hey what's happening stuck Huntington
here and welcome to the Doug show in
this interview I talked to Zack streebek
and Zack is a student of five figure a
niche site but we're not really gonna
talk about niche sites so much directly
because Zack is actually a lawyer and he
has a pretty interesting story about how
he started not with anything to do with
law and then realized that he wanted to
do something different so he actually
dealt blackjack for a little while he
and I didn't know any of this stuff
before we started chatting and the thing
is he's a lawyer so we talked about like
the law aspects and trademark aspects of
running an affiliate site and having
like an online business so he's able to
answer a lot of questions for me because
I'm I would say aggressively ignorant
and actually not aggressively ignorant
I'm just ignorant I'm just ignorant
about the matters of law because it's
not my background so anyway I asked
Zack a lot of like basic questions maybe
a couple more advanced questions and we
get into details around privacy policy
the gdpr
and some other things are related to
affiliate marketing now you may be
thinking law topics that could be pretty
dry and boring well you're right and I
actually thought the same thing
during the interview so as Zack and I
were chatting I was like you know what
let's let's ask a question about the law
and it was here a personal story and
then go back and forth so let me know
what you think about that approach cuz I
think it it made it more interesting and
it was a little give-and-take because I
mean let's face it
laws are kind of boring and we'd rather
be talking about marketing and stuff but
following the rules is indeed important
so anyway Zack has a podcast he has a
website as well so I'll put links and
stuff be sure to check it out and Zacks
gonna join me on some future episodes so
please leave questions in the comments
and and stuff like that so we can we can
answer them later alright let's hear
from Zack now hey what's going on it's
Doug
Huntington here and I'm with Zack
streebek did I get the last name right
that's correct
awesome awesome so Zack is my lawyer
friend and for people that don't know
you Zack can you give a little intro
sure my name is Zack streebek I am a
lawyer most of my practice involves uh
video games and board games and websites
and and mobile apps and things like that
sort of a new media type thanks but
mostly I'm known as a video game at a
board game lawyer but I'm also I'm also
a niche site owner having done Doug's
course so that's how I kind of got
involved because all this very cool and
how did you find your way into the like
game area of loitering cuz that sounds
more interesting than some of the other
lawyer stuff yeah you could be doing
right most lawyer is pretty boring
although being a game lawyer is also
boring it's just doing something a
little more interesting I used to be a
game developer so I used to do animation
and game design for for children's
computer games a long time ago and so as
I transitioned out of that career and
into a new one I decided to choose video
games and board games as my my practice
focus client focus gotcha
then went to law school after that
correct yeah cool so how long I wasn't a
very good game I wasn't gonna very good
artist so I'm a better lawyer that I am
an artist that guys I think I found my
calling while still staying in the same
in the same industry gotcha
so can you this is sort of off from the
topic that we're gonna cover but I was
hoping that we would find a thread like
this so how did you like end up deciding
because law school is I assume not cheap
it takes a lot of time it's not easy
right so how like how did you figure or
like hey I'm gonna quit my job take a
detour and just like change things up I
got laid off from the game company I was
working at at one point so I'm sure you
you
kind of have a shared experience there
and I transitioned into a second career
which is working in casinos so I was a
blackjack dealer for about six years and
while I did that I hated it
you know you talking about repetitive
work we're sort of just doing the same
thing over and over again all day hated
that so while I was there I started to
get it I got another bachelor's degree
in history and decided to go to law
school after that during law school I
didn't didn't work but after school
ended and I graduated passed the bar I
started my my own solo practice like the
next day and went digital nomad for
three or four years after that sort of
traveling the world running it virtually
gotcha that's pretty cool so you did the
blackjack dealing for six years you said
so where were you located for that near
Palm Springs California so outside of
Los Angeles I started off in Coachella
people know Coachella now because it's
like Coachella Music Festival which when
I was there it didn't exist yet I don't
think but uh I was at a trump Trump
casino out there and then I moved inward
a little bit toward Palm Springs and
instead of working yeah working there
okay interesting super interesting and
then from the so you got a second
bachelor's degree in history and did you
