hey what's up youtubers it's Tyler Pratt
and in this video I want to talk to you
about Facebook marketing and how you can
facebook facebook actually has a tool
and I get I get this question a lot
about what's the tool that I can use
inside a Facebook and to market my
products and services well Facebook
right now has put together a what they
call insight tools and if you look on
the I believe if you click on the right
hand menu of your Facebook and Facebook
always changes all the time so you know
when you see this video it might be
different but the top right drop-down
window you're gonna see it drop down and
I'll say business ads or Facebook ads
click on that and what it's going to do
is you can send you to a website now if
you wanted to go directly to the website
its business dot facebook.com once you
get inside of there the left hand corner
there's gonna be a drop down window
click on that it's going to open up a
menu and this is probably gonna change
too because they've changed this a
hundred times in the last six months but
click on that it's going to drop down
open up and then it's gonna say insight
tool ok so when you click on insight
tool this is this is equivalent to
keyword Google's keyword tool that
they've had for years inside of the add
word place ok but it gives you so much
more data so you let's say for example
you're going to target let's say you
have some new shoes that are tennis
shoes that you're gonna mark it to
people that run you know that there are
runners ok I'm just gonna give you an
example you you obviously have your
product service is different but Nike
has a fan page and they have 27 million
I believe people that like that fan page
that means they people that have gone to
that fan page they've clicked the like
button and they get updated data from
Nike so you could go into the insight
tool and put in Nike and Facebook will
give you all kinds of data they'll give
you what other people that like Nike
what other pages they like what
demographics they are how many men how
many women what's the age group of
people that like the Nike fan page so
when you turn around and you run an ad
you can actually target specifically
people that like
the nike fanpage and you can actually go
into two people that are between the
ages of 20 and 30 maybe that's your
demographics of the shoes that you're
selling if your shoes are for older
people then you could you could do Nike
you could do it strictly men between the
ages of 30 and 40 and when you get your
message in front of the right people
it's absolute goldmine because now you
don't really have to do any selling I
mean it's people that are looking that
are interested in that information you
just pop it in there send them to your
your information product how to how to
buy boom when they buy it and you're
good to go
that's the power and that's how you can
really hack Facebook because and it's
not like you're having facebook they
give you all this data all right it's
not like they're they're you know trying
to be tricky you're hot and they want
you to go in there and they want you to
spend money on their ads so they're
gonna give you all of this data they're
gonna give you everything that people
like what they don't like and this and
that okay it's an amazing tool and if
you're not using it you're missing out
it's it's just absolutely crazy and you
know but for coaches that I coach the
first thing we do is we sit down and we
decide what kind of custom audience that
we can make for your coaching business
okay so if you have a coaching business
and you're looking for clients we need
to sit down on find out who the thought
leaders are who what magazines do people
in your niche what do they you know what
magazines are they buying what kind of
books do they buy those are kind of some
of the things we're gonna look for and
we're gonna create an audience around
that okay that's what we do for for you
know our coaching students that's the
first thing we do is we get in and we
just dissect it we use the inside tools
and we create a custom audience and then
when we do that we just pop the message
in front of those custom audience and
boom the coaching business explodes and
takes off all right so if you want to
get some information how to explode your
coaching business take from the amateur
status to the pro status click on the
link below it's going to give you some
information before that and that'll help
you get started so this is telling
probably that we'll see you on the next
one
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