hey guys what's up it's Pat here I'm
here in my home office in San Diego and
I wanted to give you a behind-the-scenes
look at some of the stuff that happens
with my editorial calendar a lot of you
have been complimenting us my team and I
thank you for how consistent we've been
in the kind of content we've been coming
out lately and I wanted to shoot this
video really quick to show you a little
bit of the spreadsheets that we use and
a particular tool that we use that has
helped more than anything so before we
get to that I just wanna thank you for
being here and let's cue the intro
alright so welcome to our Flynn or Tim
Flynn editorial pipeline what you're
looking at is a Google spreadsheet that
we use internally to help us keep track
of the content that we have that is
coming out and content that we have
already come out with it this has become
a very useful tool for us because we as
a team need to all understand what's
coming next so we can all be on the same
page and for me it's something that I
haven't really been doing until the past
year when we hired a person named Jana
implemented this strategy has been very
useful so I'm happy to walk you through
this and show you exactly what parts are
here in case you wanted to incorporate
this or maybe you have something similar
and you can borrow a few things from us
but you're gonna hear her in the
upcoming episode if it's not out already
episode 215 of the smart passive income
podcast so as you can see here there's a
calendar and each sort of row is broken
up into the different months so we can
see how many blog posts are coming out
podcast episodes and also SPI TV
episodes now some of you might not have
blog posts podcast episodes and YouTube
channel or TV related things coming out
in the same month or on a more
consistent basis like we do with Monday
Wednesday Friday respectively but
whatever the case may be you need to set
up a calendar and you need to be able to
plan ahead and that's the one thing that
has helped more than anything with
helping us stay consistent and that is
planning ahead and you can see the time
we recording this is May of 2016 which
is down here you can see here is what's
happening here's what stuff has been
recorded we also put when things are
gonna be recorded in terms of interviews
but it's all it's planned all the way
through August now what is the yellow
mean the yellow means those are things
that are
actually finalized white means or non
highlighted means that those are ideas
that were finalizing so the title isn't
necessarily finalized yet and all those
kinds of things but as you can see this
is this becomes a very useful matrix for
us and it also helps us wrap around what
is happening in and around certain
promotions so if we have a promotion
coming up for a book for example that
happened in February you could see here
week one of February will it fly my book
is live and we could plan beforehand
what is coming up next so here the
launch details why did I write real it
fly that was a podcast episode episode
one ie seven here the would fly book
launch party which was going to announce
the book party in the upcoming launch
and sort of tease that a little bit
marketing behind will apply so all these
months or weeks here that I'm
highlighting right now are all in around
that launch and you should be able to do
the same thing to one of the biggest
mistakes you can make is sort of just on
a week-to-week basis open up a new blog
post and say hmm what am I going to
write about today because trying to pick
the right topic that that and of itself
is a big challenge and to do that and
write a post and just kind of go on the
fly do yourself a favor plan ahead and
this is something we use you can create
the spreadsheet you want in the way that
you want but this is this is something
that really helps us now if you look at
the bottom here there's a lot of other
tabs that are really helpful to us for
some of the other components of smart
passive income so down here for example
is a speakpipe and this is where we
actually collect all the questions
coming in from speakpipe com that I then
select and they're highlighted based on
what we've what I've already recorded an
answer for for what might be something
that is useful that we haven't talked
about yet or I recorded an episode yet
about so there's a lot here there's over
two thousand questions that have come in
and I hand select those and I put them
or drag and drop them into this
spreadsheet which is our ask Pat
spreadsheet which gives us information
on the episode number the emails from
those people who have left those
questions the question itself whether or
not they're recorded and also the quote
of the day because those are in there
too plus sponsorship data and that we
can collect and keep track of all of the
income data
to go along with those two so again
creating spreadsheets is a great way for
you to plan ahead but also keep track so
if I ever have to go back and figure out
if I've done an episode already I don't
have to go into my ask Pat player or on
soundcloud or on iTunes I can just go
right here click command F or ctrl F to
find keywords and see if those things
have been done already and this this
helps us out quite a bit so as you can
see this goes all the way through June
and these ones have yet to be recorded
I'm actually tasked to do those right
after I record this ScreenFlow video for
you but again these are some of the
behind-the-scenes things that we want
that I wanted to share with you some
other things that might be useful to you
some of these success stories I'm
collecting success stories from the SPI
readers there's a ton of them which is
great and these ones have come in via an
email in a call to action in a podcast
episode and we're keeping track of those
so that I can ask those people to be
guests on the show or highlight their
story in some way shape or form in the
future and yeah there's a lot of things
here that I believe you can find useful
and you know yes it might be a little
overwhelming but again this all didn't
happen in Beaton was built overnight
these were things that happened over
time and we added columns as we needed
