How Sean McCabe FOCUSED His Way into Entrepreneurship – SPI TV, Ep. 43 #Best Education Page #Online Earning

what's up guys Pat here with Sean Wes

from Sean West com strong West TV and

his last things in the cave his middle

name is les is confusing haha way thanks

good yeah I said I saw a strong a good

face so I didn't make it clear okay so

I'll just say Sean it's real quick when

I when I got online sean mccabe was

actually kind of a popular name in the

creative space and even though it's my

full name I thought I want to make

something that's just my own a unique

thing that doesn't exist so I took my

middle name wesley and shortened it and

mashed it together so you have Sean West

so that's kind of like my company name

but my full name sean mccabe okay okay

did you erase that or keep it okay let's

just keep going that okay like we could

use with that ok ok so Sean Sean from

Sean West com strong was t in the shop

with podcast I met Sean here at the

conference where at and I'm loving

everything he's doing I want to share

him with you I think you're gonna enjoy

hearing about his origin story and how

he's been super focused and actually

made certain shifts in his life very

very purposefully so Sean just welcome

to the show thank you for being here

thank you pet it's it's a thrill I've

been a long time listener of your

podcasting I'm super excited to be able

to sit down to talk with you and we have

a lot of the same
friends Caleb who's

running the cameras right now you know I

know you're good friends with him and so

start for the beginning like where I

know you because I found you through

Caleb and then I also scoped out your

Instagram channel which has like the

most beautiful lettering I've ever seen

so I'm like Sean that his thing is a

lettering and you're doing a lot more

other things now but let's talk about

like your origin story how did you get

started sure my backgrounds in design

and I was doing websites and for some

reason for me it was just kind of a job

and it took meeting with a friend to RIT

you know you hear people say do what you

love and it's it's kind of become a

cliche thing now but for me at the time

it was the first time I heard it and

this guy said he was doing hand

lettering and I thought it was so cool i

did that kind of thing in middle school

but I didn't really ever pursue it later

on and he said if you enjoy it just just

do it like you don't have to worry about

it being a job or being something that

can

the same you just just do it for fun and

I thought yeah I'm going to do that so I

was working a day job you know like

eight to six and in my nights and

weekends I started just practicing hand

lettering just practicing i would spend

six to eight hours a night at every

single day seven days a week after my

day job like I didn't I didn't do

anything else I didn't go to parties I

wasn't watching TV I just drew lettering

and over the course of about four or

five years I spent nine thousand hours

just practicing lettering and the first

two years I started sharing it online

the first two years nobody cared nobody

nobody really noticed it you know I had

like a few few friends that knew I did

it but something happened two years in

this is kind of my mantra I say show up

every day for two years something about

two years in people they just start to

notice you know they started asking for

t-shirts of my designs and prints of my

designs and so I started selling some

prints and stuff but we're kind of blew

up was there were a lot of people at the

time wanting to learn how to do what I

did and I wasn't really sharing anything

on that at all i have just been creating

my own work i was working for clients I

got to the point where I was working

with really big names you know big

magazines charging really good rates for

a hand letter but so many people wanted

to learn how to do what I did and I I

think you you know uh just from like I

first heard about you I think from your

your podcasting tutorial but you shared

so much of what you know and when I

started sharing what I knew I put up

this guide online and it was just like a

10-step introductory lettering guide and

over the course of a year 200,000 people

read that guide Wow and that was free

for people that is totally free this was

I didn't know anything about email

marketing uh I didn't have an email list

until 2013 and I just put this up on my

site it wasn't behind an opt-in or

anything I didn't even know anything

about that so these 200,000 people read

it on the site I didn't even have a sign

up during that time

but I realized wow there's clearly this

resurgent interest in hand lettering and

I think it's because as things become

more digital and more automated we're

yearning for that human element you know

something that reminds us that there's a

person with a soul behind this design

that we're seeing right when you first

started lettering I'm curious because

it's like it's a lot to add an

additional six or seven hours to do

something during the day what was the

reason for putting that much time into

it I mean did you just love it or was

there a goal behind what we were doing

it was at all anything that I thought

was going to be work or that i could get

clients it was totally just that I loved

it it's that I didn't do it in the

beginning because I thought if I'm going

to spend a bunch of time on something it

needs to be something that can make

money it needs to be something that can

be a job and for some reason this friend

he unlocked it for me was like hey you

can just do it because you enjoy it and

that's what I did for the first two

years before i even made any kind of

money from it and then you and said you

put 9,000 hours and this kind of reminds

me of malcolm gladwell you know the

whole 10,000 hour rule and you became

sort of an expert at it and I've looked

at your channel Sean web on Instagram

and it's amazing it's some of the most

beautiful lettering I've ever seen and

I'm so inspired by it I'm like where can

i get these shirts now and so I can see

that and then people are being

interested in how you do this and then

they download this guide and then where

do you go from there I'm that must have

been an incredible realization but also

a little bit like wow what do I do next

well I saw that 200,000 people read this

and I thought well there's definitely

room to go a lot deeper here I had a lot

more to share and so at the time i was

doing client work I just I ramped up the

client work worked really hard sometimes

