How to SCALE NICHE SITES #1 - Niche Site Project Case Study with Rob Atkinson #Best Education Page #Online Earning

hey it's Doug Huntington here and we

have Rob Atkinson also so we're starting

a actually I don't even know how many

parts it's going to be but a bit of a

coaching series so Rob and I know each

other a little bit and we actually meet

in a mastermind group every couple weeks

so we know each other pretty well and

after some time it looked like Rob had

an opportunity to actually you know

implement some systems to help improve

his process so that's sort of the

overall goal and we'll just see how this

goes and one of the things that it

really you know attracted me to this

project and to do some of these coaching

sessions is you know Rob's already

seeing some good success and we could

look back at his success story from a

few weeks back

and see that you know he he knows how to

build a site he knows how to make money

but now he needs to make sure that

things are running effectively and

efficiently and that's kind of what

we're gonna work on so Rob will you just

give a little intro on yourself and some

of the work that you're doing yeah so

thanks for the introduction Doug so my

name is Robert Gibson and I'm actually

out here in Thailand I've been here with

my wife since early December and what

I'm trying to do is build a system where

I can build new sites you know somewhat

on autopilot and just keep you know

producing them out eventually get to a

point where you know I'm more managing

the system I have one website that's you

know doing particularly well the end of

March and it was just a little bit over

$2,000 but can i replicate that going

forward and scale it up so that's me

very good okay and you know one of the

key things that we should probably go

over now just

cap we we actually talked a little bit

previously so I do have some idea on you

know what you're looking to do but just

to summarize it in just a couple

sentences what would your goal be you

know short to medium term and even long

term if you are looking out that far

yeah so six to twelve months I'd like to

have a system in place where I'm still

controlling the cumulative research and

then every step of the way in the niche

site process is basically outsourced to

someone that just follows a very

tight-knit path sure and then probably

about a year if the two years down the

road I'm looking to automate to the next

level and actually get myself out of the

keyword research where again I'm just

managing the steps in the process with

all these workers okay gotcha now in

that makes sense and I think we could

definitely you know take on some

specific areas in there to help improve

you know things across the board and to

be able to get those systems in place so

that said you know you've been doing

this for a little while

actually how long have you been working

on niche sites and stuff like that I

started my first niche site actually

spring of 2013 okay okay so you you

you've gone through a couple probably a

couple failures a couple pretty good

ones some ups and downs so so you have a

pretty good idea of the process and how

you do it so we're either in the process

or in the setting up of systems where do

you see any gaps that you may have that

you know we need to address so the first

one is like the keyword research right I

just kind of go into it and each time

I'm starting fresh and we can talk about

maybe why that's happening

me but you know it's just sort of go

from this side to look at these people's

PvE ends and I'm just all over the place

but then a big struggle is also taking

this keyword research into the process

and then hiring out the writers you know

each time I'm sending a template through

these writers it's different so there's

a lot of wasted energy in the back and

forth and then a little bit with the

link building as well the keyword

research and the writing questions that

they struggle right now

okay okay gotcha and let's see and as

far as the key just to dig in a little

bit on the keyword research

so is it like you're researching more

than you need to or you're not

researching enough or something like

that yeah so I feel like it's such a and

that's why it's in my six to twelve

month I still hold on to it is I feel

like it's such a creative process about

of the times

so I actually end up spending too much

time I believe and I kind of get

analysis paralysis and go too far deep

but again and mice there's no real

system that tells me anything we've done

too much or this is how you go about it

it's kind of just this you know just go

for it kind of process so you don't know

when to stop it's like if you knew if

you knew the 8020 on it and you knew you

just once you hit a certain point which

I don't even know the criteria are

looking at right but once you hit a

certain point of longtails in a search

volume then you could stop right okay

yeah and yeah it's it's cutting my fun

like okay you get a certain number just

that's it but it's just like no there's

gotta be more but I probably just wasted

my gym at 8020 I'm probably focusing on

that 80 to get that result you know what

I mean yeah okay yeah I didn't

definitely relate to that all right

let's see

some other things just to hone in on a

few of the items so it sounds like you

have a good handle on the process like

start to finish

I mean why haven't you set up systems at

least for certain areas thus far it's a

loaded question so it is a loaded

question yeah and I was thinking about

this earlier like when I'm not working

and I just visualize the map of the

