- Hey, what's up?
In this video, I'm gonna show you how you can make
passive income with affiliate marketing.
That means by recommending digital or physical products
that already exist in the marketplace
for your target audience.
Since starting my online business
in 2008, I've generated over $3 million
in earnings specifically through affiliate marketing,
by picking products
that I use or know will be very helpful for my audience,
sharing affiliate links and making money.
And I'm gonna show you exactly how to do that today.
I'm also cannot take you into the backend reporting system
to show you how many sales I've made
for a very specific product.
And then I'm gonna show you how I promote
that product so you can follow suit
and accomplish the same thing.
So stick around, we're gonna make some money.
Okay, so I'm gonna show you a five step process in order
to walk you through this.
And it starts with number one, selecting the right product.
Now, you can promote a lot of different things.
I would focus on just one product
to start with to kinda get your wheels going.
"Okay, well, what's one of the first things
"that a person who you are trying to teach needs?"
So if you are helping people build a website,
you might want to recommend a hosting company.
And I do the same thing.
I recommend a hosting company.
Another thing I teach is podcasting.
So a podcaster, for example,
what's one of the first things they need in order
to get their podcast up and running?
Well, they need a microphone, right?
So I'm gonna show you all the details about
this microphone here and how I promote it,
and we're just gonna focus on this product for now.
This is the Audio-Technica ATR2100,
one of my favorite microphones
'cause it plugs into your USB.
I talk all about these things as I'm selling this,
and kinda the approach that you want to take is,
even though this isn't your own product,
you wanna treat it as if it's your own.
You wanna share all the things about it,
so a person is going to be comfortable with making
that purchase, 'cause the big struggle
with affiliate marketing business is this.
Because it's not your product,
you have to gain and earn that trust a little bit.
This is especially,
especially important when you are promoting other people's
online courses for example.
You need to build that trust 'cause it's not your course.
But let's keep talking about this microphone actually.
I wanna take you in the other room
because the second step after you select the product
to promote is getting that affiliate link.
Now with products like this, it's fairy simple
because you can just go on Amazon
and sign up for the Amazon Associates program
which is their affiliate program.
And from there you can grab a link,
and I'll show you how to do that
in just a moment on the computer.
But other times, it's gonna be
a little bit more difficult to find a link.
So what I would recommend is first of all,
understand that sometimes affiliate programs
are also known as referral programs or partnership programs.
So if you can't find something on a website
that says affiliate link,
look for partnership program or referral program.
They can be your way in to sign up
and apply to get into that program.
Now sometimes you might dig
and dig and dig and not find any affiliate opportunities
at all, in which case I would do one of two things.
Number one, reach out to the company,
tell them that you want to promote it as an affiliate
or a partner, and likely there are opportunities available
to you that are just not to the public.
This happened to me one time
when I promoted a lead exam prep
online test simulator
for my architecture website back in the day.
They didn't have a public affiliate program
but when I reached out they said, "Oh yeah, we have one.
"It's just for people who we invite only,
"but since you asked us,
"we're gonna let you in,"
and that program specifically
has generated over $200,000 in earnings just
from simply recommending it to my exam students there.
Now, if you reach out
and they say they don't have an affiliate program,
you can kind of work with them to set one up,
and sometimes that's possible.
I've done that before.
Although most of the time,
they're just not gonna have the resources to create it.
They're not even going to know how to do it,
in which case you have the option
to move on to the next product or still recommend it.
And I would actually go with the latter.
Because you know it's a helpful product
and hopefully that's why you selected it,
you should still recommend it anyway even though
you're not gonna get a kickback or commission as a result.
Because you're there to first
and foremost serve your audience
you should still recommend it anyway
and then move onto the next product.
Some products may have an affiliate program tied
to them, some may be not.
But if you're completely helpful to the audience,
you will get rewarded in some way,
shape or form down the road.
Okay, so for right now,
I'm gonna show you
how to grab a link for something like this.
And then I'm gonna show you how I promote it.
So let's go into the computer.
Okay, so here we are in the reporting section
of my Amazon Associates program,
which like I said, is their affiliate program.
And we are looking at the data from the first
of the year till now, so about the first quarter.
And if I scroll down here,
you can see that the product,
the Audio-Technica ATR2100, it's been clicked on 780 times.
It's been shipped 118 times,
and then produced $8000 essentially in revenue.
Now, that's not the take-home income.
Take-home income from the Amazon Associates program
is typically anywhere between four
and eight percent depending on volume.
I take home, for this product,
in the first quarter of this year, $469.
And that's really cool
because I recommend this product anyway,
and so I'm able to passively generate this income
through the posts that I create,
through the tutorials that I create, through random videos
that I'll show you all that stuff in just a second.
So I'm gonna show you how to easily grab a link now.
