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Thursday, April 23, 2020

How To Get Links With Guestographics - Combining Infographics with Guest Posting #Best Education Page #Online Earning

How To Get Links With Guestographics - Combining Infographics with Guest Posting


hey what's up its Doug Cummington here from niche site project I'm going to
talk about Gaston graphics infographics today and hopefully a couple people will
be joining up in a second and perhaps I'll even hear my own voice and on that
I'll know that this is working and it does look like it's kind of working
it seems dark in here today it looks like nighttime but it's a little clouded
here today we've got some rain finally it's been like a month since it rained
so it's good we need it the grass was getting dry I see a couple folks are on
thank you David what's up I'll be talking to you shortly
so I'm gonna get into the guest of graphic stuff in just a second
and I think you know a few people have been asking about this specifically so I
thought I'd talk about it some and it's great to talk about the guested graphics
because I've never actually done a successful campaign I've I've worked on
like one or so I've heard it can work out quite well and if you're not
familiar with gesta graphic concept or infographics I'll explain it a little
bit before I talk about my own experience seeing meals on what's up
thanks for joining sergey's on and and david says what's up with the rain yeah
you know it had not rained here in like many many weeks it was something else
and of course now like in a week the eclipse will be coming through this area
we're actually gonna like drive down to the like path of totality which is like
a much smaller region so we'll have to drive a few hours south to see but
anyway now it's cloudy it had been like clear and sunny and hot for like weeks
but we do have a week for the weather to clear up which is good so well you know
what I'm just gonna get to it so these sessions could be a little shorter so
basically the guest Oh graphic concept is sort of the name the Brian Dean to my
knowledge koi from backlinko so he's the SEO expert
the right sit back link out that's his side he has like few courses which I
understand are super good I haven't taken any of them but he seems to be a
good guy very smart so Brian like implemented several different techniques
and then in his courses and in his blog he like shares the results I think
mainly in the blog you sort of like shares the results and leaves out some
details so he can tell you of course which you know I could appreciate that
and the idea here is you create an infographic and an infographic is
basically like imagine a very long like blog post and then you need to summarize
it and put it into a picture so you can just fit it on a small poster like if
you go to trying to think of a good example which I've been ahead of time
but I'm thinking like of like a doctor's office or the dentist office or
something like that where they have the like a poster that is conveying some
fairly complex information but they use images and they use just like nice
headlines and copywriting so that you can gather that information and it you
know pretty easy to consume format so that is exactly what an infographic is
so a lot of people bring us a lot of websites and webmasters and marketers
started to create infographics for whatever their niche was whatever the
topic was and then they would go out and publish them on their site but then they
would include like a snippet of like code so that other bloggers could put
the same infographic on their site and they allowed them to use like the their
material as long as they linked back so you know at its core it really is like a
link building type strategy where you know people would freely allow you to
publish their content on your own site as long as you gave them credit through
the back link so pretty smart and this you know I'm not sure
it started but I imagined there was some like you know some version of it
happening ever since you know links were valuable and someone figured out how to
do it and like incentivize the I guess content creators to you know give their
work away so anyway I'm sure it's been around for a while it was really popular
in the last say four to five years or so I mean right I think right when I was
getting into online marketing four years ago I think it was sort of like on the
upward trend like probably close to peaking and it got very popular so
popular that a lot of sites were you know not so interested in infographics
because so many sites were doing like infographic campaigns and they were
sending you know after Brian published his information and guide and job aid on
infographics and neil patel published a lot of stuff about it too it was those
are the two people that i found that information from it was saturated so and
it sort of starts in the marketing area some marketers do a lot of this you know
I guess infographic campaigns they did a lot of infographic campaigns and then
other industries would pick it up so like like fitness and health and other
industries started using those same tactics and then to get saturated there
too so at some point infographics were not as effective because everyone was
trying to publish infographics there were services to create infographics and
it became more of a commodity it wasn't so special or interesting so at that
point Brian looked to you know figure out a different thing to do when that
was to combine guest posting with infographics of course combine the two
words in the phrase is you end up with guests in graphics so that's what we're
talking about where basically you are showing someone the infographic but you
don't want to give them a sign you don't want to give them a chore
of having to write a full guest poet or started writing a full post and all
their commentary about the infographic so Brian's idea was to write a short
intro to accompany the infographic pence Gus telegraphic it's a short like mini
paragraph intro to the infographic and that's where he would insert his link
and then after that you know if the blogger wanted to add a little bit more
they could at that point it's much easier for them to write a sentence or
two and then just publish the infographics Brian gets his link you get
