Content Creation (5 “Sniper” Tools for Creating Winning Content) #Best Education Page #Online Earning

 In this video I'm gonna show you

five different content creation tools

so that you can understand exactly

what your audience wants to know about

so that you can create content that wins.

Whether you have a blog or a podcast,

or a video channel, it doesn't matter.

In fact, these are the same tools that I use

to get responses from my audience like this.

This email from Lourdes says, "Hi Pat,

"I feel like you are in my head.

"I'm thinking every single one

"of those thoughts constantly."

And when you get those kinds of responses

from your audience, you're gonna have people

stick around longer, open your emails more,

and also be more likely to become a customer.

Now stick around because I'm gonna show you

exactly how to get the same kinds of responses

thanks to the help of my little friend.

Say hello to my little friend!

That's terrible.

Why am I even trying that?

Now what is this for and why is there a Hero cam on it?

Ooh. (bang)

It's 'cause I'm gonna teach you

how to be a sniper with your content.

So stick around.

Now we have five tools that we're gonna go over today

and five targets that we're gonna hit

with this Nerf gun as we go along.

But first let me talk about this Nerf gun

and why it's important.

You're looking at the RaptorStrike.

It's said to be one of the most accurate

Nerf guns there is that you could find a target.

But it does use these really specialized darts

that have the spiral on the rubber tip

that allow the dart to fly faster and more accurately.

A sniper has to be very accurate with their work, right?

Or else things could go pretty bad.

And it's the same thing for you and your content, too.

If you're not creating content that's about the stuff

that your audience is interested in

or answering the questions that they have,

well, they might see it and never come back.

So how do you know how to create content

that will resonate with your audience?

Well, most people blog or create content like this.

And they just hope something sticks.

When the truth is you need the right tools

and you need to aim in the right direction, too,

and that's exactly what I'm gonna teach you how to do today

using the tools that we have available to us online.

Alright, let's get started with number one.

(upbeat music)

Alright, first up we have answerthepublic.com,

one of my favorite sites as of late

and one that I use quite often.

And it's not only because I love seeing this guy

in his oversize sweater, but also because

this site helps me understand the questions

that my target audience is asking.

For example, if I were to type in knitting here,

in the search, and hit Get Questions,

I'm gonna get a number of different questions

broken down into the how, are, will, can,

where, which, who, what, when, and why.

And so this allows me to not guess anymore,

but understand what questions I can answer,

and this can help determine blog posts,

lead magnets, email subject lines,

or potentially even some products too.

So already here I can see some topics:

can knitting cause arm pain,

can knitting needles be carried on a plane.

These are all questions that I guess

if a person was interested in knitting

would want to know about.

And if you can be there to answer those questions,

your content will become more relevant

to yes, the human, but also guess what?

To search engines, too.

Now this format's a little bit hard to read,

but if you go up here and click on Data,

you can get the questions listed a little bit easier to you

and see them a little bit better.

You can save this.

And again, it becomes just a plethora of information

that you can use moving forward.

And check this out.

Where to buy knitting supplies,

where to buy knitting wool, where to buy knitting looms,

where to buy knitting materials in Singapore,

that's pretty specific.

But as you can see here there's even

some affiliate and product opportunities in here, too.

Alright, next in line we've got number two.

(upbeat music)

YouTube, an amazing resource to waste a ton of time

if you don't know how to use it correctly,

getting to the dark parts of YouTube quite quickly.

But it's also an amazing resource

to help you do research in your target market as well.

So let's dive into YouTube in the knitting space

and see if we can figure out okay,

what does this audience really,

really want to learn more about.

This is very simple to do so follow along.

Here in the search bar I'm gonna type in knitting,

quite simply, and then I'm gonna filter by channel.

So I'm gonna hit Filter and then Channel,

and this will give me a list of some

of the top knitting channels that are here on YouTube.

This is great because this is where people

who watch knitting exist, right?

So how do we find out what of those people's content

are the most popular?

Well, very simple.

Now I'm gonna scroll down and find a channel

that has maybe over 100,000 subscribers.

That doesn't always exist in some spaces

but in this one I know it does

'cause I can see VeryPink Knits down here

at nearly 250,000 subscribers,

and one with lots of videos too.

Because I want to see of those video

which ones are most popular.

So let's just go to VeryPink Knits.

Now to find the top videos all I have to do

is go to Videos, then go to Sort by,

and then hit Most popular.

A couple things you can do here.

Obviously number one you can see what videos

are the most popular just by number of views.

This one has 1.2 million views.

And I'm gonna take note of some of those topics.

For example, scalloped edge or a rugged ripple blanket,

learn to knit an entrelac scarf,

how to knit a dishcloth.

The trick is how can I make

my own version of this even better?

This is what Brian Dean from Backlinko.com

calls the skyscraper technique

where you find a really popular article

or a very highly trafficked video

and you just create one on the same topic but better.

And I'll put a link down below in the description

for Brian's skyscraper technique article,

which is so useful and very, very relevant even today.

