How to Grow Your YouTube Channel & Business w/ Sean Cannell [Tactics in a Tesla] #Best Education Page #Online Earning

- Hey guys, so we're in the Tesla right now.

I'm about to pick up a good friend of mine.

(thudding)

- Woo!

You know I got little tingles.

That was special, man.

My Nissan Maxima can't do that.

- Who has taught me so much about YouTube recently.

Actually he makes a living on YouTube himself.

He has a couple channels with

hundreds of thousands of subscribers,

and I've learned so much from him.

And he's gonna help us learn how to master YouTube actually.

And also some of the things that you need to know

to figure out which videos you should create

and what kind of approach that you need to

just do well with it.

So I'm gonna learn, hopefully you'll learn too.

His name is Sean Cannell,

so let's call him and see if he's ready.

- Yeah, this is Sean.

- Yeah, Sean, what's up man.

I just pulled up.

You wanna go on a car ride?

- [Sean] Definitely man.

I'm on my way.

- Okay, I'll see you in a sec.

- My man.

- What's up dude?

- How's it going?

- Come on in.

- I think it's my first time in one of these.

- Is it really?

- Yeah, I was in, what's the first one, the S?

- The S, yeah.

- So who's that guy in the back.

- That's Caleb, don't worry about him.

He's cool.

Alright, so first time in a Tesla.

Dude, so I just have to thank you

because you've been so influential in

how I've been attempting to do well on YouTube.

So thank you, first of all.

And thank you to your partner, Benji, as well.

Video Influencers has been huge,

we'll obviously link to that in the description and stuff.

But you have another channel, Think Media.

How did you get even started with all this?

- Man, the way I actually got started,

you want me to go all the way back?

- Yeah, let's take the time to travel back all the way.

- In the DeLorean X, model X, we're headed back.

So I actually started in 2003,

I was volunteering at my local church.

That's how I started video.

Social media had not started yet.

And the youth pastor handed me a camera and he's like,

"Hey, make weekly video announcements."

I always tell people your first videos

are your worst videos.

- For sure.

- And Pat, I never want you to see those.

(laughing)

But it was the learning curve.

And it was also a huge blessing because,

you know, the demand in social media today

is just to be consistent.

So I did 52 videos that first year

because I did weekly video announcements.

- What were those videos like and how did you shoot 'em?

- Back then it was the HV30 Canon with mini-dvd tapes.

And then you had like FireWire cables.

And I would capture minute for minute.

And I was actually using Adobe Premiere back then.

The one I still use today.

So talk about like 100 versions earlier.

- Did you even know how to do video

before you were asked to do that?

- I didn't.

- You didn't.

- So, self taught.

And then after a year, the senior pastor was like,

"These aren't too bad, let's do these on Sundays."

So now I'm still volunteering.

I'm doing 104 videos a year, though.

Two videos a week, and this was really helping me

with the discipline of creating consistent content,

of having the pain of editing,

and taking forever, but it gave me a lot of speed

for where we are today, as far creating content.

And the first YouTube channel I ever managed

was my church's in 2007.

- No way.

- And of course, same thing,

I didn't know how to title videos, I didn't know about tags.

But I was in it and I started

discovering my passion for video,

and study, so I would just study as much as I could.

I wanted to know all the information

I could about YouTube.

And eventually, I started Think Media, actually, first.

Because video was my background,

I was doing wedding videos, videos for small businesses,

and I'd learned about affiliate marketing.

I know you know all about the power of that

in your journey as well.

And so with YouTube and affiliate marketing,

I was like I could help people.

I could talk about the camera tips

and things I'm learning 'cause I'm doing video production,

and that's where Think Media started.

And I started to see the power of earning,

you know, five bucks a month.

Like your first five bucks.

And you're like, whoa.

And then eventually it's $50 a month.

- Is that through ad sense or through--

- Through affiliates.

- Through affiliates, okay.

- Yeah, because the channel was still very small.

That's why I like to tell people,

in fact there's all the drama right now with YouTube

about demonetization, especially for smaller channels.

But like I wasn't even thinking about YouTube ads.

Affiliate marketing can scale so much bigger and faster.