your content and then everyone's happy so that is the guest Oh graphic concept
you know that is just combining infographics with guest posting concepts
and then you end up with a you know something that's a little more unique if
I had the opportunity to publish an infographic or gastón graphic I'd
probably go with you guessed Oh graphing it saves me some time by the opportunity
to post a guest post or an infographic for guests Oh graphic I would probably
you know aim for the guest in graphic because the infographic is quite
interesting and it's a little bit different it takes a little extra work a
little bit you know there's a graphic component of course so basically I tried
this in one instance and it worked okay so you know part of the strategy with an
infographic is you know you can list the references of your information on the
you know on the infographic so that people are more likely to share it other
bloggers are more likely to share it which is cool the thing is you know is
still kind of a saturated area and to get someone to share your material on
social you know it's a bit of an ask they may or may not be interested in
promoting you so then may just you know not be
interested in promoting you at all and they don't care that you use them as a
reference and that you're helping you know them out so that is one thing the
other part is social depending on the channel and like
I think once this is the part that I'd never refined I just had a low interest
in pursuing it more but there are certain channels and I guess social
media networks that are more effective in different industries so if you
approach a particular industry that doesn't have a Facebook following and
they share your stuff on Facebook well it's not really helpful even though they
may have you know lots of subscribers and lots of followers if they're not
sorry if the followers are not active on Facebook or they're not seeing the
shares and it doesn't really matter that this year even if they have you know a
hundred million followers if no one reads it then it's like it didn't happen
and that is what happened to me so they would share it on Twitter or they would
share it or pennant pin the post on Pinterest and then nothing would happen
and I think if I figured out like who sharing what and the right on the right
platform that is where the magic happens because like I could find someone who
doesn't have that many followers but they're really active that would work
pretty well so it's very interesting and you know good actually I'll tell an
example in a second but basically I think like many plans and many
strategies it can work right guess the graphics can work infographics can work
really well but I think you only have great impacts from that if you stick
with it and you refine your process so I tried to guess the graphic stuff once
didn't work that great I'll tell you I had another project where we had a very
long infographic and it looked terrible 30 minutes to put together and it took
off on Pinterest there was something like we haven't checked it over I
haven't checked in a while the last time I checked about a year ago there was
something like 21,000 pins or something I mean we were neat
trying we didn't tell anyone about it we didn't promote it
it just took off on its own so it's it's definitely one of those things where it
could work well but not necessarily so it does come with refinement and just
continuing to try okay XO net thanks for showing XE net thanks
for joining up today appreciate it David says there's another strategy that
you find a post you want a link for and make a better graphic than they already
have and make a simple graphic design just for them and link back to your site
as the source interesting so me let me make sure I understand that so you find
opposed to the one of them before you make a better graphic than they have OC
you reverse engineer someone else is Gaston graphic I think I think I
understand that cool and then Leo what's up thanks for joining up today glad
we're back on the normal schedule here thanks for the mention on the MSP post
so by the way if I think if you're watching this you probably know I blog a
niche type project so I just finished a three-part series on content starting
from like coming up with content ideas and approaching that and then hiring
people to help you and then scaling it so three-part series it's very thorough
I think it kind of takes you step-by-step check it out if you haven't
looked at it and nick says when i say nothing would happen could i expand on
what was I expecting to happen it was her CTA that I had on it etc that is a
very good question so and I'm kind of I was sort of blending a few things in
there so thanks for asking this question so there are so I was referring to a
very specific area where I wasn't necessarily asking for a link on my
infographic and this is a little bit away from the guest of graphic concept
more in the area of info so the infographic had say 10 references
of sites that I you know used to put together the information and then I
reached out to each one of those resources and asked them you know let
them know I ever instead asked them if they would share it or link to it or
something like that and even if they you know first of all it was hard to get
them to even even share it which was slightly surprising because they weren't
necessarily big sites with like big you know for large amounts of followers but
my more general point was if a if an influencer has some followers on some
social media platform and they share it it doesn't mean at all that you'll get a
lot of visitors from it or you know to your point was there a specific call to
action no but a lot of times I think and I still fall into this trap by the way
but a lot of times we'll feel like oh if we can just get this one influencer to
share my work boy that that would probably make a huge difference and I
can tell you that like social media is so crowded right now it has to be like
really exceptional for anyone to actually care at all most of the time if
someone shares your stuff on social media unless they are like you know an
influencer that people really trust and they have a lot of people probably not
that many people are gonna follow through with it and so nichts answer
