor I mean those are some of the

highest stats that we've seen but as a

dog owner myself you know we really care

about what we feed those guys in fact

you know my my dog unfortunately is a

little sick right now and you know we're

giving him like chicken and rice we

started giving him some eggs so he's

he's an old guy won't get into into too

much but we'll take a look at the site

now okay so this is the homepage of the

site

super simple I mean it does actually

look like a site from 2008 um you know

what that's a little harsh it's been a

it's been around for a lot obviously

been updated but it does sort of look

like a site from a few years back I'm

sorry I'm just pouring some coffee right

here if you hear that verbage um and as

we look here they have a actually I love

the simplicity right so it is no crazy

logo here right nothing a nothing

unusual nothing gaudy it's just a text

right so saving good dogs from bad dog

food right great tagline and there's a

cute puppy up here Anna cute puppy right

here so very simple you know I will

point out it looks like a three column

type of setup which i think was pretty

popular at a certain time you know

nowadays you don't see sites and themes

sort of look like this um usually some

are around but it does have a bit of a

dated look we'll notice right away great

social proof one hundred ninety four

thousand likes on Facebook can't see any

other kind of notation here they have a

simple way to navigate so

Bran's A to Z dry dog food wet dog food

raw dog food reviews and then they have

sort of a category navigation stuff over

on the Left sidebar they tell you about

a you know where to buy so you can get

20% off here and this goes to Chuy's and

you can see their affiliate it this is

actually an affiliate link and then

there is a directory for dog food stores

here so they give you an online option

and if you want to buy local you can do

that here um they do talk about needing

you need help

the editors top picks you know what

let's take a look at that in just a

second they talk about the latest

articles and I closed it earlier but

they actually had like a pop up decided

for their email list so I would say

they're probably able to build an email

list very effectively and they're

probably able to like push products push

people to you know go to certain pages

however they want the other thing I'll

point out I kind of skipped over earlier

there's a you know nice menu up here I

would say it's very thorough it's almost

you know almost too many choices up

there but they're all relevant and if I

am interested in the about page which

we'll look at in a second you know I

would know where to go frequently asked

questions that's an interesting one to

take a look at actually will look at

forums to the new mention recalls which

is a big deal for you know pet owners

it's important to know about and reviews

of course so let's take a quick look at

the editors choice here so the editors

choice landing page is no longer there

so that's funny because it was actually

listed here I mean this is the one we we

clicked on so that's not there anymore

that's a that's a mistake so we'll move

on we'll take a look at the about page

and you'll see they added this is

actually new that did not use to have

this little

video here so you know this adds a great

deal of credibility

I mentioned it over and over if you

watch the other videos in this Amazon

associate example site playlist you'll

see I talked about sites that have low

credibility and high credibility if you

have an about page and you seem like a

real person then you have high

credibility so it's super interesting

this person is actually a doctor right

they're a dentist they have a story

about the dog which is clearly it's the

same guy here and he's a dog lover he

has a medical degree and he's a dentist

tons of credibility across the board he

says he has a staff and since 2008

they've researched reviewed and rated

over four thousand five hundred and

sixty three products so you know that

you know they're paying attention they

also mentioned they've uncovered

investigated and announced 129 recalls

which is a very big deal especially to

you know pet owners so this is an

awesome about page I mean if you can

develop an about page that is anywhere

close to this that has this sort of

credibility I mean that's huge now it is

tough to sort of like a B test whether

you know the about page boost

conversions but you could rest assured I

mean when you see this

credibly this site are you going to

believe some random other site that

doesn't have you know credibility like

this okay so he tells a story here you

know uh it sounds like they lost a dog

um - okay so they lost a dog - and their

unquestioned trust of commercial pet

food so that's very sad it looks like

the video Bob tells the same story okay

so we made it to the end there's

actually a LinkedIn profile and

some other information here they have a

Community Action website

so overall huge credibility on this it's

really sort of unmatched in a lot of

ways moving on so I wanted to take a

look at the frequently asked questions

just to see what they had here um so

they have a whole lot of information

here I won't get into too actually I

won't even click on too many of these

because I think I'll go down a rabbit

hole as I have an interest in dogs but

we can see there's just very sort of

high-quality information your

informational post not necessarily

associated with affiliate content which