Again, YouTube ads was like 50 cents

when affiliate marketing might have been $200.

- Right, and so what kinds of things

were you selling as an affiliate?

- So, I did, Think Media was kinda happening,

I was doing a few camera reviews.

But originally, actually, I have my Sean Cannell channel,

I don't much with it now,

but I just started doing experiments.

And one of the first ideas was gift ideas for him.

An because I was doing video research,

I found titles like that through SEO,

and I thought, okay, what if I just sit down,

gather some stuff around from the house,

couple books, some headphones, some gift ideas,

I mean, I'm a guy.

Maybe I can share my two cents.

Guys tend to not buy a lot of stuff or want a lot of stuff,

but whenever they don't want something.

It's like a truck, or like a TV, or these higher end items.

We put that video out, and it ranked.

And to this day it has almost a million views.

I think it still ranks number four,

which is part of my passion with YouTube,

is it's such a highly leveraged platform.

What was cool about these videos,

like I said, that video's years old now,

but it's actually still generating views,

it's actually still generating AdSense,

still generating affiliate income.

And I was like hmm.

- It's so different than posting on YouTube or social media

which have a lifespan of a day if that.

- Yeah, like a few hours.

I think some of the other social platforms,

which I love and we'll try to execute everywhere.

But I view them as a social media hamster wheel.

You know, you're supposed to

post four times a day on Facebook,

you wake up the next day, you're like shoot,

I gotta come up with four posts again.

- Right.

- You know, hopefully you're scheduling,

but even still, it's so much content.

But I learned that the YouTube videos were

really highly leveraged, and so some of those.

And I would do other experiments.

I did this one do CBTL pods, Coffee Bean & Tea Leaf,

work in a Starbucks Verismo?

And through life, because we got a Verismo as a gift,

and I was like these pods are expensive,

and then I met a friend who was like,

"I put CBTO pods in it."

So then, because of learning some of this keyword research,

I was like I wonder if people search this.

And sure enough, they were like cheap Verismo pods,

or do CBTO pods work,

and because I was kinda learning this system,

then we started selling coffee every day.

Because that video ranked,

and I was like all these sales coming through for

Coffee Bean & Tea Leaf.

- Is that like Amazon?

- Amazon.

And it was all Amazon.

And the first thing we did was eventually,

we scaled to six figures profit

just through the Amazon affiliate program.

- Wow.

- Which is a lot of traffic.

Because it's only four to 10% commissions.

- Right.

- But even on that journey,

we started to discover other affiliate programs, of course,

that have 10%, 30% commissions, even 50% .

But it was mostly Amazon.

- That's so interesting.

Because most YouTubers I know,

'cause I've been studying a lot,

I mean they're all about views and AdSense revenue.

- Yeah.

- And I went to Vid Summit which is,

I saw you there and met a lot of other great people.

It just surprised me how they're relying on YouTube

and just the platform only, and nothing else.

- Completely.

- No other monetization strategies,

no email lists, it's crazy.

So it's great to know that you've already started with that,

and now you have these to channels, I mean,

how many subscribers does each

of your main channels have now?

- So Think Media is like 450,000.

And Video Influencers is a quarter million, 250,000.

- That's crazy.

- And honestly, it's the same thesis.

We just kept, we wanted to put out

consistent, strategic, valuable content.

Around the topics and the things

that people are searching for.

One of the biggest mistakes I see entrepreneurs make,

and it makes sense on other platforms,

because you're maybe trying to get the influence

by someone sharing it,

by maybe doing some paid ads.

You know, someone stumbles on it.

But you start with the idea that's in your head.

I think for entrepreneurs and people that wanna do this,

you actually wanna start,

I say do the research before you press record.

What is your target audience searching for?

To even decide, I knew that that Coffee Bean & Tea Leaf

video was actually gonna be successful before I hit record.

Once I kinda figured this out.

I was like nobody's there.

It is a pain point.

It's something I did in my own life.

'Cause I was like I'm saving money on these pods,

and I get more choices of coffee.

And we're generating income from it.

And even consistent growth because now

Think Media is growing by about 30,000 subscribers a month.

