Improving Content For Authority & Niche Sites with Doug from Niche Site Project #Best Education Page #Online Earning

hey what's up it's Doug Pennington here

I'm gonna talk about improving content

existing content for niche and authority

sites and hopefully people will be

joining in a second and saying hey Doug

I can hear you

everything's awesome but it remains to

be seen yet let's see here are we are we

working are we rolling here I think we

are I think we are but it's always hard

to tell hopefully we'll see the chat I

see Wesley's on there what's up good to

see ya this is like a repeat from last

week so this is a popular topic

apparently I realized because it got

roughly twice as many views as like a

normal day so I got twice as many views

I didn't do any additional promotion or

anything like that

so we are in a different location so

last week I tried to do this at a coffee

shop it was a total wreck so I thought

number one that I was going to be able

to do a livestream for my phone outside

which would have been a little bit

cooler but I realized I couldn't do that

and I just went to the corner of the

coffee shop which was about like 25

percent full as soon as I hit start the

livestream like 30 people came and got

really noisy and it was a total wreck so

yeah so we're here today clean audio I

got the good mic it's very close to my

face we have Sarah on Thank You Vincent

what's up thank you for letting me know

and Leo glad you made it on today so

we'll get into it I'm working on

tightening the videos up a little bit

especially the live streams it's it's

kind of cool because we have the Q&A

going back and forth but I will tell you

I am working on a lot of new content or

at least like listing out the ideas

haven't shot really any of it yet

shorter form so these are gonna be like

in the five to seven minute

so it's like more bountiful for the

people that actually are unable to watch

like super long videos and stuff which I

can appreciate most of the videos that I

make are longer than what I would

personally watch so once that occurred

to me through a good feedback from

people like you all here I realized hey

I should shorten these videos the sweet

spot was actually in the you know like

five to eight minute range something

like that it may actually be a little

bit longer than that

but I have such a huge amount of

long-form content so I'm like 90 minutes

long that I really want to hit this like

five minute range and do better

so yeah Wesley says shorter form is

better you know me it depends on what

you're looking for but I definitely

agree I mean it needs to be under ten

minutes so I'm gonna be working on that

the thing is you got like a portion of

it is a long form especially these live

things think I do a reasonably good job

at least I'm comfortable doing it and

there's no editing involved that's good

but to do the shorter form you actually

have to you know usually write a script

you can't ramble on you gotta cut out

all the fat it's usually a much tighter

more powerful piece of content but it's

hard to say something in short form so

exci nets on and you know let's go ahead

and get started again this is kind of a

repeat from the other week but I think

it is useful so this is about improving

content on authority sites for niche

sites this is in like informational

how-to type content as well as affiliate

interview so it actually applies for

both and it works equally well for you

know both of those things so first thing

to cover is when you should go back and

improve the content versus I'm just

letting it stand so

there are like all good questions the

answer to this is it depends but I'll

tell you what I do so a lot of this is

focused around the key word golden ratio

if you're not familiar with the key word

golden ratio look it up it's on the

channel and you'll be able to get more

information exactly how to do it and

it's a way to find keywords that's

data-driven and it lets you know which

keywords are basically like a small

amount of competition so you can bring

fast so I usually publish like a large

amount of content and then I will come

back in about two to six months right so

there's no hard rule but I would usually

let the content sit and sort of age a

little bit for at least two months so

eight weeks we let it sit because

rankings move and I just want to publish

a lot of stuff and see what works well

then I come back and I look at what's

ranking like not quite number one but

maybe it's like in the top 20

so ranking somewhere between like xx

number two and then all usually I'm

going to semrush to pull that data but

you can go to webmaster tools the search

console and get the same kind of data

then you basically prioritize that list

I like to start with the highest ranking

first so I've started at everything

ranking number two and then I'll go back

and assess that content figure out like

what can be done I'm about to tell you

two three things that I like to do to

improve that content and hopefully you

know improve the rankings get more

longtail traffic and just generally get

more traffic to this like that

particular page NSE looks like we're

getting a few more people on by the way

if you are if you have the opportunity

and you're enjoying the video please

click the thumbs up I would appreciate

it

and let's get into the three things you

can do so let's assume that it is a

like a product review affiliate type

article at that point I like to take a

look at the products that are listed now

I usually for the initial publication of

the post

I'll just put like one product one

product on that post say it's like the

best post-it notes so best post-it note

I would just put like one type of

product on there but when I'm coming

back to improve it well I have an

opportunity to go over to Amazon find

five or six or ten other products that

are the fit the mold for that particular

review and then I'll add those in and

add like a mini review for each one of

those products so let's say the mini

reviews just cover the features talk

about a couple pros and cons maybe a

