How to Not Look Like a Newbie Entrepreneur (7 Pro Tips) #Best Education Page #Online Earning

- Hey guys, what's up, it's Pat here.

I have a quick question for you, actually.

Have you ever been the new guy or girl,

the new person at school or maybe

the new employee at work?

♪ Who's the new guy ♪

- Back through, let's go back in here real quick.

It's difficult, right, because it's very obvious

that you're new there, you're working your way around,

you're getting a feel for the place.

It's brand new to you, and it's very obvious

for everybody else that you're there for the first time.

Now, at school it's a little bit difficult

because, obviously, there's peer pressure.

At that age, you just wanna fit in, right?

At work, it's a little bit easier

because you have your boss and other employees

who wanna help you become a part of the team.

- I don't know how well he's fitting in here.

- But when it comes to entrepreneurship,

if you are perceived as being brand new

you're not gonna get paid attention to

and in this video, I'm gonna give you seven tips

to help make sure that you as a newbie entrepreneur

don't look like a newbie entrepreneur.

- (laughs) I can always spot a newbie.

- And hey, really quick, if you haven't

subscribed to the channel yet, please do that,

'cause right now what I'm gonna do

is actually shut down here in the video studio,

I'm gonna head home, we're gonna go over

these seven tips at my home office.

Hey, welcome to my home office,

also known as the Pat Cave.

Now, before I go on and tell you

about the seven ways not to look like a newbie entrepreneur,

I need to tell you how being new

actually gives you a slight advantage.

Firstly, a lot of new entrepreneurs

like to tell themselves, "Wow, I'm too late to do this,"

or "There's so many competitors out there,

"I should move on to something else."

But that's actually your competitive advantage.

Why, because you're better able

to bring a fresh and new perspective to that space.

By coming in later, you're actually able

to map out what's already happening in that space

so you can provide something new

and create a position that makes sense

to serve that market where they are being underserved

and I wanna give you a quick exercise

to help you manage how to do this,

and it's called creating your market map.

And to create your market map,

something I teach in my book Will It Fly?,

you're gonna discover your target market's three P's

so that you can find your fourth P.

What does that mean, well, I'll tell you.

First, you're gonna find all the places

where your target market exists,

and literally you wanna create

a spreadsheet to keep track of this

so the first thing is the places,

the blogs, communities, forums, podcasts,

video channels, et cetera, communities

online and offline, write all of those down.

Next, who are the people in that space

who have already earned the trust of that target audience?

These are the influencers, the authors,

the podcast hosts, the owners of those websites

and other places, the admins of those groups.

And then finally you wanna find the products

that are out there that are already

being offered to that target market

and keep track of the prices, too.

You know, as they say, it's really important

to stand out of the crowd, but how do you know

how to stand out if you don't know what's in the crowd?

That's the whole purpose of this exercise here,

and through this exercise, you can find

your fourth and final P, which is your position,

so that you can create something that's new and fresh

for that target audience that they haven't seen yet.

And this spreadsheet that you created

also becomes an important asset to use

as you grow and scale your business.

For example, now you have a list

of all the places where you should also be mentioned.

You have a list of all the people

who you should be building a relationship with

or at least following and understanding

how they are influencing that market already.

And you have a list of the products out there

so you can potentially maybe even

become an affiliate for some of those products

or use that to do competitive research

or at least gauge how much people are paying and for what.

Now, your second competitive advantage as a newbie

is that you're able to build stronger

relationships with your audience faster.

You know, sometimes it actually

pays off to be somewhat small.

It didn't pay off for me in high school

when I was four foot eleven my senior year,

but that's a different story.

By starting out small, you have the bandwidth,

you have the time, and the ability

to actually reach out and have

personal connections with people,

something that big brands, even brands like myself,

can't necessarily do all the time.

So go above and beyond to reply to those comments

and those emails in a very personal way

so that you can begin to build

those raving fanbases much sooner.

And your third and final advantage

as a newbie entrepreneur is this:

you have hardly anything to lose.

You don't risk as much failure

as those who are already in that space,

therefore you are able to take the bigger

and bolder and different actions to stand out.

Cool? Cool.

All right, let's move on to the seven tips

to help you not look like a newbie entrepreneur.

Tip number one: don't tell anybody

you are a brand new entrepreneur.

Now, this isn't lying, but you don't wanna tell

a person upfront that you are brand new.

It's very similar to, I don't know

if you've ever seen a presentation before

where the person goes up on stage and they say,

"Oh, this is my first time speaking ever."

You know, I've been reading a lot

about presenting and public speaking.

This is my first presentation.

This is my first presentation.

This is my first presentation.

Or they might say something like,

"Oh, well, I'm sorry, I wasn't able

"to actually finish this presentation,

"so I'm just gonna give you what I have."

Never, ever do that; don't start off

by telling a person what's wrong.

You wanna start off by blowing their minds,

giving them value, generating content

that actually matters to them,

helping them solve their problems

so that when they actually find out

that you are a brand new entrepreneur,

they're gonna be blown away and wanna stick with you.

All right, tip number two: don't pretend

to know what you don't know, and this

of course has many facets to it, right?

Like what you portray to your audience.

When you pretend to be an expert

in something that you are not,

it's eventually gonna surface that you either

A, don't have a lot of information about this thing,

or B, just making things up in general.

Well, you're gonna lose that trust with your audience.

It's always best to take that authentic

and honest approach about what you know

and also what you don't know.

The other part of this is being honest with yourself.

This is very common for newbie entrepreneurs,

especially when they begin to tinker

with their websites, for example.