Or over that, actually.

And that's not because of videos we posted last week.

It's because of a lot of work

that we did up front to create,

what I like to tell people,

create a library of ranked videos.

I just talked to a guy at Traffic and Conversion Summit,

and he was saying he's getting 50 subscribers a week.

And I'm like that's amazing.

Just off a couple videos.

Because people can keep finding them.

YouTube is really like a content library.

Whereas Facebook's more like a feed, it's like short.

But YouTube is something that people can

reference again and again.

If you put out some good videos that'll be valuable

and a little bit timeless, almost like evergreen.

- What's one of your most popular videos?

- I think my most popular video,

well, we had a viral video this last year,

how to get free stuff on Amazon.

2.3 million views.

And again, that was just talking head,

just a home office.

And I had no idea that would happen.

They say that quote right,

the harder you work, or the more consistent you are,

the luckier you get.

I see that, just commitment to consistency

virality is hard to predict,

but if you just keep doing best practices,

over time eventually you have these break out things.

- I'm not using any hands or feet, by the way.

- That's super weird.

(laughing)

It's kinda like, do you trust the machine, though?

- I do, I do.

At first I didn't though.

But I absolutely trust it.

I trust it more than myself.

Especially in stop and go traffic.

I mean it takes these turns--

- You trust it more than yourself.

- Yes.

- That really boosts my confidence.

(laughing)

I mean, just let the machine drive, then.

You were just driving a second ago.

Like, okay.

- So in terms of Think Media, half a million subscribers,

30,000 new subscribers a month,

what is your goal there?

What are you, so a person subscribes,

they get into the channel,

do you lead them into anything else?

I know you sell products as affiliates,

but do you have any thing beyond that.

- Yeah, so the first thing we did,

and honestly your story has been very influential

for me too, because I love that you did it first.

Like before we saw products about doing it, you did it.

And so the first thing we did

was build a six figure profit off

just Amazon affiliates, by the time YouTube ads had scaled.

So then I turned to digital products.

Because there's also interest.

People were like how are you doing this.

What was your process.

So since--

(thudding)

(laughing)

Woo!

- Sorry.

Had to show off the torque a little bit.

- Dude, I got little tingles.

That was special.

- I got sick the first time I drove this car.

Because I just was not used to,

and it's so smooth and it doesn't,

it feels like a roller coaster more than a car.

- My Nissan Maxima can't do that.

- Maxima's okay.

- It's a great car, but, I mean, it can't do that.

- Okay, so you're selling digital products.

So we started to do digital products.

- Like courses and things like that.

- Yeah, courses.

And we actually have created about nine now.

Some smaller bite-sized digestible things,

and then some bigger, we have an academy,

it's called Video Ranking Academy,

and that's our main thesis.

And it's funny because, you know,

and I'm sure you feel the same way.

Sometimes the products need to be updated.

We just updated it.

We did an overhaul, but it still works.

I don't think it'll work forever.

But it's stunning that in the year

we're living in right now,

that like, you can still rank and every day

I still see white space for all these different video ideas

and all these different angles people can come from.

Once you kind of can see through the Matrix, if you will,

and start seeing those opportunities

in your niche and adjacent niches.

But yeah, digital products, so that helped us scale.

And now we've built seven figures annually.

And that's cool.

And the team is scaling.

But on the flip side.

Man, as an entrepreneur,

I don't even know what's happening.

I'm the e-myth revisited.

Like I was just a technician.

I love making videos, I love doing this.

So definitely going into the arena

of wanting to learn leadership, wanting to learn,

you know we have about a team of six people now,

based outta Los Vegas.

Yeah, and you mentioned, what do you,

what's kind of your vision.

I think our vision is, we say,

Think Media's the best tips and tools

for building your influence with online video.

The tools, what cameras, what lighting,

even if it's just starting with your smartphone

and using a couple plug in microphones

and some simple things.

But then the tips, because at the end of the day, too,

it's never about the camera, it's about the content.

Content value is infinitely more

important and powerful than production value.

So how do you grow your channel.

And then, yeah, for people to go deeper,

we've got courses in academies

to really round out that education.

And it's been cool.

