hey what's going on welcome to the Doug
show my name is Doug Huntington and in
this episode I talked to Joe and Mike
they are the founders of build assets
online.com and they're pretty cool I was
introduced to them in the last few weeks
and they are brothers they've been
working together online since 2014 so
just about the same time I was getting
started and since then they've succeeded
at multiple different business models
including Amazon FBA that's fulfilled by
Amazon Kindle publishing and e-commerce
websites they dabble a little bit in
affiliate marketing as well but it was
really cool to talk to them because they
have their own online portfolio that
they built since 2014 consisting of over
10 different businesses so they are
truly putting together a portfolio of
businesses that are in different area so
people talk about diversifying their
risk and diversifying their business and
income and all that stuff
these guys are doing it and they're
doing it not by just like creating new
businesses with the same business model
but they're doing it they are actually
doing it by creating different
businesses and that is a great way to
diversify because this is something I
they just create multiple businesses
using the exact same business model that
they are diversifying and they are on a
small scale to a certain extent but
actually creating different business
models that get traffic from different
sources you're actually working with
different affiliate models or different
not not even affiliate models at all but
you're working with like drop shipping
and stuff which brings me to one of the
cool debates and one of the big topics
of this whole episode Mike and Joe and
myself debate drop shipping versus
affiliate marketing now if you're if
you're listening to this show and you've
listened to the Doug show
few times you probably know I do
affiliate marketing that's sort of the
area where I focus these guys do a lot
more in the drop shipping area they have
various other business models but the
point is we have a debate and we
actually I mean it was all friendly and
everything but we actually like butt
heads a little bit so it's pretty fun
let it let us know if you like that or
actually I like the contrast I like
having the little debate on there it's a
little more interesting than just
everybody agreeing all the time that
gets boring of course so anyway there's
one other thing I want to mention with
Jo and Mike here and that is they do
have a free course out there I will
actually put a link in the show notes in
the description so you can get to a
really easy it is called online asset
playbook and here's the tagline steal
our secret formula for creating
million-dollar-plus and assets from home
with drop shipping even if you have no
prior experience I will mention that
probably having some prior experience is
a little bit helpful but they hit all
the marks as far as this free course
goes so I highly recommend you check it
out if you like what these guys are
talking about if you're thinking hey I'm
interested in drop shipping I want to
learn what they're talking about it
could be a great thing to get into
specifically if you do have an affiliate
site that is making money already and
you kind of understand the affiliate
site model and you're thinking hey I
want to diversify a little bit hey I
want to introduce myself to some new
concepts some new business models and
that sort of thing again it's just a
free course out there you just sign up
I'm sure you have to give some
information like your email address and
your name stuff like that but it is free
so I encourage you to check it out now
let's talk to Mike and Joe from build
assets online
[Music]
hey what's going on its Doug Huntington
here and I'm with Mike and Joe from
build assets online did I get it right
yes
all right perfect so for the people that
don't know you much like myself I
actually don't know you guys that well
can you give a little bit of an intro
and just what do you guys do over it
build assets online so I build assets
online Mike Mike and I are focused on
kind of just what the name sounds like
is creating a profitable portfolio of
online assets sorry to use the
definition to define the thing but
basically at the core of what we do we
start with high ticket drop shipping
which is still the core of our business
today and we use the cash flow from that
to invest in other profitable web based
businesses and the reason that we start
with a high ticket drop shipping is
because what we've found is that the
cash flow from it is much faster than
other than other business models you can
kind of get it going get it started in
two weeks it should do you like really
apply yourself and then and then scale
it from there and then because some of
the other business models are still
great and they still have like high
multiples and they're you know extremely
passive and great businesses and we'll
use that to invest in those and and grow
the portfolio guides and Mike I'll
direct this question you know I'll try
and do a little orchestrating here give
everybody some time here so like you
guys are brothers is that the situation
yeah okay yeah so your brothers and like
what did you do before you were doing
drop shipping and stuff like that so Joe
had gotten food science degree he was
working you know just doing stuff with
that I had a chemical engineering degree
