in this video I want to share my
thoughts and ideas on how you can start
to transition an offline business on to
the Internet this morning I had an email
from my plumber asking actually for a
friend who runs boxing classes you know
what on earth can they do how can they
set something up online where they can
earn some money and they can share their
boxing expertise so I thought well I
need to share this with more than just
their money share this with the world
because I also have friends that have
barber shops that have asked me the same
question I have friends that run karate
classes and you know it's just gonna be
something that a lot of people are
thinking about right now how on earth
can I continue to make some money and
earn a living when I can't actually see
anyone so all we've got right now is the
Internet I've obviously got a bit of
experience in setting up websites and
so I'm gonna share that with you right
now this video if I'm honest has been
put together in a bit of a rush it's a
little bit stressful at home right now
as I'm sure it is for you there's no
school so my son's here we're trying to
home-school him a little bit but you
know that's a little bit tricky and
stressful as you can imagine but I
really wanted to get this video out
because I want you guys to be able to
start working on something so I'm gonna
share with you very quickly some ideas
that I've got some things that you can
implement right now and some things you
can start to try and transition your
business onto the Internet let's go
[Music]
hello it's Alex here hope you all well
this is actually my third coronavirus
video I did another two on my other
channel I'll put a link to that channel
up now do go check it out if you are
interested but I wanted to put this
video on my main channel because I want
it to get some reach and I think it's
relevant for the channel WP eagle so
that's why it's on this channel I want
to cut out the fluff so I'm gonna get
straight to the point in terms of what
you need to do and how this is all gonna
work now the world has changed
considerably and you're gonna have to
deliver your business over the Internet
I'm gonna be using a couple of examples
I want to talk about barbershops I want
to talk about plumbers and I want to
talk about fitness classes because
they're the free sort of businesses that
I've had direct contact with not that
kind of contact not face-to-face because
we're not allowed to do that but over
the internet so I'm gonna use those as
examples but basically in a nutshell
what we're trying to do is deliver your
expertise and your skills over the
internet to people that need them at
home now obviously if you're a barber
you can't cut people's hair over the
internet so we're going to need to think
about how we can do that in another way
and if you're a plumber he can't fix
someone's tap over the Internet so again
we're gonna have to think about how we
can do it in a different way and the
tools we need in order to be able to do
that you may be out of here a little bit
of shouting in the background as I said
that I'm schooling at the moment is a
little bit stressful so what are you
gonna need my suggestions are you need a
YouTube channel because you're going to
be sharing your knowledge and expertise
via video you're gonna need a website
because that's a great place to put all
your videos and also to put articles and
written content about what you do so for
every video you make you can also have
an article around that video and it's
also a great place to put your affiliate
links which is something we'll get onto
in a minute couple other things that you
might want to think about getting are a
patreon page which basically is a
website that allows your supporters your
fans people that want your stuff it
allows them to spear to support you
financially by our monthly subscription
or something like that if you don't
fancy patreon the other thing you might
want to check out is GoFundMe which is
another way that people can kind of pay
you some money I was thinking you know
for those last two for the patreon and
the
go fund me they might be a nice thing to
have if you just want to offer what you
do for free maybe fitness classes that
kind of stuff how the internet maybe via
livestream and yeah you want to just
encourage people to support as a kind of
voluntary thing if that makes sense so
you know you do a weekly fitness class
or daily fitness class whatever you want
to do and you get all over people
watching it and you just say you know
it'd be really great if you could
support me and you can do so on my
patreon page or Y my GoFundMe page
that's how I'm thinking that that might
work but the the other two things the
really important things I want to talk
about are YouTube and websites so let's
do that now let's start by talking about
video and talking about YouTube
basically what I'm thinking is that you
need to be able to share your skills and
your expertise via video now this is
gonna seem overwhelming if you never
done video before because there is you
know quite a bit to learn but you can't
learn it while you do it and try
something out that's how I've kind of
muddled by with my video production I've
just kind of done it and wind it a
little bit the great thing is is that
there are loads of tutorials on
absolutely everything on the internet
for free on YouTube that's a great place
to look so if you need to learn how to
edit a video for free or how to you know
record a great video on your iPhone