know that you were going to go to law
school I know history is sort of like
one of the very common for lawyers is
the degree right that's why I did it
that's why I picked history I was also
interested in it personally however I
mean knowing what I know now I probably
have done some sort of science you can
you can't be a patent attorney so I
can't write patents or deal with patents
unless I have some sort of science or
technical background which I probably
could have done but I didn't interesting
yeah I knew actually a couple actually I
guess I'm not good friends with him now
but a couple good friends and one guy I
went to high school with you got a
double e degree ended up working at the
Patent Office and I think he eventually
got his law degree and it's like
I mean that's a that's a pretty good
combination of like technical skills and
like cool stuff there's a lot of earning
potential there yeah there was this
other dude who he got an Emmy degree and
then he had his master's and then his
law degree and ended up like as a like
IP and patent and like was doing stuff
with Google and like it was kind of
great like once you see the path it's
like oh wow that's amazing
so exactly anyway so the reason why
we're talking is to sort of get into the
legal areas that people that have
affiliate sites or niche sites are
making money online with websites should
be concerned about so I have sort of a
like list of a couple topics that are
pretty common questions that I have and
generally I think most people are
similar to me in that we don't know much
about laws or what we're actually
supposed to do so we kind of try and do
our best but probably make a ton of
mistakes so let's start with a couple of
the very basic things which is around or
which are around not sure I can't
remember what I said there but basically
disclaimers and like the FTC so for me
as I'm doing more affiliate marketing
mentioning more products I am basically
probably overdoing it and just saying
like I feel like I'm I'm affiliated with
them I get a commission like if you buy
blah blah blah like I'm mentioning at
the beginning at the end making it super
clear in plain language so just from a
high level what do people need to know
about the FTC disclaimers and mentioning
affiliation that sort of thing right
well I mean you're definitely in so I'll
preface this by saying the FCC actually
has some great documents online on their
website so if you look up endorsement
guidelines they have some documents that
you can read that are pretty plainly
stated and give some examples but there
have definitely been some lawsuits if
you're a niche site owner affiliate site
owner
it most likely the FTC is not gonna come
after you did you're just too small it's
almost the brands that people have to
say I've come after have been like
fashion brands that have done Instagram
contests where they have people doing
hashtags but they're not disclosing that
they're sponsored things like that
however it doesn't hurt to be to be
compliant with the law so it's good to
familiarize yourself with it I mean
generally you want you want to assume
that people aren't gonna read past where
they're gonna be clicking the affiliate
link and I know that you've talked about
this before and you you put your
affiliate disclosure up near the top
which is good because they're guaranteed
to see that right but if you put it in
your sidebar if you put it down in your
footer if they're looking on mobile you
know they're gonna they're gonna be
seeing 20 affiliate links by the time
they get to you know your sidebar starts
at the bottom and then your footers
below that so they're not going to get
your disclosure so arguably you're not
doing it correctly because you're not
really giving them notice that these are
sponsored links right and you can use
hash tag you can use a you know hash tag
affiliate hash tag sponsored something
like that or just a little notice that
like you use that says you know these
these are affiliate links I make a
little bit of money you know if you put
it in plain language and you know you
say it in a way that makes them want to
support you you know help to support the
site I get a little bit from from when
you click these links and buy something
right and even you know some people with
this this doesn't cost you any more but
it helps us to keep the site running
that kind of thing but as long as it's
in plain language and it's in sort of
commensurate with where the affiliate
link is I think that's that's the best
where you're gonna do it that's the way
the FTC is gonna gonna tell you to do it
as well cool
so and I want to go back to a part that
you mentioned where if you put your
disclaimer or actually anything in your
sidebar probably anyone on mobile is not
gonna see and the reason why and you
alluded to it but just want to like
underscore it so for mobile responsive
site tip
the sidebar is going to be placed under
the content nowadays so yeah like you
said they maybe wouldn't see it they
wouldn't scroll all the way down and
depending on I mean some of my pages are
so long I wouldn't expect them to scroll