Another thing you can do here

is not just see how many views these have

but which ones seem to have the most acceleration

meaning the most views in a short period of time.

Because you can see here this from the list

from four years ago but there's other ones

from six years ago.

I want to pick ones that seem to be the most trending.

If you're struggling to find something

with a little bit of velocity, you can go to Sort by

and then click on Date added newest,

and from those see which ones seem

to have more views than others.

So these are ones that were published very recently.

So, 6K two days ago, 12K three days ago,

14K one week ago, 18K, 13K.

So this 18K one seems to have a lot of velocity.

If I go down here you'll see that this one not so much.

Let's find another knitting channel

just to see what the difference is.

Let's go to Studio Knit with over 100,000.

Thank you, Christine.

And we're gonna go to Videos.

We're gonna go to Sort by and Most popular.

So she's got a large number of views on these

from three years ago, two years ago,

over half a million on each of these,

half a million from two year ago.

So a lot of stitch patterns and I feel like

that that's a very popular topic

in this knitting space, it's just showing people

exactly what the stitch patters are like.

So what I would do is go in there

and look at those videos and analyze them

to see okay, well, why are people watching those,

what's keeping them there,

and how is this person engaging them,

and how can I potentially do that even better?

Let's go and sort by Date added newest

and see if any of these seem to be going

wow, look at this one.

So, how to Knit Beads, Knitting Technique,

163,000 views from three weeks ago.

That's abnormally large.

And so what I would do is go in here

and watch this and just try to understand it,

and if it's something that seems like a lot of people

are wanting to learn more about,

I'm gonna look at the comments a little bit too,

well it might be a video or some other topic

that I could talk about.

YouTube!

Alright, next up number three.

(upbeat music)

Nice!

Alright, next up we have BuzzSumo.com

which is a great tool that a lot of people

are using to analyze what content

seems to be the most popular.

As you can see, you could type in a person's website

and actually see on that website

what is the most popular content.

So let's actually try it out right now

with smartpassiveincome.com and we'll see what we get.

Alright, so over the past year

this article about SEO has been the most popular,

it's been the most shared, as you can see here,

across all these different platforms.

Then my celebration of AskPat Episode 1000,

the YouTube giveaway that I'm doing right now,

which if it's still available, you'll see a link below

where you can actually win an hour virtual coffee with me.

So sign up for that.

And also, I mean yeah, I can actually pay

to get access to more.

I do have an account and I'll go in there in just a minute.

But you can get access to just a few searches

through the free version at BuzzSumo.com.

So use them wisely.

Although you can pay to get the upgrade

which can be very useful for you.

Now let's go back into our knitting example

and type in knitting here and just see

what we come up with.

Okay, so over the last week here are the ones

that have the most shares.

So, When knitting goes horribly wrong.

I can see why it would be shared quite often.

Knitting Help, Finger Knitting Projects.

This isn't really telling me too much.

So instead of most shared I'm gonna go

to Content Analysis here and we'll keep with knitting

so we can analyze this term and see what websites pop up.

Through the Content Analysis tool

you're able to discover a few things.

Again, we're looking at the past week

and over the past week we can see okay,

when are the most articles published,

when are the most articles shared,

where that sharing has happened.

This is really important because this gives us

a sense of where our audience is.

Here are shares by date published, content length.

As you can see here, longer content

for this particular space seems to be shared a lot more.

And then also, shared domains by network

meaning okay, here are where these articles

are being published and how they are being shared.

But this also gives me access to okay,

where else might people be that are in my space

that I can go in and do some more research from.

I can scroll down and see the top pieces

of content for knitting over the last week.

What if we go past five years?

What would happen?

It's about 26.5 million total shares.

You get a little bit of a trend map there,

and then also average shares by network.

It's interesting that Pinterest is so large here

and it wasn't before when we were just looking

at the week, so perhaps that's declined.

Facebook still rules number one there.

Published day would make sense for you,

and also look at this,

Average Shares By Content Length.

6K shares average for articles

that are 3,000 to 10,000 words in length.

It really looks like a skyscraper, doesn't it?

Again, similar kinds of stuff,

and then the top articles.

How to Make 30 Minutes Infinity Scarf.

Wow!

Okay, so that tells me maybe I can start

to include some quicker knitting items

in my blog or my podcast, or a video channel.

Hey, here's how to knit this thing,

and that's really popular, and I know it's popular

'cause it was popular on that other channel,

but here's how you can do it in 30 minutes,

or actually 25 minutes.

So again, just like a sniper, we're getting

the lay of the land, we're focusing

our efforts in certain spots,

and then we're gonna take our shot.

Alright, next up we've got number four.

(upbeat music)

The best way to remember this particular method,

number four, is to say to yourself: I need help.

I need help!

I need help.

You might think I actually do need help

but no, I'm gonna help you because we're gonna go

into Google and use that exact phrasing

to help us find what people need help with.

Alright, so here we are in Google

and this is one of my favorite techniques, watch.

I'm gonna type in forum, colon,

and then let's pick a different niche,

so this would be a keyword, and I'm just gonna

expand into something like fishing or something.

