hey what's up it's Doug Huntington here
from the insight project this is another
affiliate site teardown and we're gonna
take a look at the site called this is
why I'm broke calm this is sort of like
a different take on the affiliate site a
novel approach and I mean they did a
really really good job
you know launching the site and you know
keeping it relevant
so as normal you know we're gonna take a
look at some of the critical stats
before we go into the teardown portion
website we're gonna you know look at it
a little bit differently but I'll take
you through some different sections and
you may be able to get some cool ideas
from this is why I'm broke
to add to a more standard affiliate site
so I'm not sure if it'll translate in a
big way but if you have enough traffic
on your site you may be able to you know
get some movement one of the big
differences from this is why I'm broke
versus other affiliate sites is this is
why I'm broke
looks to have a lot of you know social
sharing because they have like funny
type products on on their site and
you'll see what I'm talking about so if
you haven't seen any of the other tear
downs I encourage you to go check out
the playlist on this channel and you
should be able to find you know at least
ten or eleven others depending on when
you watch this or maybe up to about
twenty or so so this is an ongoing
series and if you want to see a wide
range of Amazon affiliate sites
definitely check out the playlist so
let's get into it here we're gonna take
a look at four different sections or
sorry three different sections of this
is why I'm broke plus the about page so
let's get started on niche site project
which is my site and look at the
critical data so this is why I'm broke
was founded in May 2011 has almost
200,000 words ranking in the top 100 as
I mentioned you know they really have a
different
so it's not built around content and
posts and pages it's built around you
know just affiliate content and I think
social sharing so let's take a look here
and you see the you know the average
number of estimated monthly visitors
ranges from three hundred fifty one
thousand to just under three million as
normal SEMRush in similar web have very
differing metrics on how they determine
this both of them are wrong of course
and basically it's probably somewhere in
the middle here is the accurate number
this graph represents the traffic
estimates from SEMRush so you can see
you know just an upward trend they
haven't had any you know real declines
especially you know around any sort of
what you would call a google update
Google algorithm update which is
represented in most cases by these red
notes you you can see back in the end of
2013 there was a jump a pretty
significant jump and then another one
here in early or sorry it must be late
2015 so it's kind of interesting
whenever there was a Google algorithm
update this is why I'm broke seem to get
a bump or at least that's the only time
they got a Maitre bump and these are
significant right so that's that's like
if I just had to guess there's like a 40
percent increase or 50 percent increase
is pretty significant there so that is
only representative of the keyword data
though so we'll be clear on that purely
an estimate but it's cool to see this
graph along with the Google updates next
we're going to take a look at the metric
so from Moz the domain authorities 55
trust flow from majestic is 23 there are
a lot of index pages almost 30,000 which
is insane average time on site is listed
as two minutes and page views per
visitors
a little over to the balance rate per
similarweb is about sixty six point
eight percent so pretty interesting
stats overall that's kind of a lot of
pages more than I thought but when you
see the site if you haven't seen it
before I think you're gonna understand
why so let's go to the home page and
right off the bat we see a little bit of
a different look so there's a big like
section for the menus here we're gonna
take a look at a few of these sections
then there's a nice huge call to action
where you can browse the deals on Amazon
and this button goes to Amazon just
straight up right I mean they want you
to go to Amazon and look for deals so
they've kind of shaped themselves around
like deals also so let's just take a
look at their homepage so again they
have a search bar up here you can plug
in register there's a menu get this huge
call to action go to Amazon and then
they just have what really makes up most
of their site and that is the just
random product reviews so we'll just
jump right in so we'll look at this ren
and stimpy mask and that there's a
horrific looking a little guy there but
you may remember ren and stimpy from the
nickelodeon show from way back i
remember it when I was like in middle
school or so so it's a pretty old old
show but yeah it looks crazy so this
goes to the post on this is why I'm
Brooke which I'll open in a separate tab
but if you were to click on this link
right here it goes to youtube so I won't
click on that because it goes to YouTube
but you can also check it out oh
actually okay we will we'll click on it
see what happens because this is a
little
I don't know what's gonna happen here
okay we have it we have an Alex Becker
commercial here so we'll skip this okay
so it goes to a video and I assume
there's some affiliate stuff here but
maybe it's not I am actually a little
confused that I picked a strange example
so I don't know the affiliate
relationship here but we'll remember the
name Andrew Freeman because I think that
