How to Get Word of Mouth Recommendations #Best Education Page #Online Earning

 So, I wanna tell you about the most powerful form

of marketing that you can have in your business.

It doesn't matter what kind of business you have.

Online or offline, consulting, software,

courses, your personal brand, (mellow music)

your corporation, it doesn't matter.

The most powerful form of marketing is word of mouth.

Now, you likely already know this.

A lot of people talk about this all the time.

For example, Mark Zuckerberg is known for saying,

"Nothing influences people more

"than a recommendation from a trusted friend."

And my good friend Jay Baer,

the author of the new book Talk Triggers,

he tweeted this the other day.

He said, "83% of Americans say

"that a word of mouth recommendation

"from a friend or family member makes them more likely

"to purchase that service or product."

That's huge.

Alright, so we know that word of mouth recommendations

are very powerful, but what most people don't talk about is,

well, how do we get more word of mouth recommendations?

Well, that's what we're gonna talk about today,

so sit back and absorb.

Absorb, what, are you a sponge?

Hopefully, take this in.

Alright, number one, you need to offer something

and give people a reason to share your work,

your products, your offerings,

your blog, your podcast, whatever.

You need to give people a reason to share something.

People don't just share something unless,

guess what, they're upset.

So, this is why Yelp and actually Jay Baer

has another book called Hug Your Haters,

which is about the other side of this whole sort

of community-building aspect, which are the haters,

and anyway, that's another book

and another video that we'll talk about.

I love Jay's stuff, by the way.

So, what you have to realize is that

it's very, very simple for a person

when they're upset to get the energy

to then share something, like on Yelp

or on Twitter or on something, or complain.

It's a little bit harder to convince a person

to have the energy to go and share something

when they don't have something worth sharing.

So, for example, you often see that airlines

get a lot of flack because of certain things

that they've done, maybe they said something wrong

or they treated a customer poorly,

we always hear about that on the news,

or on Twitter or wherever, right?

But, when was the last time you heard

about somebody going, "Hey, you know what?

"Alaska Air, I just had a great flight."

You don't hear that often, it's tough.

So, I could easily tell you, just offer more value,

and that's kind of the default answer

that a lot of people give when they go,

"Okay, well how do I get people

"to start talking about my stuff?",

but I want you to think about how you can take

that a little bit further because, guess what?

A lot of people are offering value everywhere,

so how can you stand out and give something noteworthy?

How do you break that pattern

that people are used to for getting attention

from various places, from getting value from various places,

what can you do a little bit differently?

How can go one step or two steps,

or 10 steps above and beyond to get a person to go,

"Whoa, whoa, that was unexpected, that was cool,

"and that's worth talking about."

You need to offer something like that

for your audience to help them understand that,

"Wow, I should probably thank

"and recommend this service to others."

So, a quick way to do this would be

to get a result for your people,

for your customers, for your subscribers.

Whether it's a quick win or a big win,

help them get a result because results

that give people a reason to share

then become about you,

even though it's not actually about you.

So for example, I have a lot of podcasting students

in my course Power of Podcasting

who successfully get their podcast up and running,

and they have thousands of listeners,

and that's cool, and they share that,

but they always then share how

they were able to get it done,

and it was done through going through my course.

So, by giving them the ability

to then have something to share with their people

that is something that they are proud of, they are also,

as a byproduct, mentioning Power of Podcasting, too.

So, that's just one example.

How can you get your audience to be proud

of the work that you're helping them do?

They're gonna be more likely to share your stuff.

The next way you can get people

to talk about you and spread your business

by word of mouth is to actually you,

yourself, feature your own community

and customers in front of the rest of your audience.

Building a community is a really important aspect

of getting people to talk amongst each other

and invite new people into that community as well.

A lot of us focus really hard

on bringing cold traffic and new people into our business,

but by taking those people

and turning them into a community,

giving them an identity that, kinda,

they form around your business and your brand,

gives them a reason to go, "Hey,

"why don't you join us?

"Here, look at all the success stories coming out

"of this particular platform

"or the amazing people who are featured

"in this community.

"Like, you should come in here, too."

Because people wanna connect with other people,

and when you show that there are actually people

in your audience who are doing well,

instead of number one, which was them sharing it

with their people, this is you sharing it

with your people, but it's not you

that you're sharing, it's your community members

that you're sharing, too.

A good example of this is the company over at Chubbies,

which creates, like, short shorts for men

and a lot of other American kind of things,

not that short shorts are an American thing.

But, you know what I mean, it's an American company,

they do a lot of big Fourth of July kind of things

and they are known for their short shorts.

And what's really cool is, they feature a lot

of their community in their eCommerce product

by actually hiring their community

to become their models for their clothes.