is great so people will you know read

this information they'll share it with

your friends that may find it

interesting or helpful so this is really

good to have and it looks like a you

know a nice way to navigate people

through the site um we usually don't see

forums but it's interesting that they

have one especially you know given the

fact that the site's been around to that

since 2008 you know back in the day

forums were sort of like the place to

congregate versus you know I think

nowadays it may be like Facebook groups

in a few years it's going to be

something different but they develop

this platform and you can see that

there's actually like active posting

here a lot of stuff like in the last

couple days and you can see people are

talking about nutrition diet health food

coupons um ingredients homemade dog food

and so on and so forth so there's a

pretty good amount of activity here

which is pretty interesting and I'm sure

there's you know quite a community here

I wonder if it says how many members

they have sometimes it mentions that it

doesn't look like it does unless I'm

missing it but you can see that number

of post

uh that's just a lot of so this is you

know from an SEO standpoint there's tons

and tons of content that was created by

the users here you know nowadays forums

don't seem to be ranking as well as you

know they used to but the fact is

there's a lot of longtail searches in

here so this you know it's interesting

to have a forum and I wouldn't

necessarily recommend anyone to try and

start forum unless you have a keen

interest in you know building a

community and doing that kind of stuff

and that would probably only apply if

you really were into the topic in which

your niche site covers okay and as we

move on here the food recalls I'm sure

these get a lot of shares all over the

place you can see this food recalls page

has 57,000 likes which is a ridiculous

number of likes so they cover them all

apparently these come out all the time

an alarming number just over this short

period of time it looks like most of the

recalls were just in the last couple

years by the way yeah there's a few

there's a handful down here but I mean

already in 2017 there's like half a

dozen so anyway the point is it's very

interesting that they're covering all

this information and we haven't even

gotten to the reviews yet right we

better start looking at the reviews or

we're just going to run out of time so

let's take a look I give my dog what the

heck is it it is called I'll think of it

I'm just scrolling through here it's one

of the big ones trying to blink trying

to blank here I'll see it though I'll

see it um currently we give Him science

diet that's right we used to give my dog

Brody we used to give him Purina Pro

plan the dry version and we would give

them the set I'll take a look at this

one we were pretty happy with it for

quite a while two and a half stars 158

people liked it so right off the bat

they do push this over to Chuy's here so

my guess is Chuy's probably pays out

better than Amazon for whatever reason

you know they've gone with Chuy's here I

will click on the link just to see where

it sends me they do mention that the

Purina Pro Plan covers nine dried dog

foods and there's you know a variety

here they have this sort of highlighted

area where they talk about the actual

you know ingredients and you know where

it ranks so they have this nice graphic

looks a little old-school you know but I

mean it provides the information that's

needed it gives you the analysis in the

calorie weighted basis of the food so

but you know we're looking at like

macronutrients here carbs protein fat

and it looks like a fairly formulaic

type of review here so they're you know

they're going very deep or they're

talking about the first ingredient

second ingredient and then it looks sort

of like almost like a Mad Libs

paint-by-number style of of a review

which the number of products that they

review here you know you can almost have

to do it this way but it does give you a

pretty good idea of like what the heck's

in the what the heck's in the dog food

so as we scroll down they talk about the

the Purina Pro Plan the bottom line so

judging by the ingredients is below

average dry product which is sad out

we've we've switched foods since then so

we'll look at the new one in a second

they have the recall history which is

very good and then the discounts that

you can see here um final word they just

to talk about how they do the reviews

and it's the expressed opinion of the

author and so on and so forth

and as I would have expected as I would

have expected there are a lot of

comments here for such a big site it's

interesting we'll just look at this one

this site seems to be garbage as a chef

whose best friend is a hound dog I'm

constantly researching food this food is

not bad for dogs myself and my parents

have used it for years for no issues

there's a lawsuits for recalls its

Purina is a big company and ok so some

people get caught up in the organics and

paleo and you know what um I was a

little off put by the review they are um

they are a little bit sort of like I

said they're they're using like a

paint-by-numbers type review so if an

ingredient is mentioned they talk about

what the ingredient is and then they go

along

um and I honestly I kind of agree with

this person here and that they're sort

of like making an assessment based on

just the ingredients now I'll tell you

the reason why I pick that that dog food