So let's do fishing instead of knitting.

This tells Google I'm gonna find

all the forums that relate to fishing.

But let's take it one step further

and in quotations I'm gonna put "I need help".

This tells Google I want to see

all the forums related to fishing

where people are saying "I need help".

And as you can see, a lot of people need help here.

What this does is it allows you

to empathize with your audience a little bit more,

and that's really important when it comes

to creating content to feel for them,

and the way that this works is because

you're understanding and finding these questions

in the context of real life persons asking for help.

Not just like okay, a Google search

or something like that, but they are asking

a community of other people.

So you're gonna understand, for example, the language

that they're gonna use and the story behind it too,

and the pain that might be associated with it, as well.

And this allows you to better serve your audience

because you're almost in their shoes at that point.

Sometimes this works really well through Google,

other times not so much,

but another great place to go is Facebook Groups.

Okay, so here we are in the Smart Passive Income Community.

You can get there by going

to smartpassiveincome.com/community.

Really simply, once you get access to a group,

find the Search this group bar

and then type in the same thing: I need help.

Now look at this.

Even more clearly than in the forums.

All these people needing help with certain things.

I need help making content for a drip email campaign.

I need help building an app.

I need help, that's a little long.

I need help deciding which ebook cover to use.

I need help providing paid video content to my audience.

I need help; I want to sell T-shirts.

I need help, a lot of people need help,

which is why people often join these communities.

To get help.

So, that's another strategy that you can use

that uses the same I need help strategy, sorry.

But yeah, use that.

There's lot of other words that you can use

in its place, such as "I need help" or "help with",

or "anybody know", that's another good one.

So those are things you can type in into forums and groups.

LinkedIn has groups as well, and many other places too,

even Twitter, for example.

That will allow you to see conversations

that are actually happening in real time

and allow you to better empathize with them.

Alright, and the last up we've got number five.

(upbeat music)

Boom!

Yeah!

Boom!

Yeah!

There's no better way to understand

exactly what your audience wants

than to literally just ask them.

The best case scenario you're asking them

in person, perhaps at the conference,

or maybe you are over the phone,

or on a Skype call or something,

consultation call or coaching call or something.

Those are the best times to be able to ask

because you're right there in person

and you can go deeper or you can kind of understand

each other as you're going along.

But there is a way to automate the process

of collecting these questions from people

in real time, from their minds,

and I'll show you how to do that in a couple ways right now.

Alright, so you're looking

at my ConvertKit account right now.

Actually this is my real life sequence for people

who has signed up to my email list,

who denote themselves as people

who have yet to start a business.

So these are the email sequences

that to go through, and I'm just drafting one

and I want you to draft into your own email sequence

right now, whether it's for beginners or advanced people

or whoever it is that you're trying to serve.

This is a great email to put it in here

and that's the following.

Email Subject line.

Perhaps a question like

"What are you struggling with right now?"

That could be one.

Or maybe that's in the email Content section

and you have a different kind of header.

Another question to ask could be

"What are your top three questions

"that you have for me?"

That could be another one.

Another one could be "What's your biggest pain

"right now related to, blank?"

Obviously, don't put a blank there,

but that's where you would put knitting

or fishing or whatever.

When I share this strategy with a lot of people,

a lot of them kind of hesitate a little bit

because they're worried about getting responses.

This is supposed to be automatic and they don't want

really a lot of communication happening here,

they want it happening elsewhere.

But you want people to tell you

what they want to know about.

And when you can automate that,

it takes it out of your hands, and it allows you

to just constantly collect these things.

Whether it's you keeping track of them,

putting them into a Gmail tab folder

or something like that, or having a VA go in there

and start putting them in an Excel file,

however you want to organize this,

it's gonna give you an idea of A,

the topics that your audience wants you to talk about

and the questions that they're asking, too,

but B, which ones are most popular.

So you might see that after you start

keeping track of these as they come in,

there's a few that are being asked

quite often by many people.

That's gonna give you a sign that yes,

you should talk about those things too.

Now the most important thing...

Now the most important thing you need to realize

is that a sniper, when they're doing the work,

they're very patient, right?

They're doing the work, they're doing the research,

they're making those fine adjustments

so they can focus in the right place

and take the right shot.

And that's what I want you to do, too.

Now that you have these tools in your arsenal

you can use them to your advantage

so that you can make sure you talk about the topic

that makes sense for you and your audience.

I had a lot of fun shooting this video.

I'm just a big kid trying to play

and have fun and teach at the same time, too.

So, if you had fun and you liked this video,

hook me up with a like, and also make sure

to subscribe to the channel if you haven't already.

And as you are subscribing, click on that bell icon

to make sure you get notified when new videos come out too.

Really quick below you leave

I'd love you to answer this quick question

below in the comments section,

and that question is very simply,

What is a tool that you've been using recently

that has been helping you with your business?

I shared a few tools with you today,

share one back with me and the rest of the community

and I'm looking forward to reading it.

Hey, thanks again for watching!

I appreciate you and I'll see you in the next video.

Duh!

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