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Wednesday, April 1, 2020

How to Write a Bestselling Book (5 Tips from Self Published Wall Street Journal Bestseller) #Best Education Page #Online Earning

How to Write a Bestselling Book (5 Tips from Self Published Wall Street Journal Bestseller)


- Hey, what's up guys?
It's Pat Flynn here and in this video,
I'm gonna show you five tips that I've learned
to help you write a best-selling book.
And this is applicable for those of you
who are mainly writing non-fiction,
but definitely these tips are helpful for you
if you're writing fiction as well.
And the main thing to realize here
is that these aren't just writing tips.
How to write a book.
We are gonna get into some of that,
but mainly, it's the how to approach
the book writing process.
So that you can give yourself
the best chance of writing a best-seller.
And I know a little bit about this
because I wrote a book a couple of years ago
called Will It Fly, and it was one
of the hardest things I've ever did.
I self-published it and to my surprise,
actually, let me show you.
On the wall here, we had this created.
Actually, this was gift to me.
And yeah, it was a complete surprise,
I had no idea that a self-published author
could get on the Wall Street Journal Best Seller list.
So I'm gonna give you some strategies
as you begin your book writing process
to give you the best chance to reach that list.
Now, before we get into the tips here,
I do wanna share that, you know,
as great as it is to be on the list,
the most important thing is that you are giving this book
and serving it to as many people as possible who need it.
I don't want you to feel disappointed
if you don't get on the best seller list,
like, for example, I didn't get
on the New York Times Best Seller,
a lot of authors want that.
But even if you don't hit the list,
doesn't mean your book is a failure.
So, success for a book author is,
did you write a valuable book?
And is it actually getting in the hands
of those who need it?
So, let's get started.
Number one, you need to do proper research
for the topic of your book.
And there's many different ways to do that.
The way that I wrote Will It Fly was specifically
by doing surveys with my audience.
My audience told me what their most pressing problems were
and their biggest pains.
And that's what helped to inspire what Will It Fly became.
Will It Fly is about how to test your next business ideas
so you don't waste your time and money.
And literally, that tagline there,
came directly from many people surveys.
Because they were worried about wasting their time,
and they were worried about wasting their money.
So, I didn't have to guess anymore
what the topic was gonna be about.
It was about, okay, how can we create a business
such that, you're not wasting your time
or you're wasting your money.
And this way, it's specifically written
with that reader in mind.
And number two, they also know that this book is for them,
if that's a problem that they have.
So that's running a survey.
Now, likely, you already have an idea
of the kinds of things you wanna talk about.
The next thing I would do, is actually go out there and see
what other books exist that serve that same audience.
That are in around the same topic.
How will your book stand out?
How will it be different?
It's really important to do this research.
And most authors that I speak to who are just starting out
for the first time, writing their first book,
actually don't get as deep into that part of the research
as they should because you're gonna be spending
a lot of time writing this book, a lot of effort.
Perhaps, a lot of money as well in the process,
not always necessary, but maybe.
And you wanna make sure that you're giving yourself
the best chance to succeed.
And the only way to stand out of the crowd is to
first of all, know who is in that crowd in the first place.
How will your book be positioned in a different way?
That's really important to research first upfront
before you put any time and effort into this project.
Okay, number two, validate your topic idea.
Alright, so you've researched the topic.
Now you wanna go and validate it.
And that's actually what this book Will It Fly is about.
It's about taking this big projects,
like writing a book, and shrinking him down
into little litmus tests so that you engage the response
and just determine whether or not that something
you wanna move forward with.
And you can do that with your books.
A couple ways you can do this.
Number one, you can just simply write a blog post
or create a podcast episode about the topic
that you've researched for your book.
And you can gage based on the number of downloads,
the traffic and especially the comments.
Especially if you have any call to actions,
for example, by the way, if you wanna learn more
about this topic or you're interested
in hearing more about this,
leave a comment below and let me know.
Or what other things about this,
do you wanna hear about?
That way, you can kind of get a feel for,
okay, does this actually resinate
with the audience that you have?
Number two, you can take it up a notch,
and do like like what my friend Darren Rowse did
from problogger.net.
He wrote a book called 31 Days to Build a Better Blog.
And a lot of people don't know this,
but it was actually a series of 31 different blog posts
that were then, put together into a book.
And so, because the blog post series did so well,
he knew that this was gonna be a book that he could sell.
And even though it's the exact same material,
people like the fact that it's in a book.
It's a lot more convenient, and it just feels more real.
And likely, when people are investing
in something like a book with that kind of instruction,
they're gonna be more likely to take action as well.
So, that book has done very well,
I've purchased it myself and it still continues to sell
and make passive income for Darren, even years later.
Now, instead of a blog post series,
you can take this up one notch
and collect email addresses to validate,
okay, yes, this is a topic that people
want more information about.
They gave me their email address,
so likely, it's something that they want
more information about.