down 25% of it you know let alone get to
the very bottom and I guess the spirit
of the law is to let the person know if
they click the link that you're gonna
get a commission and you're affiliated
they're like so if it's in the bottom
then the spirit of the law isn't like I
don't know what I'm trying to say but
like the spirit of the law is respected
the law wants once the user to know that
you have a vested interest in them
clicking that link right so it's not
like a hundred percent free choice that
you've decided on these products or that
you know you're doing it out of the
goodness of your heart they want to know
that there's there's a financial
incentive there and then the user can
can make that decision however they want
but they also want like you're getting
at they want a viewer that's seeing that
link to also be aware of the fact that
it it is a an affiliate link response
earth link at the same time indeed so
anything else around the disclaimer or
anything like that before we shift gears
a little bit here the FCC I gave some
examples but the the endorsement
guidelines actually do give some
examples of what they would be and if
you're doing social media posts it's the
same thing so if you're putting you know
you you do your your deal of the day or
your product of the day or something on
your on your Facebook page or whatever
that's connected with your affiliate
site you know you're supposed to do an
affiliate hashtag or a sponsored hashtag
or something like that and you can you
know there are specifics like it can't
be hashtag AFF or hash tag you know like
the really shortened versions of it it's
really supposed to be a whole word and
honestly those are all in the in the
guidelines they've kind of covered that
excellent yes I've actually read those
so we'll put links and stuff so people
can go check those out and like you said
Zach it's like pretty readable like for
normal people to understand with
examples it's like kind of hard to goof
up
yeah unless you're not following it
sorry and as we're going through this I
realize that legal stuff is boring so
we're gonna mix it up and we're gonna do
some like we're gonna do some content
we're gonna do some other like off-topic
stuff so you went digital Nomad for a
few years can you talk about that some
cuz this is a dream of many many people
and it sounds like you had a kind of a
an unusual path through your career and
in general so how was the digital nomad
stuff how did you figure out to do that
I got into it based on like many nomads
the the 4-hour workweek when I read that
I think it a mentor of mine had
recommended the maybe was the tropical
mba podcast and they kind of turned me
on to the 4-hour workweek so I read that
and all that was and the mentor had been
a solo attorney as well and all that
sort of came together and made me think
hey I can start my own business I can
run it from everywhere you know I just I
don't go to court as a lawyer I draft
contracts and do a lot of transactional
work and deal with intellectual property
so I don't need to be anywhere so as
long as I'm awake in the right time zone
you know I can I can do the work from
anywhere so it's actually kind of funny
because for the first year or so there
really wasn't enough money coming in
from clients because all my all my
clients are are coming from content
marketing so just like just like you
guys you guys us with the affiliate
sites you know I write blog posts and
the blog posts bring people in
I write guest posts and the guest people
best posts bring people in on all of
that stuff I kind of did it intuitively
I'm getting better at it as as I learned
actually learn from from you and from
from other affiliate site SEO type
people but in the beginning was just
creating content and getting it out
there and to make money I did writing
for other blogs and sort of content
creation I worked for text broker so I
was basically doing whatever their slave
wages are for their four-star writers
it's it's not much so you know we kind
of had a sidebar before we were start
recording this about you know how much
you can actually make or how much you
need to pay writers so that they can
actually live and you know if you live
in Bangkok like I was or around
Southeast Asia and I lived in Mexico for
a little while you know I travel around
the cost of living is pretty cheap but
you know you you need to work I needed
to work about three or four hours a day
writing text broker blogs and then I
could afford to live and spend the rest
of my time trying to grow my business
gotcha
and how long ago was that 2014 so the
beginning of 2014 that's when I started
my business so for the first year I was
probably yeah that was that was fully
nomadic and spending a few hours each
day I was I was fortunate enough because
I had legal training I could get on a
legal team on text broker and they had a
steady supply of work coming in all the
time so it was always something but it
was you know $7 a post or something like
that you know or you just have to crank
him out and like 90% of it is and this
is this is writing for legal blogs and
this is one of the crazy things like