may come in to come into play later so
they have the Ren & Stimpy
mask here you could check it out it goes
to YouTube so that's unusual the next
one may be more typical so this goes to
this is this is why I broke an
individual review this goes to the
product and so does the check it out so
in this case is not it doesn't look like
it's actually an Amazon link which is
kind of funny I'm doing this cold by the
way I try and and try and come in
without too much preparation so you can
really see my reaction okay we're gonna
work through this though so the Ren &
Stimpy story here again it goes to
YouTube they have some images of it they
look just really scary you look at and
then they have more there it looks like
an endless scrolling situation so they
just have more products here so that's
how a lot of them are set up just in
general so I'm gonna go ahead and close
the YouTube tab I'm going to come back
here so we can take a quick look at the
remote controls a bony drink cooler here
and we see this is all the content they
have rights and they just have this
little paragraph it's really only what
two three sentences and if we go back to
the home page it's basically the same
it's the same copyright so they don't
put any time and content it's a volume
play to try and keep people on this
endless scrolling site and for people to
share it so the idea you know they have
a really prominent sharing section here
so if someone's into like the Zamboni
lifestyle and hockey and ice rinks and
stuff then they may share it with their
friend and you can see it's been you
know saved many times for people that
lot logged in this I will actually just
click it to see where this goes so this
is the Hammacher Schlemmer Shh
slam or site of which I you know I'm not
actually familiar with it at all but
it's some other affiliate program so
like I said I didn't look super closely
so we just followed a couple a couple
links that are actually not an Amazon
affiliate but we go back if we refocus
here we can see on the homepage this
does go to Amazon so this picture goes
to Amazon this link right here goes to
Amazon this button and then this post is
linked from the title so
glow-in-the-dark sand so we'll go ahead
and open this page and it's been saved
many times so glow-in-the-dark sand very
interesting and if you click the image
it takes you to Amazon this is their
affiliate link and then this button is
also an affiliate link they also have
this prominent banner here for the deals
on Amazon so that's notable and then as
normal they just keep showing you these
most popular items here so a lot of
pretty pretty funny stuff I won't even
call it out but you can see there's some
pretty amusing stuff here a lot of it's
not safe for work as you can see that's
actually a good book this is a good book
right here you should check that out
and yeah there's just like endless items
right endless scrolling like once you
get into it it's pretty it's pretty fun
so there's a lot of stuff here alright
let's let's move on you know let's focus
up and okay
next part we're gonna go to the about
page so this is the about page it's a
free online magazine blah blah blah blah
blah so this is pretty like generic up
here but it holds true to you know what
they're trying to do so they say we
don't carry any of the products we don't
sell them directly we just make a
commission they have a contact form they
allow people to submit a product you
know it's cool and then what I lost the
page naturally okay then they talk about
the staff and they have Adam Freedman is
listed here so if you remember before
what I was showing you this renan's to
be youtube video here you can see
sculptor Andrew Freeman I'm not a
hundred percent sure if this is a
different person but the you know it
makes me think it's maybe the same
person because they have this like this
is probably like the number one clicked
thing here so I'm not sure but it could
be that there's some relationship
between them okay so they have a couple
other people on staff they may have more
chances are they have a slick API
situation where they can just you know
pull items from Amazon and other
affiliate areas and you know even though
there are you know thousands of items
listed on the site you
see that is pretty like basic so they've
had mentions in Time magazine The
Huffington Post MSN Gizmodo and so on
and so forth I mean they've been all
over the place and that's one of the
reasons why you know they are able to
you know hold such a strong position in
the affiliate marketing area so let's
look at a couple of the sections that
they have so you see things dividing it
up in a way that is logical and there
are even more categories here so let's
just take a look at a couple and see
where it goes so a couple cool things so
they've changed up the navigation just a
bit so now you have all the categories
listed over on the left side you can see
there's there's like even more on the
left sides because there's DIY and craft
ideas so they're really sort of
positioning themselves almost as a
social site in some ways so again they
have brief copies so there's only like a
couple sentences here and you can set
the price range so you know you can go
from zero to 140 it looks like and then
it filters stuff out so super cool you
can also order it from highest to lowest
price newest or whatever right there's
four options here they're most popular
so it's listed as most popular this is
the default setting here so there are
items in which you know women would like
this is the gifts for women section so
