ConvertKit Demo by Pat Flynn (& Why it's the Best Email Marketing Software) - Seva Demo #Best Education Page #Online Earning

Hey what's up everybody,

Pat Flynn here from SmartPassiveIncome.com,

and in this video I'm gonna give you a quick demo

of ConvertKit, a brand new email service provider

that I started using that I've fallen in love with.

And the reason is, well, it sends emails

and allows you to build your email list

like many other tools, but ConvertKit is special.

Because, one, it is extremely easy to use and set up,

it's beautifully designed.

Nathan Barry, creator, is a UX or user experience designer

and he's made it incredibly easy to understand.

Number two, the statistics are incredible.

It allows you to see exactly what's going on

within all your campaigns, and all your forms,

and all your broadcasts, it's really easy to understand.

Number three, and my favorite, are the advanced features

that come along with ConvertKit for your email marketing,

such as segmentation and tagging,

which a lot of other tools have,

but they're more expensive and more complicated to use.

ConvertKit makes it extremely easy.

So let me take a few moments and show you round.

(electronic music)

All right, so here we are inside ConvertKit.

And you'll notice right here at the top

a section call
ed Subscribers,

which gives you a quick snapshot of what's going on

in terms of the growth of your subscriber base.

So for example today I've added 79 subscribers,

over the last week, over the last 30 days,

and in total how many I have.

So that's really great to see, quick and easy.

But also, this bar graph here has become

very handy for me, actually.

And I love this because not only does it allow me

to see certain trends, for example that spike there,

which corresponds with a brand new lead magnet

that I just came out with.

But also, if I hover over the different

colored sections of this bar graph,

I can see exactly what forms are driving the subscribers

into my email list that particular day.

So for example, the large chunk here

is email the smart way, which is that lead magnet

that I came out with that particular day, like I said.

Same thing for the next day.

So you can notice certain trends

and see exactly where those people are coming from

and what forms people are going into

to subscribe to your list, which is really handy.

Down here you'll notice a section called Forms,

and this is where you can create open forms

and then embed them on your website.

And it also has a really nice way

of keeping track of the stats for you

for each of those forms too.

So for example for this form here which is called Book Club

which is where people can subscribe

to become part of my book club

and get my book club emails.

This particular form has seen 2,775 visitors,

it has been subscribed to 915 times

and has a 33% conversion rate, which is pretty cool.

And like the bar graph above, I can hover over

just the bottom part here, you'll notice this is colored

and is actually a line graph too,

showing me just what has been happening

over the last few days in terms

of the number of subscribers.

Which is really, really cool and handy.

Now I wanna walk you through what it's like

to create a form real fast.

Now you could also create a landing page

which is fully hosted by convert kit,

but for now we're gonna create a form

that you can embed anywhere on your website.

You can customize the copy here,

you can add your own images and descriptions,

but for now let's go into the settings,

and there's a lot of options here,

I'm gonna name this really fast.

Let's for example say this is for your Start Here page.

And the cool thing about this is

you can redirect people to another page quite simply,

just by placing a link there.

But most importantly, what I love most about

this particular option here in ConvertKit,

is you can have people subscribe to a particular course

through this specific form.

So a course, by ConvertKit's definition,

is essentially a sequence of emails that you've set up.

And I have a number of those already set up.

I'll show you those in just a second.

But when you set those up, those become options here.

So when people subscribe through this form,

I want them to go into my Level Zero Nurture list,

or course, for example.

Those are people who are just starting out,

and I know if they subscribe on the Start Here page

I can put them directly into that particular email sequence

that is specific for them.

I can also have an incentive email.

So for example, this is what is traditionally called

a double opt-in.

Now what's cool about this is you could actually

upload a file that people get immediately.

So if you have a lead magnet, for example,

when people subscribe to get an ebook or something like that

you can upload that file,

and the act of people downloading that file,

which comes in that first email,

becomes their way of confirming themselves

onto that list.

So if you don't know what that means,

don't worry about it, but again,

this just makes it really simple

for you to have people confirm their email.

Because they get this email, it says hey,

just wanna make sure you're human.

Well here's that download link,

and when they click on that download link,

which is actually a button in that email,

it confirms them for you.

So you actually save a step there too,

which is really cool.

You can change the styling,

and you can also embed it on your website.

This is where you get the embed code.

There's also a WordPress plugin that makes it easy

for you to do that too.

You can create a Twitter card, if you know how to do that,

and there are other options to duplicate the form

if you wanna put in on another page

and just have it be able to keep track

of the stats on that page.

You can archive it if you're done with it,

and you can also delete it too,

which is what I'm gonna do now.

Now the last thing I wanna show you related to the forms,

and actually I've just noticed that

I've collected a few more subscribers

since we started this recording, which is pretty cool.