back in the day is it's actually like

it's above average cost so it's not the

cheapest or sorry isn't the most

expensive dog food out there but it's

like above average cost so anyway let's

look over here real quick so just send

you over to Chuy's which is a huge

vendor and essentially you're able to

you know buy the product here they get

the Commission so um open my dog is

walking in here now hi Brody welcome and

the thing that we'll do we'll take a

look at the science diet I actually

wanted to take a look so we'll look at

the new food just to get an idea of what

another review would look like

so I don't think they have the specific

one that we get interesting

so we'll just arbitrarily look at this

one here he'll sign its diet plus so two

stars

all right it looks like I feed my dog

terrible food based on these reviews

here um you know what actually plus it

looks like it has like extra calories so

maybe I'll look for perfect weight that

maybe a little bit closer to we actually

give them like a active active health

okay so we're getting a little bit

better so three and a half stars and as

we're looking at it here still more

carbs than I would expect the other food

actually had like a better split I think

okay so as we're looking at it I'm

getting into the details unfortunately

of like the actual product so the review

seems reasonable I like that they have a

number one right they have a call to

action here right away so immediately I

see the rating and immediately I can go

by it over on Chuy's and they have a

sort of no-nonsense rating where you can

see it graphically on the makeup of the

actual you know dog food and then you

can also see another call to action here

buying tip where you get free shipping

click for detail so an excellent call to

action it's in a box and you know I it's

just clean right the other thing I sort

of like here um you know I don't love

the three column look but essentially

they have it in one column because

everything in the sidebar kind of goes

away so I really like the way it looks

here they do mention actual studies and

notes here so these are external links

that you know give credit credibility to

the site in the review lastly um they

have

these like the same sort of sorry

comments online or hilarious oh they

have the same sort of comment structure

here using discuss and not that many

people commented here it's a much

shorter review and some more expensive

dog food just overall so probably fewer

people buy it

I would guess slightly more expensive at

a time okay so I'm just I'm curious I'm

trying to remember

um because I I thought they had some

actual Amazon affiliate links here but

at this point it looks like they're

pushing Chuy's really hard so we have a

quick look just see if I can find any

other reviews or anything here I'm just

going to arbitrarily click on one and

well you know what it looks like they

drive everybody to choose so okay I

guess this is actually not an Amazon

affiliate site it's more just a pet food

affiliate and perhaps they get a much

much better um like payout from Chuy's

and but you can still learn lots of

stuff from the reviews so again to recap

you have like the nice rating here you

have a you know call to action up high

what I would like to see is like a

picture of the bag right so when we

actually click the link here we'll see

this is um well looks like this a bad

link unfortunately but anyway the point

is it'd be cool to see the bag or the

picture um you know a lot of times we

actually remember the picture of the dog

on the bag as we're trying to choose

which dog food that we should be getting

so I think it would be really nice to

have a picture of that here and just

like more images right so the big flaw

here is they don't have to have this

sort of summary here but then after that

they really don't talk much or they

don't have many images and they do a

good job breaking up the text

everything's like one sentence long so

that looks pretty good

but you know pictures worth a thousand

words they also have an opportunity to

do like you know videos right so they

can put youtube videos and imagine the

people that could watch you know on

YouTube essentially someone can just

summarize the content here and then

that's all that would really need to do

okay

so I'll leave it at that and I don't

think there's anything else to see it

looks like just a whole lot of reviews

so if you enjoyed the this video check

out the other ones I do review actually

Amazon affiliate sites this one sort of

snuck in I don't know if they were doing

Amazon's

like sort of products before they

switched over to Chuy's or what the deal

is but in any case you can learn some

great tips and you know see what good

things other sites are doing so check

out the other videos there should be a

playlist that you can get to hear

additional you can get a whole lot of

keywords around Amazon affiliate sites

those are free all you need to do is

give me your name and email address I'll

send you a link so you can get to duck

huntin from niche site project Thanks

okay so don't forget to go grab the

keywords like I said you can get it

about 15,000 total you'll also get a

bunch of other tips and tricks for you

know running a niche site productivity

project management scaling your business

all sorts of stuff so head over to niche

site project comm /youtube keywords to

get all your free goodies thanks

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