- You wanna grab a quick coffee or something?

- Definitely, I'm always up for coffee.

- Let's do it.

(upbeat mellow music)

The beginners who are watching this right now

who wanna get into YouTube,

they've seen me do it, they've seen people like you do it,

they know they have this captive audience,

they know they could tackle content in a way that's unique,

but they just wanna know how to get started.

What would be the easiest way to get started?

And why don't we just start with equipment.

Like I think some people wanna

feel like they have to invest $4,000

in the best camera and all that stuff.

What, at a minimum, would people need to

create something great?

- Yeah, I think the first thing is definitely,

like the best camera to have

is the camera you probably already do have.

And that's probably your smartphone.

And these days, smartphone shoot 1080, right.

So you can definitely smart with your smartphone,

however, what I would recommend you focus on,

there's always three things.

A, V, L.

Audio, video, and lighting.

And really the most important part about video,

really is actually audio and lighting.

There is a lighting kit on Amazon by Studio Pro,

$75, two soft boxes, like that's all you need.

Good lighting on a bad camera

will actually look better than

the best camera with bad lighting or no lighting.

And so invest in lighting

and it doesn't have to break the bank.

And then some kind of a plug in mic.

You could get lapel mics like these,

or whatever, that can plug right into that headphone jack,

or maybe you need the lightning port convertor.

(laughing)

- So, the Rode smartLav, I think you've

recommended that before.

- Yeah, Rode smartLav is great.

And so just for a few hundred bucks,

you could turn your smartphone,

and then I would get the phone mount tripod,

and that's gonna cost you 20 bucks, 25 bucks,

to just get, there's a Ravelli one that's

a good tripod and it's just got a little phone mount.

So now you've got lighting,

plug the mic into your smartphone,

and you're good to go.

And that's also a versatile setup,

because you absolutely could be

doing Facebook live from there,

YouTube live, as well as recording videos

that you might edit a bit.

And there's a part of, she's actually on my team,

Heather, but she has a homeschool channel.

And she's, but just been doing it on the side,

but she's been putting out, as we've been talking about,

ranked videos, and her channel's already 7500 subscribers,

over a quarter million views,

teaching moms about homeschool and motherhood.

And she just started with her iPhone.

And what's the point?

The point is it's the content value.

Sharing your answers.

That's what I wanna encourage people with is,

she's been doing this,

and she's not even a homeschool expert,

but she's done it for years.

She's made mistakes, read books,

and so she's just sharing her answers.

- Well she knows more than

somebody who's just getting into it.

- 100%.

But again, all you need is really the phone to start.

Or any kind of camera.

- So you got the equipment, my question is on style.

You could do a vlog style series of videos,

you could do tutorial, informational style,

like how do you ever decide

what kind of content to create in that sense?

- My personal opinion, I'm pretty,

feel passionate about this,

is a lot of people are wanting to vlog.

And you know, we've also interviewed

over 100 influencers on our channel Video Influencers,

and even when you study vloggers,

most of them never started vlogging.

If you really study it out,

they usually start with value driven content,

because, especially on YouTube,

people don't know you yet,

but they know they have a problem.

That's what you wanna think about.

They know, they're trying to figure out

homeschool versus public school,

one of Heather's best videos.

They're trying to figure out

what is the best camera to buy for YouTube,

or how do you meal prep chicken

or how do you balance your taxes.

They have this pain point

that they could type in the search,

and they could potentially discover you.

It's like when the student is ready,

the master appears.

They do that search and they find you,

and that's value based.

The problem with the vlog is,

you're trying to convince a stranger, theoretically,

to watch five, 10, 15 minutes of your life

with no context, no promise of

when you're gonna deliver the value.

I know, our friend, Cindy Lennar Dewsey,

she teaches about this,

it's just the best way to meet people, I think,

by teaching specific, valuable content,

getting people those quick wins.

And then from there you could scale your content strategy.

Most of the vloggers that have grown big

have done it after they had influence elsewhere.

Let's also mention Gary Vaynerchuk .

A lot of entrepreneurs are making a huge mistake right now

and they wanna start their only daily V,

and get their own DRock.