And also, a lot of their Instagram photos

are actually submitted as user-generated content

by their own community members

who are then featuring their clothes, too.

So, it just adds a little bit of a vibe

to the community in that sharing the product

and becoming a part of this community

and what they all stand for.

Everybody can kinda grow together

and people start talking about it,

which is really cool.

I actually interviewed the founder of Chubbies

in a recent podcast episode,

so I'll link to that in the show notes below

so you can listen to it,

but he has a lot of amazing strategies

that was able to take his product,

like, a product, and turn that into a community.

So, I highly recommend you listen to that.

And number three, and finally,

a great way to get people to take action

is to ask them to take action.

Sometimes, the best way

to have people share your brand word of mouth

is to actually ask them to share your brand word of mouth.

So, a lot of times, people will,

especially if they get results,

share on their own without you asking,

but sometimes, it just takes a little bit of nudge

to have them just realize that

that would actually be helpful.

And if you've helped them out,

if you've served your audience

and you've been generous to them,

they're likely gonna look for ways

to be generous back to you.

And sometimes, they don't even know

that sharing in that capacity

will actually help your business

because they're just, you know,

doing their own thing in their own life,

and they'd be happy to do it if you simply ask.

So let's say, for example, that you have a fitness program

and you help people, you can actually ask them,

"Hey, you know what?

"Like, you should share your before and after,

"just to show how well you've done,

"and if you wouldn't mind linking to my Instagram page

"or to the program, that would be really helpful."

More than likely, they're gonna say yes,

especially if they've gotten results with you.

Another smart example would be

from Jadah and Jen over at Simple Green Smoothies.

In order to get and move their community all together

and get their community to share with each other,

they actually created what's called a challenge,

a Simple Green Smoothie 30-day challenge,

which encouraged people to join in

on a 30-day challenge

to drink Simple Green Smoothies every single day,

and they invited them to actually invite other people, too.

So, "Hey, like, ask your friends,

"refer your friends, it's free.

"Come take this challenge."

I'll link to Simple Green Smoothies below,

they also have a great book on Amazon, as well.

But, the challenge specifically was great

because it kinda housed a nice little movement

in a short period of time for people

to go and invite their friends

and try these things together.

And again, like, if a person goes,

"Hey, you should join me on this 30-day challenge.

"Let's do it together,"

they're more than likely gonna succeed together

because they're actually doing it together

and holding each other accountable.

So, that's one way to do it,

to wrap it around in a challenge.

And then, the final way to perhaps get people

to share and spread your brand word of mouth

would be to incentivize them to do that.

You could reward them with something if,

for example, they share something,

you'd be able to give them a coupon code or,

you know, access to something early.

You know, those kinds of things work really well

to incentivize people and to give just,

again, another nudge to help people spread word

about your brand and how great it is.

So, as you know, word of mouth is important,

so by hopefully implementing one

or more of these strategies,

you're able to get people to talk about you more.

And again, it just really goes back to this.

Default to generosity, how can you serve your audience

in a way that's going to, as a byproduct,

get them to serve you and reward you as well?

And, you know, we live in this world

where there is the law of reciprocity,

where when you help people,

they're gonna help you back.

And again, with the advantage that we have nowadays

with things like social media

and blogs and podcasts, if you just give people a little bit

of a reason to share and an opportunity

to share a result that they've had,

they're gonna do it.

And yes, they might need a little bit of incentivization,

incentives, but, or, I don't know.

You know what they mean,

you might need to convince them a little bit

to do it, but hey, it can work out really well,

and that way, you can focus on building your community,

creating life-long fans, super-fans in your business,

and hopefully just keep crushing it.

So, Team Flynn, one thing I want you

to do for me is, in the comment section below,

tell me one thing you're gonna do

in the next few months to help increase

the likelihood that people are gonna share your stuff.

It could be broad, it could be specific,

I just wanna hear from you, and this way,

you'll kind of be held accountable for that.

And as you can tell, word of mouth is great.

Hopefully, you're helping spread the word of Team Flynn

and the YouTube channel here as well,

and hopefully I've delivered value to you.

And if you have an opportunity (mellow music)

to share anything that I do,

I just appreciate you so much for that.

But, I wanna hear from you.

Tell me in the comment section below,

one thing you're gonna do to generate super-fans

in a way that they're gonna get them

to share your stuff.

So, we're gonna be talking a lot more

about building super-fans in ways like this,

so make sure you subscribe and stay tuned

for the next videos.

And you can probably watch

the next video somewhere up here on the screen.

And final words, just, hey, Team Flynn for the win.

#Best Education Page #Online Earning

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