and hey Rob how's it going today
how's it going Doug doing pretty well
here it's it's early I'm a little tired
today I'm not sure why I slept well but
it's again night time where you're at
right yep
I'm past nine okay and your it looks
want to share any anything about where
you're at now yeah we went from Thailand
to Mali so we've been here about maybe
three weeks okay cool how is it there is
it great like everyone says you know
honestly I think we like Thailand better
there's a lot to like but there's a few
things that are a little bit more
challenging for us Kate used two inches
nice yeah I get a magical or very cool
well I'm glad the internet seems to be
working pretty well right now so well
yeah we got our fingers crossed for that
all right so last time we had big plans
and I think we had a pretty tight sort
of implementation plan for you to you
know hit certain check marks along the
way and I think we should probably just
recap what the plan was out of our last
meeting and you know you can just you
don't have to like go back to your notes
or anything but what were the top you
know three four things that you were
trying to do out of the last meeting
yeah so it started with what happened
from the process we created for my god
getting the writers to do more articles
faster and the templates so we had all
these articles and I wasn't used to
posting them the demand so much so
basically I have like 30 plus articles
just sitting there needing to be posted
so the next step was to create a system
to get these into WordPress
kind of figure out like the things
I do how we do and that the Meta
Description with the titles images and
everything together like that got it
so you we set up this system where you
could hire more writers a little more
effectively so you hired the writers and
then you had them write all this content
for a few different sites I think right
yeah and you had 30 articles that you
actually didn't have time to publish or
set up in the right way so you just
ended up you were the bottleneck again
right that's that's described yeah okay
so you how did you feel when you were
like I have all this content I want to
rank these sites well were you what was
going through your head I was really
really stressed like when I have it just
sitting there just bothers me every
single day that it's like was 30 40
articles and there's no I'm like I'm
doing anything I'm just like I need to
be doing this yeah so and then some of
them one of the issues is I just want to
go so fast so I you know started doing
it really fast and got tries to help but
then I realized like this is not the
best time so okay so I'm back back to
basically feeling stressed out and a
little overwhelmed so obviously we
wanted to take care of that and really
when we take a step back we were really
just doing the same analysis on the
system and really just wanted to
document what you needed to do to post
the content find someone to do it and
then hire that VA so that basically we
had like a process flow up until the
point it was posted I'm sure once we get
this nailed we're gonna have another
basically another point of congestion
and we're gonna have to figure out how
to deal with probably raking a website
but
okay so you were looking to hire VA
using the same sort of systems and are
sort of the same ideal ideal eyelid
sorry ideaology and methodology to just
get that you know documented so I think
you probably work through checklist I
kind of remember talking about a
checklist so how was that process to
document
you know posting content in terms of
like what needs to be done for each oh
yeah yeah did you find that how long did
it take you to write down the process
because it seems like overwhelming when
you think through everything but was it
really just like a 30 minute thing that
you had to go through so yes and no so
there was there's a section of it that
turned out to be like easy just like I
thought like if someone knew you know
this was a parent page where you know
specifically what type of page this was
it was like the title URL clean it up
that whole process was okay but it was
sort of like them understanding the
backstory of okay
you're looking at this particular
article it happens to be a parent what
do you do then
we have a child page or it's a post you
need a category like how that all
started flow that kind of that kind of
tripped me up a little bit okay so how
did you get through that makes sense
yeah basically you had you were worried
about contingencies yeah
maybe decision points so you basically
yeah so they had they had to look at
something and identify it and then take
an action they started what it was so so
yeah basically you maybe didn't mm-hmm
you could look at a page or a piece of
content and know where it fit in the
overall picture but you were worried
that a VA would look at it and miss
categorize it and
you have your whole site architecture
wrong basically right yep okay because
so that could cascade down and like
screw up the you know 25 pieces of
content would have the wrong like URL
structure right yeah and so that was
pretty much the thing that was kind of
cousinly the most mental stress was just
how much do they know and what do they
need to be given to sort of like trigger
these like you said decisions along the
along the way so you asked me what I did
it came down to basically just a kind of
a master template spreadsheet I created
for say for one niche site right and
it's gonna have the article number the
title the URL structure is the parent
like what type of page is it a post like
basically just all the key main
identifiers that you need and then the
way they were like they were kind of
grouped together so you knew that it was
parent and a child on a clump
so it basically was a visual way where I
can then start creating videos and a
flow to explain this main sheet to them
got it okay that makes sense