little bulleted list of those things a

few other specifications and even if you

just do that at a minimum you're

probably looking at a hundred and fifty

words or so and if you just spend a

little more time a little commentary in

there you could end up with about 400

words for each one of those mini reviews

so you put 5 products on there you have

another two thousand words with Without

Really Trying that's that's pretty

impressive and you know for me I usually

publish kgr content it's about a

thousand words long you got another two

thousand words of course you've added a

lot more content in Europe you know

three thousand words which is a lot when

you do that you end up with a lot more

longtail keywords that you could pull in

and just more more words on the page

because of you know the many reviews

that you're writing in there so that's

number one add more products number two

is to add a more thorough buyer's guide

so if you have been paying attention to

the content series over the last couple

weeks I just published part three

yesterday can't believe it something

Tuesday that I published it yesterday if

you take a look at that

whole series hopefully you'll learn a

lot about content but in part one I talk

about the research paper method or rpm

basically it consists of going and

researching like the topic whatever it

may be so let's say it's best post-it

notes and then you go out there you look

at all the best content about post-it

notes you check out the manufacturer's

site you read forums you find out what

people are really worried about maybe

check out Facebook groups to see what

kind of conversations or going on about

post-it notes and all the things that

are interesting about post-it notes and

the trouble people have with post-it

notes maybe they're not sticky enough on

the back and basically you can go and

develop a very tight outline very

thorough outline and you know I've done

this on multiple sites and basically you

don't want to change too much on the

existing page you can clean up some of

the copy you can clean up some of the

verbage and stuff like that

but you really just want to add to it

and if you do this research paper method

you end up with you know really nice

outline hopefully because you're

consolidating all the best resources on

the Internet about that topic maybe

there's Wikipedia also you pull all that

together you put in an outline you can

write it yourself if you want to

I don't usually want to do that ever so

I'll hire a writer you give them the

outline you give them the resources that

you used and then usually they'll come

up with a really really good piece of

content because you've given them all

the stuff that they need they just have

to rephrase it hopefully they're a

professional writer so it's just a

matter of you know synthesizing all that

stuff and into their own words and

you've given it to them on a silver

platter

it's much easier for them to work with

so at that point you add the content in

in a lot of cases you're adding like a

massive amount of content so the best

example I have is from project a white

hat where I added about seven to eight

thousand words

- at the 2,000 word post and the traffic

went up within 45 days by 40% and so did

the revenue so it was not only you know

bringing in more longtails and improving

rankings generally but it was bringing

in like the right kind of traffic it was

mainly around a buyer's guide so it was

still bringing in like buyers traffic

buyers keywords so that's number two use

the RPM method to add just more content

with a buyer's guide number three adding

multimedia so this is images these are

videos just by default I usually put you

know two to four images usually Creative

Commons images and one YouTube video but

you can add really as many as you want

and the key thing here for the images I

usually will rename them to something

that's keyword rich or relevant to the

topic in some way you can even go after

some long field keywords that you happen

to know are out there you can put you

can in shit right you should rename the

file to something keep rich don't

keyword stuff here but keyword rich you

can put a alt description for the image

again keyword rich and you could put a

caption keyword rich partial match is

kind of what I go for just in general

and all that builds relevancy around the

specific topic that you're trying to

rank for that's what we're trying to do

here so you put the that extra stuff in

there these are the small details right

these are the small details that when

people are trying to throw a sign up and

maybe you know just published superfast

they don't do the little things and it's

you know each of the little things

probably is not going to make a huge

difference but you put it all together

it does make a difference remember we're

going back to content that's already

ranking kind of Wow right I mean we're

doing this to something that's ranking

number two and then we're like tripling

the content we're at war

relevancy we're having the images videos

right sort of videos you want to

obviously have something that's relevant

but you get to benefits from it at least

one is you could potentially keep people

on your page longer just watching the

video and that's a good thing it's a

good sign to Google that traffic that's

on your site is you know staying there

longer they're enjoying it and then the

second part is its relevancy to the

topic so Google understands the topic of

what's on YouTube I mean at this point

they know what people are saying you can

get a transcript like closed caption

like Google knows what you're saying so

and YouTube knows what you're saying -

on the videos so if you put the videos

that are relevant about the topic and

helpful Google and YouTube know that's

what your page is about so in the

summary I'll tie it all together thanks

Jeff for making and I'm glad you enjoy

the topic when should you improve the

content give it time to sit at least two

months and there's no you know there's

no upper limit you could always go back

