How Much Money will READY PLAYER ONE Make? (My Prediction) #Best Education Page #Online Earning

- Ready Player One, one of my favorite books of all time,

now a movie, as an 80's-born nerd cultured entrepreneur,

I can't help but ask myself how much money

is this gonna make?

Well, let's go figure it out.

- [Male] First person to find the egg

will inherit half a trillion dollars

and total control of the oasis.

- [Robotic Voice] Game begin.

- All right so why create this video?

Why is it important for us to figure out

how much money Ready Player One is gonna make?

Well, number one, I really want this movie to do well.

I want Ernest Cline to have success with the movie

as much as he did with the book,

and, number two, didn't I already tell you?

I'm a nerd, this is the kind of stuff we think about.

Plus, one day I'd love to write

a book turned screenplay, too.

Now I've written a book before,

Wall Street Journal Bestseller, actually,

called Will It Fly?, but it's far from movie material.

Nope.

So, I want to learn more about what works

and what doesn't in case I do that one day.

Plus, the business owner in me can't help but wonder

about the marketing and the budgeting

and the merchandising and all the stuff related

to movies so we're gonna figure it out but...

♪ Around the world and back ♪

- [Narrator] People come to the oasis

for all the things they can do.

- When 2018 rolled around, knowing Ready Player One

was just a few months away, even though

they were supposed to come out in December of 2017,

but moved aside for The Last Jedi,

which was probably a smart move,

I had never been so excited for something

and simultaneously scared at the same time

since witnessing the birth of my children.

Push, you got it honey, you got it.

Oh my gosh, so beautiful.

What is that?

Oh my god.

Now the reason why I'm scared of Ready Player One

is because I love the book so much.

I want the movie to support it, not ruin it,

like what happened when this movie came out.

- Now!

- Ender's Game.

Released in late 2013, also based on an amazing book

written by Orson Scott Card, that I loved,

that I couldn't put down and I read it

like every person reads Ready Player One

or books like Ender's Game, pretending

you're actually the main character.

Now, Ender's Game didn't do so well.

It kinda bombed.

Financially, with a budget of 110 million,

it grossed a total of about 125 million worldwide

and it made Vanity's list of biggest

box office flops of 2013.

Lots of anticipation, did not meet the expectation,

kind of like when I dated in high school.

'Cause I didn't date anybody.

Ender's Game and Ready Player One do have some similarities.

The books are widely read and equally loved.

There's a built-in audience of millions

for the films that are pretty much the same,

you know that futuristic sci-fi

dystopian story craving audience, so I'm a little worried.

I want Ready Player One to be successful.

It's not like Ender's Game where you're just

blasting buggers from outer space.

There's some nostalgia there in video games,

which could work in its favor.

Stories like Wreck-It Ralph were really good,

but then I'm like, oh wait, Pixels.

Pixels was a hopeful and highly anticipated film

released in 2015 starring Adam Sandler,

Tiergan Lannister and a few others,

and the movie heavily relied on video game nostalgia,

just like Ready Player One,

like Pac-Man and Invaders and Donkey Kong,

and although it grossed more than Ender's Game,

well it didn't get a very good response

from people who go see movies,

but I have high hopes, I have high hopes.

First of all, I'm hopeful because there are

successful books that have then transferred

into the movie theaters, like Harry Potter, obviously,

but also more recently, The Martian,

starring Matt Damon, written by Andy Weir.

Different kind of story, still sci-fi

in nature and a bit nerdy.

- Let's do the math.

- And that movie, with a production budget of

just over 100 million, has since earned

228 million domestic and 435 million international.

That's about 663 million worldwide.

What?

So, Ready Player One.

What's it got going for itself?

Well, let's talk about it.

First, let's talk about marketing.

Marketing is all about the promoting

and selling of something and it's more than just

how many commercials you see

and billboards there are on the road.

It's the draw, it's the appeal,

it's what you expect, it's the buzz, the word of mouth,

the connection to you in some way, shape or form

that makes you go yeah I wanna go see that thing.

For me personally, I always knew I was gonna watch

Ready Player One because I'm a fan of the book,

and whenever you're a fan of something,

you invest in that thing, and this is why

when I coach and teach other business owners,

I tell them to go create fans, not just worry about

traffic and ads and all that stuff.

Take the people that have found you

and turn them into raving fans.

That's how you can build a future proved business.

I'm sure many of you, perhaps you read

Ready Player One because somebody else

told you how awesome it was.

It's like think about your first concert

experience or your first sporting event.

If you weren't a fan already of that

artist or that team, likely you went

because somebody else invited you

or you had a ticket to go to that thing.