But I'm gonna click on this form there,

because it'll show me some more information

about the stats related to this particular form.

So if I click on subscribers here at the top,

what you'll end up seeing is some more stats.

So you've already seen these,

these are what's shown on the dashboard there.

But I also see my top referring websites too.

So I understand now which other websites

are driving traffic and subscribers to this particular form,

which is super powerful.

So I can see that a lot of people are coming in

from my resource page, from PatFlynn.com.

Actually, that's the number one thing.

Unknown, which is probably a private Google user,

for example.

A particular post on SmartPassiveIncome, and also Google.

Again, some really cool stats that

other email service providers don't really show you,

or make it very difficult to find.

Okay, so here we are back on the dashboard.

And I wanna show you now the Courses section,

which is where you can create different email sequences

for different purposes.

So for example, I have different email sequences

based on the different types of people

who I know are in my audience.

So Level Zero, for example, are people

who have yet to start on all my business,

and I have a specific email sequence for them.

It lasts currently 42 days, with nine emails.

So it's essentially nine emails that span across 42 days.

And you can see a lot of the stats here too,

which makes it very easy to see what's going on.

So 11,000 plus subscribers, with an open rate of 58.7%.

9.7% click-through rate and 614 unsubscribes.

But let's get into this and show you

exactly what's going on inside.

So here are each of the emails that go out.

This one is immediately after subscription,

four days after, nine days after.

You can set these to however many days you want.

And all these emails go out.

Again, these are nine emails across the span of 42 days.

And what's really cool is you can easily see

these sequences, you can rearrange them if you want.

People don't get double emails ever,

and you can add new emails to the sequences,

and the editor is just really easy to use.

And it just makes it so simple,

I don't know why other email service providers

aren't like this.

But here's the really cool part.

I'm gonna click on reports up here,

on the upper right hand corner,

and you get to see some of the magic of what I love most

about ConvertKit.

So I'm gonna clear that, click on reports.

And this shows me exactly, with each of these emails

that I've created, the open rate for each of them,

the click-through rate, and the number of sends,

the number of unsubscribes.

So I can quickly see if there are any anomalies,

which ones to address, if there are any ones

that for some odd reason there is a lot of unsubscribers.

Like for example this one,

I might be able to address that and change that.

It also give me some of the quick stats

that I mentioned earlier there.

But this is so easy to see what's going on.

So again, I love this.

Now there are other settings you can do too.

For example, when these emails go out, what time.

You can exclude particular subscribers

from getting this course.

So for example if people are already customers,

I don't necessarily have to have them

go through a Nurture sequence,

which tries to sell them stuff

that they've already purchased.

So that makes it really easy here,

I can exclude based on different tags,

other courses people are in, forms they subscribed through,

and that sort of thing.

So that's that,

I'm gonna cancel cause I don't wanna change anything.

Same thing here with Level One Nurture.

This is currently eight emails in the span of 35 days.

And same thing with the reports,

I can get a quick snapshot of what's going on,

what the click-through rates are,

and all that sort of stuff.

So again, very very simple, and very easy to use.

Now I'm gonna click here on Broadcasts,

to show you exactly where the broadcast emails go out,

and these are emails that you send out

at a particular moment in time.

Like right now, or whenever you'd like.

Of course it gives you some great statistics

on previous broadcasts that you've sent.

You can also view reports of those particular

broadcasts too,

and you can also send to unopened.

So people who have not opened it,

you can just click one button to send to those unopeneds.

I know a lot of people who like to use

that particular tool.

It's kind of a hack in other email service providers,

that a lot of people use, well this one is just simply,

you just push a button and that's it.

Now let's go back to broadcasts

and create a new broadcast.

There's a lot of things you can do here.

You can select which people you want

to receive it for example.

Let's say I'm sending an email out to people

who I know are feature podcasters,

and I wanna make sure I exclude people

that are in Level Zero Nurture.

So I wanna send these to people

who say that they're going to start a podcast,

they haven't started one yet.

I know that because I've collected that information

based off of tags that I've had people self-select

into over time.

I'll show you exactly how that works

in the automation section in just a sec.

But I don't wanna send to people who are just starting out

because I don't wanna overwhelm them, so that's that.

So I'm gonna hit Next Step.

And then I get to do my email here, my copy.

I can select from a template or I can create one

if I'd like, and I can test this email out.

If I want I can send it to a particular email

to get a preview.

Now I'm not gonna go ahead and do that.

Everything in the Broadcast area is pretty straightforward.

But again, the powerful part is quickly and easily

being able to send to particular segments

and excluding particular segments.

So I'm actually going to delete this email

because I don't wanna send an email out right now.

Okay, next let's click on Subscribers

to get some information about those who

are on my email list.

Now the most useful part here are these tags.