Michael Hyatt did this with his book Living Forward,
which, at first, was just a .pdf file that you can download
in exchange for an email address.
But because so many people downloaded it,
and offered their email for it,
he knew that this was something
that he wanted to expand later
into a much bigger project like a book.
And this book did very very well.
Got on the top of a lot of the charts.
And so, you can validate your topic
by creating a small little lead magnet.
And it doesn't have to be a .pdf file,
it could be a video, or something.
But again, just having the email be required
in order to get access to it, that tells you something,
yeah, people want this and then you can move forward.
Alright, tip number three is to outline your book.
Now Pat, this sounds very obvious.
Well, it is very obvious.
You need to outline your book before you write it, right?
But, there's a very specific process that I wanna teach you
and I'm not gonna teach here on this video,
I have a whole entire video up here in the card
about how to write the first draft of your book fast.
And there's a very specific process
involving post-it notes and recording
and dictating the first draft
that makes it super simple and fast for you
to crank that out so that you can move on
to some of the next steps.
So making sure you outline and follow that process,
is gonna be really important.
So we'll just have it in the card up there for ya,
and also, a link in the description below.
But I would actually recommend watching that video next
after you watch this video.
Alright, number four, this was the biggest struggle for me,
was focusing when I was writing.
Because a book is a huge project.
And I could crank out a 5,000 word blog post
in just a few hours, very easily.
But when it came to writing this book,
which involved multiple chapters
and multiple parts within chapters,
it just became this thing that,
in my head, was just so hard to figure out.
And I wanted every word to be perfect
and it just became a struggle.
I saw this big list of all the things I needed to write
that I hadn't even started yet.
It just became very overwhelming.
I actually stopped writing Will It Fly
for a good couple months, just because I got so overwhelmed.
But, I hired a book coach, and I got some advice.
And the best piece of advice I got was,
treat every individual chapter as if it's its own blog post.
And I was like, that's so genius.
And that makes complete sense.
Why didn't I think of that?
So you can take that one post-it note,
and have that just be the one thing
that you're gonna focus on right now.
It might be one chapter, it might be one story
within a chapter, if you've outlined it to that detail.
Then, all of your focus is on that,
all of the writing is about that,
all of your research is just about that only.
And everything else kinda disappears and you can focus.
I use a google doc for every individual part of my book,
so that I'm not distracted.
I used to use Scrivener and that's a great tool
that a lot of people use as well.
But I just got so overwhelmed by seeing,
okay, I'm only writing like,
this one part of the 50 parts of my book.
I don't wanna see that, so I have now,
every individual chapter in its own google doc
as I'm writing, and that's been really really helpful,
to kinda just, like I said, keep me focused
and again, treating each individual chapter
as if it was its own blog post.
It really really helped crank it out for me.
And tip number five, and this was big one.
You know, when you write a book,
you're gonna need an editor, right?
Now, when most people hear that you need an editor,
most people don't know this,
but they are assuming the copy editor.
And that is the person who checks for spelling
and grammar and that sort of thing.
That's really important, obviously,
because if you read a book, and there's just
chock-full of spelling errors,
which is very common in self-published books, right?
Because you don't have that team
that is in the publishing house to kind do all that for you.
It just leaves a bad impression, right?
So you need a copy editor, yes.
And there's a lot of resources,
I'll put some resources down below
in the description for you.
But more important than that, I feel,
is the developmental editor.
The developmental editor edits,
not the grammar and the spelling, but the order of stories.
The idea that there should be a new story
that should pop in here.
That there's too much in this one section.
That all the chapters are in the right order.
Really, to make sure that a person goes from A to Z
while reading your book, and not A to C and then get lost,
and then go to F, and then G,
like it just gets insanely crazy sometimes because,
we are so deep into our own books,
that we don't understand what it's like
for a brand new person to come in,
and go from start to finish.
So by hiring a developmental editor,
you're gonna make sure that you're plugging in
all the holes, that you're not being repetitive
when you don't need to.
That you have the stories in the right places
to support the points you're trying to make.
All those good things.
So two editors that you need to get involved with, at least
because there are more, but those are the two
I wanna share with you that are important.
The copy editor, obviously, but that actually comes after
the developmental editor.
And again, I'll put some links below
to some of the people I've worked with
and that I know are gonna be helpful to you.
Alright, so a couple of things
you should do from this point forward.
If you wanna learn how to write the first draft
of your book fast, you wanna make sure you click
one of the cards that's about to come up
around this side, so just hang tight.
And then, if you want to learn how to market your book
and sell it and get more eyeballs on it, get more sales,
well, then you're gonna click around this side.
So here are those two videos right now,
this one over here, to write your first draft fast,
click on that next if you're ready for it.
Or if you're already passed the book writing process,
and you wanna learn how you're gonna market this thing.
Click on this side over here.
So thanks again, best of luck to you.
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