So, Ready Player One is set up for success

with a built-in fan base already,

but remember, it's not a guarantee.

Ender's Game had that also

but Ready Player One has a few other things

working in its favor.

Even if you don't know what the story is about,

if you've seen any of the trailers,

you know that a big part of this film is nostalgia.

- Help us save the oasis.

- Nostalgia is that connection to something in your past

that makes you go wow that's familiar,

I like that, I like that thing.

Nostalgia is everywhere these days on movies and on TV.

Think about Stranger Things that let us relive the 80's

and now, more recently, Everything Sucks on Netflix

which is about the 90's.

Star Wars is coming back, live-action remakes

of Disney classics.

It's all coming back and it's awesome,

although some people say it's not so awesome,

that there's just too much reliance on old things

and that there's no new good ideas,

and I get that and I predicted there was gonna be

a lot of critics who call Ready Player One out

just for that, but hey, that's actually why

a lot of people are going to see these movies

because they get to relive a lot

of their childhood on screen.

If you can get past the 80's references as a gimmick

and realize it is a part of the story

and the treasure hunt that is the story in Ready Player One

then, hopefully, when you watch it, if you do,

you're gonna enjoy it and I'm hoping

I get to enjoy it, too.

Now another important aspect of marketing is timing.

There's micro-timing like our ads showing up

at the right times or in the right place

but that's not what I'm talking about here.

I'm talking about macro-timing

meaning this movie relevant to the times

that we are living in now.

First of all, there's timing in the box office.

Right now there's nothing that's gonna really compete

with Ready Player One at this time.

This is why they moved away from December of 2017

to get away from The Last Jedi, which like I said earlier,

is a pretty good move, but even more than that,

let's talk about the topic of the movie itself

relevant to where we are today.

It's about a virtual reality world called the oasis.

- [Narrator] There's nowhere left to go,

nowhere, except the oasis.

- Where people go to escape the decline

their world is facing, and they can be anybody

they want to be with the avatar that they have.

Aren't we in a world now where the technology is there

and is often a thing to help us escape the realities

and the hardships of the world that we live in today?

This movie at this time is relatable.

VR, virtual reality, is here.

(grunting)

And the actual technology in the film,

we're not too far off from what they do,

but wait, haptic sensors where you can put on gloves

and actually feel things that are

in virtual reality, uh yeah.

- Oh you can feel it walking around.

You're a genius.

- Big shout out to Dusty from Smarter Everyday,

one of the best YouTube channels out there,

you should definitely subscribe.

This stuff is coming, it's here and that's

why people are excited about this movie, too.

Now the one thing about marketing

that you have to understand, especially movie marketing,

is that it's expensive.

When you see a movie that lists its budget,

usually that just counts pre-production,

shooting and post-production.

It doesn't include marketing, which can go up

to 100 to even 200 million dollars of ad spend

or anything from billboards to digital ads

to just promotions, all those kinds of things.

It's expensive.

In an article I read recently on Variety,

I saw that it could cost $725,000 per day

or more just to be shown on the front page of YouTube.

It's probably well over a million dollars now,

just for one day, isn't that crazy?

But here's the thing, you can have

the best marketing plan in the world,

you can have the most money to promote your thing,

but if your product sucks, you're basically

just telling more people that your product sucks.

As David Olgilvy, the father of advertising,

once said, "Great marketing only makes

"a bad product fail faster,"

and in the movie business, the product is the movie itself

so I'm crossing my fingers that we have a great product

here in Ready Player One, and when it comes to movies,

the product is actually created by who?

The Director.

And who's the director of Ready Player One?

Steven Spielberg, baby.

Steven Spielberg, baby.

Now I know I keep knocking on Ender's Game.

I loved the book, I was just a little disappointed

'cause I thought the movie could be done a little bit better

but I still felt the movie was great.

The director of that movie, Gavin Hood, he did a decent job.

He's known for things like X-Men Origins

and a few other small projects

but, you know, that's kind of it.

Now another parallel between these two books

is how involved the author was

in the creation of this movie, and I got so excited

before Ender's Game came out because Orson Scott Card

was very involved in the movie but check out this quote.

When asked how many scripts did you end up writing

before Hollywood picked it up, he said,

"Starting from the beginning,

"starting over again with a whole new concept,

"I did it about six times. So believe me, I am more sick

"of Ender's Game than anybody."

Now going back to Ready Player One, Steven Spielberg.

He's had a few hits in his past.

E.T., Jaws, Jurassic Park, Indiana Jones

and Back to the Future.