Did we forget that Gary did 1000 episodes

of Wine Library TV first, before he did stages

and all these other things, to build his influence up big

so that would people would care.

And his life in New York, at VaynerMedia

is way more interesting than mine and most of our lives,

throughout the day to day.

So all that to say is like,

I think seasons and stages.

So start with that value driven content.

That consistent show.

- Okay, so value driven content, I love that.

And you talk about okay, what people are searching for,

how do you know what people are searching for.

Like the first video that a person should do,

how do they know that that's the one?

- The easiest way to do it, and it's really cool,

is you can just go to the YouTube search bar.

Anybody watching or listening right now.

From your phone, it's a little bit better on a desktop,

you can go to the YouTube search bar,

and you just start typing.

And if you type in how to lose,

it'll start making these predictions.

It'll probably say how to

lose weight fast, without dieting.

And it'll say how to, or you can type in how to gain,

how to gain muscle, but even maybe best and your niche,

or just start typing in your niche in that search bar.

And you've seen this, we've all seen it,

it happens on Google, it happens on YouTube.

You get the predictions.

Those predictions show up, and those are

what really humans around the world are searching

in order of how much they're searching for it.

So Heather, she goes to the search bar

with her homeschool channel.

And she typed in homeschool,

versus is another one, just vs.

Like this product versus this product.

This bitcoin versus Ethereum.

But people are searching these things,

but you also discover all these kind of ideas.

And then I know you talk a lot about this,

but it also helps to go,

especially when you're just starting, longer tale.

You don't wanna just say how to lose weight.

Man that's a lot of competition

if you're doing fitness or something.

But if you go longer tale and it's much specific,

how to lose five pounds with

maybe your network marketing company, or with sprinting,

and now you're just going really specific.

Those video ideas that you get there,

basically you wanna build around those.

Title your video with that phrase in there,

something similar.

Include some of that in your tags and your description,

and at least, even if you don't have immediate success,

at least you're already playing the game

with a stacked deck.

You know people really are interested in this,

you have the chance to rank,

and you know there's already a built in audience

looking for this kind of information.

Instead of just shooting in the dark,

like what do I talk about,

what kind of video ideas should I do.

- Love that.

And finally, let's say I have a topic

that I'm interested in.

And I go a little bit more nice with it,

so it's not just so general like how to lose weight.

But maybe it is how to lose weight by sprinting,

and I go, I search for that,

and I see that there's

thousands of search results for it already.

I look at some of the top videos for it,

and I'm like, I can't, how do you get there.

How do you compete with those people

who have already done videos like that?

- I mean I still think if there's heavy competition,

I still think that there's opportunity for you to grow,

but never go, if you go there

and there's already 10 ranked videos

that all have a million subscribers

and two million views on each video,

just keep looking.

And one of the strategies is, I like to say,

adjacent video ideas.

So some of us get so narrow in thinking that

if, let's say, it is a fitness channel, or it's weight loss,

that that's the only thing you can talk about.

But chances are you also could talk about mindset,

motivation, you could also talk about meal prep,

you could talk about, so for the person who's super narrow,

there are so many adjacent video ideas

that again could lead to where you wanna take people.

You meet them around a certain topic

that there's no competition around.

Keep looking, you find that,

and get that content out there, teach, share some value,

and then at the end you're like,

"Hey, by the way, this is what I do on my channel.

"Subscribe if you want to."

And every one of those videos

is a chance to meet new people.

- One more additional final question is

how often should I be publishing.

- So I think that one of the things that is daunting

for people is this demand for content.

We talked about the other social platforms

that you need to be putting out so much.

You should go live everyday or something like that.

I think that the base, like the plumb line,

base line of success on YouTube

is committing to a weekly show.

And there's some stuff out there

that says if you can do two to three videos a week,

that's great, but that weekly show does a lot of things.

Our friend Cindy Lennar Dewsey talks about the Oprah effect.

And she knew that every time she gets home

growing up, she knew that there was this promise for her,

that she was gonna find her show, Oprah, 4:00 p.m.,

be able to watch that.

And I think that it's a lot more powerful,

I see people do this with YouTube,

they get really pumped, they go on a little sprint,

and they burn themselves out.