cool so once you once you had it
documented I'm looking you sent me some
notes so I'm just taking a quick look at
that okay so we're still really just
looking at how you documented it all so
once you got a visual representation
then you felt comfortable doing a video
and saying you know this is how this
part fits into our architecture of the
whole site right yeah and I really had a
bit of a struggle coming to that having
this master spreadsheet with the key
things like that was hard time getting
to that point got it okay so when I said
hey maybe it was only like 30 minutes to
put the checklist together this site
architecture was
whole other prerequisite piece that you
couldn't even do the checklist because
it didn't make sense without that
representation of the site architecture
group okay that makes sense yeah all
right so maybe it wasn't so easy
okay did it did going through the
process like help you understand
anything
I guess about this I architecture was it
now exposed now that you went through
the process to explain it yeah like it
was it was nice to see I'm actually
doing some cleanup work person so my
sites in the URL it was nice to see
because I was one of the things I didn't
let the not gonna have the VA do was the
URL structure so I had put this in the
keyword research part work for the
article I'm actually gonna create the
URLs so it was nice to see the entire
site and what the structures look like
because some of them kind of looked
funny until I saw it all together
there's got it okay that makes sense
yeah cool alright so I think basically
excuse me so you documented everything
you sort of took the time to look at the
site architecture document that get
you're getting everything laid out so
that you can go hire a VA is there
anything else that you want to cover it
happened prior to that prior yeah going
out and hiring a VA yeah so I was also
creating videos along the way okay um so
one of the things that was a struggle
for me and I didn't really know I've
never hired a VA jat post content so
it's kind of a mystery for me what the
skills they possess I really learnt yeah
so I kind of came at it from the
perspective that they're not going to be
that talented so I created I went below
the word I got creating videos for them
to log into WordPress oh yeah I'm
thinking how to
Paige like I went like so it's a good a
bad thing like I have a pretty
comprehensive system where someone who
barely knows a lot about WordPress could
pick this up and go gotcha one of the
things that happened was as I kept
iterating on my process a little bit I
kind of liked it was like oh maybe I
should add this to the main spreadsheet
of key information that you need I would
look back in an old video I'd be like I
was showing it this way do you think
they'll mess them up when they look at
this video because now I've sort of
changed the spreadsheet this way so just
kind of recutting some videos a little
bit but thank you okay
so and I think basically you'll end up
finding that the V Hayes the yo hire
will probably like know more about
WordPress then than you do so I mean it
depends on who you're hiring but if
you're going through this rigorous
process that we're talking about like
most likely they're gonna be like a
wordpress developer there's some
something pretty good so the the talent
level is pretty high even for very
reasonably you know priced rates so so
anyway I don't think it'll end up being
an issue because what happened when you
finally got down to hiring the VA yes so
once I put out the job posting and I had
some screening questions and I was just
I think I'm always I'm always blown away
as a look at VA s these days and they
they know their stuff they're
specialized and based on the way they
were some of them were communicating to
me back in the replies they they can
just pick up and run with the system
pretty easily so yeah okay gotcha
and okay so basically what happened so
you got some you got some stuff back you
could take me through take me to the
narrative portion and where we're at
today yeah sure so
I was chatting over with my wife she's
helping me with a lot of these sites and
we pulled the plug on the VA right after
the job posting I took I took it down
I've had her next to me basically
posting these articles going through the
process and it's been working really
really smoothly so I am not posting any
more articles and they're just schedule
getting posted for me so cool the way I
want got it so okay so you kept it
in-house you ended up creating the
system you went through the whole
thought process of the site architecture
it sounds like you discovered a couple
things about you know some existing
sites so that wasn't a waste of time at
all you eventually created this
checklist right she has a set of steps
to go through for each of the pieces of
content right yeah okay
and then you have the system you just
didn't hire an external person you just
kept it in-house so you're saving money
you're able to get like instant feedback
on the system and improve it and if for
whatever reason you need more help to
post more content you could actually
have her show and work with the VA and
really you won't have to deal with it
because you have the system in place and
she understands it much better now then
you know previously you probably would
have had to manage the VA but now you
sort of have like another layer in there
so yeah I think that's good I mean the
the main idea was you I won't have to
post the content right so you solve that
problem nice anything anything else to
add around like the positives are there
any drawbacks to it that you've seen now
that you've been running with it for a
couple days or a week or however long
well positives is when you have the
person
it's it's really easy to coach yeah and
make some make minor tweaks but you know
I'd still like to get to a point where
maybe I come up with a system for how to