niche site process like it just seems so

crystal clear and then as soon as I sit

down to work it's like I just like

everything just gets tense and I'm like

okay where am I in this process I think

with the moving with having multiple

sites it gets very there's a lot of

moving pieces but to answer your

question directly well I haven't I've

done it it's a struggle for me kind of

my whole life or I just want to I feel

like I just got to get it done now it's

that let me do it now and basically just

not having the patience to you know kill

let's say I'm a week or two or three

weeks knowing that in the long run it's

going to be huge but just taking that

sacrifice okay got it

and then so to read into kind of what

you said so you may you may sit down to

work and it may take you a few minutes

to figure out what is the highest

priority item do you need to work on

that day yeah yeah and I also feel like

I feel like I'm in my head it seems like

I should be able to do something really

quickly but then I keep looking at my to

do this and just it's like I don't have

these things done you know yeah yeah

okay okay that that sounds like you know

we could help and I think one key thing

is there's a lot of different stages and

building one of your sites and doing the

link building and there's just a lot of

stuff so I think what we'll do is focus

in on one specific area like you know

you mentioned hiring VA s and the

communications with them so we can

to set up a basically a process on we

don't have to start with that one but

basically you can figure out how you're

going to I guess go to a desk or

wherever you hire them and go through

the HR process of putting a job post up

interviewing them cutting cutting people

if you need to and then like any

communications that you have to do we

could just write a template for all of

that stuff so that you know if you need

an article written then you already have

the template if you need an article

rewritten in certain areas reworked you

can I already have that done too so you

just fill in the blanks and then if you

need to fire someone you can have that

too so then you don't have to think

about that each time you write that

email so okay and then as far as what

may be the most helpful right now for us

to work on what are your initial

thoughts after you know a couple days of

thinking and we kind of you know

mentioned a couple of points before but

right now today what do you think you

want to focus on first I think knowing

with multiple sites going on in their

own different stages kind of knowing

where my time needs to be spent and kind

of getting rid of the inefficiencies in

the bottlenecks right so I'll have a

site that's you know meaning links to be

put on but I'm working on these two

projects or this sites you know a couple

months behind on its timeline everything

is just kind of out of place and where I

need to be putting my focus on a daily

basis weekly basis huge

okay got it and then well that's good

that's a good answer since one of the

things that we did work on the other day

was basically every one of the tasks

that needed to be done for a site at

least you know starting it - getting it

into a maintenance

so basically I sent you a list of what I

had and then your your goal by now by

today was to review the list figure out

you know what didn't need to be there in

your process you could eliminate it and

then anything that was missing you of

course had it in so you know without

divulging any details of like your niche

or anything specific how did the process

go like what did you think of the list

and just the overall impression of

thinking of the process from start to

finish so on one side of the coin it's

really nice to have my ideas out on

paper in a logical flow but I guess

there's still a bit of a struggle for me

in the sense that I write some of these

steps down and there's there's not an

exact process like it's sort of it feels

like a creative process so I still feels

like there's some uncertainty in what I

mean by it when you say creative you

mean actually expand on that

sure like so the goal here is that we're

trying to get a system in place and I

still fall back towards that I'm trying

to do the 80 a lot of work for the

little results so I'm trying to be a

perfectionist in that I feel like every

niche is unique like every problem that

comes up along the way in that this is

slightly unique and so it's going to

require it needs or to require like a

new like of instructions and guidelines

every single time there again is me

doing the 80 to get that little bit

where I just need to let go and just say

if you just covered this 20 a small

amount do these lists it's going to be

okay but it's just I guess that's what I

meant by the creative process okay I'm

not letting go of that I

yes okay I guess not create the wrong

word for that but control if you control

yes yeah okay okay

so really you may be yeah the

perfectionist I think is probably the

right the right way to to look at it

okay so you went through it and

basically you're not sure how you can

get rid of certain tasks is that right

basically no I I think you can get rid

of them it's just this the internal

struggle of knowing I don't know if you

can ever be done at the exact level I

want unless you're going to hire someone

a ridiculous high wage gotcha and then

do you know like the level actually can

you give an example of one so we could

just talk about it and then it'll be

like you know what is it and then do you

actually know the level like I said the