your question mainly it's it's sort of like the interaction of someone's
followers sort of unclear until you see it in action and basically I think I've
gotten like pumped up that I was going to be on like some podcast or multiple
podcast and then turns out nobody listens to those or the people to do
don't really take action and they like never went to visit my website even if
there was like a content rep grade a clear call-to-action and stuff like that
so it really has to be like the right marriage of you know content out
followers and all that stuff I'm totally going off on a tangent here by the way
so okay um and then David says it's not necessarily but I think you mean
necessarily it's not an infographic but it could be any graphic for the post
gotcha gotcha and then Nick follows up and says aren't most branding strategies
like that no immediate action or return yes I think you're right
the the interesting thing is marketers like me or you know any number of them
they lay out a specific plan actually backlink it was a really good example so
a lot of the backlinko articles and blog post showcase very like awesome results
and they're like exceptional results and they're the kind of results that most
people wouldn't expect it's the kind of stuff where it's like you know Brian
gives an example of his own science and says you know I I did XY and Z and I you
know I increased my traffic by four hundred and twenty percent in two weeks
just by like reaching out to a few people
it's true right but those are exceptional results by a very specific
person so it's really hard to like trance like that the thing is when we
you know look at the results we see the results and then the easy four-step
process but you keep went through I do the same thing by the way I'm she's
using his and him as an example in this case so it seems like these strategies
have a faster return and I could tell you there were a few cases where like I
did you know this stuff I was supposed to from a branding standpoint to say
build my email list using content upgrades and
sometimes it worked like very like a small percentage rate like five or ten
percent of the time it works awesome and in most of the rest of the time like
nothing discernible seems to happen but over time like I do see like you said
it's not an immediate return usually it doesn't happen right away it's more like
saturating certain areas so that like people eventually in my case see me as
an authority in whatever is working and by the way I'm talking a lot about like
niche type project areas in this case but if you're thinking just about like
Mitch synapse then you know is a lot of times it's not as saturated it's like
the marketing area because marketers tend to you know I mean that's what we
do we market a lot of stuff so it's more saturated in these areas but when we do
look at say niche sites you could you know do an desta graphic campaign and
have it pan out really well I know like the guy's an authority hacker they're
you know sort of public case study that they showcase often health ambition they
you know cite many good results based on you know guest their graphics and some
of the other concepts that we've talked about before but the interesting thing
is like by the time a lot of times by the time we're teaching about it and we
get the results like a lot of other people are doing it so it becomes like
more saturated like the longer is from when we actually share the the results
and I mean I try I think Brian does the same thing like I try not to publish
anything until I actually have the results in rather than like doing a case
study where is like live I don't have the results I don't know if it's gonna
work and it's sort of frustrating to see or not frustrating from for me
personally but it's sort of I question the wisdom of publishing case study like
in progress before the results are in like using a new concept it's
interesting to do the testing or whatever but it's kind of like isn't
that cool for your audience that they implemented
right behind you and then you find out it was wrong so okay cool
any other questions of any to need to jet here and I will mention I am I think
I'm a trim down the number of live streams per week to like two to three
I'm not quite sure it one of them maybe like a longer form webinar but basically
I'm trying to figure out like some different YouTube strategies tested out
the live stream stuff it's pretty cool right now I do see I need more I need
more content that will bring in new like you know viewers and stuff so some stuff
I learned on the Noah Kagan YouTube channel and podcast which that has been
a cool experiment so hopefully I'll have more news on that coming up soon but I
appreciate everyone that participated in that the response was overwhelming to
myself and I think Noah as well so that was how this interesting alright cool
any other questions I know there's like a tiny tiny delay here so just some
coffee here all right cool well I'll see you tomorrow and have a
good rest of the day and cool cool I thought there may be one more question
Leah says if I change the broadcasting schedule well I publish it so you know
with the 2 minute yeah that's a great idea
and in fact you know I kind of I'm sucking at like planing far enough ahead
so like I'm like just keeping up in a few areas and I think like if I just
focus a little bit on like putting together to the schedule
putting together a few other tasks that I need to do number one it would be
easier for me and for everyone else to actually tune in here but I'll probably
you know send out a few emails to the email list just so people can like you
know I imagine there were some people and the email list it don't even know
that I'd do these live streams at all so I try and get people over to the YouTube
channel to watch more but depending on like what they're into they may have no
idea these even happen so anyway yes leo I will definitely do it once I change it
up I think I'll probably hold it steady for this week and change it up for next
week because Monday's the Eclipse and I'm gonna be watching the Eclipse at
that point so alright cool everyone we'll catch you next time have a great
day

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