They try to become a JavaScript and CSS website expert

and they get to a point where

they're just doing so much of that

and they're not even really building their businesses

so you need to know that there's a point

at which you have to be satisfied

with what you've created, and then move on.

You're not a website expert, you're not an SCO expert.

Yes, there are fundamentals that you need to have in place

but you need to eventually move on

or find somebody else who is an expert

to do those things, because when you

try to wear all the hats in your business

as an entrepreneur, you're gonna fall flat and only do

a half-great job at each of those things, if that.

Now, tip number three: don't try to be like somebody else.

Now, hopefully you have common sense

and you don't copy somebody, literally copy them.

Plagiarism, that's disgusting, don't do that.

But what I'm talking about is, yes,

getting inspiration from others

and getting motivated by what other people are doing,

but then just trying to create something

that's exactly the same as what they do.

If you do that, well then,

why would people pay attention to you?

You need to understand what it is about you

that makes you unique: your information,

your personality, your experiences,

all those kind of things should be incorporated

into what it is that you're doing or teaching online

and even when it comes to the look of a website

you shouldn't make it look

exactly the same as others, either.

Yes, again, take what you know

is working for others and make it your own,

but do not copy, do not plagiarize,

do not just rip people off, and hopefully

that just is obvious, right?

All right, tip number four: don't be shy.

When I think about all the most amazing things

that have happened in my business

it's been a result of the relationships that I've built

so you as an introvert or a shy person

if that is you, you need to get out of that comfort zone

and make things happen, build relationships,

talk to people online and especially offline.

One of the best ways to grow your online business

is to actually get offline

and meet people, build the relationships.

Those turn into amazing opportunities,

and you never know, you might be one relationship away,

one connection away, from something amazing happening

to help you grow and scale your business,

and this is coming from somebody

who was extremely shy when I started out.

I actually wanted to do everything my own.

I was like, "Hey, I'm doing business online.

"This is perfect, I don't actually need to talk to anybody."

But again, like I said, once I finally

started to make those connections,

new opportunities presented themselves to me.

So put yourself out there,

build those important relationships,

and don't be shy because that's how you fly,

why would I say that, that's weird.

All right, tip number five, and this may sound obvious,

but just a reminder: don't use defaults.

If you're signing up for social media profiles

or even building a website, and you stick with

the default thing that you're given,

the default profile image or the default website,

you're automatically telling a person

that you are brand new to this,

so don't stick with the defaults.

Spend a little bit of time putting your

profile image up there, customizing your backgrounds,

or creating a new website; that's important.

But, and this goes to tip number six,

don't spend a ton of time worrying about how things look.

Although it's important to not use the default,

it's also important to not waste and spend

all your time on customizing your stuff.

This is an all too common error with new entrepreneurs,

is you spend so much time building and customizing

your website or creating those logos,

building your business cards, all those kinds of things

that are, yeah, kind of important at some point,

but what's really important at the start

is you actually build your business,

you create relationships,

you actually solve people's problems.

That's more important.

Yes, you don't want the default,

but you also don't need the perfect website

because, guess what, that doesn't exist,

and you need to just pick something and move on.

That's the best tip I can give you

as a newbie entrepreneur, is just, hey,

don't go default, but pick something and then move on.

You can always customize and perfect those things later.

And finally, tip number seven,

and this is what really separates

the newbies from the not newbies,

and that is to keep going, persist, do not give up.

When you are a brand new entrepreneur,

you're gonna be faced with several different challenges,

each that are gonna try and stop you

from moving forward, but guess what?

That's just a part of the process of being an entrepreneur.

You have to fail, you have to make mistakes,

and you shouldn't let them stop you.

Each one of those challenges is like

the universe testing you to see

if this is actually something that you really want to do,

and there are two things I wanna give you

that can help you through those tough times

to help you persist and win.

First, you always wanna remember

why you're doing this in the first place.

It can be very easy to forget,

especially when you're deep down in the trenches

of building and scaling your business.

But when you have that why behind you,

driving you, it'll always push you to move forward,

especially when you wanna give up.

And secondly, I want you to be reminded

that a business is not just about you.

It's about, and even more importantly,

those who you are serving.

I want you to think about the consequences

of actually what would happen

if you didn't actually move forward.

Who out there would not benefit

from what it is that you're creating here?

It was Les Brown who said this:

"The graveyard is the richest place on earth,

"because it is here that you will find

"all the hopes and dreams that were never fulfilled,

"the books that were never written,

"the songs that were never sung,

"the inventions that were never shared,

"the cures that were never discovered,

"all because someone was too afraid

"to take that first step, keep with the problem,

"or determined to carry out their dream."

You have a dream; you can solve people's problems.

Don't take those to the graveyard.

Go out there, take action, and make it work,

and hey, we all started from the ground up,

and like I said earlier,

you have an advantage by starting now.

Now before you go, please click to subscribe to the channel,

and make sure you click on that bell icon too

to get notified when new videos come out

because if you comment within an hour,

you are eligible to win an SPI pen.

And finally, I wanna ask you a quick question,

and I wanna see your response in the comments.

This is actually gonna be really helpful

for everybody, I think, and that is,

what is your biggest business pet peeve?

When it comes to businesses that you come across,

what's something that happens that just turns you

completely off and in the other direction?

I'm very curious to see what the community has to say,

so thank you so much, looking forward

to reading your answers, I appreciate you,

and make sure to subscribe if you haven't already.

Cheers; see you in the next video.

(making lightsaber sounds)

This is just a light, it's called an ice light.

I use it for backlight in the background; oh my gosh.

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