them and you can see here for example
the book club stuff that that was
recently added because we're doing a
book a month now
Pat's book club calm for those of you
who are interested in joining my book
club and yeah so just again planning
ahead is great but also for keeping
track keep spreadsheets for your content
you must do this to wrap your head
around what's going on and again the
worst thing you could do is stare at a
blank screen and try to figure out what
to do as you're doing it I mentioned
earlier that there's a tool that I use
that has been really helpful for myself
and for my team to help manage
everybody's tasks and also manage the
blog content that's coming out and also
what's cool about this tool is it can
become your best friend when it comes to
social media and promotion this tool
itself has not only helped my team and
with the production and staying
consistent but it has also helped us get
a lot more traffic back to the site and
get more out of the content that I've
been publishing which is what we all
want to do you know we work so hard on
the content that we write that we record
that we
edit and all that stuff and we want to
maximize the impact it has and Co
schedule can help you do that you may
have heard me talk about Co schedule
before you may have heard Garret moon on
the show he's talked about editorial
calendars and keeping track of your
schedules and all that stuff and Co
schedule is sponsored for the SPI
podcast too so if you want to check out
Co schedule comm you can actually check
it out for 30 days for free by going to
Co schedule comm slash SPI and that will
redirect you to here where you just for
30 days no credit cards or anything
required just put in your name email and
the password and you can get access to
it for 30 days and check it out now it's
cool about code schedule it's a web
application so you can do with all of
this stuff on the web but it also
connects with and talks to your blog and
your website and so it's a wordpress
plugin as well and you can do a lot of
the same things off of your WordPress
dashboard that you can do here on the
app now I'm going to log in and show you
exactly what this looks like on the web
and then go into WordPress and show you
some of the fancy features it has and
how this might be able to help you yes
this is something you have to pay for
but again 30-day free trial for you if
you go to co schedule comm slash SPI so
I'm gonna sign it now and I think it has
my password saved why so I don't need to
sign in and here's my dashboard so here
I can see a lot of the notifications
these are members of my team who are
talking with each other about the
different tasks and blog posts and
pockets episodes that are being
published I also manage what emails go
out for the book club for my ambassador
list and a few other email lists here
too because I'm not writing all these
things and I have a lot of team members
who are helping me with a lot of the
content that's being produced now too
which is really cool over here on the
right-hand side you can see the tasks
that have been assigned to me by Jana
Thank You Jana I know you're watching
this and these are things that I know I
have to do this one I have to record I
have to record these episodes of a spat
and an ADD spot for an SPI episode and
this tells me that I can actually click
on one of these for example and it takes
me to this particular podcast episode
that I need to record an ad spot for and
it shows me all the things that needs to
happen so these are things that can be
copy pasted into tasks that you know you
have to do every single time so for
example this podcast episode which is
going to be published by Elise who's on
my team I recorded the episode and I
loaded that interview then I have to
record the ad spot here then Toby goes
in and edits the podcast and when he's
done he clicks on this and that shows
Mindy that it's time to produce the
transcript and it goes down down down
all the way until scheduling tweets and
then publishing the episode which is
then already scheduled for the sixth or
excuse me the 29th of June which is
really cool and you can actually edit
this in WordPress - so when you create a
new post in Co schedule it actually
creates it for you in WordPress - so if
I click on this to edit in WordPress I
should see this episode pop up in
WordPress and I'm gonna keep talking to
stall a little bit as it loads and as
you can see this episode has already
been drafted there's no content here yet
because Elyse hasn't been tasked to or
it's not yet in her schedule to do this
speaking of schedule let me go back if
you let me click out of this if you go
to calendar here on the left hand side
which is actually what you're seeing
already you get this really great matrix
of everybody's tasks and when they're
actually due and you can see a lot of
things that are due for me and things
that I've already done that have been
marked off and I can actually filter
this by going here clicking off blog
posts that are being published clicking
off content clicking off social media
post which I'll get to in a second and
here all the tasks that I have to do and
this becomes a really great way for me
to know daily what it is that I'm
supposed to do and when and this is by
far the number one calendar that I use I
know I still use Google Calendar for a
number of different things but when I go
into a day this is the calendar I look
at so I know exactly what I need to do
there's no thinking about what I have to
do next because it's already tasks tasks
for me and in here which is which is
great so let me get some of these things
back on let me get to social profiles
you can here you can see here one social
profile this is my Twitter account and
you can see when certain posts are going
live yes you can actually pre write your
social posts to go out and that is based
on the particular blog post or podcast
episode that you have coming out so let
me get into let's see there's a post
coming out on the 23rd so let me click
on this one and you can see here this is
like before click that off
and all the categories are selected here
I am the author it's scheduled to go out
on the 23rd of May at 8 a.m.