and I was doing stuff for military
contractors but Joe had started doing
retail arbitrage so essentially just
going to you know big-box stores going
to the clearance aisle and then
reselling stuff on em is
and you know get quiz job maybe in 2013
or so and um yeah I mean I wasn't really
happy at my job I kind of wanted to get
a taste so you know he didn't want me to
do the same thing because Amazon kind of
has its restrictions and so I went down
the route of Kindle publishing I found a
you know a coaching program with that
and just started doing it and then
within probably three or four months I
quit my job and yeah then things kind of
got went awry with Kindle I mean both
doing it and that's essentially what
forced us to start our drop shipping
business okay sorry you said what what
happen with Kendall so basically back in
the day it was kind of like the old
niche sites with Google how everyone
kind of got slammed by the update
that's essentially what happened to us
Kindle was a bit different and you know
the way our books were structured and
kind of the way people did things or was
a bit more gray hat and so one day my
account got suspended as I was about to
quit my job and you know I lost like two
months of proper royalties and they pay
you two months later and yeah so we were
kind of out of options and he had just
bought a house so we needed to do
something quick and that's kind of when
we made our first drop shipping store
and that yeah again we went from zero to
first sale within two weeks I was also
pretty heavily invested in Kindle at
that point because he was doing well
with it and I can't moved away from the
retail arbitrage to the Kindle was I had
just the potential that was so much
higher at the time and so he were both
like most of our income coming from
Kindle and then he literally quit his
job and like the day before it happened
or on that day
and I had like signed the final
contracts on a house like the week
before and I didn't have a job so yeah
we really have had to be like alright
let's uh let's get this big you gotta
get something figured out quick yeah and
that was really kind of a defining
moment for what has become or overall
business strategy because it taught us
that you know while Amazon brings really
income it's you know a very risky
platform to have all your money invested
in and yeah so now we kind of just we
teach having an overall well-rounded
portfolio and we still do Kindle now so
it still works good and you know we've
had some bestsellers and but yeah the
main point is that drop shipping is the
best way to get money quick and get an
asset that you can sell and then
everything else complements it and their
own ways got it got it and can you give
me an idea of like what you guys were
pulling in before the issues and the
Kindle publishing business side yeah I
think I was on pace to make like
probably twelve thousand to fifteen
thousand dollars profit like yeah yeah
when that happened and yeah so that got
kind of taken but now we're so now we're
back on good pace I think we're closing
in on like five to six thousand dollars
profit each month and you know I'm I'm
pretty like I'm pretty involved in the
community I know some big uh some big
Kindle people and they make a lot of
money and you know there's still a lot
of money to be made in Kindle but some
more mature yeah yeah also heard of a
big some really big publishers losing
merica that yeah that's true too maybe
some top 100 authors who have just guide
their accounts taken down and you know
there's really no recourse with Kindle
um once you've once it's taken down
unless a miracle happens you are you're
out of luck Wow oh and what issue would
a person have liked in the top 100 like
what what violation would they make to
get kicked out honestly a lot of it
comes from other independent writers who
are a bit bitter that you you know you
use ghost writers and stuff like that
and they'll just like spam report you
and do things like that and you know as
you as you may know Amazon their
customer service especially for their
sellers is not the best so it's like if
someone chooses to you know
like down your account getting it back
is usually quite a hassle good look all
right yeah cool well super interesting
you guys were getting started around the
same time as me and I do remember
hearing all these amazing Kindle
publishing stories and I was like I
should check it out but luckily I didn't
get too distracted and dry but yeah I
remember hearing like just crazy stories
you know really quick to ramp up and
once you get a system set it's just like
churn it out right yeah and it's still
awesome I mean the the churn rate is
less now it's more really focused on
creating a high quality brand and you
know in the future when we come out with
you know our our strategies on Kindle I
think you'll you'll find that it all
actually works together with the niche
site stuff and yeah if there's a lot you
can do with it and it is still a really
really good asset class because it's
just if you let it just do nothing it
would it makes money every month like I
probably put five hours a month into
Kindle first you know good profits oh
yeah all right cool
and Joe were you about to say something
there no I mean I think he kind of
touched on it that we're really putting
our efforts into now kind of combining
business models like combining like the