So they do five videos a week for two months,

but then they hit a wall and

they never do YouTube again for a year.

I'd much rather people just do one video a week

for the next three years and build consistency around that.

And I think that for those who also maybe

have some influence elsewhere,

it's also that coordinated effort.

It takes time for people to trust that you're

gonna keep showing up, keep posting.

And you really build momentum when, say,

every Tuesday, you know Marie TV is a good example

of an entrepreneur using Marie Forleo, YouTube well.

And she's done Marie TV every Tuesday for five years.

And her email newsletter goes out, though,

new episode's up, social media can go out.

And here's the thing, year one

probably wasn't that glamorous.

In fact, one of my favorite things is to go to her channel,

look at her videos from oldest to newest.

And the first one is just her sitting on her couch

in a tank top, laptop on her lap, doing some Q&A.

Nothing near how fancy it is today.

Everybody that's hearing this

should be thinking about that.

Start simple, start sustainable,

and commit to a schedule where you can get into a rhythm,

start finding your voice, thinking that,

even your first 10 to 20 videos,

probably not gonna be that great.

Don't even worry about outreach,

worry about learning, honing your craft,

discovering your voice to say

use your time in obscurity to prepare you for popularity.

- That's really good, I like that.

- Like it's probably good that, and I know,

we recently spoke at the same event together,

and we both do the same thing.

You play your first--

- Podcast.

- Podcast.

- It's bad.

- And it's terrible.

Just like my first video, where I get on and I'm like,

I don't even know what I'm gonna talk about.

- Yeah, I saw that, it's pretty funny.

- This background looks horrible.

(light quick music)

(clicking)

Hey what's up, welcome to the first episode of Think Media.

It's hilarious, but like, if I never did that first video

that was terrible, and a couple follow ups,

a lot, actually, that weren't that great,

that was the learning curve

and I was in obscurity then, but I was glad.

Because that helped me to get to where I am now.

I think for a lot of people,

just committing to this and putting in the work,

seeing it as learning, as education,

as experimentation, the last thing I'd say, too,

is treat your first season on

launching YouTube content as beta.

Almost anything should be.

Like hey, let's just experiment a little bit.

Let's not hold ourselves to a schedule.

Lemme see if I can sustain this.

How I like it.

Give yourself, what kind of video should I do,

experiment with maybe different formats,

and different things,

give yourself permission to be creative.

What I love about any of these platforms

is that it really is like a blank canvas.

Like we're artists that can put whatever we want out there.

We can edit however we want, do whatever we want,

but start simple.

Make it sustainable,

and then scale it as you go and learn.

- Love it.

Where can people go to find more information from you?

- I think YouTube, just type in Think Media,

and that's our YouTube channel

with the best tips and tools

for helping people build their influence.

If they're curious which mic, a little bit of details,

how to set up your mic,

or maybe you wanna invest in a DSLR or something,

a lot of good content out there there, on that channel.

And if you search Video Influencers on YouTube,

that'll take you to our interview show

with video influencers.

We have one out with you,

and people should definitely check that out as well.

And anybody that's doing video, sharing their tips,

on really any platform, not just YouTube,

but there's so, online video is king right now, Pat.

It is definitely something that everybody

needs to be paying attention to.

And there's a lot of opportunities with

Stories, Instagram video, Facebook video.

And so learning video and investing in it

is good right now, and we got you covered

at Video Influencers and Think Media.

- Alright so that's Sean, he's awesome.

I'm gonna continue to learn from him,

and I know that you can too.

So make sure you subscribe to his channels.

And also, before you go, I wanted to know

what you thought about this format.

This driving around in the Tesla

and having coffee together.

I just wanted to do interviews,

but I didn't wanna do just like the normal Skype interviews

or the ones you see on other channels.

I wanted to do something different.

So let me know what you think about this format.

And actually put in a comment below

who else you would like to see me interview

in this style as well.

So let me know, thanks again for watching,

please subscribe, and we'll see you soon.

Peace.

#Best Education Page #Online Earning

online earning,make money online, earn money online, online earning, online earning sites,

 make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site