18-hour days for long stretches just

working hard saving up money from client

work so that I could I could quit the

client work and spend six months

producing an online course that taught

people how to make a living as a hand

lettering artist so here's here's the

interesting part most of the hand

lettering courses in the space were like

maybe twenty nine dollars you know not

not very much it just seems like a

little hobby but

before I got into art you know I had

started a web firm I'd started a

computer repair business so I kind of

had this business experience to bring to

the art world which i think is a unique

angle on it there's this for some reason

artists have a really hard time with the

business elements you know they they

feel like oh I'm a sell out or I

shouldn't I shouldn't be making money

off of this you know there's kind of

these these mental blocks and I was

fortunate enough to have come into our

through business so I didn't have this

kind of starving artist mentality and I

thought well my unique intersection is I

have the business experience but I also

spent nine thousand hours on the

practical skill so rather than just

teach people how to draw letters I was

going to teach them how to how to make a

living as a hand lettering artist

because that's exactly what I done so

actually I priced this at 299 so way

higher 10 times the industry average but

I could do that because I had a unique

value proposition and there was a lot

more value that you're giving obviously

and people could potentially make a lot

more money then and it's it's more than

just lettering it's lettering with

purpose behind it right which is amazing

so tell me about the launch of this so

you built you spent six months to

creating his course why did it take that

long it took that long not it I so on

total honesty here I actually produced

the course itself in the final two to

three weeks so the initial time was

actually doing what i call backwards

building just building that buzz so I

put up this landing page I spent the

first three months just on the landing

page like making these custom

illustrations you know crafting the

narrative and I was just immersing

myself in marketing at the time just

learning everything I could you know

from people like you all these free

resources online just learning I even

bought a Bluetooth speaker for my shower

and like waterproof notes just to take

notes learn everything I could and I was

just going to apply this to the launch

so the first three months were actually

spent on this

landing page by then I learned about

email marketing and you need to put a

sign up for people and I also was giving

these conflicting pieces of advice from

people saying oh you got to put at the

top make sure people see it above the

fold and other people say no you got to

tell a good story well i told i told a

story so long that it was eight thousand

pixels tall and the only sign up was at

the very bottom and i was getting a

hundred sign ups a day well they were

obviously really into the story

scrolling down and what i did with this

landing page was i imagine that this

product is available to buy and i'm

telling the story exactly as if it's

available to buy but it's not yet so

here's the signup i'm going to give you

the guide that i previously had publicly

on the page i just turned that into a

PDF gave that as a lead magnet and then

said i'm also going to let you know when

we launch you're going to get the early

bird pricing and all of that right so

you sort of validated the concept even

before you created the course and before

I knew what validating was right awesome

like nice job and I think what's a very

apparent here was sean is his he focuses

a hundred percent of his efforts on one

thing at a time it was your 9,000 hours

with lettering and then it was the

client work that you're doing and then

with building the course and actually

making room to do that can you speak on

on your work ethic and you know how did

you know to kind of make it happen like

that um so I I really was just

responding to the people that were in my

audience I I was originally selling

products i was putting up work and

getting clients from it but people

wanted to learn how to do what I did and

so I just started responding to that you

know they're asking me questions and I

turned that into the content and I think

that's what really made it resonate with

people was listening to them and then

incorporating their questions into the

material so when I launched this course

uh I had grown a list of 15,000 people

and in the first three days it it hit

six figures in revenue nice and this is

this was crazy for me i mean III think

I'd only ever made half of that in a

year prior to this point and certainly

like my friends and family had no idea

you know kind of for me

had this longer-term vision and you know

it was finally like the tip of the

iceberg that everyone could see but it

still blew me away like I had some

projections but I thought maybe I'll

make 30,000 nurse you know if I could

hit 50,000 that would be awesome so it

just blew everything out of the water

that's amazing congratulations thank you

that that amazing story and then that's

not the end of it though you've done a

lot more since then where did you go

after that first launch so successful

course what happened next it was

basically the beginning of me sharing

what I know so at that point I started a

twice-a-week podcast the Sean West

podcast just total open book but

iterating in public just sharing

everything I know and not about

lettering specifically no no just about

kind of the intersection of creativity

and business so helping create a people

whether they're designers or you know

artists kind of get a handle on the

business stuff whether that's working

with clients or selling your own

products or teaching or marketing I kind

of I shifted my focus from just

lettering to teaching online marketing

teaching business principles kind of the

the timeless stuff that people need to

know in order to kind of make a living

up you know forging their own path right

and it's great that you had obviously

been successful in another niche outside

of the space because I know a lot of

people who do teach internet marketing

who are just rehashing stuff that other

people said you're using your own

experience you know that actually it

kind of held me back a little bit like I

was I was concerned because I thought

how could I ever how could I teach

business when people just see me as a