niche site with the Kindle publishing
and you know building building the email
list that way using Facebook Ads build
the email list which is then great for
the Google traffic could they see that
you already have traffic so we're really
a lot of our R&D and efforts is focused
on to doing that stuff and it's all we
can be gonna do it we can afford it
because we have the the drop shipping
stores which which is which is great
very cool so and take me let's go down
that route now so you both were doing
really well with the Kindle publishing
and then you lost that revenue source
100 hundred percent or enough of it
where it was catastrophic right so you
had to move into some other stuff so how
did you determine
what you were gonna do next how did you
deal with that stress you just bought a
house and all that stuff so Jill why
don't you kick it off and then let's see
where it goes here well I think we knew
we wanted to do online I mean at that
point like I was moving to kind of the
middle of nowhere I moved back to New
Jersey since then but um we kind of
realized that like I really didn't have
another choice like he wasn't gonna go
back to work and whatever um I think we
actually bought like we bought two or
three courses on e-commerce and and drop
shipping like we would always buy
courses like to this day like we still
we still buy stuff I mean I'm sure I'm
sure you do as well even but you know
it's just it's just about like being
able to assess all the information
pulling even if even if you deem a
course to be like a waste of money just
pulling like one or two things like
we've you know we've had things that
we've been taught like years before and
then one day they just uh I remember
that and then it kind of impacted can
impact your business in the future so a
lot of it is just I mean invest we have
we have we're doing good with Kindle
before that so it's just investing in
knowledge doing research and and yeah
more there's more than anything I think
it was just putting in you know the the
effort and the time yeah and that was of
course that's the other thing I mean a
lot of people as I'm sure you know will
that's all they'll do is the research
what we like to do is we'll spend like
an allotted amount of time on research
and then then it's all it's all actions
and it's it's all in and it either works
or it doesn't
but what we found is that even if it
doesn't work like a hundred percent it
still kind of sets you up to tweak
things in in the future and you make a
little change down the line and
something successful so and if I can if
I can add on that I think that's the
reason why I take a drop shipping is so
powerful that's because you don't need
to
have you know a hundred percent of the
knowledge to be successful because you
can make one sale and make a few hundred
dollars and so you know even if you're
not the best at website design or you
don't have the best suppliers or you're
not the best at you know Google Ads
which is essentially the main three
things that I take a drop shipping
consists of then you can still get that
feedback you can still make money and
then you can keep learning and keep
learning and you know compared to making
niche sites and doing some other things
it takes sometimes six months just to
get out of the Google sandbox just to
even see traffic start to trickle in and
then you don't know how well you're
gonna rank so yeah I think what's
important for us and what we try to
teach people is that you know you want
to get results as quick as possible and
again drop shipping is it something that
allows you to get results without being
an expert and then you can create
expertise got it okay cool so your your
backs were to the wall you were like we
know we're gonna do some online business
stuff we don't know exactly what you got
some courses did you only get like drop
shipping courses at that time or were
you looking at some other avenues as
well well I had because of because I did
Amazon FBA I actually well I mentioned
the retail arbitrage thing but before
getting into Kindle I kind of moved from
that to wholesale so I was kind of
already familiar with how to like reach
out and like set up dealer accounts with
people and we kind of I guess because of
that we kind of thought like we're ready
we've already done ecommerce at some
level like I guess we didn't really
debate what we were gonna do it was just
we had a little bit of the skill set we
were doing the research and we just
thought like okay we have this part of
it down let's just let's just run with
it and I think someone who had done
Kindle publishing had put out a course
on drop shipping that we bought and then
it kind of just let us down
path and yeah when you know the thing
happened with our accounts we just knew
that that was what we were gonna try to
do yeah yeah that's is that that's
exactly when actually cool in like gum
just for the people that don't know so
when you said you were doing some
wholesaling basically you would purchase
from wholesalers manufacturers whoever
and then you would sell it on Amazon via
FBA right I wasn't I wasn't drop
shipping it but I would purchase big
amounts get them shipped to my house
labeled and send him back out and I was
you know always do it I was doing pretty
well with that so it was kind of a
logical next step to just take that to
your own website cool now can you just
