hey this is Ryan hildreth and this
clickfunnels training for 2019 is going
to show you exactly how to build a
profitable sales funnel if you've never
used click funnels or you've made less
than $10,000 using a sales funnel
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[Applause]
[Music]
all right so we're right here in my
clickfunnels dashboard and the good part
you the fundamentals of online marketing
and actually selling your products or
services because a lot of people dive
right into click funnels and they show
you you know how to build a funnel and
they show you all these different things
but they don't teach you the
fundamentals of business in general so
I'm gonna start off by you know kind of
naming the things that you will need to
remember when building an online funnel
okay and when making sales online so
number one we need traffic right traffic
is getting customers into the door and
I'm gonna use Starbucks as a good
example okay so you know Starbucks
they're usually on every street corner
you see them on every corner so you know
they're visible and they have lots of
traffic driving by them right so we need
traffic from you know either paid
sources like Facebook ads or free
sources such as you know creating an
Instagram or a YouTube channel just like
this next we're gonna need to build our
email list which I will show you how to
integrate your email list into your
click funnel account okay I'll show you
how to synchronize your email
autoresponder with your click funnel but
the reason why we want to build an email
list of buyers and non buyers is because
that's constant communication that we'll
be able to have with our customers or
potential customers right like think of
an email if someone doesn't buy your
product or service right now but they
walk into your store right maybe a
friend has brought you to Starbucks and
bought you a coffee you went into
Starbucks but you didn't spend any money
your friend bought the Starbucks for you
but you still went into the Starbucks
and that's kind of like someone giving
us an email they gave us you know they
came into our store but they didn't
necessarily buy right now but we want to
be able to have constant communication
with that customer okay and that's the
reason why we build our email lists it's
the only asset that you own online your
Facebook following your Instagram
following your YouTube following you
don't own any of that and you don't have
constant communication
that whole list right like if you go
post the picture on Instagram that
picture is not going to reach all your
followers it's gonna reach probably 10%
because you're reliant on the platform
the platform controls how much traffic
you get so that's why I stress building
an email list from the beginning of your
entrepreneurial journey and next we need
multiple products and services that we
can sell here on clickfunnels now if you
don't have any products or services I'm
gonna show you exactly how you can build
some real quick some digital info
products that's a great place to start
but don't worry about that if you're
getting into clickfunnels obviously you
want to make some money online you want
to build a business and I'm gonna show
you kind of walk you through exactly how
you can do that and get started today
click funnels is so easy to use and it's
really for people who want to make money
online it's not for people who want to
create like a blog site just you know to
put pretty pictures up and stuff like
that click funnels is essentially for
people who want to sell their products
and services online in a faster rate
like and have a nice sales process okay
that's what click funnels allows us to
do I've made hundreds of thousands of
dollars using click funnels for my
businesses and I continue to use it
because it's a very great software to
use and it's very easy to use and they
have great customer support okay so as
we're going to talk about today we're
gonna walk you through that why you
should have multiple products instead of
one and again to kind of go back to that
Starbucks analogy Starbucks right when
they sell you a cup of coffee yes it
only costs them a dollar to make but you
know it's a five dollar coffee right so
you're thinking oh well
Starbucks makes you know $4 profit well
they really don't because they have to
pay their workers they have to pay their
employees they have to keep the you know
refrigerator running they have to keep
the lights on and they actually pay for
the rent on the store and that cup of
coffee actually pays for that right so
they're really break-even on the coffee
they're breaking even on that coffee or
they might be at a slight profit more
margin but probably very little what
they're relying on is people buying
upsells and down cells which I'll show
you how to do and click phone
most of you know Starbucks they make
their profit on the pastries on the food
on waters and you know additional drinks
additional beverages and that's really
where they make profit and they're able
to scale their business and open up
multiple stores right so I'm going to
show you exactly how we can do that same
process just like Starbucks here in
clickfunnels so where I'm gonna go is
I'm gonna go here to clickfunnels
there's a little tab right here and if
you wanted to join along with me the
first link in the description down below
this video is gonna be a free 14-day
free trial of clickfunnels and you can
get started and build it alongside me
okay so go ahead and do that but what
I'm gonna do is go down to build funnel
okay and I'm going to you know the it
what's great about click funnels is they
give you a template to work with so
we're gonna just you know build a simple
let's just say we're going to sell our
product okay
and we want to have a sales funnel okay
we're gonna name this you know sales
funnel demo all right and we're gonna
build the funnel so once we do that once
we click this button this will populate
and they'll show us exactly what we need
so we see that we have everything we
need right here we have a squeeze page
which is going to be an opt-in page
where we say hey if you give us your
email we're gonna give you something for
free of value in exchange and then we
will try to you know offer our other
services and products to that person but
what we're gonna do is we're gonna pick
a squeeze page okay we're gonna go here
and just look at the templates sorry
it's gonna reload again but we're just
gonna pick a template and you know we
can go with something very simple
I like the templates here they have
plenty of templates let's just go with
this one okay just a very simple email
opt-in page okay and the reason why we
build this email opt-in page is so that