there will be videos out there that you
can watch in order to learn how to do
that and generally an iPhone or your
smartphone it's probably going to be
good enough to record most of your
videos on two quick things when it comes
to recording video that I've learnt
along the way they are that the camera
isn't actually that important
so your phone is probably good enough
but what is important is the lighting so
make sure you've got your lights on or
you've got some lights shining at you or
you do it outside in the Sun or you're
near a window make sure that you're
well-lit because that'll make your video
look really good and the second thing is
the audio make sure the audios good you
might want to invest in a microphone
have a look on Amazon there's a whole
load of different microphones you can
get for your smart phone or for your
camera or whatever you're using make
sure them sounds good and the lighting
is good and your videos basically
they're halfway there to be really good
so now you're thinking what am I going
to create videos about well you get a
ton of ideas just by going onto YouTube
and onto Google and doing a few searches
so R example if you are a barbershop and
you think
about creating some videos you'd head
over to YouTube and you start typing
things like how to cut here or you might
get any more specific maybe you do
really good fade haircuts so you type in
how to cut fade and then you can see
there's a whole of suggestions that come
up and each one of those could be a
fantastic video for your brand new
YouTube channel just looking at that you
can see that there's what I don't know
15 different video ideas just off the
term how to cut fade and of course
there's gonna be a whole end of other
hair cut related things that you could
type in to get loads of ideas on let's
talk about how we can make money with
YouTube well the first thing is you can
get a share of the ad revenue so these
are the ads that appear before videos on
YouTube and down the side next to the
videos and they also sometimes appear
within the videos once you've hit a
thousand subscribers and you've had four
thousand minutes of watch time which
isn't actually that much you will be
eligible for a share of the ad revenue
and yeah it can be reasonable it can be
reasonable I have a reasonable income of
my ad revenue and I have not got that
many views on my videos so that's
certainly a really viable source of
income the next way you can make money
with YouTube but again I do this quite a
lot is through affiliate link so
affiliate links are special links that
you generate that when someone clicks on
and they then go through to a shop maybe
Amazon and they they make a purchase you
will earn a commission it's really easy
to sign up as an affiliate you just go
over to the website that you want to
promote say for example is Amazon you
scroll down to the bottom have a look
for a link to their affiliate page or
for their associates page as they call
it on Amazon sign up and then once you
signed up you get access to the tools
you need to be able to create your links
with Amazon you get a toolbar across the
top and then when you're looking at the
product you want to promote you just
simply click on a text link you copy
that link and then you can share it with
your audience so going back to the
barber shop I noticed there was one
search around how to cut a fade with
clippers so in that video you are going
to be talking about clippers therefore
you can recommend your favorite clippers
within that video and you can share a
link to those Clippers on Amazon and
then when someone buys those Clippers
you will earn your Commission it you
know if it's together really nicely a
great way to insert a few links is into
rich
content so if you create video around
something you can then write an article
that covers exactly what you've put in
that video and you can then publish that
article and within the article you can
include the affiliate links to the
relevant products and things that you
talk about within your video now YouTube
is not always the best place to put this
written content which is why I recommend
that you get a website set up because
you can put your YouTube videos on to
that website with this written content
and you know YouTube and a website there
kind of complement each other really
well because YouTube can drive traffic
to your website and then you can use
your website to share your written
content and share your feelings and all
that kind of good stuff and it's also an
opportunity to have some adverts again
on the website so not only you're
getting revenue from the YouTube ads but
you can have ads on your website too so
how do you set up a website well the
easiest and quickest way is to set up a
wordpress website wordpress is my
favorite platform for websites it has
been for a long time that's why this
channel is called WP eagle WP stands for
WordPress if you haven't already guessed
and yeah it's really easy to use
platform it's free although you do have
to pay for some hosting and it's really
flexible you can create pretty much any
type of website that you like literally
takes five minutes to set up what you
need to do is head over to a hosting
company
I recommend SiteGround they're really
really good put a link up to them now
you'll also find a link in the
description it is an affiliate link so I
will earn a commission if you use it and
really really appreciate it if you do
head over to them select their WordPress