if you're looking for a gift idea for a
woman then a person can look here so you
could just sort of browse and get some
ideas and they don't even show the full
set of the copy but you'll notice they
have the same sort of setup here so
jewelry holder tree so I'll just click
this and you can see they just have you
know an image
this image isn't even high quality right
I mean it's kind of it looks like it's
been stretched it doesn't look like a
high-res image they have their standards
set up here so picture the item that's
an Amazon link they have this link to go
to Amazon for the deal section small
amount of copy about the product and
then the check it out section they do
list the price so they must have an API
on the back side that's pulling that
data and then as I mentioned they just
want to keep you on the site so it's an
endless scroll theater here it just
keeps going forever so as we move on you
can see gifts for men same deal right so
they have little toolkits listed a
fantasy football championship belt I bet
that's pretty popular and yeah so you
could just see they have stuff that
makes sense for you know stereotypical
min gifts okay so as we're looking
through I'll just arbitrarily click on
once I've seen these before fat gripz
it's for basically working out it
increases your hand strength so this is
one of those kind of you know products
and like I said if it goes to Amazon
when you click on those so you see
that's the product there then if we were
to click on this it actually just goes
to you know the page with a couple
images and a little bit of copy not much
so really they're just hoping that
there's enough traffic on the site this
is you know people are going to check
things out like that and next let's take
a look at the gear and gadgets here so
same kind of deal so you'll notice that
they have the navigation sort of
expanded out so for gear and gadgets
there are a lot of stuff
categories here and then of course they
list all the other main categories but
let's just um you know dive in a little
bit deeper just to see like apocalypse
survival alright I'll play along okay so
they have like some sort of a battle
hatchet axe thing and then the forearm
ammo sleeve which seems a little you
know zombie oriented and a few other you
know that this one's a little more fun a
family size sleeping bag so tons of
items and you can see that there are
just endless ways to you know group the
items this section is all apocalypse
survival ok let that sink in for a
second alright and then let's go on to
like musical instruments I play the
guitar a little bit so this is like a
fun section so you know they have
different you know stuff around guitars
so there's a little mini amplifier
there's a pick maker I actually have one
of those little marshall mini amps and
it just takes like a 9-volt battery so
yeah they just have tons of music
related items so they just scour and
scour the internet and find different
products to offer so let's look at
alcohol gear just one more time since
I'm now getting into the rabbit hole
here so we have the breathalyzer
the portable breathalyzer thing it's
only $27 which seems like a great
bargain they have a tap system here
which seems cool
it's about beer 30 where I'm at right
now so that is something to get into
they have a small home brewing system
here which is cool and then they have
this beer koozie necktie so I mean I
just want to send this to all of my
friends already so you can see once you
hit on a certain area that you're
interested in well it's easy to get
sucked in so you can see that basically
the
site this is why I'm broke had a totally
different take compared to any of the
other sites I've reviewed which are
really long-form content the big
companies like outdoor gear lab baby
gear lab you have like the sweet home
the wire cutter those are all like big
content plays and this is a viral
sharing volume of you know post play as
I mentioned before there are about 27
there's probably a lot more on this data
it could be a little bit old by the time
you're watching it there's probably you
know thousands and thousands more but I
mean we're talking over twenty seven
thousand eight hundred posts
which is crazy so you may be able to
implement some things like this on your
site you will have to be creative and I
would say you know would be something
where you would need a viral component
number one and number two it would be
most helpful if you had a an API sort of
hook up an automated way to get these
posts out here because you know you're
gonna need a lot of them when you can
compare you know some of the sites that
I work on I feel like they're large with
you know over 150 posts you know that's
kind of large that's a lot of content
and these are you know a whole different
level now the thing is it's a much
smaller site versus I'm sorry is a much
smaller bit of content per post but so
many more posts so that concludes this
teardown and if you found this
interesting please consider subscribing
to this YouTube channel you'll be able
to find a bunch of other tear downs
probably ten or more and if you want to
get keywords for other Amazon affiliate
sites you can head over to my site niche
like project comm if you sign up for the
email list I'll send you think it's
about fifteen thousand keywords thousand
from each of the sites that I've
reviewed on this site
project and in this video series so
thanks for checking out really
appreciate it again I'm Doug Huntington
from ditch site project
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