Facebook Groups for Business 👉 (27 Hacks and Tips) #Best Education Page #Online Earning

- In this video I'm gonna give you 27 rapid fire tips

to help you master any Facebook groups

you're using for business.

How to grow it, how to increase engagement

and even how to use your business groups

for well, doing business.

That means making more money.

- Are you serious?

- So some of my groups have tens of thousands of members.

But even groups that I have

that just have hundreds of members

are still getting way more activity and engagement

than my Facebook page that has over a 150,000 people.

- Unbelievable.

- Now make sure you stick around

because I'm gonna show you a lot of things here

like how to get people

to automatically want to join your group.

How to grow your email list with your group

and actually how to get your group members

to tell you what they would want to pay for too.

Ready to get started, alright, here we go.

First let's talk about growing that Facebook group.

(triumphant music)

Tip number one, make it as easy as one, two, three,

meaning, make it a part of a step by step process.

For example one of the first things I want people to do

when they come to my website

is go to my start here page.

And when you get to my start here page,

a little bit of an introduction and then right here

it says before anything,

why not join the SPI community on Facebook,

a group of 30,000 plus friendly entrepreneurs

who are all there to help each other succeed.

Click here to request to join.

Maybe it's after a person subscribes to your email list,

step two could be join this group.

Maybe you're doing some sort of promotion

and step one is to share it on Twitter,

step two is to share it on LinkedIn,

step three is to join the group, you get the idea.

Tip number two, insert it at the end of your emails.

This can be done automatically through the signature

sections in most email service clients

such as you can see here,

my name, my website and then down here,

wanna connect with 30,000 plus other motivated

SPI community members, click here

and now whenever I compose a new email or reply to one,

that call to action to join the group is there.

Tip number three, create a short link

so it's easy for people to get there.

For example if I just type in

smartpassiveincome.com/community

and I click enter, it automatically takes me

to my Facebook group and so will anybody else

who uses that same link so,

it's easy for you to remember,

easy for other people to remember too

especially if you're mentioning it

on a podcast or a video just like this.

Tip number four is to mention that shortlink

organically through the stuff that you're already creating.

So for example, just like I did in the YouTube video

in tip number three I mentioned,

well smartpassiveincome.com/community.

If I'm on a podcast episode

and I'm talking about my community,

I'll just drop in that same link too.

Wherever you're creating content

and you're talking about your community,

you can always easily drop in that link.

Tip number five, link multiple Facebook groups

that you own together.

To do this all you have to do is go to a different group

than the one you wanna promote,

go to more, click on link existing group,

then what I'm gonna do

is actually just type in the main one here,

Smart Passive Income Community, I'm gonna hit link.

And then what this does,

I'm gonna skip the writing the post,

and you'll see that now recommended by the admins,

now my community is here.

So this is what people will see

when they come into this group

and they can come and join my main one.

Number six, feature an inside community member

on the outside of that community.

For example on your podcast, blog or even a video.

What this does is it gets people to know that A,

there's a community

and B, that you're actually featuring people there

and listening to them.

So they'll be more likely to want to join.

Alright so that's about growing your group.

Now let's talk about how to increase engagement within it.

(triumphant music)

Tip number seven, I love this one, shoot a personal message

to the top contributors in the group.

To do this all you have to do is go to your page,

hit group insights and then from here

click on the members or more members details area here

and you'll see a list of the top contributors

and how many posts they've created

and comments they've made too.

By thanking them personally they're gonna feel real special

and wanna continue to contribute over time.

Number eight, promote some of those top contributors

or some friends that you know in the group to admin

or moderator.

Now this is really smart because it allows you

to build a bigger, almost kind of policing group

that controls the spam and the haters

and the trolls inside of your group.

These people can remove and delete posts

and they can also let people in the group

if they request and they have to wait for approval.

But the second part about this

is it rewards your top contributors and people

in your group.

It allows them to feel special

like they're a part of something

and they're gonna wanna help you out

even more which puts more out of your hands

so you can do more of what you need to do

as a business owner.