hosting sign up for one of their plans
if you're going to have the one website
then the the bottom plans probably fine
if you're thinking of setting up
multiple websites go for the middle plan
if you go for a longer term it's much
better value but obviously just go for
what you can afford
sign up for that then it's the WordPress
for you and I should probably mention
domains you can buy a domain when you
sign up if you've already got a domain
then you can use that as well a domain
is the comte or code at UK whatever it
is that you want but yes I'd ground will
sort that out for you if you haven't got
one if you have got one you can easily
use that it's really easy to point it
out site ground so they'll get WordPress
all set up for you and then you're
pretty much ready to start publishing
all you need to do is install a theme
which again you can do that within
WordPress just find one that you like
there's a lot of free ones available the
theme gives the site is
can feel maybe add a logo maybe set your
colors and then you can start publishing
content straight away if you want all
the details on exactly how to set up a
website I'm gonna put a link up now to
my full length tutorial on how I created
my affiliate marketing website it uses a
free wordpress theme it's got a nice
clean layout it's perfect for adding
articles and it's really easy to use so
you do check out that video I basically
cover everything step by step including
setting up WordPress setting up your
theme adding content and everything else
that you need to know in terms of
setting up a website before I go I just
want to share a couple more ideas around
a couple of other businesses that have
been in touch for me so if you're a
plumber that can seem a little bit
overwhelming right now because people
aren't gonna want trades people come in
to their homes
we're gonna try and fix stuff themselves
that's where you come in with your
content so how to fix a dripping tap how
to fix a toilet I know that you know
it's not always as straightforward as
that and you know I wouldn't recommend
doing videos on how to serve as a gas
boiler or anything like that but little
bits and bobs I'm sure there are gonna
be people searching for that on the
internet again just go to Google start
typing stuff and see what's being
suggested create content around that
you're going to be able to recommend
tools and parts and companies like that
which I'm sure there's a lot of plumbing
companies that offer affiliate programs
that you can sign up to right now and a
share of the sale
so that's plumbing other businesses like
fitness classes boxing karate any of
those kind of things
again you can sort of deliver your class
via your content whether that be live
which is not something I've touched on
too much but with YouTube they give you
the ability to go live it's really easy
you just hook up a webcam press a button
you're live on the internet and you can
have chat and you can also have super
chats as well by the way within YouTube
so people can send you money while
they're watching just within the chat so
that's quite nice so maybe have a
regular weekly karate class or boxing
class via a livestream and monetize it
for advertising them through super chats
and patreon and that kind of thing
there's still an affiliate opportunity
as well I think with those businesses
because people are going to need
equipment to be able to train in boxing
you need gloves you need punch bags well
I don't either stuff on I'm no boxing
expert as you can probably tell but I'm
sure there are gonna be opportunities
there to recommend products and maybe
going out a little bit broader and there
might be you know nutritional drinks
that you can recommend you know other
stuff that's related to whatever you do
so yeah I'm just literally brain dumping
and yeah I don't know how well this
videos gone but um we'll see so that
brings the end of this video it felt a
little bit rushed a little bit unplanned
but that's because it was um I've had
the kids screaming in the background and
my wife just be trying to teach them and
do home schooling it's a little bit of a
nightmare but hopefully you've you found
something you can take away from this
video some that you can get started on I
am here seriously I am here to help so
if you've got any questions or anything
like that then do just drop me an email
leave me a comment get in touch with me
via social media and I'll do my best to
reply to you and help you out I'll put a
couple of videos up now one of them will
be the how to create an affiliate
marketing website tutorial especially
what everything you need to know to get
your website up running and talks about
adding affiliate links and creating
content adding content all that stuff so
do check it out and I'll be linked to
another video that's been chosen
specially for you so I hope you enjoyed
that do go check out my other channel
which is one of my faces up there I
remember which one I've got a couple of
other coronavirus videos on there and if
you're not ready subscribed make sure
that you do subscribe because I'm gonna
be going live a few times I mean it's a
couple of weeks so we can talk you know
live would be great I can help you out
and we can talk and share stories and
all that kind stuff so be great to see
you there so make sure you subscribe to
make sure you click the belt stay safe
keep washing your hands until next time
bye for now
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