Re: Seth Godin on "Podcasting is the New Blogging" (& What This Means for Your Traffic) #Best Education Page #Online Earning

 One of the only blogs that I actually

subscribe to and read on a regular basis now

is Seth Godin's blog at seths.blog.

I'll link to it below.

In particular, I wanna link to this one specific article

that I read that was titled podcasting is the new blogging.

What I love about Seth Godin's blog is that first of all,

he's a marketing genius.

I love him, but also,

a lot of his blog posts are very short and to the point.

I'm actually gonna read for you the

top section of this blog post because

it does relate to podcasting and

I love what he says here.

Podcasting is the new blogging,

not as a way to make big dollars.

Blogging didn't do that either,

but as a way to share your ideas

to lead your community to earn trust.

Podcasting is a proven technology that is

still in its infancy.

It's an open mic,

a chance for people with something to say

to find a few people, or perhaps more than a few people,

who'd like to hear them say it.

Podcasting is the generous act of showing up,

earning trust and authority because you

care enough to raise your hand and speak up,

or raise your voice and speak up.

Seth's stuff is amazing.

I highly recommend you to subscribe to his blog

and his podcast, Akimbo,

and everything else that he has going on.

What I love about what he says here is

it's very simply what I've realized about

podcasting as well is that it allows you

to grow a community,

to stand up as the leader of your people and your tribe,

and to show up for them.

Obviously when people ask me Pat,

what should I do, how do I gain exposure,

how do I build my community,

how do I strengthen and scale my brand?

I always recommend podcasting.

Relative to creating videos like this,

it's definitely a lot easier to set up,

it's a lot easier to create,

it's a lot easier to batch produce

and those kinds of things,

and the connections and the ability to

interview people is a lot easier as well.

Seth has a program to get started in podcasting.

I obviously have my own courses as well

and they're several other people out there

offering services to help people get started with a podcast,

and I'll also link to my free podcasting tutorial

you can find on YouTube here too.

I wanna take this one step further because Seth said,

podcasting is the new blogging and I

definitely agree with that because

blogging back in the day when it was starting

was the way that we were getting our message out.

Podcasting is the way and with the ability,

with the new tools that we have

available to us and services,

it is almost just as easy to start one now as well.

Check this out.

Seth says, podcasting is the new blogging.

Therefore, guest podcasting is the new guest blogging.

Back when I was starting in business in 2008,

guest blogging was the way to get exposure,

one of the best strategies to get in front of new audiences

with the recommendation from the

owner of that blog of course and as a result,

a lot more traffic coming into your website

and all is great.

I've noticed over the years that

guest blogging has been the thing to do

and then it kind of just dies out

and then it becomes a thing to do again

and kind of dies out.

It is always something that's gonna be

useful in your toolbox of ways to get

more traffic to your site and exposure to your brand,

but podcasting or guest podcasting

is something that's gotten really exciting.

It allows you to not just gain exposure

in front of a new audience with the

recommendation of the podcast host of course

inviting you on the show,

but it allows for that audience who is listening

to hear your voice, to fuel your emotion,

to hear your story,

which is exactly the perfect thing to do

on a podcast is tell stories.

As a result,

you're gonna get a deeper connection with that audience

and they're gonna be more likely to

come over and see what else you have going on.

If you have a podcast of your own,

then by far, and this is what I tell my students,

the number one way to grow your podcast

is to be a podcast guest on another person's show.

Person's already listening on that platform.

They can easily find your show and

add you to their list of shows they listen to.

Even if you're not a podcaster,

figuring out which podcasts exist

that you should be a guest on is a great strategy.

I know this from the guests' point-of-view on my show

because they've created this thing

and John Lee Dumas talked about this on his website.

He wrote a whole article about it I believe.

It's called the Pat Flynn Effect.

It's like what happens when you get

to be a guest on Pat Flynn's show.

Your business kind of grows, you get a lot of traffic.

I've been known to help people kind of

crash their websites a little bit sometimes.

When that happens, I apologize in advance,

but as you can see,

there are influencers and podcasters out there

who have a lot of power because

they've earned a lot of trust with their

audience more than I would say a

blogger earns with their audience

if they aren't doing anything like

podcasting or video on top of that.

Right now what I wanna do is give you

some actionable tips so that you can start

guest podcasting if you haven't done that already

and kind of just best practices for doing so.

Tip number one would be to first understand

exactly why a person would want you on their show.