we can collect emails and give something
away and the reason why it's such a
simple page and I'll show you what I
mean by this is because we want someone
to do one or two things one of two
things either give us their email or
leave because if they leave the page
obviously they're not interested in what
we have to offer but if they give us
their email they show us hey you know
I'm interested
I have intent to maybe buy or consume
your content so this is what we want to
do and clickfunnels is so easy we can
just you know I like to put in a good
headline like you know how to and then
you know blank whatever it is how to
lose weight how to lose how I lost 20
pounds so how to blank without okay
blank so how I lost 10 pounds without
starving myself in the next you know in
in 40 days right so that's what I that's
a simple headline that you can use so
how to blank without blank in the next
and give a nice timeframe okay so
whatever you're selling if you're
selling a service a product or you know
an opportunity whatever it is you know
kind of put that in your headline and
what I like about this is you're able to
integrate your email autoresponder here
so what we do is we go to settings we go
to integrations alright and we're gonna
integrate our email autoresponder I use
action etics which is integrated within
click funnels okay you can easily do
that and you know it's not very hard you
can look it up or you know just click on
the little tab by your by your icon and
just go to integrations and integrate
whatever email autoresponder you have
but it's gonna show up right here okay
and then action so let's just pretend
we're gonna you know add this action is
gonna be add to list and then we'll
select the email list that we want to
integrate them to okay so that's
basically it we're gonna click out of
this so we have our op email opt-in page
you could you know submit put a nice
little pretty picture of yourself here
alright I can go put a picture of myself
let's just pull this one up okay and you
see that my picture pops up right here
so very easy very drag-and-drop and
that's why I love click funnels so easy
to use and then what you want to do is
just save the page okay because you want
to make sure that you know your page
saves and you have all your content
before exiting out the next page is
going to be something we call a sales
page which is going to be a video sales
letter I like creating a video that kind
of explains exactly why someone should
purchase my product and how it's going
to change their life okay so we could
just pick this template right here this
is a simple template with a nice you
know video and you know if you're having
trouble getting in front of the camera
you can always get one professionally
made for you or better yet you can just
practice and think of the bigger picture
right there's probably a product or
service out there that you're promoting
or that you are you know proud about and
you shouldn't you should be proud to
talk about it in front of camera right
like when I first started making YouTube
videos I was horrible in front of the
camera but after two weeks of doing it
every day straight I was able to get a
get in front of the camera just like
this and speak with confidence so that's
something you can practice and I highly
recommend doing it because if you create
your own video sales later that's gonna
sell very well okay so and you can
always you know hire someone to do it or
get one professionally made as well so
what you can do is add that video here
and then you know put whatever title you
want insert your title in here like you
know how I lost you know for whatever we
said 10 pounds in 40 days without
starving ok so something simple like
that you could put in your own headline
and then go down and you know embed your
video so whether you're hosting it on
YouTube or Wistia or Vimeo
I recommend YouTube it's free you could
just put the YouTube URL here and that
will pop up right there and then this
button when someone clicks that that
means they're very interested they want
to go to the order form okay so in your
video at the end say hey click the
button to the left of me and that will
take you to the order form where you'll
get my product for you know thirty seven
dollars or whatever how much you're
charging for it okay so we're gonna go
ahead and press save make sure we have
that all ready to go
and we're gonna go back to the order
form now we're gonna go to the order
form page okay so this is pretty
self-explanatory you can choose from
tons of different templates I'm gonna
load this up here it's taken a little
bit of time but there's tons of
templates for an order form but it's
pretty self-explanatory we'll just
select this one right here okay and I'll
just kind of run you through it and show
you you know how your order form should
look in a few little tweaks you can add
to generate additional sales okay so
what we have right here is you know they
have to put in their contact details
billing address card information and
obviously you're gonna have to integrate
stripe or PayPal to your your order form
okay and I'll show you how to do that as
well but very easy and I recommend
putting in you know it's nice because
they have a template and it shows you
like that they have bonuses you should
also put those in there what are some
additional things that you're throwing
into your service or product that you
know someone should be excited about
okay so add some bonuses show them
what's included make sure that they are
being educated on what they are
purchasing so that they don't ask for a
refund or do a chargeback or something
like that you want someone to be
educated when they're purchasing your
product or service okay so put that in
there and then put some testimonials
okay that's also good to have as
testimonials showing you know some
success stories or some people who
purchased from you okay so you could
save all right and we'll go back and
I'll show you how to add a product to
your order form page so what I'm gonna
do is go to products right here is super
simple we're gonna build I mean we're
building out a store and you know
literally less than 30 minutes and then
you're gonna add product okay and you're
gonna name the product so let's just say
you're doing coaching okay you're gonna
do some coaching maybe it cost I don't
know a couple hundred bucks 200 bucks
for coaching for a 30-minute coaching
call that's the product description
you're gonna put 30-minute coaching call
okay and the amount is $200 perfect okay
so and this is gonna be a one-time
purchase as well also fulfillment email
you know thank you for or just put you
could put you know coaching contact down