to improve content so just be sure you

give it time to rank naturally you can

see where it settles out the three

things that you can do number one is

review more products on the page so that

is specific for product reviews you can

add more at number two is you can add

more content usually a buyer's guide

like is the best way to get a huge

amount of content and really get the

longtail type keywords in there

I mentioned the research paper method

but there's also the FAQ method which is

also covered in part one of the content

series if you go to a niche site project

I mean search for that you should be

able to find it there's also a live

training so if you go to my youtube

channel which you should be able to find

easily you can search for some of the

live trainings on the I think it's two

two ways to streamline your content

production

and those are the two methods rpm FAQ

methods okay and then the third thing

you can do to improve content for your

authority side your niche site is to go

ahead and add more images add alt tags

add alt tags captions in the file name

that are keyword rich partial match that

sort of idea behind all of it and then

you know add one or more YouTube videos

that are relevant to your topic

so that's all together what questions do

we have

I will say that you're creating shorter

videos will be easier when I drink a

whole cup of coffee before I come on

here I could just talk superfast so that

is helpful while I'm waiting for the

questions to come in I ordered a light

kit right so right now I'm using like a

desk lamp with a couple like bright very

bright daylight type bulbs so they're

colourings right I have a big window

right here

but when I'm trying to shoot video in

the other room with like my DSLR here

it's very difficult to like get the

lighting even in many cases and

basically I got a light kit so it should

be easier for me to like to set up the

lights shoot a bunch of video and then

have it evenly lit kind of funny

yesterday was a little cloudy so the

other room was just way darker than okay

Danish says I always have confusion on

all tags please give some examples you

know if you want to keep it simple just

click the exact caption for the exact

text that you have for the caption in

the hall tag basically is the alt tag is

what shows up when like for the

accessibility make sure the right way

right way to phrase the beats

stability features let's say someone is

vision impaired they can't read the page

but they have the to have the page read

out to them it'll say it like the image

and then there will read out whatever

your alt tags is so usually you can just

put a caption in there it could say like

okay I really love you know pink square

post-it notes but I also like blue ones

and then it happens to be a picture of

these two kind of images so does that

answer your question vanish I mean

basically just put what the image is in

there so that you know vision hearing

impaired however the accessibility works

they have that alt tag that pops up form

makes sense I mean the fact is people

leave them blank most of the time and a

lot of times people don't put a caption

in there but if you you know people that

are skimming a lot of times some of the

things that they'll be either the

subheadings that we tables bulleted

lists and then they'll you know they'll

usually take a look at the captions on

images that usually slow down pause take

a look at the image read the caption so

excellent

any other questions out bigger right

cool

and well hang on just a second sometimes

it takes a minute or two for questions

to roll in here

okay

Leah says for embedded YouTube videos

are you brand loyal to the videos for

example would you include a useful video

from 3m if you are going to recommend an

off-brand posted yeah I think so I I

mean I don't know that it matters a ton

if you're providing like useful useful

information that the buyer or visitor to

your site may be interested in so I

wouldn't necessarily I wouldn't

necessarily care if it's off-brand

good question though danger says how

long does it take for a new domain

domain name to rank I think you mean

like the keywords right that you don't

really want the domain name to rank do

you okay I'm gonna assume you just mean

how long does it take to rank it can be

depending on the content it could be

three weeks if you're using key word

golden ratio type content or it could be

never so someone recently sent me a

question and it said hey I just

published 200 posts I'm not getting any

traffic can you tell me you know can you

give me any advice I wish I could rewind

and tell them not to publish 200 posts

because they just spent a lot of time

and money they could have they could be

making money

unfortunately they could be making money

now they could have traffic right now

but unfortunately there's a beeping car

backing up right it sounds like they're

right in the office with me but they're

across the street it's very loud that's

sorry so basically Danish it could take

up to like six months before you are

getting traffic but it's kind of a weird

question so you should get a few people

on your site within probably

six weeks or so if you if you follow

like the protocol that I teach which is

a longer story that is beyond the scope

of what I'm going to talk about today

but within four to six weeks you should

have a handful of people per day within

six months you should probably have

about a hundred people per day visit

like unique people visiting your site

and then you probably should be making

about a hundred bucks a month at that

point and it should ramp up from there

mary says trying to cage our strategy

you created a post with 2,000 words

google are ranking an existing post for

the kgr keyword now should I be

concerned or just give it time well how

long did you give it before at some

point you can consolidate those two

posts together remove the duplicate

information consolidate the two post and

then 301 redirect whatever you have the

post that you removed the content from

301 that post to the new post that has