With guest blogging,

what you would have to do is typically draft an article,

give it to that person ahead of time,

and they would have to sort of approve it

and then it kind of just gets published on their website,

but you're kind of the author there.

This is a little bit different.

You are gonna be a guest on a person's show.

You don't actually have to create the content beforehand,

but you do have to give a person a reason

to say yes to having you come on their show.

To give you a specific example of

what I want you to think about is,

I was speaking to this woman who is a dog trainer

and she wanted to get on other people's shows

as a dog trainer.

She was like, it's gonna be very difficult.

There's a lot of dog trainers out there.

They're kind of in my competition

so I don't really want to mess with that.

They're way ahead of me.

How can this even be possible?

What we decided to do was figure out

what her unique unfair advantage was.

What was her superpower that would actually

be an asset to these other podcasts hosts

in the dog training space?

We figured out that her talent was

helping people who had very, very scary and vicious dogs

that would bite your hand off if you pet them.

We figured out that that was what she was known for

in her little community.

Therefore, she now has something that would be useful

for the podcast host who already have shows

out there because going into iTunes,

and I'll show you how to do this in just a second,

you can go and find shows that are

very similar to one's that maybe

you would create if you had one or if you do have one,

very similar to yours, sharing the same audiences,

going to them and saying I notice that in your archive

you have a lot of great content,

but you haven't talked about anything

related to specifically very dangerous dogs

and I know there's likely a certain percentage of people

in your audience who would benefit from

learning about this content.

Think about this from the podcast host's point-of-view

who's being pitched a very similar offer.

They have dog trainers in their audience

or people who are interested in dog training-related things.

This person has an expertise in that particular kind of dog.

I as the dog trainer who doesn't have that expertise

would love to invite this person on

because now I'm able to better serve my audience

with information that would help them

that is outside my realm of expertise,

but here's this expert coming in who has that specialty.

I can invite her in.

My audience is happy 'cause they're getting advice

but guess what?

She's gonna be happy as well because

some of the people in my audience are gonna

really gravitate toward that person and that

would be more helpful for them than if

I were to just kind of talk about that

in a very surface level sort of way.

The key thing is to again, realize what your superpower is.

If you don't know what that is,

you're going to fail and there's gonna be

no reason why a person wouldn't wanna

have you on their show.

Number two, an addition to what your superpower might be,

you also need a great story.

Podcasting like I said is a perfect platform

for telling stories.

By telling a great story,

you're able to better connect with that

audience that's there because

that person invited you on their show.

For example, for me,

whenever I'm a guest on another person's show,

I know that the story I'm likely gonna tell

is the one where I was laid off from my job in architecture.

It's a great story because I was laid off,

I didn't know what to do,

and I built an online business that basically saved me

and it was in the architecture space

and that was my first foray into

building a successful online business,

and there's a lot of ins and outs related to that

that are relatable.

It's funny because when I have the opportunity

to be a guest on another person's show if I am invited,

they often go I don't wanna have you tell your story again

because you've probably told it thousands of times

and I know you get tired of that.

I go no, I want to tell that story every single time

because it is the one that people can relate to,

it's the one that frames exactly why I do what I do now,

and all those sorts of things.

If you ever have the opportunity to

tell a story while you're being interviewed,

definitely do that.

Superpower, story.

Number three, try to build a relationship with

that podcast host before you ask.

This is where guest blogging and

guest podcasting are very similar.

People are more likely to say yes

to somebody who they already know and trust.

Where do you begin if you're just starting out?

If you already have relationships, then great.

Start with those people who you know already

who have podcasts or perhaps a guest on another podcast

of somebody you know and you can kind of have that

sort of second tier, third tier relationship

to begin to introduce you into that particular host.

If you're just starting from scratch,

I would first start with building relationships

with those hosts.

Connect with them on social media,

send them a direct message and tell them

how much you enjoy listening to their show,

tell them something of value that

you have that you can offer.

Perhaps for example,

you can offer some advice for their audiences

outside of the podcast, but on their blog and a comment,

of in their Facebook group or anything like that,

to begin to get to put yourself on their radar.

It reminds me of a story that I heard

Tim Ferriss talk about once when he was promoting his book.

I think it was in an interview,

in episode 51 of the SPI podcast where

after a brief moment of fanboying,

I was able to extrapolate that he actually got a start

by first being more interested in

what other people were doing.

He attended a conference when

the four hour work week was coming up.

Before even mentioning that book

that he was already writing,

he first got very interested in what

other people were doing.