So what's really cool is when you sign up
for the Amazon Associates program,
they're gonna give you this thing called the site stripe.
I would absolutely recommend enabling
that if it's not enabled already,
and that makes it so that you can come to any page,
for example like this product here,
and click on Text and it gives you an affiliate link.
All right, so you got your link.
Now you ready for step three.
Now before you start promoting this,
the number one thing that I would recommend
and this has been a game changer
for me in affiliate marketing,
is to create a video to support this product.
Again, this is a product that is not yours,
you're gonna have to show people what they're gonna get
before they get it.
That's gonna make them feel comfortable with the purchase
and with something like a physical product,
shooting a video like this one here,
it could be literally a review of
that product or you can compare it to other products
that are very similar.
Like in this video here.
We compare the ATR2100 with a Samsung mike
and also a Blue Snowball.
This one becomes very valuable because
not just it gives people more information,
but it can also be found in search engines
like Google and also on YouTube.
So you're gonna get a lot of longevity as a result of this
and of course if you place your affiliate link
in the description,
well then, it's an opportunity every single view
to earn an additional income.
Okay, step four.
Now that you have your affiliate link.
Now that you have a video to support it as well,
which should always be mentioned in
and around the spots where you mention it on your website,
'cause again, people want to see
what they're gonna get before they get it.
Now, you promote that affiliate link.
So how do you do that?
Well, I'm gonna go through a number of examples
where specifically this microphone
is promoted all throughout my brand,
and you'll see it's not just in one spot,
it's in multiple spots.
So let me take you into the blog, into a blog post first.
So this is a blog post here,
Top 10 Tips for Brand New Podcasters,
and if I just do a search for ATR you'll see over here
where I talk about,
a lot of people, they kinda get worried about the equipment
and wanna get the best, most expensive stuff.
What I talk about here,
how, wow, you only need an $80 microphone to make it happen,
and as you can see here,
the link is right there with a full disclosure.
I'll talk about that really important point at the end here,
something you'll definitely not want to miss.
But again, a picture of me using microphone,
this makes a person who just has no idea what equipment
to get, if they see this,
I provide value, and they're like,
"Oh, well, Pat uses this microphone,
"maybe I should check it out too."
And, again, like I said,
they're gonna be more likely to go through that link.
So insert links into blog posts,
and just keep in mind
that you have this as a resource
that you can always mention when the topic of,
for example, in this one, podcasting comes up.
So that's blog post, what else?
Well, what if you were to do,
instead of just like a top tips blog post,
you know, the kind of standard list post type stuff,
what if you did an in-depth tutorial on literally just
how to go from beginning to end with starting a podcast.
That becomes a really valuable resource
where it just so happens
that your affiliate link for
that one specific product
is just a small micro recommendation
in the whole larger scheme of what it
is that you are teaching.
so let me give you an example of
that here in the podcasting space.
so for example, I have a very, very in-depth
how to start a podcast tutorial,
and if you scroll all the way down
you'll see that it's just,
it goes over everything you need to know,
examples of how I succeeded with my podcast,
other things you need to worry about.
but if you go all the way down here,
you'll see that there are a number of tutorial videos,
very much like a course except that this is for free.
Now, if I click on this video,
you'll see, for number one where I talk about equipment,
boom, there is the microphone right there.
Buy on Amazon, the disclosure,
and of course I talk about it
in this specific video as well.
So instead of just a small blog post,
why not a longer tutorial which is
likely to get shared more,
be a lot more valuable to your audience,
something that you can include in your autoresponder
to make it, again, more automated and passive.
Again, every time a person comes across this tutorial
is an opportunity for them
to get involved with the microphone
or whatever it is you're recommending,
and of course along with a microphone,
there are other parts to it like the boom stand,
in the foam ball, or the shock mount,
and other elements that can go along with it.
So if you can give the people the whole package,
I mean, you're set
and you're delivering a lot of value at the same time too.
Now in addition to a blog post you can include links in,
for example, you lead magnets.
So a lead magnet that I have
can be found at howtostartapodcast.com.
That's a free three-day minicourse to get your podcast up
and running, and in the first day you'll see here,
day one links and resources,
you'll see the microphone, ATR2100.
Boom, another instance of the link,
so no matter how people are consuming this content related
to podcasting, they're going to
see this link in some way, shape or form.
So what I would recommend is,
think about all the different paths
that people can enter what it is that you're teaching.
How might they come across the link?
If there any holes or opportunities for them to not see it,
well then something's missing
and you need to add it in there.
So you can included in your lead magnets as well.
All right, next, because this product performs very well
and podcasting is a hot topic right now,
I have created more videos that again,
support not just the idea of podcasting
and the podcasters who are getting started,
but this microphone as well.
So in this example, top podcasting tips,
tools for recording,
interviewing and exporting,
I also recommend ATR2100 in there as well.
