How To Get More YouTube Views, Subs & Money 💰w/ Roberto Blake [Tactics in a Tesla] #Best Education Page #Online Earning

- Hey, what's up Roberto, how's it going, man?

- It's going, awesome, Pat.

How are you?

- Good, you wanna go on a little car ride?

- I'd love to, can't wait.

- Alright, I'll get you in a minute, alright?

- Alright, take care.

- See you soon.

- Bye.

- Alright, so we're picking up Roberto Blake,

good friend of mine who's going

huge in the YouTube space right now,

and I can't wait to introduce you to him, actually.

He's one of the kindest guys

that I've met in the last year, seriously.

He's been super helpful to me.

So let's go pick him up.

Hey, how's it going?

- Good to see you, bud.

- Good to see you, always good.

Here, come on in.

- Alright.

- Gonna go on a little joyride here.

Hang out.

- Your car is so dope, man.

I'm jealous.

- Well as a creative, I know you appreciate

the small fine details that Elon put into this thing, right?

- 110%.

You know, Elon Musk is one of my favorite entrepreneurs.

- Me too.

He's like my hero.

- Yeah, I would definitely say that's

probably true for a lot of people, myself included.

- I'm so stoked to introduce you to the audience right now,

because you've inspired me so much lately.

But also, you know, it's so interesting,

when I learned about you, I didn't know that,

I apparently had some influence on you

and how you got started.

Can you get into that story?

I wanna know the full story.

- Okay, so yeah.

I'm not entirely sure who put me onto your podcast,

the Smart Passive Income podcast,

but it was definitely a defining moment in my life.

I think it was maybe in, I wanna say like, oh,

I don't know, like 2014 or so.

It might have been Amy for all I know.

The thing about it is as an online entrepreneur,

one of the biggest most important things

anyone can do is diversify their income,

and set up passive income streams.

And that's a space that you've dominated in,

and you have a lot of content around,

so I started listening to the podcast

and this is actually, in your case,

around 2014, 2015, that's still early days for you.

- Yeah, I mean I was blogging for about

seven years at that time.

But podcasting, just a few years into it.

- Yeah, exactly.

So to think about that, and then I read Let Go.

- Oh, no way.

- Yeah.

It resonated with me in so many ways,

but it also resonated with me because

you are someone who, like me,

you got to live your childhood dream

as far as your dream job and career,

and then it turned out to not be

something that you wanted to end up doing

completely for the rest of your life, anymore.

You went into a different direction.

You're still in love with it, but not in the same way.

It was the same thing with me and art and design.

I did the thing that every designer would love to do,

like that's their bucket list.

I got to be a graphic designer,

work at an ad agency in New York,

I got to see my stuff on billboards in Time Square,

I got to see my stuff in Barnes & Noble.

- That's awesome.

- And yeah, and like even before

that stuff happened agency wise,

I got to see my own personal digital art

in Photoshop Creative Magazine and

Advanced Photoshop Magazine and win some competitions.

So to then realize that I was in a situation

where the thing that I thought I loved to do

and would wanna do for the rest of my life

as a job that it wasn't nearly as satisfying as I want,

and that the industry isn't always

what I thought it would be,

I thought it would be more creative people like me

and free sprits, and it turned out to be very much not.

(laughing)

It was different.

So your story as another creative person,

you coming from an architectural background,

that resonated with me.

- And now, you're this amazing

video influencer and creative, you've helped

hundreds of thousands of people, including myself,

and everybody should definitely go

subscribe to your YouTube channel for sure

to learn a lot more.

- That's super flattering.

- And you're getting into podcasting now,

which is really cool,

which we'll talk about a little bit later.

But how did you go from graphic design

and web stuff and those kinds of things to video?

I'm very familiar with video and

thankfully we've got Caleb back there.

Say hi, Caleb.

(laughing)

He's just, don't worry about him.

He's helped me a lot with my video channel.

And you've inspired me to help me get better at YouTube too.

How did you transition from

print graphic design stuff to video?

- Well for me, it's interesting because

I'd actually been doing video before YouTube existed,

but I was doing it just for fun and as a hobby.

I was always a creative person.

The same way, like the weird thing is

everyone's doing things and only doing things

for views or attention or money now.

I spent two thirds of my life creating and learning

creative skills, selfishly to just keep it to myself.