Number nine, you want people to engage with your page,

show them stuff behind the scenes.

Behind the scenes stuff works really really well

for having people feel like they're a part of something

because not everybody gets to see those things

as being a part of a group and seeing the stuff

that people in the outside don't get to see,

they're gonna feel special about it

and you can maybe share it too

and actually invite other people in.

So how do you do this, well there's a lot of ways,

you can show pictures of stuff you're working on,

you can write posts,

being honest upfront about what it is

that you're dealing with right now,

you can also go live and just show kind of the process

of what you do with your business.

Another great thing to share are first looks.

Maybe there's a first production run of something

or a prototype that you're not sharing to the public,

well you can share it in the group, if it's okay

and they're gonna feel real special.

For example when I was writing my book Will It Fly,

I shared with people how I came up

with an early design concept for the cover.

The other cool part of this

is that people were actually very interested in the process

and were keeping up to see actually

what the actual book cover would look like which,

it looked like this.

(sharp music)

Much different.

Number 10, propose a choice

for your group members to select.

If you're ever working on something

and you have multiple options,

share those options with your group members.

It's gonna take em behind the scenes yes,

but you're gonna get a load of people who are gonna speak up

to tell you what they think about your choice.

For example here, this was a logo that was being designed

for a security guard training website

that I had way back in the day

and you can see here there are,

actually I think there's over a thousand comments on this.

A, B, A, B, B, A, A, mostly Bs.

Not only does this tell you which options might be better

but also it just gets people involved and talking.

Number 11 share an actual quick win.

For example last year in my group

I posted this actionable forum funnel formula

which is an eight step process to help you grow

thanks to the help of other existing groups

in your market and niche out there

and people were going crazy for it.

Now I'm not gonna get into the detail of how that works now,

you just might need to join the Facebook Group

and yes links are below,

but point being I made it super quick and easy

for people to do something and get results

and that makes people happy.

And this is a great way to start building raving fans too.

Number 12, run a poll.

I recommend running a poll maybe once a month,

you don't wanna run a bunch of them.

But every once in a while putting em out there is great

because people love to select their favorite answer

or answers to questions that you have.

I just created a poll about 12 hours ago here in this group

and as you can see people are clicking

what it is that they're interested in

actually in this question

which I'll bring up again later.

But this is a great way for me to understand

a little bit more about who they are

so I can serve them better.

To create a poll quite simply under the status area here,

click poll, then ask something

and then you can add different options,

then you hit post and then you're good to go.

Number 13, start a debate.

The reason why groups are way better than pages

is because of the discussions that happen

and when you start a discussion that has a heated topic

or some controversy behind it,

you can get a lot of people talking.

Now there is a line obviously

and everybody's line is different

in terms of okay well how big do I want this to go

or how controversial do I want it to be

but if I had a fitness site for example

and a group to go along with it,

I'd say something like hey,

which one's better and more healthy for you,

kale or spinach.

You'll get a lot of people talking.

- [Man] Fight.

- I actually like both but you get the idea.

Number 14, quiz your group members.

Now how a quiz differs than a poll is a quiz,

you are looking for a specific answer

and you probably already know the answer,

actually you should already know the answer,

but you're not telling people the answer,

you're giving a scenario, maybe it's through a video

or a post of some kind

and then you're asking hey, what do you all think

the correct answer is,

'cause when you ask for the answer,

people will wanna give you their best version

of what the answer actually is.

It's kinda like when you're watching a game show

and the host asks a questions

that you actually know the answer to,

you blurt it out, you shout it out,

even if nobody's there.

Why?

Because we love to know that we know the answer.

So let your audience speak up

and have them prove that they know the answer too.

Number 15, go live for your group members

and if possible, make it consistent

so you're regularly showing up.

It doesn't have to be everyday but even once a week

or even a couple of times a month can do wonders

for increasing your authority with your members,

you can come in with a specific topic in mind

or just go on to say thank you and hello to people.

That interaction is key for increasing your authority

and your leadership in that space.

And going live is not very hard either.

