hey so one of the things in marketing
that you really want to pay attention to
is is talking about a buyer's list if
you haven't heard about a buyer's list
your product or you could tap into
somebody else's buyer's list a buyer's
list is the golden list online it's the
golden list of any type of marketer
online and getting into a buyer's list
is where you're gonna make most of money
it's harder to acquire a new customer
than it is to take and it gives existing
customer and and resell them a product
it's easier to resell a customer that
has already bought a product with you
now Amazon has a hundred million Prime
members these are buyers these are
people that have purchased products
already these are people people that are
actively purchasing products that means
you get to tap into them using FBA which
is fulfilled by Amazon you take a
product you put in the warehouse and you
put it out to these this buyers list
it's the biggest buyers list in the
entire planet and we get to tap into
that we get to tap into that buyers list
one of the ways we do this is by taking
a product finding a product source and
it put it in a warehouse getting it set
up to where Amazon can take those
products have you know UPC codes on the
products they can scan those products
and then they can ship them out to
people when they do that you get paid
for that okay you make a tremendous
amount of money you can you can mark
your products up 50 percent 60 percent
and that's all going to be profit to you
that you can take and reinvest and buy
new products you can take it and do what
you want with it
okay so tapping into that buyers list is
so important it's so you know when
people start an e-commerce store or they
start a new business they don't have any
buyers they don't have any customers so
why start a new business or why get into
an e-commerce business when you have no
customers and you have no way of tapping
into a buyers list so the 100 Prime
members is using FBA that's where you
want to start off with so you take a
product you put it into the Amazon store
and then you get it into the first page
of Amazon getting your any product on
the first page of Amazon is where you
want to be and you can use something
called PPC which is it's a way of taking
products and using the advertising
platform within Amazon to get your
products boosted right as it right as
you launch what happens is is what when
people get into PPC they think okay well
I'm gonna get into this I'm gonna make a
huge amount of profit
and you can't really go into its
thinking like that you got to go into it
thinking I'm gonna break even on this or
maybe lose a little bit but what I'm
gonna do is I'm going to gain I'm gonna
gain some reviews on my products I'm
gonna get my products on page one I'm
gonna start to get some organic traffic
coming into my product because now
Amazon sees that my product is being
sold and you're gonna start to multiply
your product like that you let that run
right when you first get your product
online to let it run so let me just show
you what I'm talking about here so if we
just come in here to let's go to
bestsellers and let's just go to I'll
just grab kitchen and dining we'll see
what's going on right here if I look at
this water bottle right here this
stainless steel water bottle okay so
when I come in here and I look at this I
know this is a you know a stainless
steel water bottle and so let me go with
this one right here so I'm just gonna
take this keyword out of this title here
so I can show you exactly what I'm
talking about so right here is water
bottle let's just say this is gonna be
your product that you put into the
Amazon store this water bottle is one
keyword okay this is a keyword that you
can actually purchase sponsorships for
that keyword and you can see right here
there are three sponsorships right at
the top right here and they are
targeting this particular keyword which
is water bottle now what happens is is
somebody jumps in here and they think
well I want to I have a water bottle and
I need to go out there and I need to
start promoting it but word how do I
promote it how do I get my product out
there what you want to do is this is you
want to reverse engineer what other
people are doing you want reverse
engineer what with all the products that
are on page one are doing okay so this
is and I'm going to show you how to do
this we're gonna use a tool to do this
but all you want to do is reverse
engineer what they're listing is you
know entails you want a reverse engineer
what the keywords are on their product
okay now you can do this manually you
can just go through each of these top
listings right here now let me just let
me just go back really quick
you have the three sponsored listings
okay and then you have this one main
listing right here now this main listing
right here probably started off using
PPC they start off PPC getting a bunch
of reviews getting a bunch of people to
buy their product and then they got some
momentum going they probably got onto
page one and once they got on a page one
they started getting a lot of organic
traffic and momentum going
they probably took it off PPC because
now they're just getting organic traffic
coming in from the marketplace which is
that's where you really want to be you
don't want to spend any money you want
to have organic traffic but you but in
order to get a product kind of boost it
and get it out there you've got to get
it into the sponsorship program you know
listing at the front I mean you can do
all that in your seller account inside
of Amazon but what I like to do is this
is I'm going to take I'm gonna take four
of these products right here so I'm just
going to open these different products
in a new tab I'm gonna come down to this
one right here okay so what I'm going to
do is I'm going to grab this Aysen right
here up here in the in the browser I'm
just gonna copy and paste that you see
that bo 7cj they're all kind of similar
to that you'll see this one right here
is Bo one but I'm gonna grab this one
okay so then what I'm gonna do is I'm
gonna use this zon keywords and that
they have a reverse
Aysen programmer here so I'm gonna pipe
put this one right in here I'm gonna
click on this positive here because it's
so that one comes up right there I'm
gonna grab this one let me grab this ace
and I here okay I'm going to do next
step I'm going to add this okay and I'm
going to
see now this this reverse Aysen is
normally set up to where you can take