below all right so when they open up the
email it's gonna say thank you for your
purchase you can access me and you here
at any time or schedule your coaching
call write schedule your your coaching
call here and then put the link of where
to schedule right because they purchase
from you so that's something a two
hundred dollar product or five hundred
or a thousand whatever you want to
charge for a coaching call we can
literally created that product in our
the service rather in five seconds okay
so then you're gonna create the product
and that's gonna show up right in here
okay and then obviously an order
confirmation page but what I want you to
do is think about multiple products and
services that you can offer okay because
again like I said Starbucks they make
money not on the coffee but on the
pastries the food the fizzy drinks that
they sell everything else is where they
make their money so we want to add a new
step after that order form after someone
puts in their credit card information
and we're gonna call this an upsell okay
and this is where the real money is made
because really you know when someone
buys our $200 coaching it might have
costs two hundred dollars to acquire
that customer right if you're running
Facebook Ads
it might have cost two hundred dollars
of Facebook ad spend to get that
customer maybe it costs a little bit
less but maybe you are at a slight
profit margin but what you want to do is
sell more to the person that bought from
you because really it's much harder to
sell a brand new person than to sell a
customer that has already given you
their credit card information alright so
that's something we want to integrate in
here so we're gonna go to sales
one-click upsell to where they can
literally okay purchase from you at one
click of a button one click of a button
their credit card is charged they don't
have to reap it in their credit card
information right and that's basically
what an upsell is and if you don't have
an upsell for your business then you
better start thinking about what can I
include in addition to what I'm selling
if you sell courses include something
else include maybe a mini course or a
coaching call or something of value that
you can offer to that person maybe a
done-for-you service maybe a
done-for-you I'll build your business
with you
for an additional five hundred bucks
right so what you're gonna put here is
say it says wait special one-time offer
only for and then you could put I'll do
caps lock for only you know $97 you get
a bonus training course right bonus
training course and if you're thinking
yourself well I don't know how to make a
training course how does that apply to
my business if I'm you know selling
coaching or if I'm doing you know weight
loss well you can film a five module
course on you know maybe some results
that you've gotten what was the process
to get to those results film that in a
video people love information people
seek information people spend hundreds
of billions of dollars on information
every single year just the information
product market alone right now is
currently worth a hundred and seventy
billion dollars and by 2020 there that
market the information market will be
worth three hundred sixty three billion
dollars okay so people are buying
information as long as you provide a
clear-cut system for them and don't
worry it's very easy to create just like
I'm creating this video for you for free
right so that's an upsell we're gonna go
ahead and save that okay and again just
like I did in the order form page you're
gonna create the product for that and
what I want you to do if you don't have
something to down sell them if you're
like okay Ryan I don't have three
products to sell I only have you know my
main product in an upsell
sell the down sell as the same product
okay so just do it you can do a down
sell and we'll name it that all right
you can do it down sell that is the same
product but just a one-time offer like
they'll never see this offer again if
they don't choose to purchase okay and
that's what's called a down sell and you
basically all you do is you discount the
offer that you gave them at first so if
it was $97 discount at 20% I don't know
do $77 right and that's something that
you can do so we're gonna go into the
down sale page and it obviously you
change up the words wait with special
one-time offer one-time only
bonus 477 okay so that's a quick way to
have a down sell same product but you're
giving a one-time offer because they
didn't purchase at 97 but you're willing
to go down to 777 right and that's you
know that's normal just like if you went
to a garage sale you know maybe you
talked someone down maybe they said you
know this is $25.00 but they were
willing to go down to 15 that's totally
fine right that's the lowest they're
willing to go so you can make your down
sell the absolute lowest you're willing
to go with them and maybe they'll
purchase okay so that just gives you a
better chance of capturing that customer
on the down sell okay and then you have
your order confirmation page so
basically what I showed you right here
is how to build a real online business
most people aren't teaching this kind of
stuff and this is really something that
I've learned over multiple years of
doing online marketing I've learned that
you must have upsells and down cells
because your main product usually is
going to be your advertising Sven it's
going to be the money that you reinvest
back into your business so you must pay
attention to that and figure out what
other additional offers you can add to
your click funnel to your sales funnel
okay think about all the valuable things
you can add in addition so that you have
a greater profit margin and you're able
to help more people so I hope
you enjoyed this clickfunnels training
for 2019 this is a pretty in-depth
training now I do have a done-for-you
affiliate business this is something
that's making me passive income every
single month I'm getting recurring
paychecks from multiple different things
and if you want this done for you
affiliate business that's gonna be the
second link down below there's
additional training that's gonna show
you exactly how I'm building out sales
funnels in click funnels so additional
click funnels training and you're going
to get my done-for-you
affiliate business so go ahead click the
second link down below and I look
forward to seeing you in the private
Facebook group now if you enjoyed this
video give it a thumbs up subscribe and
if you want to watch more videos just
like this I'm gonna link one right above
here go ahead and watch that and I look
forward to seeing you in the future
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