All you have to do is go into your group

and click live video.

And then it's gonna access your camera,

hey guys I can see you,

this is really meta and weird

but just make sure you say something,

you can tag it, you can put emojis or whatever you wanna do,

make sure you select the right microphone

and the right camera too.

Then you hit go live and then you go and interact

and it doesn't have to be very long either,

it can go a very long way.

And I would start every live video hey replay viewers

thanks for watching this, welcome,

because the first few seconds

your people aren't gonna see it right away,

unless they watch the replay

so address your replay viewers,

they're gonna feel very welcomed and stick around.

Number 16, control the spam in the group

by letting it all happen in one spot.

One of the best things I've done for my group

is allow people to post links to things and spam essentially

but only on Fridays in a particular pinned post.

This is in something we in the group call

Free Speech Friday as you can see here.

This was posted very recently and it says,

welcome to Free Speech Friday, it means in the comments,

you have complete permission

to promote the heck out of whatever it is you're up to.

And there are hundreds and hundreds of comments here

which is great because it works

in my favor in a number of different ways.

First it gets people to talk and communicate

and the more engagement they have in the group

no matter how it's done,

the more likely it is they're gonna see these posts

in their newsfeed.

Secondly it gives them the place

to promote things that they're working on

where it's okay to do that.

Also it allows for when spam is outside

of this particular post,

we can really quickly just give em a warning and say hey,

don't do that but we allow you

to share these kinds of things

on Friday in this post.

Obviously there is gonna be some kind of spam

that you just want out of there

and removed even if it's in this post,

those kinds of things just don't belong in your group

so you can get rid of em right away.

But by training this audience to promote their own stuff,

only in a specific place,

it makes it really easy to clean up the rest of the group.

Number 17, you can automate some of this stuff

in your Facebook group.

I use a tool called MeetEdgar

to post automatically on Facebook

and even Twitter and other places too.

For example on Facebook every Friday,

that post where I give permission to people to spam,

that's where I have it be sent out,

that way I don't have to worry about it,

it takes that job out of my hands

and into a tool like MeetEdgar,

there's a lot of other tools similar to it

like Buffer and so forth.

Now quick warning, if you're gonna automate social media,

that's totally fine if you do it in the right way.

Now social media is supposed to be social

so you're supposed to have conversations

with people obviously, but to do it for things like this

make complete sense.

Number 18, show people how they can get notified

when new posts are up in the group.

On the page you can simply just maybe create a video

or show a screenshot with an arrow

pointing to this or something

where people can click on the notifications box

that's right under the cover art

and then click on highlights

or if they want all posts, all posts,

or just ones from friends.

And they can even click off too if they wanted to.

This allows it so that the posts

that they want that are from this group

are actually shown in their newsfeed and they get notified.

Now it works a little bit differently on a mobile device,

there is a couple of places to do this,

the blue checkmark to the left underneath the cover art.

You get the box here where you can select

edit notification settings

and then you can select the same options there,

going back you can also click on the information bar

or icon at the top right, click on that,

and then hit notification settings from there

and you could do the same thing.

Number 19, and this is something that's always great to do

and that is to always be open,

to always be honest and authentic

and to even be vulnerable with your group members.

Now I think it's obvious

that we all love to connect with other people

especially in the online space

but more than that I think people

like to connect with people who are real,

and so don't be afraid to, within your group,

be open, talk about the tough times,

just be honest and authentic

and it's gonna take you a very long way

when it comes to them seeing you as a leader.

Don't use that group to speak down to them,

speak on the same level

and even ask them for help if needed.

They're gonna respect you a lot more for that.

Alright in the last segment here

we're gonna talk about using your Facebook group

specifically for things that you may do in your business.

(gentle music)

And that takes us to tip number 20 which is group insights.

Now Facebook collects a ton of data on our members

and luckily they share a little bit of that with us.

- Carry this (mumbles) I thought you might say that.

- To get access to this data all you have to do

is go to your group and hit group insights

here on the left hand side.