There wasn't social media to share it on.

Even with the online stuff,

with learning how to web design and do coding as a kid,

you still were hosting like Angelfire, GeoCities, and Lycos.

- Oh, GeoCities.

- Have the little visitor counter at the bottom

so if five people saw your stuff, it's a good day.

There were no social sharing.

It was like oh, just post this in a chatroom in AOL

with your five buddies or whatever.

So that's where I came from.

So perspective wise, I'd already been doing

hardcore sitting in Adobe Premiere

before I even left high school.

For years.

YouTube came out when I was 22, 23, something like that.

(engine revving)

Whoa!

Now that is awesome.

- That was it, that was it.

- That's dope.

Yeah, you got the perfect timing, didn't see it coming.

(laughing)

But yeah, no, so like, for me,

I had already been doing photography.

Like I said, I hustled with that

between graphic design and photography through college.

I'd always been doing these creative endeavors.

Like I was doing video editing

and I'd done some video production

'cause I worked as an apprentice

for a wedding photographer and videographer

that I met through my church.

- So what would you say after all that is your super power?

Why do people come to you for help versus other people?

- I think if you're gonna put it down to anything

to say what the magic is for me,

it's that I had an earnest desire to be authentic,

accessible, and approachable

and put out content in value around the things that I know.

And over time, people by their own choice,

declared me an authority.

- I like that, the triple A formula,

authentic, accessible, and approachable.

- Yeah.

- Love that.

But in terms of YouTube, this is maybe a selfish question,

what was the magical formula

for you on YouTube specifically?

When did you start to see rapid growth there?

Because I've been working really hard.

And we've been coming up with some good content

and I know for some people the

success happens sooner than later.

What was the trigger moment for you?

- It's actually rooted in something you believe in

more than anything, I think.

Being future proof.

Being future proof.

The stack of evergreen searchable content for me,

things that I knew would always be valuable to people,

things that there would always be

someone who wanted a different way to learn it,

a second opinion to learn it.

A lot of the tutorials, a lot of the tech,

it adds up and for me,

producing over a thousand videos

over the last four to five years.

The stack of that content.

- So does that mean in order to succeed

I have to have thousand videos.

- No, that's the thing.

For what I was doing and the way I was doing it,

and it's just that it took me personally

over a thousand videos because

first of all, my first 50, I was super awkward on camera

and it's really bad.

Like go back and watch it.

It's horrible.

My on camera presence--

- This is a common theme for myself

and everybody who we've had here

is just like go back and watch how terrible we all were.

- Yeah, like my on camera

energy and charisma is like horrible.

I sacrificed channel growth for my

overall mission a bit more.

That's a hard pivot for some people to make.

- What specifically was that?

- So I know based on my YouTube analytics,

and I study this all the time,

that's why I make a course around it

is that there's things where I say

do what I'm telling you, but sometimes

don't look at what I'm doing

because I'm putting myself on hard mode on purpose.

And I could get you further if

you played this easy mode thing.

And it's not even a trick.

It's just that, oh, no, no, no, there's data, this works.

I'm going against the grain of what

gets me the most subscribers in favor

sometimes of what gets me the most engagement.

And I've also pivoted to, there's a message that I have

that I want to deliver more on,

and it's not necessarily the same thing

that's search engine friendly,

will get recommendations in the algorithm,

or that will even be monetizable nearly as much for me.

But it's what I feel I'm called to do.

- And you have videos with millions of views.

- I have a video with 1.2 million views.

Collectively on the channel, I have 20 million views,

collectively on the channel.

Almost to 300k subs.

And those are great numbers and I'm like,

that's great, and everything like that.

But when I got to conferences

and I see a guy tell me, and he almost brought me to tears,

six months I asked him what did my content do for you,

how did I help you, because you always wonder

whether or not what you're doing

is actually making a difference.

- I ask the same thing.

- And what happened is he told me,

"Well, six months ago I was unemployed,

"and I was feeling like a loser.

"And now I have a six figure business,

"and I wouldn't have even tried

"to take the first step toward that

"if it wasn't for one of your rant videos

"where you were like, it wasn't even high quality,

"it was you on your smartphone,

"and you were practically pleading with me to just try,

"and so I did, I took my shot, and it worked."