walk me through just actually what you
did what you guys did back then
as you were I guess migrating over to
drop shipping and then you know what I
want asking me is leading stuff just
what's the process what do you do yeah
so essentially what we do is you know we
decide first off what niche or kind of
broad industry that we're gonna go in
for our website and we'll go out we'll
spec out a bunch of different
manufacturers and brands that are in the
US just like you know you go to Macy's
you see they're selling a bunch of
different brands they don't own them all
they're just retailers for them so we
have a process of kind of finding out
who is more likely to be doing drop
shipping since drop shipping is not so
much of kind of what is hyped up to be
where you know you're just selling cheap
items from China it's really just a
method of fulfillment and when it comes
down to the expensive items and
different industries pretty much
everyone is drop shipping in some regard
just you know there's no there's no
point in having an expensive item
shipped to your warehouse and then
sending it to a customer so yeah we'll
spec out what suppliers look good kind
of we talk we go into more of their
nitty gritty pricing and seeing you know
who's who's gonna be probably the best
company
work with we'll call them and we'll you
know fill out their dealer forms it's a
pretty simple process and then from
there you just list the items on your
site run Google ads to it and yeah get
some sales gotcha Joe were you gonna
mention something to you well I was
gonna say that as you kind of get into
it like when you make a site and you
start getting one or two good brands on
there and you start selling those it
kind of snowballs because what happens
is the other brands will they'll they'll
kind of see like oh they're selling my
competitor they're getting X amount of
traffic every month you know if I don't
get on there it's it's a loss for me so
there-there is like a ramping up process
I would say for a store so you know it's
kind of the more stuff that you're
selling the more you can sell because
the more clout you have in an industry
essentially cool so you get like better
terms and stuff and more negotiating
power and all that yeah there's there's
not a lot of negotiation I think a lot
of people you know when we tell they'll
be the contact suppliers and do all this
and that they think it's kind of a big
process most of them just have pretty
strict dealer terms but there are
dealers that really they have a really
really good brand and they don't just
let anyone in so you have to prove
yourself first and so that's kind of
what he's referring to is that once you
can prove yourself in the industry you
know then you can get these really good
dealers that have the best margins they
have the least competition and so it
results in really cheap traffic and yeah
all you need is really one brand that is
a homerun to have a really really good
asset got it okay and then as far as
like running ads which I don't I don't
run ads I don't know much about them
I've done some Facebook stuff and have a
general understanding but I would
imagine you have to float you have to
float the money for a little while right
so you pay for some ads and things are
sold it takes you
to get your money even if you made a
profit right so can you tell me about
sort of that part of it
number one is that a correct assumption
or and then how it works if it is so
it's actually not correct
so yeah with Facebook ads it is more of
a gamble to where you have to test all
these ad sets you have to find the
winner and then by that time you know
you would spend a couple hundred dollars
and now you need to scale and get your
money back with Google Ads
you can essentially just target the
keywords you want to show up for and
Google gives you a free you know hundred
dollars to to run ads with so by the
time that we use that three hundred you
know we get through that one dollar
credit we are usually profitable so yeah
there's no there's no really there's
nothing to really test it's just you put
your ads out you see which do the best
and then you kind of just optimize
around that say just you know bid low
we're on the ones that don't work as
well and then really ramped up the ones
that do work but either way there should
not be a very long period of being in
the hole yeah you're kind of combining
the the buyer intent of Google users
with margin that you make a lot of
products that you make a lot of money on
so with an affiliate site obviously you
make a few dollars per sale if you maybe
sell me dollar you know a product so you
essentially need to rank organically for
that in order for it to work but if
you're making a few hundred dollars
thousand plus per product you don't need
to get those get those organic rankings
and the buyer the same buyer intent is
still there yeah and we've had sales
come from you know clicks that causes
one cent and you know that's not always
the case
you know I will bid up to you know eight
dollars for a click but that now that we
know what we're doing we can do that
because we know the kind of response
that we're gonna get but it's really you
kind of just set what bids you feel
comfortable with and then you see what
happens and yeah I'm not I'm not a big
Africa advocate for you know really
going
when you first start with that I think
it's a learning process and it's just an