all these tasks have already been done
I'm actually gonna go into WordPress and
show you what that looks like now that
this is already complete and these
social media posts are already written
so I can even add more here if I wanted
to we typically have one go out that we
pre write that's published on the same
day it even pulls the image from that
particular blog post and then the day
after its publish it goes out two more
times now I can set it to go a week
after so I'm gonna go plus here I'm
going to select my Twitter account and
then I'm going to do an image post it's
gonna pull that image that's what it's
gonna look like and I'm gonna put a in
case you missed it here's a popular post
from last week and then I'm gonna click
let's see best time I'm gonna do between
8 a.m. and 11 a.m. and then I'm gonna do
let's do 6 days after I publish add
message and now that's in the queue and
that will be there on should say the
date May 29 so let's go back into the
calendar let's say this May 29th and
here it is hey in case you missed it
here's a popular post so this social
post is scheduled to go out at that time
and that it was that easy to go into so
let me go back to the 23rd this post has
again already finished and I'm gonna
show you actually what I do when I'm
tasked to write so when I'm tasked to
write of course all these check marks
aren't there the first one is my job
first which is to start drafting the
post and all I see here is a comment
from Jana every time for whatever day it
is that I know I need to write a post I
click on this Google Doc link that she's
already created and what this does is it
opens a Google Doc that she's pre opened
and pre-made that has the title of the
blog post because that's where I write
and that's where the team knows to go to
get my stuff and this was determined
based on in terms of the tool that I use
Google Docs just that's where I feel
more most comfortable writing if it was
something else it would be something
else but it's very easy for me to just
go into Co schedule click on that link
begin writing sometimes Jana or other
team members even have prompts or bullet
points in there for me at the top when I
start a new post just so I'm never a
again I'm never going into a post or
podcast episode like mm what am I gonna
write about today so this is how we
write content and then it gets put into
this sort of workflow here which is
really cool
now I'm gonna go to this post this
particular post in WordPress and show
you what that looks like so I'm gonna go
edit in WordPress and here it is again
how do we purpose your content like a
machine all those categories have been
mentioned scheduled for May 23rd and you
can actually edit those social posts
down here too you can see it all here at
the bottom of your WordPress dashboard
for your particular post not your
dashboard but for your post that you're
on and you can even see the tasks that
have been done and the comments that
were made again related to this
particular podcast or blog post too so
again this is a really really useful
tool it's changed the game for us in
terms of staying consistent being able
to communicate specifically without
bombarding our emails it's I find even
more convenient than the slack because
it's directly tied to WordPress and
you're in your blog post and it's a
really easy way to communicate within
within the team too so that's that was
there anything else I wanted to show you
you can actually click on the calendar
here you can view your calendar and your
tasks here too if you wanted to you can
also see who's on your team you can see
oh that that's the last thing I wanted
to show you so this is related to your
social activity for your posts to show
you which ones are most popular so if I
click here on top posts you can do this
within the web app - I can then see what
are my all-time top posts now ignore the
homepage that's something that is
obviously going to be one of the top
ones if that's selectable here because
most people are going to your homepage
and will share your homepage but under
that you can see this is for all time in
all posts I can see what the top posts
are and number one is not not to anybody
surprise really is how to start a
podcast Pat's complete step-by-step
podcasting tutorial and it gives me
statistics Twitter is not yet working
for some reason and co schedule has an
announcement here but again they're very
on top of things which is great but you
could see over a thousand Facebook
shares 641 Pinterest posts
there are pins and 220 google+ shares I
can now knowing that this is a top post
although I already did know it was a top
post I can see that there are no
upcoming social posts to promote these
top post well I can create them right
here so I can go to share post and just
like before underneath the blog post
when you were crafting it in a little
module that pops up I can have this go
out right now actually if I wanted to so
I'm gonna go my most popular post ever
check it out and then it pulled the
title already as you can see it gives
you a preview which is really nice to
check it out how to start a podcast
Pat's complete step-by-step podcasting
tutorial smartpassiveincome.com slash
slug and slug pulls the permalink or the
URL or the web address from that
particular post and it's gonna
automatically do it for me so I'm gonna
click Add message and it's creating
message one upcoming and it should be
sent out very soon I don't know if we'll
be able to actually see it turn over but
now we see one upcoming post and I can
just schedule as many as I want for all
of these and if in fact I should have
there went one sent zero upcoming which
was nice to have it done there live for
you which is cool but this is again a
way for you to see what's popular it
pulls from all the stats on social media
and it allows you to again reshare those
posts which you should absolutely be
doing because these are some of your top
posts so again this is a tool called Co
schedule and if you go to Co schedule
comm slash SPI Co schedule com SPI
that'll allow you to get known normally
it's a 14-day free trial but I think
with this one its exclusive for SPI
listeners no credit card required cancel
anytime you could try it out for 30 days
for free go to co schedule comm slash
SPI and I hope you guys enjoyed checking
out the behind the scenes on you know
how we get content done and done
consistently and some of the tools that
we use so thank you so much I appreciate
you not all the best of luck to you and
your content as you move forward in your
blogging journey Cheers
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