your own product and then you go out
there and you kind of compare it to
other people's competition or your
competition of your own product but what
I like to do is I like to do this early
and I look I like to look at a
particular keyword and try to
reverse-engineer all the keywords in
there so I'm going to come in here I'm
going to put all these information in
here I'm going to grab that one let's
see here let me grab this one and let's
see you I'm gonna put this right in here
let that go alright so now I got four
products in there so what I'm going to
do is analyze this so I'm going to let
this run come on now
okay so here the results these are gonna
be so this is gonna be the keyword right
here let me go back here this is the Q
this is the main keyword right here
which is water a bottle now this right
here is the main keyword it's showing
without the e so some people have typed
in actually Bo TTL without the e that's
a good keyword that you can target now
let's look at the search volume for this
so water bottle
so there's 720 1000 search volumes for
this right here you got hydro flask this
one's going to be a you know this is the
name of a product or per a Schnoor I
mean a trademark so you don't want to
use that in your product but you
actually can use that to run ads - okay
you can run ads against that keyword
that's okay as long as you don't have it
in your you know as long as you know
trademark somebody else's product you
can't do that you got to make sure you
check that before you do the product but
you can run sponsored ads for that
particular keyword
okay so you got insulated water bottle
here's another keyword right here
seventy-five thousand searches for that
water bottle with straw ok so here's
another one that is sixty four thousand
okay and then you over here to the right
you're gonna have just the singular word
so it's water and then you got bottle
and you got bottles insulated steel
stainless so when I'm creating a new
product and I get a new product inside
the warehouse first thing I'm gonna do
is go right straight to PPC because when
you get a product underwear into the
marketplace you have no reviews you have
nobody buying your products so Amazon
doesn't know whether your products gonna
be good or not so you want to bump that
up you want to get that rolling you want
to get that initial boost so you sponsor
the the app as you sponsor your product
okay and you use these particular
keywords are here these would be the
keywords that I'm going to to target and
then I'm probably just gonna go down
here to you know look at some of these
down here forty four thousand this is
kids water bottle stainless steel you
got blender bottle 32 ounce I'm gonna
take probably the top 50 of these words
and I'm gonna put them into the PPC
program when I have my listing okay so
then if you target this water bottle
which is seven hundred and twenty one
thousand then you're going to
on this listing right here so this is
water bottle so you could get your
products right here and you can get that
initial start of you know just get that
bump you know of people that are doing
right so you can see this listener here
this one is tells me that it's probably
new it's probably somebody that just got
their product inside the marketplace
because they only have one review and
they just you know they're ranking right
now is about 96,000 okay so they're
they're way at the bottom right here is
another one they're they're at 19,000
they're not as new but this one right
here is they're at 1300 675 they're
really pushing it they're really trying
to get you know their product up now
this listing right here they could take
their PPC off because they're probably
going to be listed on page one of this
particular product now they're probably
not gonna list double list the product
but of this if they said okay we're
gonna stop our PPC they could get on
page one of this and they can get a ton
of organic traffic and they get a ton of
free traffic getting the free traffic is
the ultimate goal that's where you want
to do it okay that's there's a hundred
million Prime members there's organic
traffic all over Amazon that's your main
goal is to get that organic traffic okay
you know I mean who wants to pay for the
traffic but you gotta get that paid that
traffic at the start and you got to be
able to push your product out there to
get it on to page two and all you have
to do is reverse engineer what everybody
else is in this hop you know I take the
top four pass this sponsored listing
right here okay once you do that then
you're gonna be good and all you have to
do is just take the keywords out of
those listings and then you go and you
run your own PPC campaign and then
you'll be ahead of all these other
listings right here you'll be ahead of
all these other organic listings now
just be careful when you're doing these
keywords because water bottles are going
to be competitive you might have to you
know pay a lot more a lot of these some
of these other ones down here probably
aren't going to be as expensive okay so
you really gotta monitor when you're
doing it you're probably gonna be paying
out the out the but to get water bottle
insulated water bottle probably not as
much stainless steel water bottle
probably not as much and then as you go
down here you know hydro Flass 40-ounce
probably not as much it's Rob ibly not
gonna cost you as much but you got to
you got to look at the data on this you
got to look at it everything you know
look at the PPC look at the stretch
look at the keywords look at the
keywords that are converting into sales
and if you're like if you're in if
you're doing water bottle and it's
converting this sales and you're
crushing it
then stay with it okay but if you got to
look at those keep an eye on number Xand
making sure that you're not spending a
ton of money and you're you know you're
not getting your conversions back
because you can just blow through a lot
of your ad spend and not getting the
thing in return okay so there you go all
you have to do is just make sure you
reverse engineer those listings and then
you make it happen
so tap into those hundred million
members on Amazon now it's a buyer's
list it's a list that's ready to go
they're ready to buy your product just
get your product into the listing and
you'll get you'll be ready to go so
there you go this is Tyler hope you
enjoy that and I look forward to seeing
you on the next one
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