And so that stuff gets to me and it's like, okay,

so even the things that I think are well produced,

and what I think might be my best content,

or even what the algorithm says is my best content,

it doesn't always have the impact

that I want in the real world,

and so I'm trying to pursue more of impact

even than influence, even than income.

I want more of that, because I have all the

credibility I could need at this point.

A gold play button doesn't do

that much more for me if I go to a million subscribers.

The thing that I know grows anyone in YouTube

is when they can do focused content

and a period of time and

when they look at their analytics,

see what clicks, see what lands,

and if they make more stuff like that,

the videos that click, if you make more videos

that are partners to those videos,

they recommend each other, they feed each other traffic,

they grow each other.

If you can tap into things in your niche

that already have massive month over month traffic

and you can tap into making a video

that would be recommended against that video,

then you will get a lot more traffic from that

than you would even from SEO and organic.

Like that's actually one of the secrets

to some of my videos that have the highest views.

But you also have to recognize that

the videos that have the highest views

don't always convert the most subscribers.

Sometimes they do.

But you have to look in your analytics and see that,

I had two videos that did half a million views.

I had a Microsoft Surface product review

and I had Five Ways to Make Passive Income Online

or was it Five Businesses You Can Start From Home,

one of those, and I compared them,

they both had half a million views,

the same amount of watch time,

every metric was the same except

one of them got me 2,200 new subscribers

and one only got me 550 new subscribers.

- You wanna continue this conversation over coffee?

- Yeah, absolutely.

- Alright, let's do it.

You know what's exciting about this,

so you've built this successful YouTube brand,

and now you're gonna collect a number of subscribers

into your podcast, and on YouTube, as I've learned,

from you and many others, watch time is key.

I'm keeping track of my analytics.

And I'm bummed out, as a podcaster going into YouTube

that my watch time is at like 60%.

- Ah, it's not, you're average watch time's at 60%.

Averages are liars.

- Are they?

Tell me more.

- If you were a kid in school

and you were crushing it and you got an A on four tests,

and then you got sick, you miss a test,

you can't do the makeup, you look like a C student

because the average of now four 100s and one zero is an 80.

And you look like a C student.

Your average is a liar.

Because you have top tier A plus, plus status.

- But does that not play a role in the algorithm

because now my average videos--

- Only up to a point.

Because here's the thing, you're getting 60%,

average retention--

- For like 15 to 20 minute videos,

which I know is quite good, right.

- By the way, it's better than you think.

You know what the average is

across the board for most YouTubers?

Between 20 and 30%.

- Really?

- Regardless of length of video, 20 to 30%,

you're at double.

- That's good, that's a good thing.

- Your average overall watch time and minutes

averages out to what?

- I think it's 5:30.

- Average for most YouTube creators,

two minutes to two minutes and 40 seconds.

Across the board.

- So I'm doing okay?

- Your audience is probably more like mine,

which means that maybe a small fraction of your audience,

I would imagine less than 5% of your audience

is teenagers and the majority of it is people 22 to 54,

not unlike myself.

- Yeah, it's exactly that.

- So, and I didn't even see your data.

- You just know.

- I've been in this a while.

The problem with measuring traditional YouTube success

is the biggest people in YouTube

garner the biggest audience in YouTube

of people that are 13 to 17, which while we would

love to help some of those people,

they're not ready for what we particularly offer.

- True.

I mean, people like Pewdiepie and DanTDM,

and the people who my kids watch.

My son doesn't watch Pewdiepie, by the way,

I just know of him, but DanTDM,

18 million subscribers he just got,

and that's his target audience is 12 to 18, gamers.

- Yeah, exactly.

That demo has the most disposable watch time.

Our peers and the people who want our content,

podcasting is great because they

can do it while they're busy.

But when they need to execute on something,

if our content helps them in the execution

or helps them save time or save money or make money

or buy back their time, they'll commit to that

as long as they still feel like we're respecting their time

and delivering on the goods.

And if they know us, then they know that.

If they're new, we need gateway content to get them in.

- Plus, our demographic

has money to spend on things that can help them.

- Exactly, so even with a small audience

in our demographic, valuable from a different perspective.

Not on Adsense revenue but in affiliates

and in direct product sales.

- Now what's really exciting about you is

now you're getting into podcasting.