legal blogs have the worst content it
was basically like you take a car
accident story and you'd rewrite it and
then put a little blurb about you know
what you do call a lawyer or if you have
a car accident and or whatever I mean
you want to talk about like the do's and
don'ts of creating good content this is
like this exposed me till the worst kind
of content which just like trash to fill
up a blog right but there were just
hundreds of these posts available right
so you know you just write them I'd
write about someone some celebrities
divorce ten times and just sort of write
the same post in slightly different ways
so many times it's ridiculous this
terrible man so like that was for about
a year you said as things were ramping
up for your business and then over time
you started like bringing in like legal
clients too and you had a steady stream
so you didn't have to do the text broker
gig I remember the day the feeling when
I thought I don't need to write these
stupid things anymore I'm done and you
know I just had enough money coming in
for my my business that that it was it
was fine and I know a lot of affiliate
site owners probably
the same thing you know you have that
number you need to hit and when you do
it's like all right I don't need to do
this full-time job anymore I don't need
to do whatever else I'm doing to make
money I can I can just let the website
work right on
so before you left on your your your
travels and stuff did you save up like a
nest egg or something like that or you
were like I'm just gonna pull the plug
and I'll do the text broker thing I sold
my car on Craigslist I put it up there
and an hour later some guy showed up
with $4,000 in cash and bought it and
some shady business with the you know
signing it to his uncle or something
like that but I didn't really care like
it was done and I was out and so yeah
that $4,000 got me the first you know
few months in in Thailand and the plane
ticket and you know the money was coming
in slowly but surely so that kind of
kept me going I mean it was it's tight
living I know that but if you save up
more you know you say about $10,000 or
something like that you can live around
in Southeast Asia for for about a year
probably as long as you don't get kicked
out for reason reasons gotcha
wow this is crazy yeah like we we sort
of traveled around in the u.s. a little
bit but like me to be like the opposite
we went to like expensive cities and
rented like expensive houses and stuff
so teach different lights the house yeah
now I'm more I'm more able to do that
because I actually have a decent
business but yeah I was living on the
cheap right and we like I was gonna say
we had a dog that we wanted to bring
with us so that's this part of the the
reason so anyway back to the topic and
back to the boring stuff so let's talk
about gdpr and I remember it was I guess
like a year and some change ago I kept
seeing all this information coming out
Aweber was sending me stuff other
companies were sending me information I
was getting all these notices and then I
was like why does this
stuff going on so can you explain what
is gdpr what does it even stand for why
do we care it's the general data
protection regulation I believe it
applies to EU residents which can be
people who live in the EU now there are
also EU residents that are living abroad
so it's pretty wide ranging and that's
why people were freaking out about it
because even if someone's in the US if
you're taking their email address
without their consent or something like
that
you're technically in violation so you
know everyone updated their privacy
policies because you need to alert
people they have a certain amount of
Rights that are free so a right to see
what information you have on them a
right to delete that information and a
right to not be just various things and
so yeah people were going nuts the big
thing is you know with it with an
affiliate site I mean there's a few
things that you specifically need to
think about the big one in the
background is data security and making
sure that any proximal information that
you're getting for people is sort of
secured in a lot of these third-party
services that we use are probably gonna
have better data security than if you
had you know a server in your in your
house or something like that right I
mean they they have they use Amazon Web
Services that's like you know in a
special place with security guards and
all that so everything's encrypted you
know that's great you know you use SSL
encryption on your site that kind of
stuff that's good the other thing is
getting consent when you take personal
information so this is why a web or and
MailChimp we're sending out these emails
that you know give you TDP are tools and
things like that because you've cured
you know someone's email address in the
first name and last name phone number or
whatever you take from them that's all
personal information that you need to
make sure that you have either consent
to get it or there's actually six they
call them lawful basis for taking and
processing that information with a
mailing list like that consent is gonna