This is where you can create new tags

and be able to start to define different parts

of your audience based off of certain interests,

or what they've done, or actions that they've taken.

For example, I can see there are 5,000 people

who are in my book club, so whenever I have

a book club email, I just send to that particular tag.

There are people who are interested in a weekend digest,

over 11,000 of them actually,

who wanna get a summary of my content every weekend.

I've also tagged people based on interests.

For example, this one here, email marketing.

These are people I've tagged as being

interested in email marketing based off of

a particular form they've gone into,

which is the one for that lead magnet

that I talked about earlier, Email the Smart Way.

Now I have 10,000 people who are tagged

as being interested in email marketing.

So if I come out with a course in the future,

or I have a course to promote that I'm an affiliate for

that involves email marketing,

I can just quickly say, hey ConvertKit,

send this email to these tags,

or these people who are tagged with being interested

in email marketing, and I know what to say.

I could say hey, thank you for downloading

Email the Smart Way, check out this new thing.

And there's some other tags here too.

The other cool thing about the subscriber section here

is that actually I can click on a particular subscriber

and get some information about them.

For example, if I click on this one,

I can see that this person subscribed

on this particular form, I can see that this is

the email that they've received already,

that they've got it delivered.

And you can also see which ones they've clicked on

or haven't opened yet.

You can also see what tags they've been added to,

and you can also add them to new tags

and also delete them from here too.

All right, and I've saved the best for last,

let's talk about these automations.

This is something that other email service providers

either leave out completely,

or make really hard to execute,

which then you don't end up using them anyway.

But ConvertKit like everything else makes it super easy.

So to show you, I'm just gonna click on Add Rule,

don't worry about this other stuff,

it'll all make sense in just a second.

I'm gonna click plus add rule,

and quite simply you can see here.

On the left-hand side, when this event happens,

there's a number of different things that can happen below,

this action happens.

And again, the way this is set up just makes it

really easy to understand.

So for example, if somebody subscribes to a form,

and I select the book club form,

I can add a tag to that person,

which is the book club tag. Very easy.

If people click on a particular link

that I wanna put in an email.

So for example, that link is H-T-T-P,

smartpassivincome.com/session41,

which is about affiliate marketing.

This is session 41 affiliate marketing,

I can have them tagged as being interested

in affiliate marketing,

which allows me to collect more information about them.

So for example, the email might be

about affiliate marketing, if they wanna learn more,

click on this link, so let's get rid of that.

If people have a tag added, they can remove themselves

from another tag.

So if people are tagged as subscribing to one course,

I can untag them from another,

so they stop getting those emails.

If somebody becomes a customer,

so let's say somebody purchases a product,

and right now I have it just integrated with Gumroad,

if somebody purchases the smart podcast player,

I can remove a tag.

So I can remove the smart podcast player interested tag

which takes them off of that email sequence,

which then tries to sell them that product

that they've already purchased.

So again, like I said there's a lot of different things

you can do here.

There's also the digest email you can set up,

if a new RSS post comes out,

you can have it create a broadcast draft

that then you can send out.

Let's see, what else could you do here.

If they complete a course,

let's say you have a seven-day email course.

If they complete that and they get to the very end,

then you can have them unsubscribed from something

or subscribed to a completely new course,

or add a tag as being completed,

and then you can send them new stuff.

And again, so many things you can do,

and ConvertKit is adding things every day

to make email marketing experience better.

I've found so much success already

through using ConvertKit, and I recommend it for you,

if you're just starting out even.

Because a lot of these features,

which used to be very difficult to use and understand,

like you can see here, ConvertKit makes it extremely easy.

If you are interested in ConvertKit,

and you go through this link, I do get a commission.

That link is SmartPassiveIncome.com/ConvertKit.

And that's at no extra cost to you,

but I do get paid a commission,

I just wanna be completely up front with that.

And also, I'm here to answer your questions too,

so if you're watching this on YouTube,

ask a question below, I'll do my best to answer it.

If you're watching this on the SPI blog,

go ahead and leave a question in the comments section.

Or if you wanna send me an email,

that's totally fine too.

Happy to help, because I really believe in this product.

I've put a lot of time and effort

into really understanding which email service provider

best suits me and a lot of other people too

and I've landed on one that I feel like

is great for everybody.

So go ahead and check it out,

SmartPassiveIncome.com/ConvertKit,

and I look forward to seeing how you are able to use it,

and again, like I said, ConvertKit's coming out

with a lot of other stuff in the future too

to make our lives even easier.

So hopefully this is helpful,

cheers I appreciate you, and again,

that affiliate link one more time,

which I do get a commission from if you do

go through that link

is SmartPassiveIncome.com/ConvertKit.

Thank you so much, and I'll see you in the next video.

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