art and you just need to get some data
and then you can make good decisions yep
and that totally makes sense I mean you
understand your margins you understand
like how much you could pay for whatever
the visitor I guess and then on average
how many you're gonna sell so once you
have the data then it's like you know if
it's gonna work or not right so yes so
Google will essentially tell you you
know what search term person convert it
on and so once you once you have that
kind of information you know that you
know a certain search term is profitable
then you can absolutely dominate that
search term whether it's through
shopping ads or through text ads or you
know under and there's even ways to go
beyond that that we discuss like some
more advanced stuff got it
yeah cool and is there anything else on
the just sort of high level of how
dropshipping works
other common questions that I probably
missed here that you guys want to have
in before we shift to another area I'd
say probably on the level of customer
support because obviously you know when
you have a niche website there's no
face-to-face interaction with the
customer you're just ranking and you're
you know getting traffic and you're
making Commission's with you know having
a store it does come with a bit of
face-to-face and you have to you know
handle existing orders and do different
things like that and you know it's
really what you want it to be so if you
want to have a big store that sells
expensive items you're gonna have to
take some calls but you can outsource it
to someone in the Philippines you can
get an American worker that's you know
can sort of take over your roles and so
we've done it in a multitude of
different ways and yeah it just depends
kind of on what you want your your life
to be like and you may add to that I
don't think so I think yeah I think we
kind of covered the high level of it
yeah I think that's actually one of the
harder things to put in place and create
a system for it is
is training someone to do customer
service but again you know with and
there's a very good entry for everything
right so whereas it may take you 12
months to learn SEO just so you can
start making money you know instead you
know you can put that time into training
an employee and just having a store that
runs automatically for you gotcha it's a
good way to put it I mean no matter what
business model you pick you could
probably make it work out and there's
probably gonna be some hurdle like
something that you're gonna have to
figure out whether it's SEO or customer
service or whatever so for the margins
can you give us some ranges of the
typical margins you're looking for and
some other expenses like baked into it
all aside from you know the material is
in the customer service and whatever as
far as we actually did a video on this
and kind of talked about how the
percentage of the margin isn't super
important because you can have a very
low margin item like 10% and then a huge
sales volume and then you can have the
the inverse obviously so the margin I
mean I would say that remains is from 10
to 10 to 50 yeah that accurate
so yeah it's only important in context
of the ad spent as we talked about
before if the ad is profitable it
doesn't matter if the mark if the margin
is and of course if it's worth the time
to you know if you're making a hundred
bucks you know you don't want to process
a bunch of orders that are you making
two or three bucks but if you're making
one hundred five point you know you got
it you gotta put a combined all that put
it all together right right okay
got it so one another thing that I was
doing some pre-interview research on you
guys and I saw you have over ten
different businesses and we mentioned
some of the stuff that you haven't play
so can you sort of run through as much
as you could share about the portfolio
and that sort of thing I know some of
its sensitive information so feel free
to just share what you can but I know
this is something people are super
interested in to work for yourself call
the shots you know and then have a
diverse set of assets where if something
goes wrong maybe it's only 10% of your
income or revenue and you can adjust and
shift and it'll be okay so can you run
through sort of the portfolio and how
you guys approached it yeah so we have
had six different high ticket websites
drop shipping websites in total we've
now sold two of them we just wrapped up
a sale a couple weeks ago so first one
we sold four hundred thirty three
thousand dollars the last one we sold
for eighty thousand dollars and so we
have four websites now that do drop
shipping we have our Kindle business and
then we have about five different
content so a little bunch of little
niche sites that yeah we kind of they've
kind of been a little bit of our Rd the
way we kind of split up the work well
this I'm gonna branch off a little bit
here but I think it'll I think it'll be
helpful um so what we really started to
grow our business was when we first
started it was like we were kind of just
doing like the same stuff like I'll be
like oh let's I'm gonna go change the
adwords bid so then the next day he
would go change the adwords bids or
whatever um but then we decided i think
we saw but what inspired was there one
particular thing that inspired that that
we decided to that we decided to
distribute the work maybe maybe James