be the number one so basically it's like
you know they have to know when they're
putting their email address what they're
signing up for so if you kind of lie to
them and say
you know we're gonna send you this but
actually you're putting them on a
mailing list or sending that information
to someone else or things like that you
can't do that so you can only really
take use it for the purpose that you
you've clued them into but if you've got
people in you know when you're playing
about you know sign up for the
newsletter and I'll send you this free
lead magnet and you really didn't have
any problems before gdpr and so they
were kind of freaking out about nothing
you were already compliant you were
already getting consent and that consent
is recorded with MailChimp or Aweber or
convertkit or whatever you using so it
wasn't a big deal the big deals are
things like if you use Google Analytics
let's say you know you need to disclose
that you're using that and that's taking
certain personal information like their
IP address and and things like that
you know their location that kind of
stuff so you know usually a privacy
policy should have all this stuff so you
basically do it do an inventory what
information am i taking from them how am
I using it and who am i sharing it with
and you need to disclose all that stuff
in your privacy policy
you know I suspect that most and
probably even on my affiliate sites that
is not properly doing all that so it may
be worth taking a look at that now you
know again most of our sites are so
small even when they're big sites
they're still so small that no one's
ever gonna notice that no one's ever
gonna care but again it's good to be
compliant regardless and and just keep
yourself safe so the the main idea is to
make sure you have consent whenever
someone's like providing some
information and to give them the ability
to like see what it is and delete it if
they want to get they need to be able to
opt-out - which is good again you know
because the can-spam act already
required that in your emails there needs
to be something at the bottom the email
that they can unsubscribe so if you're
already using one of these services
there are we going to be forcing you to
comply with that so it should be fine
cool and the one thing that I changed
like for an insight project not for any
of my affiliate sites is that you
actually mentioned it so like Wilson
knew the lead magnet
but I also needed to add this is one
thing that I went through all my opt-ins
and I was like I'll send you a few
emails a week because sometimes I do
send more than one and then promotional
emails as well to let them know yeah
you're gonna be sold to at some point
because I think that you know I wanted
to make that clear I'm gonna sell to you
at some point and you're gonna get
information but I'm gonna sell you
something yeah and some I know MailChimp
does it because I use MailChimp for my
business they'll allow you to do kind of
a gep are compliant set up where they
can select different types of emails and
they're put into different segments so
they can select I just want the
newsletter I want the promotional emails
I want this Matt and you can categorize
them in different ways so that you can
make sure that you're not sending them
things they didn't agree to which is
good I mean if you want to be like a
hundred percent on the on the level with
gdpr having having that kind of
granularity can't hurt but again I don't
know it depends on and this is sort of
the more advanced affiliate site stuff
because a lot of the the newer sites
aren't doing mailing less and aren't
even bothering with this stuff so yeah
okay so I guess a little bit deeper on
this like for the average person like
mmm let's say they have a pretty big
website let's say they're getting you
know a hundred to two hundred thousand
visitors per month or something like
that like you know could they like
actually be sued through like violations
with gdpr
potentially so what happens is a user
will complain to one of the data
protection authorities in Europe and
each country in the EU has their own so
let's say they send a complaint to the
German authority the German Authority
will then you know review it and see if
there's something there and they could
either assess a fine which so the big
freak out when GPR was coming out with
that the fine could be up to four
percent of your your global revenue or
something like that like you know for
bigger companies it was like some insane
number now they haven't been that high
even
day one complaints against Google and
Facebook and all them were I think
Google something like 50 million euro
which if your Google isn't really that
much and it was because they were not
disclosing things about personalized ads
and so the personalized ads is the
bigger thing I think taking email
addresses for a an authority site
probably is lower on their list but you
think there's places where you can
actually look at what the judgments
under gdpr have been and you can see if
there's similar sites to you on there
but it would it would require that
someone complains your users would