Now it's gonna tell you a few things like,

how many new members you've had

and how many posts and comments and reactions

but the most important thing here is the member details

on the right hand side.

Click on that and you'll see a list of the top contributors

which you may recognize from earlier.

But if you scroll down you're gonna get some good

demographic data such as age and gender

and also geographical data

such as top countries and top cities.

This kind of stuff is really useful especially

if you're doing Facebook ads

or any kind of targeting at all,

it's gonna give you some insight on who it is

that's actually interested

and is a part of these groups.

Number 21, create a poll,

but unlike the other poll we talked about

which can be for kind of any random topic,

this is not a random poll you're doing but a purposeful one

that's gonna help you understand more

about what your audience needs and wants are.

Take this poll for example, this is not a random question

but a very specific one

because I wanted to know what this audience

wanted to learn more about.

So it says hey SPI which of the following topics

would you like me to do a live training about

in the near future,

pick one or two.

And as you can see most of them want to learn more about

growing a social media following,

I'll click here for more options,

you can see content creation is big up there too,

as well as converting traffic into sales.

Now this tells me a few things.

Maybe a product about those things is something

I can potentially test in this group

which I'll talk about in a sec.

Maybe it's a lead magnet

that I can create to help get more email subscribers.

This gives me some insights so again it takes the guess work

out of this whole process.

Number 22, utilize your Facebook group to crowdsource.

By crowdsource I mean collect information from them

that you can utilize elsewhere for example,

testimonials or perhaps case studies,

or maybe you're looking for an incredible success story

to share on your podcast.

Your group is a great place

to source all that kind of stuff.

Number 23, create events for launches

that are coming up in your calendar.

So let's say you have a book coming out for example

or a product, get your people to know that

that date is coming by having them say yes,

I wanna join you for this event

and I'm gonna help support it.

The more people that you can get supporting it,

the more people who will want to come along for the ride.

I don't know why I did this with my hands.

To create an event very simply,

all you have to do is go to events

on the left hand side of your group

and then click on create event

and then you're good to go, just fill out the information,

include a nice image, again it reminds people

that this thing is coming, it helps create buzz

and it also makes sure there's a notification

at the time at which this event is about to happen.

Tip number 24, now let's say you're putting on a live event

and yes you should create an event here on the page

for that too, but more importantly

what if you need volunteers for that event,

where do you think you might get some?

Well, in your group obviously.

There are gonna be some people in this group

who adore you, who become fans of yours

as a result of being in this group

and they're gonna wanna volunteer because it's for the group

and for the brand.

All you have to do is really ask, who wants to volunteer.

- I volunteer as tribute.

- Hey Katnisss, thank you so much I appreciate that.

Number 25, you can utilize this group of yours

to validate upcoming business ideas.

Meaning, you can test them out with these people first

before you even create them,

now on one level you can just literally say hey guys,

I'm thinking about creating this product

would anybody be interested,

that would give you some insight just upfront.

So for example here you can see

in one of my podcasting groups,

just throwing this out there as a feeler,

would a list building course, step by step,

similar to Power-Up Podcasting,

be something you're interested in,

what would be your primary goal

after taking a class like this?

30 replies from I would be 110% into this,

what a great idea,

I can see a ton of value in it,

just all those kinds of things.

So as you can see this gives me okay,

some insight, a yes, a green light

to move on to the next step

which would be what I would recommend

and this is what I teach in my book Will It Fly.

And that is to actually pre-sell this thing.

Now because you mentioned it upfront

and because you are pre-selling it

and because you're being honest and saying hey guys

I'm gonna see if I can get 20 people

or however many you wanna try

and get before you build this thing,

it gets, it rallies your troop

if this is something that they need

and if you combine it with that poll you did earlier

because you know it's something that they want,

well then it's gonna be more likely

that they're gonna actually purchase ahead of time

and they're gonna be a great member of your beta group

for the launch of your next thing.

Number 26, you can utilize your Facebook group

to grow your email list.

Now why is this important,

yes the group is great there's activity and communication,

it's thriving, that's fantastic.

But you still want the email for a couple of reasons.