The average, at least across my shows,

and we have very similar personalities,

and from what I've heard from others,

average listen time is 90, 80% of a show,

for a typically much longer form content.

- I'm seeing that now that Apple is

releasing some of that information.

I'm seeing that.

- Yeah, isn't that exciting?

- So excited.

- Unlike YouTube where there's a person

who's absorbing content and then they're suggested videos,

there's ads, there's all this distraction.

With the podcast, the magic moment

is when a person listens to your show,

and they decide yes, I'm gonna listen to this,

and they put that phone in their pocket,

that's why you're getting 90%,

100% completion rates on episodes.

- Sometimes even more because they go back--

- The repeats.

Again, and I've had many people say

I'm gonna go back and listen to that

because I've been taking notes like crazy

and I missed a few things.

- Do you what's the interesting thing is

I have not hardcore marketed or promoted

my podcast yet to my YouTube audience.

I've almost been secretive a little bit about it.

I put it out more to my Twitter and Facebook

and even my Instagram followers

where I have much smaller audiences

because I wanted to see, even in the,

just in the very beginning,

when I start going the other way now,

'cause now I'm like okay it's solid

and we've got some great guests,

you've been invited to come on.

I feel like now that I have the new branding in season two,

with the help of Mike and Isabel, and now that I have

a much more polished and consistent format,

now that I'm more comfortable at it,

now that the audio quality's better,

I really feel comfortable to

push that to my YouTube audience,

because they have an expectation of quality

of me from video that I wanted to

feel I'm at that level with the podcast.

And I got there a lot faster

than I did with YouTube.

(laughing)

- And then to finish off, I'm curious,

now that you have a podcast and YouTube,

how are you using them both together?

How are they cross promoting each other?

This is something I know I need help on.

Because I've just got into YouTube,

and you pointed it while we were getting coffee,

I'm not doing the best that I can

to promote my YouTube channel on my podcast and vice versa.

- So with you, I think because you already have

notoriety in the podcast world,

and you're bigger in YouTube than you realize,

there's numbers in YouTube that skew the perspective

of people, especially people in our space.

But I know some data that puts that into perspective,

and I'll get to that later.

But the thing with you is because you have a great team

and you already have such great video production values,

there are ways for you to

do some of your solo podcast episodes

as a video episode on your YouTube channel

that also goes for the audio for podcast

when you do the solo stuff versus your interviews.

- So actually filming and producing

while recording the podcast episode?

- Yeah, like almost live to tape.

- Okay, wow.

So that's like some choreography involved.

- Yeah, a little bit.

But the thing is, you have a great team.

You have strong production values,

you have a studio space dedicated to this.

So for you, it'd be killer.

And I think that it could be amazing,

and it would be something different.

And the thing is it's not an every day kind of thing,

it's doing just enough of it

so that that audience that might be coming to you

for something on your YouTube channel,

who's not familiar with the fact that you're

also a podcaster, because the irony is

that they're different audiences sometimes.

And so those new people that are subscribed

to your YouTube channel, when they see

that there's an episode of the podcast

on your YouTube channel and they're like,

"Pat has a podcast?"

And then all the sudden, and vice versa.

If there's something that is like

I would love to see what the live to tape experience

was of Pat's podcast and see him

in the studio doing this and everything like that,

see Pat getting excited, that could be intriguing

for your podcast audience who will take the time

to watch that YouTube video, and then when they see

the inventory of all the great content

that you've done on YouTube that's video specific,

that means that when they have the time,

they will watch.

(clapping)

- I gotta get it going.

I'm so excited.

- You'll be fine overall.

But in the algorithm, YouTube doesn't like

you taking traffic off of YouTube.

I've actually learned that all

social media platforms are pretty much the same.

They're stingy, they want you to stay with them.

Facebook especially.

But the thing is, just from a user behavior standpoint,

I think smaller YouTubers, or even sometimes

middle sized YouTubers like you and me

they worry about it too much

because you and I both know that

click through rates, in general,

are the lowest percentage out of your audience.

It's usually, if it's 2% you're a hero.

If it's 5%, that's shocking.

That's not enough in the algorithm

for anything to punish you in terms of dead sessions,

not going to another video.

So growing YouTube is about keeping people on YouTube

and getting them to watch another two or three videos.

- They would do that if it's related content.