all the content that's how I handle it

and usually I get a 20 and plenty of

time you can make an attempt to let

Google know that you want to rank the

other one so you can try and add some

internal links using the exact keywords

that you want to rank for and see what

happens Victor says hope everything is

going great keeping updated with the

videos thanks Victor

appreciate it glad you made it on today

and then Mary says the existing posts

from the last question is general with

lots of products Google are using a jump

link to product one that matches the KD

k gr yeah so maybe you can mess with it

a little bit there's no harm you know

changing up the title changing up some

of the subheadings and having

relevancy for the post that you're

actually trying to rank but at some

point you may just have to combine them

so Viktor says if you have a website in

a specific language this is already that

already has a very good authority in the

country do you think that an English

version created in a new directory would

have better chances to rank in a new

subdomain I have no idea

I would so I have no first-hand

experience in this I've never even

thought of what you described Viktor

it's a really cool idea my gut says that

it's the like a new directory on the

existing domain would indeed have a

better chance of ranking faster you

knowing what I know about domains and

like the authority that they can bring I

would imagine that it would actually be

helpful yes but I have no first-hand

knowledge from it I've no idea how would

work in practice okay so I'm going to

start to wrap it up here you can send

over a couple questions if you'd like a

couple cool things coming up this week

so I connected with you know a youtuber

over at WP eagle you may have seen

videos by him

he's a WordPress guy as you might

imagine it's Alex Cooper and he's you

know super cool so I just connected with

him last week did an interview with him

yesterday I think the video interview is

going to come out later on this week so

I'll share that with everyone if you're

not on the email list for an insight

project go over to niche site project

comm and basically there's a there's a

green button on the home page so if you

click the green button you can sign up

for the email list there

I'm gonna send out a few things and next

few weeks some of its around

YouTube content some of it is podcasts

I've been making the rounds and a lot of

stuff is actually going live like sooner

than I expected sometimes it takes a

while for this stuff to hit but I guess

people need content right now so you're

trying to make the rounds and I will say

if you listen to any podcast specific

that they're sorry specific podcasts

that you like you think I may be a good

guest on my am trying to figure out like

podcast and even youtube channels where

I may be able to you know be a guest on

there I I've had a little trouble with

it in the past you know people often or

me people are trying to promote

themselves because what I'm trying to do

also but a lot of times people don't

have the case studies or like just you

know the the chops to actually be on

those podcasts and I have one good case

studies on interesting data I'm like you

know a practitioner of this material so

I am finding that people really

appreciate that the host of these

channels of podcast appreciated because

there's a lot of people that just

regurgitate the same material over and

over again maybe they're talking about

stuff that works like four years ago and

we don't actually do anything with

Amazon right now so if you know any

podcast or YouTube channels the YouTube

channels and the podcast they probably

need to be like non competitors with me

right so I can't go to my competitors

and they're probably just going to tell

me to take a hike so that's just the way

it is but areas that are really good are

you know people that are like a comics

so he talks about WordPress and blogging

and WordPress development but a lot of

people are very interested in the Amazon

affiliate program alex has had some

success with dropshipping some other

areas like well even Amazon and Adsense

and he's been in the ecosystem for a

while but he

you know he doesn't have like the big

long stories I have the one case studies

to point to you so that's why I was a

good fit there another direct competitor

so anyway if you have any ideas for

people that I may be a good match for

let me know shoot me an email and you

can leave me a comment or whatever

there's lots of ways to get in touch

with me so okay Victor says cool so that

was his logic on the like other

languages and stuff I think that's a

great way let me know how it goes

Leslie says how early do I start these

you never seem to catch the beginning

I've been trying to do them in ten am

mountain time and I'm going to probably

keep that for the rest of the week

however starting next week I'll publish

schedule but I'm not gonna do as many

live streams because basically like

right now there's 12 people watching

I've had as many as 20 or so but I

really need to create shorter videos

that are more evergreen these are very

cool for people to hop on and ask

questions get good information

unfortunately like totally breaks out of

my morning right so if I could write the

middle of my morning and I just need to

do it on fewer days and then I'll be

okay I'll probably do with you know two

days a week and publish more videos than

or tighter and shorter so instead of

spending you know whatever 30 minutes

it's gonna be the 5 minute video so I

was talking about before so alright cool

thanks for joining up today and

hopefully you found it useful if you

have the opportunity to click the thumbs

up if you're watching live or if you're

watching the recording click the thumbs

up I appreciate it if you have questions

leave a comment below and I will answer

see ya tomorrow

#Best Education Page #Online Earning

online earning,make money online, earn money online, online earning, online earning sites,

 make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site