complain first and then the authorities
will look into it and you don't you
don't get sued under DDP are you you
just sort of it's like a government
complaint process administrative process
oh but they can't impose fines on you so
I mean there is danger of a fine I
suppose
okay and then final question for GE PR
here they you know I land on these
websites and then I see the little
pop-up and it's like we're using cookies
and blah blah blah you have to consent
and all that and it's like the worst
user experience it's like the dumbest
thing yeah ever and I don't do it and
I'm like yeah I hopefully no one
complains with me on my soapbox but I'm
just like you know what like don't come
to my website it's a very like
self-centered way to approach it
okay suppose right I'm just like hey
yeah look you use the internet you're
getting free stuff yeah yeah thank you
for that yeah yeah I understand there
are certain cookies you don't need to
disclose and then there are others that
you do so there's a list it's actually
this wasn't from gdpr this is from
there's an EU cookie law cookie
directive that came before this actually
and so that's where you're getting the
the cookie stuff from and why you need
to agree to it and a lot of it is like
if they're tracking you from one site to
another and things like that which may
be the case I'm not sure how Amazon
affiliate works that may be a cookie
that is the kind that you need to
disclose and again you know even on my
own sites I would freely admit that I'm
not I'm not
kind of in full compliance with this you
know I worry about my business but not
as my affiliate sites aren't big enough
that you know they're even a anything
worth worrying about but it's one of
those things as you get bigger that's
the kind of thing you should start to to
think about you know are you doing your
problem and I understand I agree it's a
terrible user experience these things
pop up on every site and I swear even if
I clicked it one day I feel like it's
coming back another day and there are
there are some standard JavaScript
things that you can add to your to your
site's I think there's like open cookie
something where you can have them do
that and just get that okay on there but
still yeah you're right it's a terrible
user experience right it's wrong
personally it's the law they don't seem
to care yeah it's funny like cuz I was
revamping my site like trying to work on
speed and stuff and I was like okay I'm
not gonna I'm not gonna like just hose
everything down now and make it so
nobody can read anything I'm I know
there's other ways to handle it but
that's my interpretation I was like this
is dumb which is not what you're
supposed to do with laws and everything
but well that's just where I ended up
okay
shifting to the more interesting topic
and then we're gonna do this back and
forth thing yes so how did you get into
like the affiliate sites like you
mentioned you you were a student if I
figured a niche site so how did you like
find your way into it remember it's a
good question so I okay before I even
started the digital Nomad thing one of
the things I started doing was making I
had found they were Empire flippers then
wait are they still they were Adsense
flippers back then right there are
Empire flippers now is that yeah yeah
they have a different name even yeah
yeah Empire maybe just Empire they've
like continued to general well now there
are now there a website flipping place
right he used to be that they were like
they were telling you how to do adsense
websites and things like that
so I get a bunch of terrible websites
that were just like you know I was like
put them up and putting up like 200 word
blog posts you know trying to get in
had no idea what I was doing and then I
was trying to do like drop shipping
stores and all this nonsense and I
didn't understand any of it eventually I
joined this group the tropical and the a
has a dynamite circle I don't you know
what that is it's like their little sort
of mastermind or you know group for sort
of serious business people I joined that
and I met Dom Wells through there and I
saw that he was doing he's done for you
web sites so I ended up buying two of
those which you know I probably it was a
mistake it was just more than I get
handle right probably one would have
been a better a better deal because
actually one of those is still sort of
sitting there and I haven't gotten back
to it because I ended up starting
another excited with with your course as
well because I think through Dom he had
done some training that mentioned kgr
stuff and then I ended up looking that
up and I saw your video and ended up
buying your course and getting into it
from there so that's my affiliate slate
journey as opposed but yeah it started
off I mean they were a complete disaster
and I still have it's funny I'm reminded
all the time because they're all still
in my Google Analytics all the sites
that don't even exist anymore but I
could see all the names of it and it's
like my my blood pressure monitor or
something that's dumb like that where
it's like some very hyper specific thing