- If it's related content.

So if you use the YouTube channel to drive traffic

to the podcast, it there's not enough

other content that you've set up in advance

to keep people on YouTube, that could punish you.

I have so much content that was

keep people on YouTube specifically designed to do that,

that I can do almost anything I want

at this point and not suffer for it,

and then because at this point, weirdly,

I'm not trying to grow as much as

a lot of other people, or even that you could

argue that I was at one point.

I'm not focused on growth,

I've never been fully focused on growth,

but I was doing things that I knew could grow me

and then just tracking the results.

I've never for a 30 to 90 day period

exclusively ran my channel in a way

that would grow my channel.

If I did, in that period, it could blow up.

And for you, if you wanted to go big in YouTube,

if you did 30 days of focus, based on your analytics

or what has successfully gotten you subscribers and views,

in the last 30 or 90 days

and doubled down on a content strategy that does that,

- Like points back to the older videos,

and the older videos point to the new ones?

- Well, some of that but then also

just looking at in the last 30 to 90 days

what got the most performance,

what was driven by search, what was driven by suggested,

what videos did the best in watch time, engagement?

And you started to really formulate a strategy around that

and attack it for a 30 to 90 day cycle,

you would see a massive shift in your growth

on the back of that 30 to 90 day cycle

and you could rinse and repeat here.

The problem with that is--

- Are you listening to this, Caleb.

Okay, 'cause we're gonna execute on some of this stuff.

- The problem with that is,

and there's ways to look for this too,

and I'll help you with this

but the problem with this is sometimes

that can contradict other goals you have.

Like there's things you know that you could do

that would drive sales and

you have this attention you might wanna do that.

But then it takes people off the platform,

it kills your sessions.

You know as somebody who did Google SEO

that session time, which they don't show you in

YouTube analytics, but you remember it from Google,

it's there in the backend,

we just don't get to see it.

But it's there and they've come out and said,

oh yeah, this is a big deal, keep people on the platform,

blah, blah, blah.

Watch time, watch time is just what

we used to call time on site, time on page.

That's what watch time and retention is.

So it's just like getting people

to watch multiple videos and playlists,

that's like what we used to call page depth

in the Google days.

Depth of page visit.

So it's the same, it's the same stuff.

- It's the same company.

- Yeah, it's the same company so like,

that's why, I used to be Google Adwords certified.

Even with certain things I reverse engineered

knowing how advertisers spend.

My ad rates are pretty good as a result of that

for the Adsense stuff.

Again, if I wanted to scale back,

oh can you make a living on Adsense

even with half a million views and this many subscribers

without being a million sub channel,

without millions of views a month,

it's like, yeah, if you know how to play the game.

I don't play against other YouTubers,

I play against the rule book.

- Yeah.

So to finish off, and thank you for all that, by the way,

but to finish off, I noticed on your wrist,

you have there on your right hand, it says own it.

- Yep, own it.

- Tell me what that means?

- So that's from my friend Gerard Adams,

of Fownders, tremendous entrepreneur,

former co-founder of Elite Daily,

which he sold for a substantial

amount of money back in the day.

And so owning it, to me,

I take it's different for everybody,

but for me, it's part of that whole

entrepreneur journey I told you about.

It's taking responsibility,

it's taking ownership over your life.

I believe and one my messages is being

a champion in your own life.

For me, it was that I recognized that no one

was going to save me, I needed to be an

active champion in my own life.

I needed to realize I had a choice

in how I live every day.

I have a choice in taking ownership of my work

or letting other people do that.

I had a choice in taking ownership of my narrative,

my personal brand, my life story.

I could write it, or I could just react to the world

and let the world dictate it for me,

let the world tell me who I am.

And I decided I was gonna own it.

- Well I'm glad you're owning it,

because you're helping a lot of people, including myself.

- Thanks so much for that, buddy.

- Roberto, thanks man.

Make sure you check him out on his YouTube channel,

and also his podcast, and we'll put all the links,

we'll put all the links below, like we always do.

- Link it up in the info card.

- In the info card, yes, thank you.

Info card, probably the end screen.

- Yep.

- That's another, I know the language now.

- You're getting there.

(laughing)

- Thanks my man.

- Absolutely.

- I appreciate you taking the time.

- Always.

- Alright.

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