And then finally, if you have any paid courses.
For example, online courses where you teach something.
So like, I have Power-Up Podcasting,
which teaches people podcasting.
In lesson two here,
you'll see it's recommending podcasting equipment.
And there it is again, the ATR2100.
And down here, an affiliate link for
that as well within my paid course.
And what's really cool
is because they're a paid student of yours,
they're going to follow your directions and recommendations,
and if you just simply include an affiliate link
in there too, there's no shame in that as long as,
again, you're honest and upfront with that,
which brings me to two really important things I want
to share with you related to affiliate marketing
before we finish up.
So I'm kind of going off tangent here a little bit,
but the first of these two really important things I want
to share with you 'cause I need to tell you is number one,
especially if you are living in the United States
and recommending products as an affiliate,
because of FTC regulations you have to be upfront about
that affiliate relationship.
You have to disclose
that you are going to earn a commission,
that when you recommend this product
you're getting paid as a result.
Now, a lot of you might be like,
"Oh, that's a dealbreaker for me.
"Why would I do that?"
Well, I've actually found that by being honest
and upfront, you're actually
going to find people are
going to want to make sure they help you out
and go through that link, because that's a quick
and easy way for them to pay you back for all the value
you are providing to them.
And what's really cool it's at no extra cost
to them to go through that link
and send a little bit of money your way,
it's just coming from the company that you're recommending.
So by being fully upfront,
you are following the rules and also making it more
likely that a person's gonna wanna help you out too,
and if you just always have that serve-first attitude,
you really can't lose.
And along the same lines, number two,
this is really important.
Again, I want to reiterate,
selecting the right products to promote,
because once you start to see some income coming in,
it can be very tempting to just find now products
that are going to give you loads of commission.
There are products out there,
especially in the digital world
in software that will pay you 50% commission,
75% commission, and on a recurring basis even.
And that can be very tempting to promote,
but if you take the approach of money first
and not helping people first,
you're running the risk of,
yes, potentially recommending a product
that doesn't provide a good experience for your audience,
which is bad, right?
And they're gonna be upset at that product
and that product owner, which is, you know, gonna happen.
But what's even worse is they're also going to be upset
and never take your recommendations from you ever again.
And that trust you build with you audience is something
that doesn't come overnight,
and you need to treat that with care.
Your audience is really what makes your business work.
So making sure to always provide the best products
and product recommendations for them is gonna be key.
And when you do that, everybody wins, right?
You're recommending a great product
that can actually help them.
They're going to thank you for it,
they're gonna take more recommendations from you,
they're gonna share those recommendations
that you've made with their friends and more than that,
the company that you have this relationship with,
they're going to love you for it,
and might even give you special deals as a result
of all the volume that you're producing.
So, again, making sure
that you're always promoting the right products is key,
so spend some time focusing on,
okay, well, what will help my audience more than anything?
Recommend those products and you can't lose, like I said.
All right, so that was just a little
side thing, but number five.
This is really cool.
Once you start to see things working,
first of all, hopefully make sure you're tracking
to see okay, where things are working,
what recommendations are doing well, which ones are not.
You can always change things down the road
and add new things later.
But once you got the system going for one product,
just rinse and repeat with the next product.
So find the second-best product that could promote
and then recommend it in the same kinda way
and by placing these links on,
for example, a resource page or within a tutorial
that you have, or on specific blog posts or videos.
Once you get those done,
those become seeds that can create passive income
for you down the road,
and again, it's not your own product but products
that other people have created
that the market is likely already buying anyway.
So action item for you is to consider,
okay well, what's the next product that you should promote?
What's the first step
that your audience is taking in their journey
related to whatever it is that you're teaching them.
Is there an affiliate program in
and or around that particular product
so that you can begin
to start generating some income from that.
And then, you take it from there.
So if you have to re-watch this video
to go through the steps again,
that's totally cool, but what I would recommend is
if you haven't done so already,
make sure you click the subscribe
button below so you can get access
to more videos that come out.
We're gonna be talking a lot about affiliate marketing
in the future and this is seriously
one of the most underutilized ways
to generate an income online.
Without the worry of spending the time
to create and validate a product,
you can just get right into it,
but only if you do it the right way
will it be successful for you.
Now before you leave,
in the comment section below,
I also want to hear from you
and tell me what's the product that you're gonna recommend
and how are you gonna promote it?
I'd love to know if you are on the right path
and perhaps pick just one of these strategies just
to start out with for how you might promote it
or where on your website you might plant that seed,
so that over time as you get more and more followers,
more and more traffic,
it can really start to blossom
really into some amazing passive income
for you down the road.
Let me know in the comment section below,
what product are you going to promote
and how you're going to promote it.
And I'm looking forward to reading it.
So good luck, wishing you all the best,
and make sure you hit subscribe below.
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