that you know it's just a terrible and
they're all dot info or dot you know
some crazy just there but I'm sure you
you know that as well I didn't have a
story like you where they made a lot of
money in the beginning I made zero money
off that in fact I got my adsense
account banned like day one when I tried
putting ads on these things and then
yeah I still haven't reinstated it
especially yeah well it's like for
people that don't know and maybe they
got into this like in the last couple
years or something like that I mean I
got started around the same time as you
2013 2014 in absence flippers yeah I
remember downloading their free ebook it
was like 70 pages on how to start a long
tail Pro all this no yeah yeah I'm like
so many of the big like you know Empire
flippers big marketplace they're pushing
I don't know how many millions of
dollars through
and there you know they have a big reach
and it's just amazing because they
literally started with these generally
regarded as crappy sights small absence
sights and they what they did was they
figured out how to just systemize it
systematize it and like build a bunch of
them and realized well we could sell
them so that we're you know Empire
flippers right so they were flipping
these Adsense sites as they were
building them and actually like Dom
started doing that at human proof
designs and it likely sums with Amazon
affiliate sites which they're still
doing and they've gotten better over
time
so it's kind of crazy like people
started at a certain point just like
their trajectory is pretty amazing if
they stuck with it
so what they what they sold me was the
dream of having an empire of sites that
I could sell and flip and and make money
from which still hasn't quite happened
yet especially with the Adsense stuff
I'm working on it
so in in quick quick correction so I had
probably eight sites that were not very
good but I just did them really quickly
and then within a year like I had one or
two like successes and I've quickly got
penalized after that so I mean it was
kind of a roller coaster ride across the
board so anyway it's perfectly normal
everyone to have just a mess of a wake
of failed sites behind you so that's
that's how I need business works really
you have to you have to fail and learn
to walk before you can run right I mean
you're not gonna hit a big right out of
the gate okay now moving back to the
boring legal stuff so no offense is
active but privacy policies so what
should be in a privacy policy do you
have like a sample like what high points
should we hit here because I don't I
don't really know yeah it's the same as
same as when I was talking about GDP are
I mean that's basically what sort of
dictating privacy policies now there's a
California law that's going into place
in 2020 so the beginning of 2020 however
again for most smaller sites it's not
gonna apply it's it's a question of if
you meet certain thresholds like it's
like 50 million dollars in sales or
something like that or
or a certain amount of users 50,000
users or something like that which could
could hit some site in California and so
if you're not hitting these numbers then
you don't need to worry about it and
then if you're not doing certain things
it doesn't matter so generally if you're
meeting the gdpr
rules you're gonna be hitting the
California rules as well if your site's
big enough that you're actually worrying
about this then that's you're gonna know
and you're gonna you should look into it
I have a post on my site we could
probably link to that somewhere but yeah
so what do what do you need what
personal information you're collecting
whether it's directly from the user like
when they sign up for a mailing list or
through something like Google Analytics
or if they sign in sign in through a
facebook login or something like that
you need to disclose I'm taking this
information which means I could take
your age your you know your name la blah
blah your friends your profile picture
that kind of personal information and
then what do you do with it why do you
use it each of that each of those things
what do you use it for you know I use
your my email address in your first name
and last name to deal with technical
support issues customer support issues
to deal with you know to send your
newsletters and run contests or whatever
you do and then who else do you share
with so if you're you get the email
address but then you share with
MailChimp or with Aweber you need to
disclose that who you're using and then
basically link to their privacy policy
because they're you know then their
privacy policies policies control so
this document is mostly a disclosure
document you want to disclose how you're
doing all this stuff it doesn't there's
not necessarily a limit to what you can
do
gdpr put does put some limits on it you
know especially it needs to be under a
lawful basis so I'll go through those
I've mentioned the lawful basis thing
earlier but consent is one of them if
you have a contractual relationship so
let's say they buy something through
your site you're selling your own info
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