create URLs how to create the titles I'm
still holding on to those because I just
can't quite let go I'd say that's the
only drawback but it's just a slight
addition to finishing off like a keyword
research for an entire project so it's a
minor and that's my own thing not
letting it go yeah yeah well and I guess
I mean you end up doing that or like
when you're doing the keyword research I
imagine there's like keywords within the
URLs and it's so when you set up your we
may be diving into another topic so we
can maybe we could table it if it's too
much but you end up having some silo
structures from previous conversations I
know you and I design an architect's
site similarly so you have some silos
right so do you have a really sort of
crisp flow of how you form those or are
you still trying to figure it out and
that's why you need you still need to be
in charge of it because you are still
developing how that silo structure will
be that exactly okay I'm still okay and
that same goes for like URL structures
and yes perfect okay and that makes
total sense so you don't have a set way
to do it where you're gonna repeat it
over and over again you're still
developing your silent earning okay
methodology so yep you haven't quite
figured it out but once you do you
probably can get rid of that because
it'll be more of a formula and less of a
you know just art you know you're
putting it together the way that makes
sense to you so yeah okay that makes
sense in similar to keyword research too
I mean
if there was a super you know clean
system but you do have to go in and make
some judgment calls like looking at a
list of 300 keywords or whatever like
you have to make some decisions along
the way
so okay cool let's see so at this point
I think we've covered where you are
today so at this point what what are
your your stress points what's giving
you heartburn and the system have let's
go to PPM's okay yeah we could talk
about that alive good topic so that
could be for you know our next session
we can sort of figure out like where we
want to focus I mean do you know right
now like what the pain points are with
the pbn system that you're trying to get
out there yeah I mean it's sort of kind
of good ties in with the keyword
research where I'm still in the learning
they are the testing phase a little bit
but um I mean generally speaking I know
what a decent pbn looks like I know how
to check for spam and you know some
metrics and all that but it can you know
to do it the way I've done it it's quite
a manual process and it does kind of
where I perceived it as a little bit as
you know as an art there's some judgment
calls that need to be made I guess how
to take that to a system got you know so
you look to to acquire I'm sorry say
that again to what to acquire okay it's
to acquire pipiens okay so and just to
be clear so you mean to like go and get
a prebuilt one somewhere or to like
build out your own from you know finding
the domains all the way to like building
links I guess finding finding domains as
process okay but it might not be fair
because it's not something that I would
say like I I know the system or the
system I want to use right so you know
we don't want to chat about that that
there is I am interested in like having
a system we're getting bas to take the
domain and basically set it up the way I
want to gotcha
okay I think we can we could definitely
iron out like what do we want to focus
because it's it's a long process from
beginning to end and there are tons of
opportunities to outsource pieces like
in a black box fashion so you go to a
domain broker and you get the domains
and you know if you know you're going to
be building a decent-sized pbn or at
least you know buying a few domains you
could have a relationship with a broker
so they do all of that kind of stuff and
you know you know I that's usually what
I did because I didn't I didn't want to
learn how to do domain mining at scale
other people could do it better than me
so I just outsource that whole part and
then like setting up a domain I would
outsource a lot at that part once I had
it cleaned so yeah there's tons of well
like we looked at the niche site process
overall and content we could divide it
up into two pieces and make sure that
we're you know tackling each piece of it
at a time but you know it'll be funny
you'll end up having like too many
domains that you can't build out or yeah
we'll find another bottleneck but yeah
okay that's good cuz really what it
comes down to is you're gonna have these
sites built out and then they're not
gonna be ranking so you need to rank
them right that's right
okay cool all right any any parting
parting words before we finish up today
now thank you
you're welcome you're welcome I know
it's good
to get you know a piece of stuff off
your plate I think you and I found
similar solutions my wife sitting right
right over there helps me a lot and
actually did a lot with you know posting
content adding you know all the stuff
you're talking about links meta
descriptions putting in images like
going to Flickr resizing images renaming
them and posting them like every little
step all the stuff you're talking about
we developed something like that as well
and yeah
part of it is convenience for actually
you know coaching and the feedback and
ensuring the quality throughout but of
course even even if we could hire VA s
for you know five bucks an hour it still
adds up and it's nice to keep it
in-house if you have the time available
so anyway we'll talk PP ends next time
we'll figure out exactly what we want to
cover and I like PB ends I think they're
I think they're still really effective
and I'm glad people aren't talking about
him as much I think it helps guys like
you and I out a little bit so all right
well thanks for catching up and we'll
talk to you soon see ya
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