One it's a great personal one to one way

to communicate with somebody

especially if you're promoting something

or sharing something important

it goes directly into their inbox.

Yes that's important.

Groups are great but what happens

if Facebook changes the rules for the groups,

what if they throttle how often

those people see our messages

just like they did with our pages.

What if Facebook goes away altogether.

At least if you have your email list,

you have a list of people

who are interested in what it is that you're doing

and you could setup shop somewhere else.

This is why growing your email list

is one of the most important things that you could do

and why I'm gonna link in the description below

to some of my favorite

and my top email marketing tutorials for you.

I'm also gonna put it in the card up here

if you're watching on YouTube.

Number 27, setup questions ahead of time

so that you can collect answers from people

even before they get access to the group.

Once you get in here in your group,

click on more and then hit edit group settings.

Then scroll down until you see membership requests.

You can ask questions to members before you let them in.

So these are the questions

that I ask the people who are coming in.

How did you find this group?

What's your biggest struggle

when it comes to building your online business?

Which of the following letter best describes you?

A, I have no online business,

B, I'm struggling to get it going, but I have one

and then C, I have it, it's great but I just want to grow.

So those are the questions I ask,

now where are these coming in

and why are they important?

So as you can see here on the discussion page,

there's 106 people who wanna join this group which is great

'cause a lot of insight that I'm gonna show you right now.

So I'm gonna click on this

and you'll see a number of member requests.

Within each member's member request,

there are their answers to those questions.

How did you find this group?

My husband told me, that's kinda cool.

What's your biggest struggle,

time consuming, lack of ideas, lack of knowledge.

Which of the following letter, A.

How did you find this?

It was mentioned in a freelancing group I'm in,

that's kinda cool.

So now this gives me insight,

I can go to this person and say hey,

which freelancing group did you hear this from,

what's your biggest struggle?

Finding clients, letter A.

This one is mention from a friend.

I want to start an online business,

the hardest point is how to start right now, letter A.

So as you can see here I mean the list goes on and on and on

but this gives me direct insight

into the heads of the people

who are coming into this group

without me having to manually ask them.

It happens automatically which is fantastic.

And that middle question,

what are you struggling with the most

is the most important one

because that's how you understand

how you can help them sooner.

So imagine this especially if you are just starting out

with these groups

and you just have a few members coming in,

a person posts what they're struggling with

and you go ahead and actually you create a resource

or you figure out a way to solve that or you provide a tip,

an actionable one that helps them solve that problem

in a very short time period.

What are the chances are that they're gonna understand

that they are in the right place

and this is a great first impression,

and a way for them

to start growing into that raving fan status.

Pretty cool uhn.

So there you go, 27 tips and hacks to help you grow,

manage and scale and get more engagement

and also use it for business.

I hope you guys enjoyed this video, if you did,

please do me a quick favor,

if you like this video hook me up with a like

and really quick make sure you subscribe to the channel

if you haven't already.

Just click on the subscribe button below.

And if you want to take it one step further,

click on that bell icon too next to it

so you can get notified when new videos go live.

Because if you comment within an hour

after a new video goes live,

you get eligible for an SPI Pin.

Now before you go I do have a quick question

I wanna ask you,

I'd love to see your answer below

and this is the same question

that you should be asking your people too and that is,

what are you struggling with right now?

I'd love to know your answer below

because that's where I'm gonna be creating

a lot of my videos from,

directly from you because I'm here to help you

solve your problems.

Again my name is Pat Flynn,

I'm here to help you make more money,

save more time and help more people too

so just let me know below

what are you struggling with most right now,

'cause I'd love to help.

Thank you so much, I appreciate you for taking the time

to watch this video

and I look forward to seeing you in the next one.

Who wants to volunteer.

Oh Katniss Everdeen, cool.

Ah Katniss.

Katniss, okay Katniss, yeah sure.

Katniss Everdeen everybody.

Katniss Everdeen.

Oh Katniss, what's up.

Hey Katniss, thank you.

Hey Katniss, thank you so much I appreciate that.

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