Schramko
yeah I think we saw a presentation by
James by James Schramko we really
started to split up the work and what we
really started to do to scale was that
cause if you're splitting it between two
people you know you have to be efficient
so what we started to do was that he
would handle the management of the store
and the adverts and the reason he would
do the AdWords is because he has if he's
managing the store he hasn't
his finger on the pulse of like what's
going on so it's much much easier for
that and then during the scaling phase
and we still do this to this day is I
I'll do all the the set up of the site
calling suppliers getting the suppliers
to you know getting in their dealer
program and stuff like that so I'll hang
all that and also handle like the R&D
stuff for new sites that were gonna be
working on so I've spent the last few
years like two years I'd say kind of
figuring out the content side stringing
an SEO and yeah so I gotta tangent there
but that's great that's how we structure
our our business so yeah we have we have
Kindle which he handles but I'll handle
the site portion of it and the Facebook
Ads
and then the small content sites is kind
of my little playground they they earn
around two to three thousand a month
depending on a month I'm hoping it's
gonna be higher during the holiday
season but you know we're just really
focused on experimenting and reinvesting
into those we know that those are those
sell like really easily so yeah you know
we're just kind of we're focusing on
growth a lot right now and experimenting
and like I mentioned earlier doing a lot
of the combining of all these strategies
so there's gonna be the niche sites I'm
working on right now we just made it two
months ago and it's basically connected
to one of our stores and what we'll do
is kind of similar to to what you teach
it will focus on the the longtail terms
because like we have a niche site we
have one niche site that gets like seven
thousand sessions per month but it's a
you know very low the ad revenue from
that isn't very high it's like I didn't
get two or three are rpms and I think I
made up kind of may need to change the
ad network and play around with that but
with with if it's connected to one of
our drop shipping stores thousand
visitors a month could mean a thousand
rpm you have 2,000 rpm so we've kind of
we've kind of come to that realization
and so we're really putting a big focus
on taking the learnings that we've done
over the past two or three two years
really and combining that with the
e-commerce and and Kindle yeah
and if I can if I can answer that a
little bit obviously not everyone who's
looking to get into this has you know a
partner to do it with and so you know
drop shipping we know plenty of people
that do it all by themselves and you
know of course it's not you don't need
to have a business partner to do it it's
just it may take you a little bit longer
to get up and running and you know
whereas we have two people and so we had
we can do a lot of stuff for one person
didn't beans you know double the money
yeah yeah gotta split it but um yeah yes
I mean to touch upon the the RPM thing
the people aren't super familiar rpm
essentially means your earnings per
thousand visitors for typically like an
ad network and when a site is getting
organic traffic they judge okay how many
after a thousand visitors how much money
am I making it ads and so even on like
the best premium ad network you're gonna
get what like 20 rpm around that 20 to
30 I've you have you ever gotten hire me
um you know what I don't keep track of
earnings in that way which is like so
basic but I have no idea okay with you
no clue yeah we worked with with John
Dykstra I you know he's I mean he's all
about the ads yeah anyway
so we kind of had the the realization
that you know we're putting in this time
to get all these visitors just to make
twenty dollars for every 1000 visitors
whereas on our you know our drop
shipping sites a thousand visitors could
mean you know a few thousand in revenue
and so you know obviously we
we're very familiar with me what you
teach and the key word golden ratio and
all that stuff we figured you know why
not just apply that to our high ticket
sites get these really you know you know
high intent potentially very profitable
keywords and send them to our own
e-commerce website perfect and I was
gonna say this is obviously not a
groundbreaking idea but people ask about
it all the time and they can't put the
pieces together so it's really cool how
you guys you know you started from
different areas you know Kendall Kendall
publishing the retail arbitrage in the
thing that I always say is like when
something goes wrong it'll be okay
because all the business models have
their flaws and issues and stuff like
you develop skills and insights that you
can apply in other areas which is great
and now you're like combining business
model stacking them on each other so
you're like oh we can make way more
profit if we sell our own product over
here so it's perfect I mean it makes
total sense and not to mention it boosts
you know the actual value of the asset
itself because you know you have
multiple domains you have multiple
traffic sources and you're earning
revenue from different areas so it makes
you you know less vulnerable to changes
like an algorithm update or something