criteria of you know X because if you

can do that then we could say well you

know steps or level 1 to 4 makes sense

but level 5 to 7 you know that's too

much you're not getting an ROI on that

so just cut it we'll just focus on the

first four levels example okay so it

let's do one in the the keep the article

building working with writers so just

after you finish keyword research right

so you may have your main keyword and

then you're compiling some longtail

articles you know so if if it's a

product review right it's really easy to

have like a template but some of these

articles are unique they're like to do

this where maybe the top three products

for this particular company but just

different more so that so it's like I

feel like I think you're gonna have to

create a new template each time which I

guess that's okay but that's

I just feel like you know not every

single page is the same but there are

ways you can make mostly yeah okay yeah

and I guess yeah that's a good example

because you're right how many could

there be you know if we did like a dozen

templates that probably cover the

majority right like most things could

fit into like ten right maybe okay okay

so this is a good example okay and let's

see now I think the original question

was what will help the most right now

and we we ended up in a really narrow

spot the general answer was what the

general answer is what I open up my

laptop with you know that's a few niche

sites going on different areas where do

I need to be putting my energy every day

or like I'm a weekly level and have that

plan got it okay

okay so I think and yeah sorry we I

steered us in the wrong direction there

for a second but it was a good

conversation so I think what we'll

probably do is like you know we'll

review the task list together and then

will you know we'll probably put a link

below the video or maybe it'll have its

own post I think it may be pretty meaty

to cover that information about the task

list and then from there we can

essentially like map out sort of the

time frames for each of the phases of

that full process and then we'll have to

place each one of your sites into like

where it's at and map it out so the the

tools and the details of that they're

not important right now

it's just figuring out what we need to

do plus I don't think we know the tools

in the details sacks

make that happen it sounds easy just you

know map it to map each project to the

process but I bet it's more complicated

so so we'll look at that and you know

see if we could figure out how you can

look at a monthly basis take a quick

snapshot hey this week I need to get XY

and Z done for these sites and then each

week probably you'll take a look and say

here's what I have going on for this

particular project niche site it would

be and you know this other project I

don't have anything going on but the

following week I do see that I need to

do that so you could kind of you know on

a weekly basis look at what you're going

to be working on that's really what

you're wanting right yep okay good I'm

glad I caught that okay um any questions

for me right now

either on anything we talked about or

the task list

I guess you we're talking about software

so do you have the idea in mind of like

putting this task list in this into

something and then like creating all

these in your dependencies and yes yeah

thanks for asking

so I use a Sunnah quite a quite a bit

for projects with like multiple people

and I think it's really good for those

kind of projects that said after you

know hearing what you want to do and

understanding that you kind of want to

have a calendar view like a Gantt chart

so you can see how the other projects

overlay with each other there's a nice

integration that asana has with Google

Calendar so what we can do is take that

full task list list after you've you

know edited it reviewed it and modified

it and move it over to asana just copy

and paste it pretty straight up we can

use that particular project as

template and then you'll be able to just

copy that over to new projects and then

I'll have to look at the mechanics of

actually integrating with Google Docs

and how like if you'll have to integrate

it for each project or once you link it

up for a particular workspace if it's

just all integrated and you can simply

color code it and know that you know red

is one project and blue is another and

you can just see everything overlaid and

I think that'll be the best way even if

you never have your VA Zwick in asana

just because you'll be able to see it

and look at a calendar instead of

looking at all the details within a

project which is not as you know

intuitive so that's it yep

ok cool so for next time we'll probably

look look at you know the task list and

you you've worked in a sauna a little

bit before right yeah I know okay

so so yeah we'll work on tightening up

the task list getting it over to asana

and then we can I guess refine how

that's going to link up to the calendar

and actually now that we're talking

I think asana introduced a calendar view

and function into their interface so we

may not have to go off-site for that at

all it may be all integrated in there

I'm not sure how the dependencies link

up but those are that'll be important

for you know probably link building and

stuff like that where you really do want

to make sure you do think do things in

the right order so right alright any

other questions or anything I'm good

right now okay all right well we'll

catch up next time and talk to you later

Rob see ya

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