hand lettering artist you know I had

this kind of limited mindset thinking oh

I'm just I'm just an artist how could I

teach and it took like a year to for me

to realize actually that's the greatest

boon ever is I have this case study

essentially like I got good at a skill I

worked with clients you know I taught

this stuff and it allowed me to share

what I knew in this experience you know

it wasn't just I'm making money teaching

people online how to make money like

this kind of recursive thing is like I

had a case study and I I didn't realize

that was such a huge benefit to focus on

a skill first yeah i mean that's that's

what i did with the lead exam stuff

before i got into the space

that's how I've been able to stand out

and I'm one hundred percent sure that's

how you've been able to stand out to my

question to you is now that you're kind

of moving in this direction of helping

people create their business

intersection of business and creativity

which I love that stance how much

lettering stuff are you still doing is

that core still available like how do

how are you leaving that behind if you

are well since then I've I've hired a

team we're actually seven full-time

people now whereas you know just over a

year ago it was just me so we actually

reproduced the whole course originally I

shot in myself just with tripods and did

all of the editing and now i've got a

full-time video guy so we reproduced it

relaunched it again six figures at the

launch but now that I have this team

helping me I we we did reproduce the

lettering course but I focused less on

lettering and what work I have done on

lettering you know actually what I found

is as much as I enjoyed the process of

lettering lettering was the first thing

that really gave me a voice so I created

something beautiful which got people's

attention and that gave me a platform to

share a message you know to share a

message of positivity and encouragement

and I realized lettering was one medium

through which I could share a message

with the world and I realized that I

could I could do that through podcasting

I could do that through videos and

through writing and now writing is is

just the biggest thing for me because I

right now a million words a year over a

million words a year because everything

starts with writing for me and just

everything comes from writing you got

podcasts videos courses speaking and so

I just really honed in on writing and

sometimes that does take the form of

lettering sometimes it does take the

form of a course or a video or a podcast

but the lettering that I have done has

kind of shifted from you know one fancy

looking word or like a quote or phrase

to the message that I have to share the

thing that I want to get out into the

world one thing I thought you did was

cool and you showed me this when we were

out

at a ping-pong bar the other day playing

ping-pong and you had shared with me

this logo that you created for Austin

it's got it was so cool to me that

you're like you know what Austin because

which is where you're from needs a logo

and you just designed this thing and

I've seen it like on Instagram and stuff

and other people are using it in their

own way like talked about kind of the

bigger picture here for you and in that

sense so when I was doing lettering as

you know working with clients I at one

point worked with the city of Las Vegas

and I was doing these hand-drawn you

know business to business type

advertisements and you know Las Vegas

has their own logo it's very

recognizable right I asked them if I

could hand render it because you know

they superimposed the graphic on the

advertisement that I was designing and I

said could I could I draw the logo to

make it fit in with the other hand drawn

stuff and they said yeah knock yourself

out it's like this is awesome but in

that experience you know I actually live

in San Antonio right now but i really

love Austin and I I think I hope will

end up here at some point but I was like

well Las Vegas has a logo I think Austin

deserves the logo and I just decided you

know what I'm gonna design a logo and

I'm going to put it out there and people

can download it and they can use it and

so I had like stickers made and stuff

and just started sharing it around but I

don't know if it'll ever take off it's

kind of a grassroots effort but I just

put it out there that's pretty awesome

that's cool and last thing you have an

event that you're going to be doing I

think a lot of people might be

interested in the area on what this

event is about and when it is can you

talk about really quick sure so along

with the podcast we started a community

membership site and I had such a great

experience with these people online

meeting from all over just across the

world like we would stream our podcast

several times a week and be able to

engage with people during the show but

they continue talking with each other

throughout the week you know in our chat

system and they've built such great

relationships and accountability that I

just wanted to be able to do this in

person so we started doing meetups in

New York City in Dallas and San

Francisco and people just started coming

out and we're having these awesome

conversation

and I thought why don't we take this to

the next level and so we decided we're

going to do a conference in austin so

it's shawn west conference and it's

basically you know my background is

designed so there's a lot of creative

people but it's really just thinking

bigger and growing your business getting

around people who just think at a higher

level to be able to kind of upgrade your

mindset cool where can people go to get

information about that Sean wiscombe /

conference osea and w es com that's it

ok awesome and so are you need like

presenting at that one and doing slides

like I'm curious do you hand render your

own slides oh man i have done talks like

that before but it takes so long because

you know I come from a design space to

you in architecture like I take pride in

my slides I spend a lot of time on them

but to somebody who letters and hand

drawing hand draws things I'm just

curious I used to but not all the time

sometimes I'll mix in Luke eggs awesome

cool Shan Shan over at Sean wescom Sean

was TV and Sean with podcast and then

the conference coming up to check him

out awesome will have all the links you

know wherever you're watching this right

now thank you so much appreciate it

thanks Pat

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