happen with your ads account so yeah
it's it's something that you know we're
we're investing heavily on now to sort
of set us away from the pack cool all
right
now let's shift into a little debate
style so I'm sure we're gonna have fun
with this I was perusing your blog and I
saw a post on drop shipping versus
affiliate marketing and I think you know
it's a great it's a great read in
general so we'll link up to it and then
we'll just talk through it here so we'll
just hit the bullet points I think you
guys are going to be more prepared than
me because you literally wrote this
article and I don't know much about drop
shipping so this really just this should
be good so number
I think it's pretty clear around the
profit margin and just in general I know
from the affiliates I'd like especially
Amazon affiliate you're effective like
overall commission rate is probably
going to be maybe somewhere between four
and six percent or something on average
so you mentioned before the drop
shipping margins are pretty high so
anything to add to that other that you
said like 10 to 50 percent depending on
a number of variables but anything else
dad so I mean obviously with Amazon if
you can get the traffic obviously Amazon
has a really high conversion rate and
how we're talking about you know the
volume before early you know we would
rather have a ten percent margin on
something that sells really well and
gets really cheap clicks with Amazon you
do have the potential to sell a lot of
volume but you also only have a 24 hour
cookie window so someone has to buy
something within 24 hours for you to get
credit
whereas with our site our sites you know
we don't have a cookie window there
aren't their pixels for us now and so we
can remark it to them as much as
possible and that is another edit
benefit not to mention that you get to
bake in some if you're in the right
niche you can bake in some additional
lifetime customer value because someone
buys from you they're gonna be on your
email list they can come back and buy
more stuff yeah some some we still
actually sell replenishable items on
some of our stores that are kind of
expensive I mean they're not thousands
of dollars but people come back and buy
from us so yeah I think the margin or
the profit per visitor compared to an
Amazon affiliate site is generally I
think gonna be higher
yep and for Mike from my perspective
right because I'm I'm the affiliate
marketing person so I think I'm gonna
call it a push but it's up for debate
because the volume and the number of
visitors potentially could make up for
it may may be the drop shipping in the
run is better but I'm sort of like the
volume so high for some affiliate sites
and the traffic so high even though the
earnings per visitor or so low it may be
a push so what do you guys think is that
is that too big of a stretch I think I
mean you're in a way you're you're right
I mean but what do you have to sacrifice
to to get that volume I mean to me and
you know your your I'll be the first to
admit that you probably have a greater
mastery on niche site creation than we
do at this point but even the best SEO
is in the game have sites that that tank
or they have sites that just don't work
out the way that they expect I mean I'm
sure would you would you agree with that
yes yes so let me put it to you this way
is for all the six dropshipping stores
that we make yes we've never had one
fail never had one that we had to close
we sold two of them four of them are
alive and kicking and it's just because
you're in control of that traffic so I
would say the affiliate marketing is
like you know you're going out to the
river and you're like trying to scoop up
some water with like a cup or something
but um okay dipping your toe in the
river of traffic but you don't you're
not controlling the traffic and that's
that's the difference is when you are
doing paid traffic you're controlling
the traffic I think that's a foundation
that's a more solid foundation or like a
real business I would say yeah because
don't likelihood that your ad account
gets shut down is so minimal if you're
just doing everything by the rules which
is not hard to do you don't need to
cheat yeah the real problem with the
affiliate earnings obviously the volume
is great you don't need to do anything
the traffic just comes in but it's the
length you have to go and the risk you
have to you know you have to go through
in order to potentially get that traffic
to your site whereas you know with the
drop shipping
I you can just get traffic and like
basically on day like once you have an
infrastructure set up you can run ads
and get traffic like day two or
something right yeah yeah and the ads
are I mean they're evergreen for the
most part I mean because it's Google and
it's not Facebook Facebook Ads
generally speaking aren't like evergreen
like the audience is gonna get tired of
seeing your ad but like Google sent with
the buyer intent people you have new
people searching for something they want
to buy and they want to buy it so it's
kind of like just getting that position
one spot for sure yeah for a little bit
of money cool and we sort of that was my
fault that we sort of were blending a
couple things together but okay so for
making a profit I think we I'm Matt I I
think you guys are probably right I
think like profit wise like a drop
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