He got so interested in what they were doing

that they would naturally go okay Tim,

tell me what you're up to.

Boom, he was in and that's when he would

talk about the four hour work week

and that's how on launch day he had

so many bloggers at the time sharing his book.

Now we have podcasts and you can do the very same thing

but again, like Tim,

we don't start by just cold asking people

to share your book or share your podcast

or share your brand or community or whatever,

you start by building that relationship.

Often times it happens with you getting interested

in what they were doing first before then

they could become interested in what you have to offer.

Tip number four is when you are actually guest podcasting,

when you are featured on that show.

As you are recording, make sure again, like I said,

tell great stories, be yourself,

and just have fun and have a conversation.

The more information that you could reveal,

the more value you can offer again

for that particular audience that you're speaking to,

the better which means you may have to do

a little bit of research.

Look into what articles they're already

reading on that person's blog,

or what podcast they're already listening to,

and understand where the holes might be

so you can fill in those holes and

be seemingly very valuable to that audience.

It's gonna take a little bit of

time and research to understand,

but it might be as simple as going

into that person's archive who you're

going to be a guest for and understanding

what else can you bring that nobody else has boughten yet.

In addition to that, while recording,

think about how you can offer that

audience a small, quick win.

This is something I often offer my students to do

whenever they have a podcast or doing anything,

is how quickly can you get a person

to have a result that they didn't have before?

If you are a guest on another person's show,

this is a perfect opportunity to even

teach something that would help them

get a result almost immediately,

that would help them go wow,

this person's already getting results for me.

I need to dive deeper into everything else

they have to offer.

Number five, you wanna make sure that after the

interview happens that you obviously

thank that person for having you on the show,

perhaps even asking them I loved doing this,

I would love to do it again if there was an

opportunity in the future,

asking them to share it and even you

mentioning you're gonna share it

with their audience too because you're offering

more value to them by having them

realize that you're actually gonna share this

to your audience as well.

That way you're forming and building that relationship

and making it even stronger so that

you can have an amazing rapport over time.

Also, even thinking about where would you

want that audience to go,

and this kind of relates back to tip number four.

Anyway, making sure there's some sort of

call-to-action on next steps.

If a person wants to get in contact with you,

if you wanna have a sort of consultation call,

where should they go?

What website should they go to?

Even taking it one step further because

this is a great opportunity for you.

Not just saying go to my website and here's my home page,

but go to this landing page,

which is a specific page on your website

that is specific for that particular audience.

This is what really smart podcast guests do.

They have a very specific link that is

just for people who are listening

on that particular episode.

When you go to that page,

it kind of continues that conversation because

they've come from that podcast interview

and now they're there and they see your face,

they perhaps even see the podcast host there,

thank you for listening to my interview

on this particular show.

Here are the resources that we talked about,

here's some other helpful things for you.

By the way, here is my signup for my email list,

and here's my lead magnet,

here is how you can get a hold of me

if you have any questions about your dog or whatever.

Continuing that conversation after the

interview's over with people,

and that means thinking about what the

call-to-action's gonna be during that interview

is a really important thing.

Again, you're just trying to serve people and help people,

and most importantly realize that

you have something to offer this particular podcast host

because the better information that you

have for their audience,

the better you're helping that person's brand too

and that way everybody can win.

Seth, thank you for mentioning that

podcasting is the new blogging because it definitely is

and podcast guesting or guest podcasting

is definitely the next guest blogging.

I want you in the comments section below

to tell me what your dream list would be

of your top three podcasts that you'd love to be a guest on.

This way you can start to do a little bit of homework.

Again, it's just as simple as going into iTunes,

looking up podcasts that are related

to your particular industry,

where that target audience exists,

and you can even go one step further

and click on that link that says related shows.

That means people who listen to that show

also listen to these shows too.

You might be able to find some new shows

that you wouldn't have been able to find otherwise.

You might be able to find some sort of

auxiliary audiences that you didn't even think

were in your realm as well.

Just use those strategies to get started and down below,

put your top three,

your dream list of podcasts that you would

love to be a guest on.

Then go and try and make it happen.

Thank you so much for listening Team Flynn.

You're amazing.

Thank you so much.

Leave a comment below.

Tell me your dream list and also,

make sure you subscribe if you haven't already.

We got a lot of great content coming your way

and I just wanna wish you all the best of luck

with your guest podcasting journey.

Team Flynn for the win.

#Best Education Page #Online Earning

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