Actually, not really, Robert Zemeckis directed that movie

but Spielberg was the executive producer

and that's just a sample size of what Spielberg has done

but definitely some of my favorites.

Having Spielberg on the project itself

has a lot of appeal for movie-goers

and actually I think everyone's hungry

for another Spielberg thriller.

It's kind of been a while since he's created

a really good action thriller

but most important is the product itself

and I'm glad that Spielberg is on this project

and so was the author, Ernest Cline,

actually he even said himself.

- You know, I tell people I stopped worrying

about the film adaptation three years ago

when he signed on board.

From that moment, I've just been excited.

- And fun fact, Ernest Cline sold the rights

to this movie before the book came out

so he knew that this was gonna be a movie at some point.

This should be magic waiting to happen

although I read that Spielberg said this was

a big challenge for him dealing with this digital world

and the oasis so it was not easy

but Spielberg thrives on challenges.

He's been challenged in most of the great movies

he's ever created, like Jaws,

with getting a mechanical shark in the ocean

and having it rust to pieces,

and even Indiana Jones, The Temple of Doom,

which was actually the reason why

we now have the PG-13 rating,

and Jurassic Park, I mean this guy is a legend, right?

So it's gonna be successful, it's gonna be

a successful movie, right?

Well, not guaranteed.

Spielberg has had some failures in the past

and Ready Player One is definitely a tall order

so here are my predictions for the movie

Ready Player One.

The budget that they've been talking about

is 175 million so it's up there for sure

and I would assume that the marketing behind this,

'cause we've seen a lot of it,

is probably around the 150 million mark

so we're talking 325 million total

just to get the movie out there

which is kind of insane.

So opening weekend, I think it's gonna do

over 100 million dollars, I would say

110 million dollars, which is a success,

it's up there and that ranks it

kind of right around where Hunger Games is,

definitely not Black Panther status

but it does have this, like I said, cult following,

this nostalgia, Spielberg's behind it,

I really do think it's gonna do very well,

not a huge hit or record breaking,

but I think it's gonna do about

110 million dollars opening weekend.

Total domestic, I would say 325 million

and then international, you know I'm gonna put it up there

at about 600 million just because of the appeal

and the kind of topic base.

Now what about merchandise?

We didn't even talk about that yet.

Let me talk about it just for a moment.

I would suspect that there's not that much

merchandising opportunity here for Ready Player One

although it does bring back a lot of things

that have merchandise already.

There's licensing and things like that

but there is a lot of opportunity with movies

in terms of licensing merchandise.

Star Wars, since it came out in 1997,

has grossed over 12 billion dollars in merchandise.

Obviously we see Star Wars stuff everywhere

but this isn't a Star Wars

and it's definitely not a Toy Story.

Toy Story just crushed merchandise,

I mean it's a movie about toys.

Toy Story 3 alone grossed 10 billion dollars

in merchandise, but I mean, I could see

a little bit of merchandise here and there

but nothing kind of super significant

like in those other movies.

All in all, I think this is a movie

with limited merchandise potential

so I'm not even gonna really guess.

So as you watch the movie or the trailer,

you're gonna see a lot of other brands in here,

other icons and other video game

and movie-related things so there's likely

a lot of licensing deals, money being transferred

one way or another so I'm not gonna get

into super details about that but one thing for sure,

is I'm gonna transfer my money to the movie theater

to go watch this because I think it will be a lot of fun.

So hey I'm glad you stuck around with me

to watch this video, something new for me.

I don't do movie reviews, that's not my thing

but I am a nerd and I do love Ready Player One

as a book, I'm excited to see the movie,

and I just want to take a guess, 'cause hey,

this is something that I enjoy, I'm a nerd,

I love numbers, I love video games.

We'll see what happens but just make sure

you subscribe to this video if you haven't already.

Hit that notification bell 'cause I come out

with a lot of content to help you use your superpowers

to build a business that'll be long-lasting for your life.

So make sure you stick around, subscribe,

thanks again and in the comments section below,

let me know how you think this movie's gonna do.

Was my guess on or off?

And, of course, if you are watching this in the future,

you can tell me if I got it completely wrong

or maybe I hit it on the nail.

We'll see but I'd love to know if you're watching this

before the movie comes out or even just as it comes out.

Let me know what your guess is on

how this movie is gonna do.

Cheers, thanks so much and I'll see ya in there.

- Doc.

Doc.

Doc, is this part of the tour?

- What?

- Dude, the blue van from the movie.

- Oh my god.

- See if these punks can do 90.

- He's gonna wreck it.

- I don't know how they found us.

- What?

- Doc, doc, changing.

- Babe, what is he doing?

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